Newsroom

Truemed, the leading platform enabling qualified health purchases with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), today announced a strategic partnership with ThrivePass, the leading platform for lifestyle benefits, rewards and recognition, COBRA and tax-advantaged accounts.

This collaboration builds on Truemed's mission to make true medicine more accessible and affordable, while leveraging ThrivePass's strength as the fastest growing TPA for LSA, Rewards, COBRA and Tax-advantaged benefit accounts. The result: employees gain greater choice and affordability, and employers strengthen engagement with a benefits experience that goes beyond traditional healthcare.

Key Advantages of the Partnership:

• Streamlined Access: Qualified customers who receive a Letter of Medical Necessity (LMN) from a licensed practitioner may be able to use HSA/FSA dollars for interventions such as wearable devices, nutrition counseling, stress-management programs, and other health interventions available through Truemed.
• Seamless Shopping: ThrivePass's platform will integrate with Truemed to provide a streamlined process to obtain an LMN through Truemed's network of independent licensed healthcare providers. Truemed's clinical rigor and integrated documentation standards help employees and employers comply with IRS guidelines while reducing their administrative burden.
• Comprehensive Benefits Experience: Employers can offer a single, unified platform that combines lifestyle benefits with tax-advantaged healthcare, creating a differentiated employee experience.
• Future-Ready Flexibility: The partnership positions both organizations to adapt to evolving employee expectations, while reinforcing a commitment to proactive health and well-being.

"This partnership with ThrivePass represents a step forward in making root-cause healthcare accessible and affordable to more employees," said Justin Mares, CEO of Truemed. "By combining our compliance-driven LMN process with ThrivePass's diverse benefits marketplace, we're empowering employers to deliver meaningful benefits in a way that is both flexible and future-ready."

"At ThrivePass, our mission is to make benefits personal," said Ryan Tacke, CEO of ThrivePass "Partnering with Truemed allows eligible employees to use pre-tax dollars for more of their healthcare needs. This partnership extends our commitment to giving employees the ability to invest in their health goals with the same ease and choice they enjoy across our platform."

Learn more at www.truemed.com/a/thrivepass.

Truemed is for qualified customers. See terms at www.truemed.com/disclosures.

About Truemed

Truemed partners with consumer health brands to accept HSA/FSA payments for root-cause healthcare expenses. By streamlining medical qualification and compliance, Truemed enables individuals to invest in medically necessary products and services using pre-tax dollars.

Media Contact

Tom Dahl
Head of Enterprise Partnerships
tom@truemed.com

American Packaging Corporation (APC) is showcasing its RE™ Design for Recycle High Barrier Paper pouch, a sustainable solution engineered for brands looking to boost shelf impact while reducing environmental footprint. The new pouch is ideal for single‑serve seasoning packets as well as larger format dry‑mix products, offering a combination of protective performance, recyclability, and standout graphics.

Designed for Recyclability and Product Protection

• PVDC‑free construction
• Grease and aroma resistance for flavor integrity
• High MVTR and OTR barriers to protect freshness and extend shelf life
• Eco‑friendly design contributing to reduced environmental impact
• High‑definition print capability for vivid, eye‑catching graphics on shelf

The pouch is suitable for a wide range of dry products—including seasonings, coffee, baking mixes, drink enhancers, cookies, and cereal bars—making it a versatile solution for brands prioritizing sustainability.

Learn More

To explore customization options or request product samples, visit www.americanpackaging.com.

About American Packaging Corporation

Founded in 1902, American Packaging Corporation is a recognized leader in the flexible packaging industry. Family-owned, APC distinguishes itself by investing in state-of-the-art facilities and capabilities, delivering packaging innovation, promoting sustainable products and practices, and focusing customer delight. Today, APC operates six Centers of Excellence in the United States and employs approximately 1,300 talented, motivated professionals. For more information, please visit americanpackaging.com.

Media Contact

Teri Meadow
American Packaging Corporation
TMeadow@AmericanPackaging.com

Talon Air, a leading Long Island-based jet charter and aircraft fleet management company, has been acquired in a private transaction that closed on January 2, 2026.

The new ownership group is led by current CEO James Chitty, Chief Operating Officer Nicholas Piazza and an investment group specializing in aviation. Talon Air has been an affiliate of Vista, who became a shareholder as part of its acquisition of Apollo Jets in 2021. James Chitty, who continued to run the business through a period of significant growth under the global group, will now run Talon as a fully independent business.

The vision is to focus on new partnership opportunities with private jet brokers and suppliers to the industry while providing continuity for its employees, aircraft owners and charter customers. "This is an exciting new chapter for our airplane owners as well as our dedicated team of employees, who provide the highest level of customer support and service," said Chitty.

"By aligning ownership with leadership, Talon Air will continue to build upon the rapid growth in managed aircraft and charter hours achieved in 2025, by investing in new growth opportunities," Chitty added. In 2025, Talon Air added 12 aircraft to its management operations, in the fourth quarter, including 9 in December.

About Talon Air

Talon Air, based out of Republic Airport in Farmingdale, NY, is among the top 15 charter operators in the United States, managing a fleet of approximately 40 midsized, super-midsized and heavy jets including Gulfstream IVSP, Gulfstream 450, Gulfstream V, Global 5000 and 6000. With the highest independent industry-recognized safety ratings (ARG/US Platinum Elite, Wyvern Wingman, and IS-BAO III Certification), the company maintains an FAA approved repair and maintenance station. Talon Air also offers jet charter services and the sale or acquisition of jets. For more information, visit www.talonairjets.com.

Media Contact

Katherine Heaviside
Epoch 5
kheaviside@epoch5.com
+1 631-427-1713

Mark L. Smith
Epoch 5
msmith@epoch5.com
+1 631-356-7097

Engine Data Science, LLC, a leading data and analytics platform purpose-built for the retail and CPG ecosystem, today announced the hiring of Chris Oswald as Chief Technology Officer. In this role, Chris will lead Engine's global technology strategy, platform innovation, and engineering organization as the company continues to expand its enterprise offerings.

Chris brings deep experience designing and operating enterprise-grade data platforms in highly complex environments where scale, reliability, and precision are critical. His leadership will support Engine's continued investment in building a dependable, high-performance platform that enables CPG teams to execute more effectively at retail.

Chris brings deep experience designing and operating enterprise-grade data platforms in highly complex environments where scale, reliability, and precision are critical. His leadership will support Engine's continued investment in building a dependable, high-performance platform that enables CPG teams to execute more effectively at retail.

"I believe Engine's offerings to the CPG industry are truly class-leading," said Chris. "I'm proud to join the Engine team and help evolve the platform, advance innovation, and leverage next-generation capabilities, including AI, across our product offerings to better connect data to business outcomes for our customers."

Most recently, Chris served as Vice President of Software Engineering at J.B. Hunt, where he led large engineering teams and oversaw highly scalable systems supporting one of the world's most complex logistics networks. Prior to that, he was Vice President of Software Engineering at Atlas Technology Group, where Nick and Chris previously worked together, partnering with Fortune 500 customers to deliver modern, data-driven solutions.

Chris's addition strengthens Engine's technology foundation and reinforces the company's commitment and continued investment in a trusted, market-leading analytics solution for retail and CPG organizations.

About Engine Data Science

Engine Data Science, LLC is a data-technology and analytics company focused on helping CPG brands and retail partners turn complex data into actionable insights. Purpose-built for the realities of retail execution, Engine's platform integrates retailer, syndicated, and proprietary data to enable faster, more confident decision-making across the organization. For more information, visit www.engine.net.

Media Contact

Pat Lockridge
COO, Engine Data Science
pat.lockridge@engine.net
+1 479-418-6595

Memphis Tours, a UK-based tour operator specializing in destination-focused travel experiences, today announced an expansion of its Egypt travel portfolio as international demand for structured cultural tourism continues to increase.

The move aligns with broader travel industry trends showing renewed interest in long-haul destinations offering historical depth, guided experiences, and professionally managed itineraries. Egypt has emerged as a key beneficiary of this shift, supported by infrastructure investments and enhanced accessibility to major heritage sites.

Expanded Egypt Trip Packages Address Evolving Traveler Preferences

In response to these developments, Memphis Tours has introduced a wider range of Egypt Trip Packages aimed at travelers seeking comprehensive, insight-driven journeys. The expanded portfolio includes itineraries designed for first-time visitors, returning travelers, and small private groups, with options spanning short cultural tours to extended multi-city programs.

The company stated that the updated packages emphasize itinerary balance, combining major archaeological destinations with organized travel logistics and licensed professional guides.

Focus on Guided Access to Key Archaeological Sites

According to Memphis Tours, the enhanced itineraries provide structured access to Egypt’s most visited landmarks, including the Pyramids of Giza, the Egyptian Museum in Cairo, the Karnak and Luxor temple complexes, and the Valley of the Kings. Several programs also incorporate Nile cruise segments between Luxor and Aswan, offering guided exploration along historic river routes.

“Travelers increasingly value context and organization when visiting heritage-rich destinations,” a company spokesperson said. “Our Egypt programs are designed to deliver historical insight alongside reliable travel coordination.” 

Portfolio Includes Flexible and Multi-Segment Travel Options

Beyond core sightseeing programs, the expanded offerings include optional extensions such as Red Sea resort stays, domestic air travel between cities, and customizable scheduling for private tour arrangements. Memphis Tours noted that this flexibility allows travelers to tailor experiences based on time, comfort, and personal interests.

The company also highlighted its emphasis on end-to-end travel coordination, covering accommodations, ground transportation, and on-site support to reduce complexity for international visitors.

Availability and Booking Information

The newly expanded Egypt Trip Packages are now available through the company’s official website. Travelers and travel professionals can access detailed itineraries, seasonal availability, and booking information at www.memphistours.co.uk/egypt.

