Any PR practitioner will tell you: PR software can get expensive fast.
For this year's Black Friday and Cyber Monday, we asked PR software companies across media monitoring, media databases, outreach and AI visibility what they're offering this year.
These tools take different approaches to finding the right people, managing outreach and measuring visibility.
Check out the confirmed deals below. Some offers start later in November; check each deal's dates before signing up.
12 Confirmed Deals
Intelligent Relations
Best for: Turning current news into story angles and targeted pitches.
Intelligent Relations starts with the news cycle, rather than asking you to build a media list from scratch. Its Preston agent combines brand context, current coverage and journalist relationship history to suggest story angles, match reporters and draft outreach.
- Deal: 20% off the monthly platform fee on an ongoing basis.
- List price: $250 per month.
- Dates: November 1-30, 2026.
- How to redeem: Use code 20OFF when entering a credit card at signup. No special link is needed.
aclipp
Best for: Turning media coverage into client-ready reports.
aclipp focuses on what happens after coverage lands: collecting clippings, adding tags and metrics, and turning them into live dashboards or client reports. It also tracks brand appearances and cited sources in AI answers, bringing traditional PR measurement and AI visibility into the same workspace.
- Deal: 10% off the first invoice on any plan. On annual billing, that means 10% off the full first year.
- Dates: November 24-December 1, 2026.
- How to redeem: Sign up at aclipp and use code EZNEWSWIRE.
Propel
Best for: Teams managing journalist relationships across shared campaigns.
Propel brings a relationship-management approach to PR. Gmail and Outlook integrations let teams pitch from their existing inboxes while keeping journalist preferences, recent articles and campaign activity together; its Story Funnel shows where each pitch stands across accounts and teams.
- Deal: 15% off the total subscription cost.
- Dates: Book a demo November 1-30, 2026. The demo itself can happen later.
- How to redeem: Book through the Propel contact page and include BFCM15 in the booking comments. The discount is applied at signup.
JournoFinder
Best for: Building media lists with evidence behind each journalist match.
JournoFinder makes the reasoning behind a media list visible. Its AI assistant can work inside Claude or ChatGPT, finding reporters with article evidence and a written explanation for each match. You can refine the list in plain language instead of repeatedly adjusting database filters.
- Deal: $100 off any annual plan.
- Example price: The single-user annual plan drops from $1,428 to $1,328 for the first year.
- Dates: November 23-30, 2026.
- How to redeem: Sign up at JournoFinder and use code JFBF26 at payment.
Pytch
Best for: Running article-based pitch outreach through Gmail.
Pytch connects journalist discovery to the practical work of getting a pitch out. It matches reporters using their recent articles, drafts individual pitches and sends through Gmail. Alongside that workflow, it offers email-deliverability checks and competitor citation research to help identify outlets worth approaching.
- Annual deal: 50% off annual plans with code BLACKFRIDAY2026Y.
- Monthly deal: 30% off monthly plans with code BLACKFRIDAY2026M.
- Dates: Both codes are valid through December 4, 2026.
- Site: Pytch
HeyJared
Best for: Finding coverage and contacts beyond traditional news outlets.
HeyJared looks beyond the traditional press list, searching news, podcasts, newsletters and YouTube together. It separates substantive coverage from passing mentions, then connects that research to reporters, hosts and creators whose recent work fits your story, with a reason for each suggestion.
- Deal: 30% off the first 3 months of a new monthly Track or Portfolio Track subscription.
- Dates: November 27-30, 2026, ending at 11:59 p.m. Pacific on November 30.
- How to redeem: Use HeyJared’s deal page. Code EZNEWS30 is for Track. Code EZNEWS30P is for Portfolio Track.
- Eligibility: New customers on monthly plans only. Annual billing, add-ons and other plans are excluded.
RunPR
Best for: Agencies keeping research, approvals and outreach in one workflow.
RunPR keeps the work attached to the story: the news that triggered an idea, the reporter match, the pitch, the approval and the outcome. Client context and writing samples guide drafts, while review controls and delivery tracking give agencies a record of what went out and what happened next.
