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about-face, the makeup brand founded by Ashley Frangipane, singer and self-taught makeup artist (professionally known as Halsey), announced its UK retail expansion into leading Space NK stores and on spacenk.com on Aug. 26.
“I’m beyond excited to share that about-face is launching at Space NK!” said Halsey. “Makeup has always been my second language — a way to express the parts of myself I can’t put into words. That’s exactly what about-face is built on: giving boundary-breaking creatives innovative, high-performance products at an accessible price so they can express themselves freely. Seeing our products at Space NK, a destination for discovery and imagination, truly feels like a dream collaboration come to life”
about-face is a high-performance, vegan and clean brand that celebrates artistry, inclusivity, and self-expression. Space NK is the ultimate curator of more than 100 of the most in-demand and highly innovative beauty brands, and the go-to destination for worldwide beauty discovery.
“Loyal UK fans have been calling for greater access to our products and launching with Space NK gives about-face a nationwide presence at the beauty destination for color,” said brand CEO Francesca Raminella. “about-face offers experimental make-up artistry to all and Space NK’s reputation for selective curation of unique, founder-led brands makes this partnership the perfect match for us.”
Shannon Monteith, category director for fragrance and makeup at Space NK, adds, “We’re thrilled to welcome about-face to Space NK. Its bold, expressive approach to beauty perfectly complements our curated makeup offering, and we’re excited for our customers to discover the brand’s artistry and innovation."
The most coveted products from the about-face range are now available at select Space NK locations (139 individual products) and online (202 individual products) at www.spacenk.com.
For more information, visit aboutface.com or follow @aboutfacebeauty on Instagram, TikTok, and other social media platforms.
Media Contact
D. Marquardt
dm@brandsymmetry.co