About Memphis Tours

Memphis Tours is a travel company specializing in guided and customized tour programs across Egypt and select international destinations. The company focuses on culturally focused travel planning, combining local expertise with structured itineraries designed for global travelers. For more information, visit www.memphistours.co.uk.

Media Contact

Ahmed Saleh
english.uk.mega@memphistours.com

Slotozilla, a leading authority in the online gambling industry, has conducted an extensive study examining the psychology of gambling. The research delves into how gambling affects brain function, decision-making, and player behavior. Given that 85% of American adults have gambled at least once and 60% participate in gambling activities annually, understanding the psychological triggers behind gambling behaviors is more important than ever. 

How Gambling Affects the Brain

Slotozilla’s research highlights the key psychological factors driving gambling behavior:

• The Near-Win phenomenon: Scientific studies reveal that near-misses activate the same brain regions as actual wins, increasing the likelihood of continued gambling by 30%. This fuels the illusion of control and encourages prolonged play sessions.
• Dopamine and addiction: Gambling triggers dopamine release in the brain, producing pleasure and reinforcing behavior, much like substance addiction. Studies suggest that compulsive gamblers experience a 50% reduction in prefrontal cortex activity, leading to poor impulse control and riskier bets.
• Cognitive biases and risk perception: Around 80% of gamblers believe in lucky streaks or patterns, leading to overconfidence and an increased willingness to take financial risks. This illusion of control distorts rational decision-making and increases losses.
• Emotional and mental health impact: Studies show that individuals with gambling addiction are three times more likely to experience depression and anxiety. Additionally, over 2 million U.S. adults suffer from severe gambling disorders, with another 4–6 million affected by mild gambling problems.
• Financial consequences: The economic toll of gambling addiction is significant. It is estimated that gambling-related financial distress, bankruptcies, and unpaid debts contribute to a staggering $6 billion loss annually in the U.S. alone.
• Behavioral triggers: Studies indicate that 45% of frequent gamblers report experiencing an adrenaline rush, leading them to chase losses. This cycle of emotional highs and lows can perpetuate compulsive gambling patterns.

The Science Behind Responsible Gambling

Slotozilla’s study underscores the importance of responsible gambling and provides strategies to help individuals maintain control:

• Setting strict time and financial limits before engaging in gambling
• Recognizing psychological triggers and avoiding emotional gambling
• Participating in self-exclusion programs to prevent compulsive gambling
• Seeking assistance from licensed support organizations to address gambling issues
• Understanding randomness and probability to make informed gambling decisions

The Growing Impact of Gambling Psychology

As gambling technology advances, the psychological impact becomes even more pronounced. Studies reveal that 72% of online casino players engage in gambling via mobile devices, increasing accessibility and risk. The rise of gamification elements — such as reward systems and interactive features — further encourages prolonged engagement, making it vital to implement responsible gaming strategies.

Why This Study Matters

The gambling industry has experienced rapid growth, with global revenues surpassing $500 billion annually. While gambling remains a popular form of entertainment, its psychological effects can lead to problematic behaviors and addiction.

Slotozilla’s research aims to raise awareness about gambling-related mental health risks while promoting informed decision-making. The study provides valuable insights for players, industry professionals, and policymakers looking to foster responsible gaming initiatives.

Regulatory bodies worldwide are also responding to these concerns. Reports indicate that 35% of gambling platforms now integrate AI-driven tools to monitor player behavior and identify at-risk individuals. By implementing responsible gaming measures, the industry can take proactive steps to support safer gambling environments and reduce addiction rates.

About Slotozilla

Slotozilla is an international platform connecting people to trusted online casinos. For more information, visit www.slotozilla.com or follow on Facebook and X.

Disclaimer

This press release is provided for informational and educational purposes only and does not constitute medical, psychological, legal or financial advice, nor an endorsement of any gambling activity or operator. The findings referenced are based on a review of existing studies, industry data and behavioral research and should not be interpreted as diagnostic or treatment guidance. Gambling laws and regulations vary by jurisdiction. Individuals experiencing gambling-related harm or addiction are encouraged to seek assistance from licensed health care professionals or recognized support organizations. Participation in gambling activities involves financial risk and may not be suitable for all individuals.

Media Contact

Tim Cline
info@slotozilla.com

Online gambling has evolved rapidly across Europe, driven by growing digital access and changing consumer habits. With this growth, however, comes the challenge of regulating a dynamic and cross-border industry. While some European countries have established clear legal frameworks, others still struggle to balance regulation, player protection, and market freedom.

This article explores the shifting legal landscape of online gambling in Europe, focusing on major trends, national approaches, and what lies ahead for both operators and players.

A Patchwork of Legal Frameworks

Europe doesn't have a single, unified policy on online gambling. Instead, each country sets its own rules, resulting in a patchwork of legislation across the continent. Some markets are fully regulated with licensing systems, while others have partial or even prohibitive laws.

For example, the United Kingdom operates a liberal and well-established licensing regime under the U.K. Gambling Commission. In contrast, countries like Norway and Poland restrict access to government-controlled platforms, limiting foreign operators’ ability to enter the market legally.

This fragmented approach creates challenges for both businesses trying to operate across borders and regulators attempting to enforce standards.

Key Regulatory Trends Across Europe

Despite differences, several trends are shaping the European online gambling sector.

1. Consumer protection is at the forefront

Many EU countries are strengthening responsible gambling measures. These include mandatory self-exclusion tools, advertising restrictions, and spending limits. Germany, for instance, now enforces a €1 stake limit per slot spin and a monthly deposit cap.

2. More markets are opening up

Countries that previously had monopolies are now shifting toward regulated, multi-license systems. The Netherlands launched its new Remote Gambling Act in 2021, allowing private operators to apply for licenses. Belgium and Sweden have also adopted more open, transparent models.

3. Digital ID and payment oversight

There's a growing emphasis on player verification and anti-money laundering. Several countries require strong customer authentication, while national payment blocking lists are being used to prevent access to unlicensed sites.

These efforts reflect broader EU goals to promote data security and financial integrity in digital services.

Spotlight: Regulation in Major European Jurisdictions

Let’s take a closer look at how some key European countries are handling online gambling.

United Kingdom

Even after Brexit, the U.K. remains a benchmark for online gambling regulation. Its well-defined rules cover advertising, player protection, and operator responsibilities. The U.K. Gambling Commission has been tightening its stance, recently revising guidelines on affordability checks and VIP schemes.

Germany

Germany’s State Treaty on Gambling (GlüNeuRStV), which took effect in 2021, opened the market to private operators for online slots and poker. However, the licensing process is strict, with heavy compliance demands and low limits on stakes and deposits.

Netherlands

The Dutch market is still relatively new but rapidly evolving. Operators must comply with a wide range of rules, from advertising controls to strict data monitoring. Unlicensed operators targeting Dutch consumers face high penalties.

Finland

Finland stands out as one of the last EU countries with a full gambling monopoly. Veikkaus, the state-owned operator, controls all legal online gambling. However, there has been a growing public debate over the effectiveness of this model.

The government is now considering reforming the system, possibly moving toward a licensing model by 2026. If this happens, it could mirror developments in neighboring countries and lead to more competition, better consumer options, and improved regulation of the parhaat nettikasinot, or best online casinos, that Finnish players already access abroad.

Enforcement and Cross-Border Challenges

One of the major issues facing European regulators is enforcement. Even in countries with clear laws, offshore operators often continue to attract local players through online advertising, affiliate marketing, and alternative payment methods. 

Regulators are attempting to fight this through blacklists, DNS blocking, and penalties, but these methods are only partially effective. Players still find ways to bypass restrictions, and enforcement often lags behind technology.

The EU has offered limited intervention, usually stepping in only when national laws clearly violate principles of free movement of services. For the most part, regulation remains a national concern.

What the Future Might Hold

Looking ahead, Europe’s online gambling landscape will likely continue moving toward tighter regulation paired with broader market access. Here are a few key developments to watch:

• More countries are adopting licensing systems, moving away from monopolies.
• Greater emphasis on AI and tech-driven responsible gambling tools
• Stronger cooperation between national regulators, possibly leading to shared databases or unified standards. 
• Increased pressure from the EU to ensure that member states do not restrict market access unfairly

Ultimately, the goal across Europe seems to be striking a balance between protecting players and allowing a fair, competitive digital market.

Final Takeaway

Online gambling in Europe is a complex, fast-moving legal landscape. While each country has its own approach, the broader trend is toward regulated, transparent systems that prioritize consumer protection without completely shutting out private enterprise.

As technology advances and player behavior evolves, so too must the laws that govern this space. Understanding the regulatory environment, whether you're a player, policymaker, or operator, is key to navigating what remains one of the most dynamic sectors of Europe’s digital economy.

Enterprise automation provider Flowable has released version 2025.2 of its business orchestration platform, aiming to help organizations deploy AI-driven automation at scale while maintaining regulatory control, transparency, and operational stability.

As AI integrations spread across enterprise workflows, organizations face mounting pressure to balance speed with governance. Fragmented tools, disconnected agents, and unclear dependencies create compliance gaps and delay effective digital modernisation. Flowable 2025.2 responds to these pressures by strengthening enterprise AI governance across the full automation lifecycle, from design and deployment through runtime execution and audit.

Enterprise Context and Governance Challenges

Flowable describes this challenge as a "complexity vortex," driven by fragmented systems, risky automation, and brittle processes that slow change. While AI can accelerate individual tasks, it introduces risk when decisions occur outside standardized processes. As a result, policy updates are delayed, audit findings take longer to resolve, and teams hesitate to modify systems that appear stable but carry hidden dependencies.

These constraints limit innovation and keep AI initiatives confined to pilots rather than production use. Governance gaps often appear at handoffs between teams, across shared services, and during audits. Unclear ownership, control, and visibility of AI, rules, and automated decisions makes accountability difficult, especially when AI agents act across multiple systems.

