What this blog covers
- What Reuters and Fortune are
- How to publish press releases to Reuters and Fortune
- Why Reuters and Fortune register as credible with audiences
- How EZ Newswire connects to Reuters and Fortune
- EZ Newswire’s editorial approach to content integrity
- The disadvantages of legacy newswires
Most businesses think press release distribution means blasting announcements to hundreds of outlets. But volume isn’t the same as impact. If your release is published on Reuters or Fortune, you don’t need hundreds of placements.
At its core, press release publication on Reuters or Fortune isn’t just a means of distribution — it’s a means of securing credibility.
Through its industry-leading API, EZ Newswire provides organizations access to Reuters and Fortune. Alongside additional integrations with 120 other reputable publishers, users can publish their news to these destinations easily without committing to long-term contracts or paying extra for word count, images, and logos.
Organizations no longer have to settle for investing copious amounts of time navigating legacy newswire platforms and overspending on arbitrarily-priced line items just to see their news published on low-quality, low-traffic, and outright spammy sites that drag down the perception of your brand.
What are Reuters.com and Fortune.com?
Reuters.com is a global news website operated by Thomson Reuters that provides real-time reporting on business, finance, markets, and world events. It is widely regarded as one of the most authoritative and trusted news sources with a global reach.
Fortune.com is a leading business media platform that covers companies, leadership, technology, and finance. Known for its executive audience and influential rankings like the Fortune 500, it is a trusted source for insights on the global business landscape.
Can you publish a press release on Reuters.com and Fortune.com?
Yes, you can publish a press release on Reuters and Fortune through EZ Newswire. Content accuracy, integrity, and quality are of the utmost importance. All information must be factually accurate, clearly sourced, and verifiable. We require that claims be supported by credible data or authoritative references, and that organizations and individuals referenced in the release can be independently validated. Every release must adhere to our Content Guidelines and is reviewed by a human editor.
EZ Newswire is the only press release distribution platform with API integrations with both Reuters and Fortune, enabling direct, targeted placement on two of the world’s most authoritative media properties — something no other newswire can offer. EZ Newswire’s press release submission platform also offers an assistive AI tool designed to organize key messaging points into press release material suitable for those outlets.
EZ Newswire has a dedicated Reuters press release page at reuters.com/press-releases where businesses can have their news published; the same exists for Fortune at fortune.com/press-releases.
How Reuters and Fortune reinforce credibility
There is a concept in communications that the medium is the message — that where something is said communicates as much as what is said.
The Edelman Trust Barometer shows that trust varies significantly across institutions like media and business, reinforcing the importance of publishing on widely recognized, authoritative platforms. Nowhere is this more true than in press release placement.
A press release "published on Reuters" doesn't mean a mention in a Reuters article written by a journalist. It means your press release — your words, your headline, your announcement — appears as content on Reuters.com, one of the most visited and most trusted news domains in the world, reaching an estimated 35 million unique visitors per month. Same with Fortune: your release lives on Fortune.com, a publication synonymous with business integrity for over nine decades.
Premium placements on trusted publications register as credible with:
- Journalist and media contacts: Reporters and editors looking for sources in your space are more likely to notice and follow up on releases in venues they already read and trust.
- Partners and investors: Stakeholders conducting market research are reassured by the implied vetting that comes with a premium placement on a globally recognized publication.
That credibility — earned simply by where the content lives — is something no aggregator site, no regional news portal, and no SEO-optimized "news" directory can replicate. A potential investor who finds your press release on Reuters' global news platform draws a very different conclusion than one who finds it on a content farm built to aggregate wire content and sell banner ads. The publication is part of the message.
Legacy newswire distribution, by contrast, scatters your announcement across a landscape of low-traffic, unheard of sites that, in many cases, actively dilute your brand by associating it with low-quality content environments.
EZ Newswire’s API integration with Reuters and Fortune
EZ Newswire prioritizes targeted placements on premium venues that include Reuters and Fortune as well as over 120 other reputable publishers. Paired alongside a flat-rate pricing model, businesses are granted the flexibility to pay for announcements when they have them and pause when they don’t.
One Reuters placement reaches a global, highly engaged business and financial news audience. One Fortune placement reaches the exact demographic — executives, entrepreneurs, decision-makers, investors — that most B2B and growth-stage companies are trying to reach. That is not a comparison of quantity; it's a comparison of reality versus the appearance of reach.
EZ Newswire’s direct API integrations with Reuters and Fortune is something no other newswire distribution service has ever built. This isn't a syndication workaround or an informal partnership that routes your content through intermediaries. It's a direct pipeline that enables guaranteed placement of qualifying press releases directly onto these publisher sites.