- Deal: 30% off the first three paid months of any monthly RunPR plan for new customers.
- Prices: Solo $104.30/month, then $149; Studio $419.30/month, then $599; Agency $1,049.30/month, then $1,499. Discounted prices apply to the first three paid months. Prices are in USD.
- Dates: November 9-30, 2026, ending at 11:59 p.m. Eastern on November 30.
- How to redeem: Sign up at RunPR and enter EZRUNPR30 at checkout when choosing a paid plan. Apply the code by the deadline; starting a free trial is not enough.
- Eligibility: New customers starting their first subscription only. Standard plan allowances apply. Add-on packs and managed services are excluded. Cannot be combined with other discounts.
PitchResponse
Best for: Experts responding to journalist requests.
PitchResponse starts with journalists who are already looking for sources. It gathers requests for expert quotes, data and case studies from multiple sources into one feed. The starting point is a live editorial need and deadline, rather than an unsolicited pitch to a broad contact list.
- Deal: Lifetime access plans from $79 to $699, one time.
- Dates: November 23-December 6, 2026.
- How to redeem: Use the PitchResponse RocketHub deal page. Code BLACKFRIDAY-10 is auto-applied at checkout.
Surfacd
Best for: Tracking brand visibility in AI answers.
Surfacd asks a different visibility question: when someone asks an AI platform about your category, does your brand make the answer? It tracks mentions and recommendations against competitors, then shows the cited pages and source types behind those answers so teams can see where their authority is coming from.
- Deal: 15% off a yearly subscription.
- Dates: November 23-29, 2026.
- How to redeem: Sign up at Surfacd for a seven-day free trial, then opt into the subscription and use code EZNEWSWIRE15.
Pitchcraft
Best for: Lifestyle PR teams building direct relationships with journalists.
Pitchcraft puts community and access alongside pitching tools, with a focus on consumer lifestyle media. Members can learn directly from journalists through workshops and editor meetings, use editorial calendars, and match hosted press trips with interested writers. The draw is context and conversation, not just another list of email addresses.
- Deal: $800 off the first year of a new annual membership. Regular price: $3,990/year.
- Dates: Valid through November 30, 2026.
- How to redeem: Join Pitchcraft and use code PCBFCM26.
- Eligibility: New annual memberships only.
PressPitch AI
Best for: Pitching journalists, podcast hosts and event organizers from one workflow.
PressPitch AI extends outreach beyond press coverage to podcasts and speaking opportunities. It finds relevant contacts, drafts pitches in your voice and sends from your own inbox. Its Black Friday software offer includes lifetime, annual and monthly payment options.
- Deal: Lifetime access for $497 one time (regularly $997); annual access for $347/year (regularly $497); or monthly access for $67/month (regularly $97).
- Dates: Available now through November 30, 2026, at 11:59 p.m. Eastern.
- How to redeem: Choose a software plan on the PressPitch AI Black Friday page.
- Terms: Annual and monthly plans include a 14-day free trial; the listed subscription price stays locked in while you remain subscribed.
EZ Newswire
Best for: Distributing press releases intended for AI-visibility, with premium publisher placements.
EZ Newswire combines press release distribution with reporting on how news performs in search and AI answers. The service includes editorial review and package-based publisher placement, with AI-visibility reporting available on Premium. Pricing is per release rather than a required subscription.
- Deal: 30% off the first release for new customers, on any package.
- Dates: November 1-30, 2026.
- How to redeem: Visit EZ Newswire and use code NEWCUSTOMER30.
- Eligibility: New customers only; discount applies to the first release.
Why PR software matters as AI reshapes brand discovery
AI-generated answers give people another way to discover brands, drawing on coverage, citations and other sources PR teams help contribute to.
The tools above take on that shift from different angles:
- Smarter media targeting,
- Tighter outreach
- Better measurement and visibility into what AI platforms say.
PR teams can use these tools to find relevant media opportunities, manage outreach and understand visibility across media and AI answers. Check the dates and terms above to find an offer that fits your needs.