Release 2025.2 addresses these challenges by strengthening regulated workflow automation through orchestration, governance, and visibility. This approach reduces operational uncertainty and allows enterprises to adapt processes and policies while maintaining compliance.

Multi-agent Orchestration and Architectural Flexibility

Flowable 2025.2 strengthens support for multi-agent orchestration through compatibility with the A2A specification. This enables enterprises to coordinate AI agents from different vendors and frameworks under a single governed layer, without rebuilding their architecture as AI ecosystems evolve.

This approach mitigates vendor lock-in and improves interoperability across AI frameworks. Organizations can add, replace, or scale AI capabilities incrementally while maintaining consistent governance, security, and compliance controls. Agents from multiple ecosystems can collaborate while remaining accountable within enterprise processes.

AI-Assisted Design and Safer Change Management

A central focus of Flowable 2025.2 is improving how organizations manage change in complex automation environments. The release expands AI-assisted capabilities across automation process, case, decision, form, service, and agent models, supporting a low-code AI design approach. Integrated AI assistance helps teams identify model dependencies before changes are made, reducing the risk of unintended downstream effects.

This approach supports safer modernization by helping automation teams address compliance requirements and business changes without extended testing cycles or late-stage release delays.

For regulated teams, this design-time clarity helps reduce dependency on a small number of senior specialists. It allows broader groups of developers and process owners to participate in change with greater confidence.

Impact Analysis Before Deployment

The release also introduces enhanced AI impact analysis capabilities that allow teams to assess potential consequences before changes reach production. Flowable pinpoints where rules, variables, and services intersect across workflows, giving teams early visibility into what could fail before changes are made. Teams can query where a variable appears or what breaks if a rule changes.

These insights support explainable decisions before updates reach production. Improved visibility leads to more predictable releases and reduces the likelihood of risky changes late in the development cycle. For regulated organizations, the ability to evaluate impact upfront plays a critical role in maintaining audit readiness while accelerating delivery.

Visibility, Compliance, and Human Oversight

Governance and transparency remain key priorities in Flowable 2025.2. The release improves visibility into AI behavior through timelines of agent requests, responses, and tool usage. Cost transparency improves through token usage and invocation tracking, while audit trails document how AI-driven decisions align with organizational policies.

This visibility supports internal audits, regulatory reviews, and post-incident analysis with a consistent record of automated decision-making. Teams gain clearer insight into AI behavior across agents, tools, and workflows without relying on manual reconstruction after issues arise.

The platform also reinforces human-in-the-loop AI patterns. New features allow frontline teams to request AI assistance during workflows while keeping control over final decisions. Caseworkers, underwriters, and service teams can request summaries or recommendations while retaining control of final decisions and maintaining full auditability.

"When working with long documents such as medical reports or legal filings, teams often lose valuable time," said Flowable CTO Micha Kiener. "Flowable 2025.2 helps surface relevant information directly within workflows, while ensuring that human judgment and auditability remain central to every decision."

Flowable 2025.2 improves operational stability by separating AI tasks from core transaction processing. This reduces the risk that long-running AI calls delay databases or affect system performance, helping organizations scale automation without compromising oversight in mission-critical environments.

Platform Foundations Supporting Governed Automation and Velocity

Beyond AI-specific enhancements, Flowable 2025.2 strengthens its platform foundations to support sustained enterprise adoption. Improvements include broader model validation across design environments, expanded legacy IT system integration options through Apache Camel, enhanced CI and CD workflows, and extended service-level agreement modeling.

These updates reduce operational surprises by ensuring new automation capabilities work with existing systems, governance standards, and performance goals. They connect automation performance directly to business outcomes, including full-cycle timing and service quality. This supports what Flowable describes as governed automation with velocity, the ability to innovate quickly while maintaining operational control.

More information about Flowable 2025.2 can be found on Flowable's website.

About Flowable

Flowable provides an enterprise control panel for agentic automation, that ensures centralized governance, agility, and control to un-silo processes and automate work that is connected across systems, departments, and tools. The company supports enterprises worldwide with solutions for workflow orchestration, decision automation, and governed AI-driven process optimization. For more information, visit www.flowable.com.

Media Contact

Ben Zimdahl
Marketing Content Manager, Flowable
marketing@flowable.com
+41 31 329 09 00

AGM Global Vision has announced the launch of the Rattler V3 thermal riflescope family, marking the latest update to one of the company’s most widely adopted thermal optic platforms. The new lineup builds on the Rattler series’ existing reputation for durability and field performance while introducing several technical upgrades aimed at improving image quality, ranging capability, and overall usability.

The Rattler V3 launch expands AGM’s compact thermal offering and reflects broader trends in the thermal optics market, where demand continues to grow for lighter, more capable systems that integrate advanced ranging and ballistic tools without increasing size or complexity.

Expanded Rattler V3 Lineup

The Rattler V3 family consists of four models, each tailored to different use cases and performance requirements:

• Rattler V3 LRF 35-384
• Rattler V3 LRF 35-640
• Rattler V3 25-384
• Rattler V3 50-640 (introduced earlier in January 2025)

With the exception of the 25-384 model, all variants in the series incorporate an integrated laser rangefinder (LRF), a feature that has become increasingly sought after by hunters and precision shooters operating at extended distances or in low-visibility environments.

Integrated Rangefinding and Ballistic Capabilities

Both the Rattler V3 LRF 35-384 and LRF 35-640 models feature a built-in laser rangefinder rated to 1,000 meters. The rangefinder is paired with an onboard ballistic calculator designed to assist users in making real-time firing solutions without relying on external devices.

Compact Option Without LRF Integration

For users who do not require integrated rangefinding, and/or are on a bit of a budget, the Rattler V3 25-384 offers the same core imaging upgrades found across the V3 platform in a lighter and more compact configuration. By omitting the LRF module, this model prioritizes simplicity and reduced weight while maintaining the same processing improvements and rugged construction standards as the rest of the series.

This approach allows the Rattler V3 family to serve a wider range of users, from those seeking a fully integrated precision tool to those prioritizing minimal footprint and streamlined operation.

Imaging and Sensor Improvements

Across the entire Rattler V3 lineup, AGM has implemented several key imaging enhancements. All models feature sub-15mK thermal sensitivity, allowing the sensor to detect finer temperature differences and produce more detailed imagery in challenging conditions such as high humidity or low thermal contrast.

AGM recently provided a firmware update which includes the Image Boost 2.0 (an AI-enhanced imaging algorithm) with more firmware and algorithm updates in the works, delivering improved clarity, contrast, and target definition compared to previous generations. These improvements are intended to reduce image noise and enhance positive identification capabilities.

System Features and Construction

In addition to imaging upgrades, all Rattler V3 models include onboard video and audio recording, Wi-Fi connectivity, and support for AGM’s mobile app. Battery life is rated at up to seven hours on just one battery (two of them come included), depending on configuration and usage, and each optic is housed in a compact, weather-resistant chassis designed for field use in varied environments.

The RattlerV3 series was developed with direct input from our audience. AGM understands the importance of incorporating feedback from hunters and professionals who rely on their products in all conditions and applications.

Availability

The Rattler V3 thermal riflescope family is currently available through AGM Global Vision’s authorized dealer network worldwide. Additional product information, specifications, and demonstration content can be found through AGM’s official website and video platforms.

About AGM Global Vision

Founded in 2019 by experienced industry veterans, AGM Global Vision set out with a goal of being the No. 1 combined thermal, night vision and digital optics manufacturer in the country. Now available in over 100 countries worldwide, AGM now finds itself a global player in numerous product categories, including weapons-mounted thermal imaging, thermal handhelds, hybrid thermal/digital systems, traditional night vision goggles, digital day/night solutions, clip-on systems and various related accessories. For more information, visit www.agmglobalvision.com.

Media Contact

AGM Global Vision
contact@agm-support.com
+1 928-333-4300

As a significant barometer for global consumer technology, CES 2026 recently kicked off in Las Vegas, focusing on cutting-edge AI technology. The Chinese 3D printing consumer tech brand, Hangzhou Staray Technology Co., Ltd (STARAY), made a splash at the exhibition with its innovative 3D printed integrated shoes, becoming one of the most talked-about Chinese innovative brands due to its mature smart manufacturing capabilities and clear globalization strategy.

First Encounter with 3D Printed Shoes: A Unique Sensation from the Ground Up

At CES, many attendees were experiencing 3D printed footwear for the first time. Instead of being enchanted by technological concepts, they were drawn to the real sensations felt from the soles of their feet. Keywords like lightweight, flexible, and snug were frequently mentioned. After trying on the shoes, many participants eagerly inquired about purchasing options, leading to a significant number of orders placed on-site, making STARAY a hot topic during the event.

Returning to the Essence of Walking: A Product Philosophy Centered on "Foot Feel"

Unlike traditional footwear that emphasizes appearance or functional labels, STARAY presents a product philosophy focused on daily walking comfort. The brand aims for shoes to return to their essential role — accompanying people in long hours of walking, standing, and living, rather than becoming a burden. This "foot feel"-centered approach resonated strongly with audiences from various countries and lifestyles.

3D Printing as a Means, Not an End

Founded in 2020, STARAY views 3D printing not as a flashy gimmick but as a tool to enhance the wearing experience. The integrated shoe structure reduces the discomfort associated with traditional stitching, enabling a more seamless and natural walking experience. The elastic and supportive lattice structure maintains comfort and stability as foot pressure changes. These experiences are often immediately perceptible with the first step in trying them on.

A Comfortable Balance Between Technology and Everyday Life

Many overseas users at the event commented that STARAY's footwear experience — neither as rigidly supportive as sports shoes nor as loosely fitting as casual shoes — closely approximates a state of "wearing all day." It is this balance between technology and daily life that has made STARAY products regarded as true consumer goods capable of seamlessly integrating into life.