To distribute your press release on Reuters or Fortune through EZ Newswire, the workflow is straightforward:
- Create your account on EZ Newswire — no annual contract required, no subscription commitment.
- Write or upload your press release — EZ Newswire's platform supports images, embedded hyperlinks, and full formatting without per-element fees.
- Select your target publishers — choose Reuters, Fortune, or both as part of a modular, à la carte selection process. EZ Newswire also provides bundled publication access to AP, The Post and Courier, StreetInsider, and many more.
- Check out transparently — EZ Newswire's modern checkout is based solely on the publishers you choose to distribute to. No add-on fees, no surprises.
- Your release goes live — distributed directly to the premium publishers you select.
That's it. No guesswork. No surprise line item charges. Just a fast, transparent workflow built to eliminate needless friction, complexity, and time-intensive processes.
The human editorial team
While our API integrations provide the "pipes," our editorial team provides the polish. Every press release submitted through EZ Newswire undergoes a rigorous human editorial review. We don’t just distribute your news blindly; we optimize it for authority and compliance when appropriate.
Our specialized review process ensures your announcement meets the highest standards of professional journalism:
- Structural integrity: We reorganize and refine your copy to follow the standardized press release format, ensuring it is immediately recognizable and actionable for journalists and news crawlers alike.
- Precision and compliance: Our editors meticulously check for grammar, formatting, and compliance with EN Newswire content standards and search engine policies, boosting your visibility without risking publisher penalties.
- Fact-checking and verification: To maintain the prestige of our partners and publisher policies for content standards, we verify that all press release copy is factual and substantiated, protecting your brand’s reputation as well as ours.
Compliance with Google’s EEAT policy
When Google evaluates whether content deserves to rank and be trusted, it applies a framework called EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. Originally introduced as EAT and later expanded to include Experience, EEAT has become one of the most important signals Google's quality raters use to assess the credibility of content — and by extension, the credibility of the publishers and organizations behind it.
Here's what each component means in practice:
- Experience refers to whether the content reflects firsthand, real-world knowledge of the subject matter.
- Expertise refers to the depth and accuracy of the information presented — does the author or organization actually know what they're talking about?
- Authoritativeness refers to how well-regarded the source is within its field — are other credible sources linking to, citing, or referencing it?
- Trustworthiness refers to accuracy, transparency, and the overall reliability of the content and the entity behind it.
For press releases, EEAT compliance isn't just a nice-to-have — it’s criteria that, when met, safeguards your organization’s hard-earned reputation. A release that reads as promotional, unverified, or structurally inconsistent with journalistic standards will underperform and fuel skepticism regardless of where it's distributed.
This is where EZ Newswire's human editorial team makes a meaningful difference.
In addition to checking for grammar and verification, our editors evaluate whether your release demonstrates the credibility signals that Google and AI systems reward:
- Experience and expertise signals are reinforced by ensuring your release accurately reflects your organization's authority on the subject. If a funding announcement comes from a fintech company, our editors confirm that the language and context position your team as knowledgeable operators in that space — not just broadcasters of news.
- Authoritativeness is built in at the distribution level. A press release published on Reuters or Fortune carries the domain authority of those publications. EZ Newswire's editorial review ensures your content meets the quality bar those publishers expect, protecting the integrity of those placements.
- Trustworthiness is addressed through fact-checking, compliance checks, and structural review. Our team verifies that claims are substantiated, that the release follows accepted press release standards, and that it won't trigger publisher penalties or quality flags from search engines.
Where legacy newswire distribution falls short
Legacy newswires like PR Newswire and GlobeNewswire employ clunky, complicated submission processes and rely on incredibly outdated pricing models that often fail to deliver meaningful ROI.
1. Expensive and inflexible pricing
Most legacy newswires charge:
- Annual contracts
- Base distribution fees
- Extra for additional line items including word count, images, and logos
Seemingly reasonable “starting at” prices assume conditions that rarely apply to the needs of companies. By the time a business configures suitable distribution parameters for their news release, total expenses often exceed initially quoted estimates.
2. Low-quality distribution
Legacy wires distribute press releases to hundreds or thousands of newsroom outlets — but most are:
- Low-traffic aggregators
- Regional portals
- Syndication sites with minimal visibility
These placements generate volume, not impact.
3. Limited visibility and longevity
Many placements:
- Quietly expire after ~30 days
- Get buried in archives
- Lose relevance quickly with limited opportunity for continued discovery
The EZ way or the hard way
If you have a press release to distribute and you want it to matter — to be seen by real audiences, picked up by active media contacts, and earn credibility for your brand — the path is clear.
