3D Factory Korea (3DFK), a South Korean immersive-media company, today announced that its Saudi subsidiary, Vision Plus, has launched VisionX, an AI-powered digital out-of-home (DOOH) advertising platform anchored by a Guinness World Records-certified projection display on Saudi Arabia's Al-Hada mountain. The platform went live in the city of Taif following approximately one month of pilot operations.
VisionX is built as a self-serve, open marketplace that allows advertisers — from large brands to small businesses and individuals — to book outdoor advertising directly through a single interface. This contrasts with the agency-led, closed transaction model common in the region's out-of-home advertising market.
The platform integrates an AI engine that automates the advertising workflow, including a recommendation system that optimizes pricing and placement in real time, a tool that generates ad creative from text and image inputs, and a moderation system that screens content before broadcast.
VisionX's anchor asset is a permanent media façade installed on Al-Hada mountain at an altitude of 1,737.5 meters. Guinness World Records certified the projection-mapping display in April as the highest-altitude permanent installation of its kind, and Vision Plus held a certificate presentation ceremony in Taif on April 22.
“Since the Al-Hada display received its Guinness certification, we have seen growing interest from advertisers across the GCC,” said Brian Oh, Chief Executive Officer of 3D Factory Korea. “This launch is not a one-off media event but a decision to build sustainable digital infrastructure in the Middle East's DOOH market.”
3DFK signed a 10-year exclusive outdoor-advertising concession with the Taif Municipality in 2024. VisionX consolidates the Al-Hada façade and more than 150 advertising screens across Taif into a single inventory, allowing advertisers to combine assets ranging from city streets to the mountaintop landmark within one campaign.
“The traditional outdoor-advertising market, centered on agencies, has had high barriers to entry,” Oh added. “VisionX gives everyone access to the same tools regardless of an advertiser's size, and that is why we chose an open platform over a closed sales structure.”
The company's Saudi business is aligned with Vision 2030, the kingdom's plan to diversify its economy and digitize tourism and media infrastructure. Taif, a highland resort city in western Saudi Arabia, is one of the kingdom's domestic-tourism destinations. Vision Plus positions the Al-Hada façade as a digital touchpoint for global brands seeking to reach consumers across the GCC and the wider Muslim world.
The VisionX launch represents the first phase of a plan to expand the platform into a global DOOH advertising exchange, where media owners worldwide can register and trade their own outdoor assets. The company aims to link regional advertising inventory across the GCC this year and to formally launch a global marketplace in 2027, using world-record landmark assets such as the Al-Hada façade as anchors.
About 3D Factory Korea
3D Factory Korea is a South Korea-based company specializing in projection mapping, immersive media, 3D hardware, and extended-reality (XR) content. Its Saudi subsidiary, Vision Plus (Ruyah Faidah), operates Gulf-region DOOH advertising and large-scale media assets under an exclusive concession with the Taif Municipality. For more information, visit 3dfglobal.com.
Media Contact
Jeong Hyeon-bin
Korea Communications Lead, 3D Factory Korea / Vision Plus
pr@vision-plus.net