Subtle Yet Futuristic Design Language

In addition to the comfort experience itself, STARAY's design language has garnered much appreciation. Its simplistic yet futuristic design, along with diverse but understated color choices, makes it suitable for both urban commuting and everyday life. This design philosophy, which does not overly emphasize "functional attributes," allows products to fit more easily into daily outfits across different cultural backgrounds.

Recognition from Professional Circles: CES Award Endorsement

This recognition, stemming from real experiences, has also been reflected in broader professional interest. During CES, STARAY received the Best Media Impact Innovation Award, further enhancing the brand's visibility within the global consumer tech context. More noteworthy than the award itself is the consensus it reflects — when technology translates into comfort, it becomes easier to understand, remember, and choose.

Manufacturing Logic Behind Comfort Is No Coincidence

The comfort verified repeatedly at the exhibition is no coincidence. On the manufacturing side, STARAY's production model, centered around 3D printing, forms the foundational basis for product experience. The bio-based, glue-free manufacturing process reduces resource waste and energy consumption while naturally aligning with the environmental and sustainability values that the European and American markets prioritize. The relatively low reliance on labor and factory space also allows for realistic localization in different countries and regions. This is not merely about efficiency but represents a more sustainable, everyday manufacturing approach.

Gradually Forming Globalization Framework

In just over five years since its establishment, STARAY has built a globalization development system covering R&D, design, manufacturing, and branding. The brand has established a R&D design center in Italy and is simultaneously developing localized production lines, forming a mass-producible "Made in Italy" smart manufacturing model. In terms of international markets, STARAY has entered key consumer regions such as Japan, the United States, and Europe, successfully establishing a phased presence in Japan from direct brand operations to boutique channels. These capabilities and arrangements are not hastily emphasized at the exhibition, yet they invisibly define the completeness of the products.

Returning Walking to the Sensation of the Body

When discussing the brand's long-term direction, founder Luo Jie has often mentioned that STARAY is not solely concerned with "whether the technology is leading" but rather with how technology can continuously deliver a precise, comfortable, and trustworthy walking experience. In her view, footwear is not just a functional product but an extension of a lifestyle — conveying a way of life that delivers precision and comfort with every step, allowing the act of walking to reconnect with the body’s sensations.

A Long-Term Value Path for Chinese Innovation

From the real-world experience feedback emerging at CES to the gradually perfected global manufacturing and R&D system, STARAY is attempting to forge a path with long-term value — ensuring that Chinese innovation takes root in global markets, benefiting quality consumers worldwide and making the emblem of Chinese manufacturing even more vibrant on the world stage.

Lucra, the leading social competition platform, and ePutt, the laser-equipped smart putting console, today announced a partnership that enables real-money peer-to-peer matches and tournaments through ePutt's connected hardware. Launching in the United States in summer 2026, the integration combines ePutt's precision tracking and AR-powered gameplay with Lucra's white-label competition engine, bringing competitive putting with cash stakes into living rooms across America.

Home putting practice has always existed, but it's remained a solo activity disconnected from real competition. ePutt's laser-equipped console tracks every putt with precision, while AR overlays create immersive gameplay and blockchain records achievements permanently. Lucra's integration adds the missing piece: real-money competition. Players can now challenge friends or join tournaments for cash prizes, transforming routine practice into competitive entertainment with tangible stakes.

"ePutt built a putting console that crosses gaming, golf, and commerce ecosystems — but competition is what makes practice meaningful," said Dylan Robbins, CEO of Lucra. "We're adding the infrastructure that turns every session into a real contest. When you're putting at midnight against someone across the country, you're competing for actual money with automatic scoring and instant settlement. That's a fundamentally different experience than solo practice equipment."

The integration delivers head-to-head matches with customizable cash stakes, public tournaments with bracketed elimination and prize pools, and seasonal leaderboards where performance earns blockchain-backed trophies. All scoring happens automatically through ePutt's laser tracking, with Lucra managing identity verification, geolocation compliance, payment processing, and instant settlement.

"We want to democratize golf's most critical skill while unlocking new income opportunities for everyone involved — players, coaches, content creators," said ePutt CEO Sonny Rasic. "Lucra's infrastructure lets us deliver on that vision at scale. The combination of precision hardware, AR visualization, and real-money competition creates a home experience that rivals the engagement and stakes of being on-course."

Beyond casual challenges, ePutt's platform enables sponsored tournaments where brands reach engaged golf audiences at the point of play, coaching programs where pros run paid competitive clinics remotely, and league formats where communities maintain ongoing seasons. Winners cash out immediately or convert earnings to credits for ePutt accessories and future competitions.

For Lucra, the partnership demonstrates how its technology powers next-generation sports experiences beyond venue-based entertainment. Following adjacent integrations with golf simulators, at-home training products, and AI-powered platforms, the ePutt collaboration pushes into territory where blockchain, AR, and real-money gaming intersect with consumer sports hardware.

The summer 2026 U.S. launch positions both companies at the forefront of home golf innovation as demographics increasingly expect experiences that blend physical skill, gaming mechanics, and tangible rewards. While ePutt's technology originates in Australia, the Lucra integration will initially focus exclusively on the U.S. market, targeting America's massive golf enthusiast community.

About Lucra

At Lucra, we use competitive play to build brand loyalty. Our white-label platform allows clients to host competitions, create personalized challenges, and provide users’ rewards. Doing so helps to drive visitation, increase engagement, and add more revenue per customer. We handle all payments, compliance, and risk management, allowing clients to quickly implement our solution into their existing app or website. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Hollywood.com, and more. For more information, visit www.lucrasports.com.

About ePutt

ePutt is a smart putting console and connected platform that brings competitive golf home through laser-guided precision tracking, AR overlays, and blockchain-backed achievements. Designed to democratize golf's most critical skill, ePutt crosses gaming, golf, and e-commerce ecosystems, enabling players to practice, compete, and earn from anywhere. The cloud-connected platform supports peer-to-peer challenges, tournaments, coaching programs, and sponsored competitions, transforming solo practice into social entertainment with real stakes. Based in Melbourne, Australia, and actively expanding globally, ePutt is redefining home golf for a hybrid sports era. Learn more at eputt.com.au.

Media Contact

Michael Madding
Chief Operating Officer, Lucra
michael@lucrasports.com

South Florida’s Jewish community gathered this past Sunday morning for a powerful and deeply moving program honoring Holocaust memory, Jewish resilience, and the ongoing responsibility to confront rising antisemitism. The event featured Dani Dayan, chairman of Yad Vashem, the World Holocaust Remembrance Center. His visit underscored the importance of precise language, historical truth, and moral responsibility in confronting hatred directed at Jews.

The program was attended by civic and communal leaders, including Seth Salver, Mayor of Bal Harbour, reflecting the broad community commitment to Holocaust remembrance, education, and Jewish continuity. A central focus of the morning was Yad Vashem’s historic achievement of recovering and documenting the names of more than five million of the six million Jewish victims of the Holocaust. This initiative reflects Yad Vashem’s mission to restore identity, dignity, and humanity to each victim, ensuring they are remembered as individuals rather than statistics.

“Recovering five million names is not a statistic, it is five million individual lives reclaimed from oblivion. Each name represents a world, a family, a story that matters forever,” said Dayan. The program emphasized that Holocaust remembrance is not solely about the past, but about strengthening Jewish identity and responsibility in the present and future. “This visit is about honoring survivors and victims, but it’s also about strengthening the bond between Yad Vashem and American Jews who feel a deep responsibility to remember, educate, and stand proudly as Jews,” said Tamar Major, national director of Philanthropy for the Yad Vashem USA Foundation. “At a time of rising antisemitism, Holocaust memory is not optional it is essential.”

The program was graciously hosted by Rabbi Yechiel Koskas, whose leadership and hospitality helped create a meaningful and dignified setting for the community gathering. The event was generously sponsored by Sam Shamie and Nancy Shamie. During the program, Sam Shamie announced a $100,000 pledge to Yad Vashem, made in memory of his sister, in support of Holocaust remembrance, education, and historical preservation.

Two Holocaust survivors were present and addressed the audience, offering personal reflections that reinforced the urgency of remembrance and the importance of ensuring that the lessons of history are never forgotten. The program also featured remarks from Robert Garson and Tila Falic Levi, members of a U.S. presidentially appointed Holocaust remembrance advisory committee, who spoke about the global responsibility to preserve historical truth and confront rising hatred against Jews worldwide. The morning concluded with a message of unity and resolve, reaffirming that Jewish memory is sustained most powerfully through community, education, leadership, and action.

Media Contact

Warren Cohn
Founder and CEO, RocketshipPR
warren@rocketshippr.com

Massively multiplayer online role-playing games (MMORPGs) are distinguished by vast persistent worlds where thousands of players co-exist, each developing a character over extended periods. Unlike single-player or short-term multiplayer games, MMORPGs focus on long-term character progression and social interaction. Players accumulate experience, gear, and skills over weeks or years, forming lasting relationships through guilds, alliances, or teams. The persistent game environment, which evolves even when a player is offline, alongside features like leveling, quests, and cooperative play, defines the genre. This model has maintained interest in MMORPGs for decades. World of Warcraft (WoW), launched in 2004, remains one of the most widely played and influential titles, illustrating the enduring appeal of long-term online role-playing experiences.

Progression in MMORPGs can be substantial, leading some players to seek shortcuts. Blizzard, the developer of WoW, offers in-game level boost items to accelerate advancement, while third-party services, commonly referred to by players as WoW boost allow paying others to expedite leveling. In 2022, Blizzard took action against unauthorized boosting services because paying for assistance had become widespread. Such dynamics exemplify a core MMO characteristic: the drive to enhance one’s character and reach endgame goals often motivates players to pay for external help. Nevertheless, the fundamentals of the genre remain rooted in immersive worlds and social engagement. From EverQuest to modern MMOs such as Final Fantasy XIV (FFXIV) and Black Desert Online (BDO), long-term engagement strategies and community-driven virtual economies are central to sustaining player interest.

