Barometer Partners with Spotify to Deliver Episode-Level Brand Suitability Targeting, Launching on The Trade Desk

Today, Barometer, the AI-powered brand suitability and contextual targeting engine, announced a partnership with Spotify to bring episode-level brand suitability analysis and contextual targeting to programmatic podcast ads at a global scale. These capabilities are available for advertisers buying through the Spotify Ad Exchange on The Trade Desk.

By unlocking Spotify's podcast inventory within The Trade Desk, this partnership gives advertisers unprecedented access to safely scale their campaigns. This expansion of available inventory means buyers can now target and monitor their programmatic audio investments with the confidence of Barometer’s independent third-party verification across Spotify's high-quality podcast content.

Through this new integration, Barometer’s AI engine analyzes every podcast episode on Spotify Ad Exchange before it is released. This pre-release analysis generates rich, episode-level data that advertisers can use for highly precise pre-bid targeting. 

This solution effectively eliminates the guesswork from podcast advertising. By combining Barometer's buy-side, self-service controls with Spotify's high-quality podcast inventory, and The Trade Desk's demand-side platform, advertisers can better mitigate brand safety concerns and scale their podcast investments with the same precision they expect from mature digital video and display channels.

"This new partnership between Barometer, Spotify, and The Trade Desk marks a true paradigm shift for the audio industry,” said Dr. Tamara Zubatiy Nelson, CEO at Barometer. "We are moving the industry past the era of broad genre targeting and post-campaign guesswork. By analyzing Spotify’s podcast inventory prior to release, we are empowering advertisers to proactively target and tailor ad campaigns with true episode-level precision. We're thrilled to collaborate with Spotify and The Trade Desk to deliver this unprecedented level of transparency and control."

The solution is officially live and available for programmatic activation today. Advertisers looking to elevate their audio strategies and activate episode-level targeting with the Spotify Ad Exchange via The Trade Desk can learn more by visiting app.thebarometer.co/spotify.

About Barometer

Barometer is the premier, third-party, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions for premium and emerging media channels. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts, creator-led video, and generative AI. For more information, visit app.thebarometer.co.

Media Contact

Ella Reznick
Barometer
ella@thebarometer.co