EZ Newswire is the only press release distribution platform with API integrations enabling direct placement on Reuters and Fortune. There's no annual contract to sign, no inflated add-on fees to consider, and no placement mystique. You select your publishers, you see your price, and your press release goes live where you choose — effectively removing the cost and time barriers that prevent startups from gaining meaningful media coverage from day one.
For publicly traded companies and Fortune 500 organizations that have spent years paying legacy newswires for distribution that doesn't deliver justifiable ROI, EZ Newswire represents what press release distribution should be for verified news: premium placement, transparent pricing, and discoverable value.
Your press release on Reuters or Fortune isn't just content. It's a statement about the kind of company you are — and it makes that statement before anyone reads a single word.
Release your announcement on EZ Newswire today or reach out directly at hello@eznewswire.com to learn how we can help amplify your next press release.
Frequently asked questions (FAQs)
What is EZ Newswire?
EZ Newswire empowers organizations to turn their news into brand visibility and measurable performance. Our AI-enabled platform, distribution network, and advanced data and verification capabilities make it easy to publish authoritative news in premium environments. From startup to scale-up to S&P 500, the most influential organizations rely on EZ Newswire to communicate smarter. For more information, visit www.eznewswire.com.
What is press release distribution?
Press release distribution is the process of publishing a news release across media outlets, journalists, and online platforms to increase visibility. Today, targeted distribution to premium placements like Reuters or Fortune is the most effective method for informing your target audience, as opposed to mass syndication or spray-and-pray tactics.
How much does it cost to distribute a press release?
It varies significantly. Depending on length, number of media assets, and preferred geographic distribution — alongside an annual subscription contract — legacy newswire services can charge anywhere from $900 to $5,700 per press release. Whereas EZ Newswire offers à la carte publisher pricing for premium media outlet placements like Reuters, Fortune, and AP — ranging from $500–$2,225 per release all-in with no annual subscription contracts or add-on charges.
What’s the difference between wire distribution and targeted placement?
Wire services distribute your release broadly but don’t guarantee pickup and can be costly with unclear ROI. Targeted placement (like through EZ Newswire) ensures publication on premium publisher sites, transparent pricing, and post-publish reporting features.
Can a small business or startup get published on Reuters or Fortune?
Yes. EZ Newswire does not require a minimum company size, revenue threshold, or existing media presence to distribute a press release on Reuters or Fortune. Any business with a qualifying press release can purchase placement directly through EZ Newswire's à la carte pricing model — no annual contract, no minimum spend. This makes it easy to optimize your PR workflow from day one, giving startups and growth-stage companies access to premium placements.
Is a press release on Reuters the same as being covered by a Reuters journalist?
No, and the distinction matters. A press release published on Reuters.com through EZ Newswire means your release — your headline and your words — appears as content on Reuters.com. It is not a news story written by a Reuters journalist. However, placement on Reuters is a credibility signal of itself, elevating the perception of your brand among the relevant parties you’re trying to inform. It also puts your announcement in front of the media contacts, journalists, and investors in your space who already trust and visit the site frequently.
How long does a press release stay live on Reuters or Fortune?
Press releases distributed through EZ Newswire's API integrations with Reuters and Fortune are published as permanent content — they do not expire or quietly disappear after 30 days the way many legacy newswire placements do.
What types of announcements qualify for Reuters or Fortune placement?
Most standard business announcements qualify, including product launches, funding rounds, executive appointments, partnerships, acquisitions, new market entries, and award recognitions. EZ Newswire's streamlined workflow supports full formatting, images, and embedded media with no per-element charges — so you can optimize every press release for impact without worrying about surprise fees. Placements on Reuters and Fortune also attract the attention of active media contacts looking for credible sources in your space.
What types of organizations use EZ Newswire?
EZ Newswire serves a wide range of organizations. Enterprise companies like Priceline, Visa, 3M, ByteDance, Saudi Aramco, AB InBev, and Newsweek rely on the platform to distribute high-stakes announcements with precision. Startup companies like CHEQ, Mixpanel, Smartling, Barry's, and Campfire use it to access the same premium publisher network to build credibility. PR agencies, including Weber Shandwick, Proof PR, and Mahoney Communications Group, have integrated EZ Newswire into their client workflows for its transparent pricing, flexible distribution controls, and performance tracking. Whether you're managing investor relations for a public company, building brand awareness for a startup, or juggling multiple client campaigns, EZ Newswire is built to scale with you.