Key Elements of the MMO Genre

A defining feature of successful MMORPGs is a robust progression system. Players typically start at low levels and gradually improve abilities and equipment through quests, combat, and exploration. Early content provides structured guidance, while endgame objectives, including higher level caps, rare loot, and challenging encounters, engage experienced players. Games like FFXIV and The Elder Scrolls Online (ESO) exemplify this balance, offering detailed quest lines, gear upgrades, and scalable challenges. Research on online games shows that persistent worlds, level progression, and character customization form core elements across nearly all MMOs. Incremental rewards for new abilities or items reinforce a sense of accomplishment and encourage continued play.

Social interaction is another hallmark of the genre. Formal group systems such as guilds, clans, or alliances, alongside matchmaking tools, facilitate cooperative play in dungeons, raids, and PvP events. In WoW, guilds often form around shared goals like raiding, player-versus-player combat, or socializing, fostering stronger player commitment. Multi-year studies demonstrate that players with greater guild responsibilities log more time in-game and are less likely to leave the game. Additional social features, including chat channels, friend lists, in-game events, and cross-server or cross-platform play, broaden engagement opportunities. The sense of belonging to a group creates informal “stickiness,” as players invest in relationships as well as character development. Social networks are critical for retention, and academic analyses have linked robust guild participation to lower quit rates.

Virtual economies in MMORPGs engage players for extended periods. Most titles implement auction houses or trading systems where gear, crafting materials, and currency circulate. These markets often follow real-world economic principles such as supply and demand. Blizzard’s economy, for example, has supported active trade in rare items and in-game gold for years. Some players, often called “gold farmers,” even earn real-world income by trading virtual currency, demonstrating the intersection of digital and actual economies. Developers must carefully balance these systems to prevent resource monopolization and address unauthorized markets, bots, and real-money trading violations.

Endgame content — activities for max-level characters — is crucial for player retention. After initial leveling, players pursue high-difficulty challenges, including large-scale raids, high-tier dungeons, player-versus-player competitions, or special events. WoW pioneered large-scale 40-player raid encounters, setting a template followed by many successors. Other MMOs have developed their own formats: FFXIV offers intricate 24-player trials and raids; ESO provides group dungeons and alliance war PvP; Guild Wars 2 features dynamic meta-events and world bosses; BDO incorporates open-world boss fights and large-scale guild PvP. Seasonal or expansion-driven content updates further sustain engagement by raising level caps, introducing fresh gear, and providing new challenges, such as WoW’s rotating Mythic+ dungeons with seasonal affixes.

World of Warcraft as a Benchmark for MMORPGs

By both design and impact, WoW has become the reference point in the MMORPG genre. Its early and sustained popularity redefined expectations for scale, revenue, and gameplay accessibility. Within its first decade, WoW reached multiple milestones that guided industry standards, at times reporting over 10 million subscribers concurrently. The subscription model, supported by regular expansion packs, proved highly lucrative, with peak revenue reaching approximately $1 billion annually. WoW’s polished graphics, intuitive interface, and accessible mechanics attracted mainstream audiences, making it “the first MMO to achieve mainstream success and remain rooted there,” effectively embedding online role-playing into popular culture.

WoW’s influence is evident in many successors. Its “holy trinity” of roles — tank, healer, damage dealer — and intuitive targeting-combat system became templates adopted across the genre. Guild mechanics and group coordination features established standards for social interaction, while the practice of scheduled content releases inspired expansion and patch strategies in other games. Elder Scrolls Online, Guild Wars 2, and Lineage titles explicitly referenced WoW when planning expansions and live-service strategies. Even beyond MMORPGs, WoW influenced cooperative gameplay and matchmaking in non-MMO titles such as Destiny 2.

Regionally, WoW’s success has been strongest in North America and Europe, consistently appearing in the upper tiers of Western MMO revenues. In Asia, its presence has fluctuated; while it experienced significant popularity in China, licensing issues led to server shutdowns in 2023, with relaunch plans announced for 2024. Meanwhile, other Asian MMOs dominate the regional market: FFXIV became Japan’s largest MMO, and BDO, developed in Korea, amassed a global audience of approximately 55 million players and generated over €2 billion in revenue by 2024. WoW’s Western dominance and its influence on global design illustrate its role as a benchmark while highlighting regional diversity in player preferences.

Character Development Systems in World of Warcraft

WoW offers multi-faceted character progression. Players begin at level 1 and advance to a cap, which has historically increased with each expansion (Dragonflight currently sets the cap at 70). Experience points are earned through questing, combat, and exploration. Level scaling ensures new or returning players can experience older content at relevant difficulty levels. Time-saving mechanisms, such as double-XP events and instant-level items, cater to players who prefer accelerated progression.

Class specialization and talent systems provide gameplay depth. Each class chooses a role, such as Tank, Healer, or Damage Dealer, and talents allow customization of playstyle. Over WoW’s history, talent trees have been streamlined into defined rows, with Dragonflight offering six rows per specialization and additional covenant or artifact abilities. Players frequently respec talents for new content, encouraging experimentation and sustained engagement.

Equipment progression drives endgame motivation. Gear quality, measured by item level, improves through dungeons, raids, PvP, and world quests. Seasonal raid tiers, PvP ranks, and weekly Mythic+ rewards create multiple avenues for gear improvement. Meta-progression features, such as relic upgrades and item enhancements, deepen progression beyond raw item level. Together, these systems foster a recurring cycle that encourages weekly and expansion-driven engagement.

Major expansions, released roughly every two years, increase level caps, add new zones, and introduce fresh mechanics. For instance, Warlords of Draenor added raid finder modes, while Legion introduced artifact weapons that grew with the player. Expansions integrate narrative and mechanical updates, motivating both veteran and returning players to pursue new development paths.

Why Players Continue to Choose World of Warcraft

WoW appeals to both newcomers and veterans. Free trials allow players to reach level 20 at no cost, and accessible leveling paths, including the “Chromie Time” feature, enable returning players to experience earlier expansions at relevant difficulty. Community resources, such as wikis, dungeon finders, and guides, support solo play while easing social integration. Casual players enjoy smooth progression, whereas veterans face complex challenges: Mythic raids, ranked PvP, Solo Shuffle, and other high-skill content.

Social structures reinforce retention. Guilds, social events, role-playing groups, and community contests foster loyalty, while in-game economies and chat channels enhance daily engagement. Studies show that guilded players log more hours and have lower attrition than solo players. Long-term investment in characters, cosmetic rewards, and legacy servers also strengthen commitment. Solo-friendly content, automated matchmaking, and scaling systems reduce barriers for new or returning players, while multiplayer coordination goals, such as Mythic+ dungeons and raid encounters, preserve cooperative challenge. Paid services like WoW Boosts, though controversial, illustrate strong demand for progression and underscore sustained engagement in the ecosystem.

Conclusion

World of Warcraft has profoundly impacted the MMORPG genre. It established subscription-based revenue models, expansion-driven content pipelines, and guild-centric social structures. Its persistent world, layered character progression, and evolving content became templates widely emulated by successors. WoW’s longevity, spanning over two decades, demonstrates that continuous character growth, social networks, and new content cycles can sustain a player base long-term. Although newer MMOs, such as FFXIV and BDO, have emerged to challenge its prominence, WoW remains a benchmark. Developers continue to measure live-service ambitions against WoW’s milestones. Its enduring appeal lies in deep character development, living communities, and consistent content updates, solidifying its status as a reference point in modern game design and a model of long-term player engagement.

About Epiccarry

Epiccarry publishes authoritative industry reports and in-depth analyses on MMORPG design, player retention, and long-term engagement. Its coverage includes recent news and academic commentary on World of Warcraft’s market performance, evolving game mechanics, and broader trends shaping the MMO genre. For more information, visit epiccarry.com.

Media Contact

Kyrylo Udruhov
k.udruhov@epiccarry.com

Nuqi Digital Wealth Limited, a DIFC-based asset management firm, through its investment banking division, has successfully arranged a $70 million three-year financing loan for Ipak Yuli Bank Uzbekistan, marking a major milestone in strengthening capital flows into Central Asia. The facility, executed through a combination of bilateral and syndication structures underscores Nuqi Wealth’s expanding role as a trusted arranger for emerging-market financial institutions.

Acting as NUQI Digital Wealth’s strategic partner in Uzbekistan, Umma Capital played a pivotal role in originating the transaction and opening the market to new international lenders. Leveraging its deep local relationships and on-the-ground expertise, Umma Capital was instrumental in introducing NUQI Digital Wealth to Ipak Yuli Bank and guiding counterparties through the country’s regulatory, banking, and execution landscape. This collaboration not only streamlined engagement with the bank’s senior management, but also helped build confidence among new investors entering Uzbekistan for the first time, reinforcing Umma Capital’s position as a key bridge between Uzbekistan financial institutions and global capital providers.

A standout feature of the deal is the speed and precision of execution. NUQI Digital Wealth managed the end-to-end funding process, delivering competitive terms for Ipak Yuli Bank amid shifting global financial conditions. The initial bilateral arrangement was completed within two months, demonstrating NUQI’s ability to mobilize capital quickly and efficiently.

NUQI Digital Wealth also secured the participation of a leading global financial institution as Lead Arranger for the syndication, further strengthening investor confidence. In addition, the firm successfully introduced new investors many engaging with Uzbekistan for the first time, highlighting rising interest among Asian capital providers in the country’s reform-driven banking sector. 

