In the race to modernize the Middle East’s digital infrastructure, Ruyah Faidah, the Saudi subsidiary of 3D Factory Korea, has reached a new peak. The company announced it has received official pre-approval from Guinness World Records for the "World’s Highest Media Facade."
Perched at an altitude of 1,738 meters atop Al-Hada Mountain, the installation is more than a technical marvel; it is a strategic masterstroke. Located in Taif, the facade acts as a digital beacon for the route to Makkah, a destination central to the lives of two billion Muslims worldwide.
A Pillar of Vision 2030
This project represents a high-profile win for Saudi Vision 2030, the Kingdom’s ambitious blueprint for economic diversification. By securing a 10-year exclusive contract with the Taif Municipality, 3D Factory Korea has cemented its position as a key technological partner in the region.
"This record-breaking achievement is not merely about reaching new heights; it is a powerful testament to our world-class technological capabilities and our unwavering commitment to advancing Saudi Arabia’s digital future," said Mr. Brian Oh, chairman and CEO of Ruyah Faidah and 3D Factory Korea. "I extend my sincere gratitude to the Saudi Government and the visionary leadership of Taif Municipality for their trust and support. This landmark project will stand as a source of pride for Taif, elevating its global profile, strengthening tourism, and generating meaningful, long-term economic growth,"
Scalability and Profitability
From an investment perspective, the project demonstrates a robust public-private partnership model:
- Strategic funding: The initial $6.5 million phase was over 50% funded by Zetta Technology, a prominent Saudi-based partner.
- Blue-chip momentum: Even before full operations commence in April, the company has already secured contracts with global companies, with all content curated to meet local and cultural standards.
- Aggressive growth: Following a high-profile VIP and Guinness event in March, Ruyah Faidah will launch Phase 2, effectively doubling its current investment.
- Long-term yields: The company aims to reach an operating profit of $150 million by 2034.
As 3D Factory Korea navigates the rugged terrain of Al-Hada with its advanced Mountain Media Façade and laser systems, it isn't just claiming a world record — it’s defining the future of the Saudi digital advertising and information market.
About 3D Factory Korea
3D Factory Korea is a global leader in advanced digital technology, specializing in digital signage, XR, holograms, and metaverse solutions. Since its inception, the company has pioneered visual innovation, securing a top-tier position in the global tech landscape. Its excellence is backed by prestigious accolades, including the ITU Telecom World Recognition of Excellence (2016).
In 2021, the company was selected as a Global ICT Future Unicorn by the Korean Ministry of Science and ICT (MSIT) and won the Minister’s Grand Prize at the 5th 4th Industrial Revolution Awards.
3D Factory Korea has consistently achieved “world-first” milestones. In 2011, it became the fourth company globally to launch “glasses-free 3D DOOH” advertising. In 2016, it was the third globally to host a hologram performance featuring a legendary deceased singer. In 2017, it became the third globally to commercialize VR LBE (location-based entertainment). In 2022, it launched the Real Madrid CF Metaverse, providing fans with an unprecedented immersive experience.
In 2024, the company accelerated its Middle Eastern expansion by signing a strategic outdoor advertising agreement with the Saudi Taif Municipality, leading to the establishment of Ruyah Faidah, its Saudi Arabian subsidiary. Ruyah Faidah is dedicated to transforming Saudi Arabia’s urban and natural landscapes into interactive digital landmarks, supporting the Kingdom’s Vision 2030 by merging futuristic technology with local heritage.
3D Factory Korea continues to redefine digital interaction, bridging reality and the virtual world across the globe.
For more information, visit 3dfglobal.com.
Media Contact
Mr. Salman Al-Humayani
COO, Ruyah Faidah
pr@vision-plus.net
+966 56 198 7001