Commenting on the transaction, Dilip Samanthilaka, NUQI Digital Wealth’s managing director and head of Investment Banking, stated:

“Our objective is always to secure the best structure and the most strategic investor mix for our clients. This successful transaction demonstrates our ability to bring new global liquidity to dynamic markets like Uzbekistan, while managing the process with precision and speed.”

From the borrower’s side, Tursun Makhkamov, chief financial officer of Ipak Yuli Bank, emphasized the importance of the local partnership:

“As chief financial officer of Ipak Yuli Bank, I would like to highlight the pivotal role Umma Capital has played as our trusted advisor and representative in this transaction. Umma Capital not only safeguards and promotes the interests of Ipak Yuli Bank, but also brings deep local insight that is essential for successfully engaging with global partners. We are pleased to see Umma Capital partnering with Nuqi Wealth, as this collaboration is opening new channels of international funding and unlocking fresh potential for Uzbekistan’s capital markets.”

With this milestone, NUQI Digital Wealth further strengthens its position in arranging cross-border funding for financial institutions across emerging markets, continuing its mission to foster investment corridors between Asia, the GCC, and Central Asia.

Media Contact

Meher Gupta
director@contemporaryconnect.com

New research from healthcare consultancy Sage Growth Partners finds that 77% of health system and hospital C-suites are planning to increase participation in value-based care (VBC) models in the next two years, a marked rise since the 2023 survey.

The new report, "The C-Suite's View on Value-Based Care: Investment Heats Up Despite Cooling Sense of Progress," is the third in a series based on Sage Growth Partners' annual survey of 101 hospital and health system C-suite leaders. This installment examines executives' perspectives on VBC progress, their forecast for the near future, and how much revenue they really have at risk.

"Here's the latest plot twist on the winding journey to value-based care: despite slow progress during the last two years, many of today's C-suites are developing strategies to expand their participation in VBC models in the next two years," said Dan D'Orazio, CEO of Sage Growth Partners. "Value-based care is both a challenge for C-suites and a way to strengthen their organization's bottom line as payer dynamics evolve and macroeconomic uncertainties persist."

Key findings from the report include:

• 20% of C-suite leaders agree that the industry has made progress toward value-based care in the last two years, but that is fewer than those who agreed in our 2023 and 2022 surveys: 40% and 37%, respectively.
• 77% of C-suite leaders say their organization plans to increase participation in value-based care programs in the next two years — an increase from 57% in 2023.
• 69% of organizations are participating in an ACO, up from 53% in 2023; and 61% leverage bundled payment models, an increase from 46% in 2023.

Despite the outlook for continued VBC momentum and long-term commitments to alternative payment models, the survey results also reveal that C-suites are still far from having significant amounts of revenue at risk in value-based contracts:

• 54% of hospitals and health systems generate between 5% and 20% of revenue in VBC arrangements — but only a small percentage earn more than 20%.

"C-suite executives understand that value-based care can be instrumental as they face increasing pressure to balance improving care quality and population-level outcomes against financial performance," said Stephanie Kovalick, chief strategy officer of Sage Growth Partners. "Achieving that future requires strategic investments to overcome operational, clinical, and financial challenges."

Sage Growth Partners' independently surveyed a range of C-suite participants representing 101 healthcare provider organizations, including integrated delivery networks, academic medical centers, and independent hospitals.

The full report, “The C-Suite’s View on Value-Based Care: Investment Heats Up Despite a Cooling Sense of Progress,” is available to read the full report.

About Sage Growth Partners

Sage Growth Partners is a healthcare advisory firm with deep expertise in market research, strategy, and communications. Founded in 2005, the company's extensive domain experience ensures that healthcare organizations thrive amid the complexities of a rapidly changing marketplace. Sage Growth Partners serves clients across the full healthcare spectrum, including Press Ganey, GE HealthCare, Medecision, Xealth, LexisNexis, GoodRx, ProgenyHealth, Kyruus Health, Best Buy Health, New Jersey Brain and Spine, and Philips Healthcare. For more information, visit sage-growth.com.

Media Contact

John Gonda
jgonda@sage-growth.com
+1 616-309-4888

Vinmec Healthcare System, Vietnam’s leading private hospital network, is expanding its portfolio of premium, tailor-made services for international patients, offering a seamless and culturally attuned medical tourism experience grounded in global clinical standards.

As global demand for cost-effective and timely treatment continues to rise, Vinmec is positioning Vietnam as a new medical destination, one that combines advanced clinical capabilities, internationally accredited quality, and the hospitality Vietnam is known for.

Premium Services Tailored for International Patients

Vinmec has been advancing key specialties that are becoming central to its care for international patients.

“Vinmec is committed to delivering safe, seamless, and culturally attuned care for international patients as we strengthen Vietnam’s position in global medical tourism,” said Prof. Dr. Tran Trung Dung, CEO of Vinmec Healthcare System.

Cardiology remains a defining strength. As Asia’s first Cardiology Centers of Excellence and a member of the Cleveland Clinic Connected network, Vinmec offers diagnostics and interventions that match global standards, ranging from 3.0-Tesla MRI systems to highly advanced interventional techniques such as transcatheter aortic valve implantation (TAVI) and Micra leadless pacemaker implantation. These capabilities provide overseas patients with timely access to treatments often delayed in their home countries.

The same focus on precision shapes Vinmec’s orthopaedics and sports medicine services, where 3D surgical planning, customized implants, anatomical-mapping arthroscopy, and motion-analysis technologies enable highly personalized reconstruction and rehabilitation. For athletes, active adults, and older travelers, this translates into predictable outcomes and faster recovery.

Besides, Vinmec’s oncology program offers a similarly integrated model, adhering to NCCN, ASCO, ASTRO, and ESMO guidelines. Comprehensive diagnostics support coordinated care that spans minimally invasive surgery, advanced radiotherapy, immunotherapy, and stem-cell transplantation.

Building on these established clinical pillars, the Vinmec Aesthetic Center — View Beauty combines Korean-developed aesthetic protocols with Vinmec’s advanced stem cell research platform, adhering to international standards. With a focus on natural-looking results, minimally invasive procedures, and absolute privacy, the center is trusted by international clients who value safety, discretion, and refined aesthetic care.

Elevating Medical Tourism in Vietnam

According to a recent study by Indochina Research, Vinmec is the most recognized hospital system among foreigners in Vietnam, reflecting its strong reputation and growing footprint in international patient care.

Supported by globally trained medical specialists, advanced technologies, and strategic partnerships such as its Cleveland Clinic Connected membership, Vinmec now delivers high-acuity care to patients arriving from the U.K., France, Australia, Canada, and other markets.

To enhance the international patient experience, Vinmec has implemented a dedicated service framework that ensures clear communication and culturally responsive support, including fast-track scheduling, tailored dietary and religious accommodations and multilingual guidance throughout the treatment journey.

With hospitals in key cities such as Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Ha Long, and Phu Quoc, Vinmec offers international patients not only advanced medical care but a uniquely restorative setting in Vietnam’s most iconic destinations. Whether recovering from orthopedic treatment by the sea or pursuing aesthetic or regenerative therapy in a resort environment, patients benefit from Vietnam’s natural beauty, cultural warmth, and supportive healing atmosphere.

As Vietnam emerges as a promising hub for global medical travel, Vinmec is shaping a new vision of care that is both high-tech and deeply human.

About Vinmec Healthcare System

Vinmec is Vietnam’s leading private healthcare system, with a nationwide network of nine hospitals and seven outpatient clinics. Built to international standards, Vinmec delivers comprehensive, personalized, and specialized care. The system’s key milestones include a strategic partnership with Cleveland Clinic, one of the world’s top healthcare systems, enabling global clinical collaboration and access to world-class medical standards; leading healthcare services for foreigners in Vietnam, trusted by international residents for its high-quality care, globally trained physicians, and international-standard facilities; the only healthcare system in Asia honored at the Healthcare Asia Awards 2025, receiving two prestigious accolades: Hospital Group of the Year and Technology Innovation of the Year, reinforcing its leadership in the region; owner of two JCI-accredited hospitals, meeting the world’s most rigorous standards for patient safety and healthcare quality; the first and only healthcare system in Vietnam to establish Centers of Excellence (CoEs) across four key specialties: cardiology, oncology, orthopedics and sports medicine, and clinical immunology and allergy. For more information, visit www.vinmec.com.

Media Contact

Vinmec Healthcare System
v.medtour@vinmec.com

Clean Energy Counsel (CEC), a leading boutique law firm focused exclusively on clean energy, alternative fuels, and sustainable infrastructure, announced the promotion of four attorneys to partner and 11 attorneys to counsel. The promotions reflect the firm’s continued growth, deepening leadership bench, and long-term commitment to serving clients across the rapidly evolving clean energy sector.

The newly promoted partners are Shane Devins, Kristen Berry, Gary Stapleton, and Sandra Lee. CEC also announced its first-ever Counsel class, comprised of Brett Martino, Shae Harvey, Todd Larsen, Sally Huang, Alex Smorczewski, Aretha DiClemente, Anastasia Arsenio, Jonah Brotman, Michael Davey, Brent Schoradt, and Brad Alexander.

“These promotions reflect how far the firm has come and how intentionally it is building for the future,” said Zach Crowley, partner of Clean Energy Counsel. “CEC is well-positioned to continue growing alongside its clients and the clean energy industry as a whole.”

A Boutique Built for the Energy Transition

Clean Energy Counsel was founded with a singular focus on the clean energy industry, created to serve developers, investors, utilities, and emerging technology companies navigating the commercial and regulatory realities of renewable and sustainable infrastructure projects. From its inception, the firm set out to offer an alternative to traditional full-service law firms by combining deep sector fluency with practical, transaction-focused legal counsel.

Over the past several years, CEC has experienced sustained and deliberate growth aligned with the accelerating energy transition. Today, the firm consists of 44 attorneys and five administrative professionals, advising clients across the full lifecycle of clean energy projects nationwide. While many firms have expanded through mergers or diversification into adjacent practice areas, CEC has remained purpose-built around clean energy, allowing it to scale while preserving subject-matter depth and continuity of client service.

Compared to larger firms where clean energy practices are often one component of a broader platform, CEC operates as a fully integrated clean energy boutique. Its attorneys routinely compete with significantly larger firms on complex, first-of-their-kind transactions, offering clients senior-level attention, institutional knowledge, and efficiency that reflects decades of collective industry experience.

Partner Promotions Strengthen Core Capabilities

Each of the newly promoted partners has played a central role in building CEC’s market-leading practice and expanding its capabilities across development, real estate, offtake, financing, and M&A.

Kristen Berry advises renewable energy developers across utility-scale, commercial, and industrial, and distributed generation markets. Her practice spans development-stage and commercial agreements, including power purchase agreements, virtual PPAs and hedging arrangements, EPC and O&M contracts, REC transactions, energy services agreements, equipment supply and build-transfer structures, and EV charging master services agreements. She has helped advance several gigawatts of solar, wind, and energy storage projects nationwide.

Shane Devins focuses on the real estate and land use aspects of renewable and sustainable infrastructure projects. He advises on title and survey matters, entitlements, leasing, acquisitions and dispositions, and the development and financing of large-scale solar, wind, and storage assets. His practice also includes joint ventures, M&A transactions, and cross-border investments, as well as work on sustainable agriculture and water conservation projects.

Gary Stapleton is known for his strategic approach to clean energy transactions, representing developers, investors, and emerging technology companies across solar, wind, battery storage, biomass, and waste-to-fuel projects. He also advises on infrastructure and real estate preservation initiatives and on single-asset and portfolio acquisitions in the United States and internationally.

Sandra Lee represents borrowers, lenders, tax equity investors, and buyers and sellers of clean energy assets. Her experience advising both sponsors and financing parties provides a balanced perspective that informs pragmatic guidance and efficient execution on complex transactions.

“These promotions reflect both the depth of the firm’s talent and the strength of the clean energy industry,” said Brad DeJean, founding partner of Clean Energy Counsel. “Promoting four partners at the same time signals confidence in our people, our clients, and the continued growth of the energy transition.”

Inaugural Counsel Class Formalizes Senior Leadership

CEC’s first-ever counsel class recognizes attorneys who play a critical role in leading complex matters, managing deal teams, mentoring colleagues, and serving as trusted advisors to clients across the renewable energy and sustainable technology sectors.

“This class of counsel promotions shows the depth of the firm’s senior bench,” said Jordan Dansby, partner. “Each of these attorneys can lead deals in their respective subject matter areas, train and mentor colleagues, and provide world-class service to clients.”

CEC’s counsels routinely manage transactions from start to finish, oversee client relationships, and advise on matters spanning development, project finance, M&A, tax equity, offtake arrangements, regulatory issues, and emerging clean energy technologies. Their collective experience allows the firm to handle transactions of any size or complexity with efficiency and strategic insight.

“Our counsel class consists of attorneys who are dominant in their areas of specialty,” said Kristen Berry, partner. “Their knowledge and experience make them highly sought after by our clients, and the counsel title recognizes the leadership they already bring to the firm.”

A Long-Term Leadership Model

The Counsel role at Clean Energy Counsel is designed as a long-term leadership position rather than a mandatory step toward partnership. Some counsels may ultimately pursue partnership, while others will remain in the role throughout their careers. Each path is equally valued and essential to the firm’s success.

CEC is intentionally not an up-or-out firm. Instead, it emphasizes sustainable growth, mentorship, and professional development, ensuring that clients benefit from stable, experienced teams and that attorneys can build long-term careers aligned with the firm’s mission.

Positioned for Continued Growth

With expanded partner and counsel leadership, Clean Energy Counsel enters 2026 with a durable platform built to support clients through the next phase of the energy transition. As projects become more complex and markets continue to evolve, the firm remains focused on delivering technically sophisticated, commercially practical advice grounded in deep industry knowledge.

About Clean Energy Counsel

At Clean Energy Counsel, we devote our legal power to advancing clean energy and a sustainable future. Speeding the world’s transition away from fossil fuels is what we care about most — and we believe this mission is urgent and imperative. It’s where we focus our collected experience, intelligence, and legal acumen. It’s why we’re redefining traditional law firm practices wherever they prove inefficient or self-serving. It’s the reason we prioritize the success of our clients’ projects over all other business considerations. Clean Energy Counsel provides a full range of legal services to support all types of clean energy projects at every phase in their life cycle — through development, construction, financing, and ongoing operations. We are the only mission-driven law firm focused on speeding the world’s transition to a clean energy future. Advancing clean energy isn’t just our job; it’s our hope for the future. For more information, visit www.cleanenergycounsel.com or contact the firm at 1 Sansome St., 35th Floor, San Francisco, CA 94104.

Disclaimer

This press release was distributed through Law Firm Newswire.

Media Contact

Heather Pierce
Clean Energy Counsel
heather@cleanenergycounsel.com
+1 213-722-5384

As the Finnish Parliament confirms the historic dismantling of the state-run gambling monopoly, new analysis from market intelligence resource Bonusetu highlights the critical economic flaw that forced the change: a massive flight of high-volume players to offshore online casinos.

The analysis, based on the 2023 THL population survey, identifies a highly concentrated "whale economy" where 2.2% of players are responsible for 50% of total gambling consumption. With the state monopoly, Veikkaus, struggling to retain these high-value customers, the government has approved a transition to a competitive licensing system, scheduled to open on July 1, 2027.

The "Shadow Market" Worth Half a Billion

While the monopoly was designed to channel revenue to the state, Bonusetu’s review of the data confirms a significant "leakage." Approximately 15% of all Finnish gamblersbypassed the local monopoly to play on international sites in the last 12 months.

This migration is heavily fueled by the demand for convenience. Offshore casino operators have gained a competitive edge by adopting casinos without registration (Pay N Play), a technology that allows new casino players to skip lengthy sign-up forms and play instantly via bank authentication. Industry estimates suggest this streamlined offshore channel now accounts for 500 million to 550 million euros in annual gross gaming revenue (GGR).

"The monopoly model didn't fail because of casual players; it failed because it couldn't retain the high-volume demographic," says Tommi Korhonen, CEO of Bonusetu. "Our analysis of the consumption data shows that the Finnish online casino market is heavily reliant on a small percentage of active players. These users are tech-savvy, demanding better user experiences and higher return-to-player (RTP) rates — features they overwhelmingly found in the offshore market."

Key Market Insights for Investors and Operators:

• The digital tipping point: For the first time, the share of players gambling exclusively online (30%) has surpassed those playing exclusively in physical locations (24%), signaling the obsolescence of the traditional kiosk-based model.
• Motivation for migration: When asked why they chose offshore operators over the Finnish monopoly, 30% of players cited better odds and winning potential as their primary motivation.
• High operator churn: Offshore players are highly promiscuous, holding an average of 3.9 active accounts, indicating intense competition among brands vying for Finnish customers.

The 2027 Licensing Opportunity

The new legislation will allow private operators to apply for licenses to offer online casino, slots, and sports betting starting in March 2026. This move is widely seen as an attempt to "channelize" the 2.2% of high-volume players back into a taxed and regulated environment.

"The introduction of a license system is not just about opening the floodgates," adds Korhonen. "It is a strategic move to recapture the 'whale economy' that has already left. For operators entering Finland in 2027, success will depend on offering a superior product that competes directly with the agile offshore brands that currently dominate this segment."

About Bonusetu

Bonusetu is an authoritative information hub for the Finnish gambling industry. Focused on the 2027 regulatory shift from monopoly to licensing, we provide expert commentary, market statistics, and coverage of all things we deem relevant to the sector. Our goal is to bring clarity and transparency to one of Europe's most dynamic digital markets. For more information, visit bonusetu.com.

Disclaimer

This press release is provided for informational and analytical purposes only and does not constitute legal, financial or investment advice, nor an endorsement of any gambling activity or operator. The analysis referenced is based on publicly available data and industry estimates, which may be subject to change. Gambling laws and regulations vary by jurisdiction and evolve over time. Readers are encouraged to consult official regulatory authorities and qualified legal or financial professionals to confirm current requirements and risks. Participation in gambling activities involves financial risk and may not be suitable for all individuals.

Media Contact

Tommi Korhonen
CEO, Bonusetu
media@bonusetu.com

VHS tapes storing home movies, TV recordings, and family events can degrade, fade, or break over time, prompting many households to convert aging cassettes into digital files that are easier to preserve, share, and watch on today’s devices.

VHS-to-digital converters typically connect a VCR to a computer or television, capturing analog footage and saving it as a digital video file. Some products store files directly on a computer through capture software, while others record to a USB drive or SD card without requiring a computer. The best option often depends on how many tapes a user plans to convert, how much control they want over settings, and how simple they want the process to be.

When shopping, consumers should consider video quality, connection types, and software support, including compatibility with their operating system. Clear instructions, stable performance during long recordings, and reliable input options can reduce errors and improve results. After researching and testing widely available devices and services by Consumer Champion, five options stood out for balancing quality, ease of use, and overall value.

Top VHS-to-Digital Conversion Options

For consumers looking to convert VHS tapes to digital files quickly, several conversion options stand out for balancing convenience, video quality, and overall value. After hands-on testing and review, five VHS-to-digital solutions emerged as the strongest performers, led by iMemories for its ease of use and consistent results.

• iMemories (Most Convenient Choice)
• Portta VHS to Digital Converter
• ClearClick Video to Digital Converter 2.0
• Portta VHS to Digital Converter
• Generic VHS to Digital Converter 2.0

Each option on the list was tested for performance, ease of operation, and value. The results reflect how well each solution handled real-world VHS conversions, including long recordings, aging tapes, and common playback issues. Together, these five products represent the most effective ways to preserve VHS content in digital form for modern viewing and long-term storage.

1. iMemories SafeShip Kit: Most Convenient Choice

The iMemories SafeShip Kit is designed for consumers who want a hands-off approach to converting tapes without purchasing hardware.

Pros:

• Sturdy shipping kit that helps protect tapes in transit
• App-based playback makes it easy to watch and share videos
• Minimal technical skill required

Cons:

• Costs can rise quickly for large collections
• Turnaround can take weeks, rather than same-day conversion
• Quality and processing decisions are handled by the service, not the user

In testing, the kit arrived ready to use, and packing tapes took only a few minutes. Digital files were accessible through the company’s app, streaming smoothly to a TV, and sharing clips was straightforward. Colors appeared cleaner than on the original tapes, though results varied by source material.

2. Portta VHS to Digital Converter: Computer-Free Recording

The Portta VHS to Digital Converter is aimed at users who want to save tapes to digital files without using a computer.

Pros:

• Records directly to a USB drive with minimal setup
• Built-in screen allows quick checks of audio and video
• Works with multiple legacy playback devices

Cons:

• Menus can take time to learn
• Storage drive is not included
• Controls feel basic

Testing showed users could begin recording within minutes after connecting a VCR and pressing record. Video quality aligned with what is typical for older tapes, and audio remained in sync. Once familiar with the menu layout, the device offered a straightforward workflow for converting multiple tapes.

3. ClearClick Video2Digital Converter 2.0: One-Button Simplicity

ClearClick’s Video2Digital Converter 2.0 targets users seeking a simple workflow without capture software.

Pros:

• One-button recording without a computer
• Built-in preview screen helps confirm audio and video
• Files saved in formats that are widely compatible

Cons:

• Requires a working VCR or camcorder
• Video quality reflects the original tape, and will not appear sharper
• Storage is required, and is not included

In use, setup was direct: connect the playback device, add storage, and press record. The preview screen helped prevent bad captures, and the auto-stop timer reduced wasted storage. Audio stayed in sync during long recordings, including on older tapes with uneven sound.

4. DigitPro VHS to Digital Converter 2.0: Straightforward Transfers 

DigitPro’s VHS to Digital Converter 2.0 is another computer-free option designed for users who want quick, stable recording.

Pros:

• One-button recording with minimal setup
• Built-in screen supports quick quality checks
• Compatible with several older playback devices

Cons:

• Screen can feel cramped for extended viewing
• Controls require a short learning curve
• Remote operation requires batteries

During testing, the unit captured a box of tapes without freezing or crashing. The built-in screen helped identify tracking problems early, and the device could also be routed to a TV for a larger preview. Audio remained synchronized across recordings.

5. ClearClick Video2Digital 3.0: Updated Version

The ClearClick Video2Digital 3.0 offers a similar computer-free approach, while adding support for additional audio sources.

Pros:

• One-button recording, with no software required
• Built-in screen enables real-time monitoring
• Supports video and some audio sources

Cons:

• Requires a separate VCR or camcorder for tapes
• Output remains standard definition, rather than HD
• Storage is not included

Testing showed the on-device preview made it easier to spot and correct tracking issues before recording too much footage. For users prioritizing speed and simplicity, recording directly to removable storage reduced clutter and eliminated driver-related complications.

Buying Guide: What to Look For

Consumers should start by deciding whether they want direct-to-storage recording or computer-based capture. Computer-free devices can reduce setup time, while computer-based capture often offers more control over settings and editing.

Key factors to consider include:

• Video quality: Support for common VHS signals, stable output, and, when available, features such as basic color correction or noise reduction
• Ease of use: Clear buttons, minimal setup steps, and plain, readable menus
• Connections: Inputs that match existing VCR cables, and outputs compatible with a computer or TV
• Recording method: Direct to a PC or direct to removable storage
• Software and compatibility: Drivers, updates, and reliable support for the user’s operating system
• Build quality: Durability during long recording sessions

Price should be weighed against actual needs. More expensive options do not always produce better results, and unnecessary features can add cost without improving transfers.

Frequently Asked Questions

What are the top-rated VHS-to-digital converters on the market?

Frequently recommended models include Diamond VC500, ClearClick Video to Digital Converter, and Roxio Easy VHS to DVD. Elgato Video Capture is also commonly cited for simple, guided setups on modern computers.

Which VHS-to-USB converter offers the best video quality during transfer?

Devices that support S-Video and stable drivers, such as the Diamond VC500, can yield stronger results when paired with a compatible VCR. Capturing at a higher bitrate, and avoiding heavy compression during the initial capture, can preserve more detail from the tape.

How can I convert VHS tapes to digital without a VCR?

Options include using a VHS-to-DVD combo deck that plays tapes and outputs to disc or a capture device, or using a local conversion service, particularly for damaged tapes or rare formats.

Are there any VHS converters compatible with Windows 11 that are recommended?

The Diamond VC500 is frequently recommended for systems that require modern driver support. Users who want to avoid driver issues altogether often choose converters that record directly to removable storage, rather than through a computer.

What solutions are suggested on Reddit for converting VHS tapes to digital format?

Common advice includes using a reliable VCR, cleaning heads, using quality cables, capturing once at high quality, and editing after the fact to avoid repeated playback wear on aging tapes.

Can you recommend a high-quality VHS-to-digital converter that is also user-friendly?

Users seeking simplicity often prefer ClearClick’s Video to Digital Converter models for computer-free recording. Those who want a guided computer workflow, with minimal configuration, often consider Elgato Video Capture.

About Consumer-Champion.org

Consumer Champion is a Los Angeles–based consumer education platform that reviews products, provides comparisons, and delivers recommendations to help people make informed choices. Our mission is to provide insight that helps users understand the value and usefulness of products, and our team tests, ranks, and analyzes to empower shoppers with clear, trustworthy guidance. For more information, visit consumer-champion.org.

Disclaimer

The information provided on this website is for general informational purposes only. Conversion quality, turnaround times, and results may vary depending on the condition of your tapes and equipment used. We are not responsible for data loss, tape degradation, or damage that may occur during the conversion process. Always follow manufacturer instructions and consider professional services for fragile or irreplaceable media.

Some of the links on this page are affiliate links. If you choose to purchase through these links, we may earn a small commission at no additional cost to you. This helps support our research and editorial work. We only recommend products and services we believe offer real value to consumers.

Media Contact

Amy Sanchez
shopgenrep@gmail.com

Magic Hour today announced the launch of its AI UGC Ad Generator, a new product designed to help marketers and creators produce realistic UGC-style video ads up to 60 seconds with directable creative control. Unlike prompt-only generators, Magic Hour lets users choose the first image to anchor the ad (including the actor and product) — or pick from over 200 AI actors — then refine output by specifying the script, scene description, tone, and the actor’s emotions.

Key Facts

• Output length: Up to 60 seconds
• Starting point: User-selected first image (actor + product)
• AI actors: Choose from over 200 AI actors (or use your own first image)
• Creative control: Script + scene + tone + emotions
• Use cases: Paid social ads, creative testing, product launches, landing page videos
• Availability: Available now for paid users at magichour.ai/create/ai-ugc-ad-generator

“UGC ads work because they feel human, but producing them at scale is slow and expensive,” said Runbo Li, co-founder and CEO of Magic Hour. “We built the AI UGC Ad Generator for teams that need speed without giving up direction. You can lock the first frame, keep your product present, and iterate on script, scene, tone, and emotion until the ad matches your brand.”

Built for Performance Marketers Who Test Fast

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad Generator is built to support this workflow by starting from an anchored first image and letting users direct the performance, not just the visuals.

What You Can Control

• First image control: Choose the first frame to set the actor and product placement
• Script control: Provide the exact words you want spoken
• Scene direction: Describe the setting and what happens on screen
• Tone and emotion: Specify the vibe and delivery (for example: confident, warm, urgent, playful, skeptical, excited)
• Iteration: Rapidly generate variations by changing the script, scene, or emotional direction

How It Works

• Upload or select your first image (actor + product)
• Enter your script and describe the scene, tone, and emotion
• Generate a realistic UGC-style ad and iterate with variants until it is ready to run

FAQ / Common Questions

What is an AI UGC ad generator?

An AI UGC ad generator is a tool that creates user-generated-content style video ads designed to look and feel like real creator content, commonly used for TikTok, Reels, Shorts, and other paid social placements.

How is Magic Hour different from other AI video ad tools?

Magic Hour starts from a user-chosen first image to anchor the actor and product, and it supports direct control over script, scene direction, tone, and emotion, so teams can iterate intentionally instead of relying on generic generations.

What is the maximum video length?

Magic Hour supports up to 60 seconds for AI UGC ads.

Do I have to use a pre-written script?

No. You can write your own script, test multiple hooks, or iterate line-by-line until the delivery matches your brand.

Can I keep my product visible throughout the ad?

The generator is designed to keep the ad grounded in your chosen starting image (actor + product). Results vary by creative direction, but anchoring the first frame helps maintain consistency.

Who is this for?

• Performance marketing teams running rapid creative tests
• E-commerce brands launching new products
• Agencies producing high-volume paid social creatives
• Creators and founders who need ads without a full production pipeline

Is it available now?

Yes. The AI UGC Ad Generator is available now for paid users.

Where can I try it?

Visit magichour.ai/create/ai-ugc-ad-generator to give it a try.

About Magic Hour

Magic Hour is an AI video and image creation platform that helps creators and teams produce high-quality content faster, from ad creatives to stylized video transformations. The platform offers a growing set of tools designed for real-world workflows, enabling fast iteration, creative control, and production-ready outputs. Learn more at magichour.ai.

Media Contact

Runbo Li
Co-founder and CEO, Magic Hour AI
press@magichour.ai