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October 10, 2024 8:00 AM
EDT
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LOS ANGELES, CA
The Female Quotient Launches Effort To Stop the Use of the Word “Empower” and Introduces Unbiased Word “Inpower” on International Day of the Girl
The Female Quotient (The FQ), an experience and media company advancing gender equality in the workplace, today is launching a new social awareness campaign featuring girls from 10–17 years old proclaiming they have the power to be in the career they want when they grow up. This is in collaboration with Être, a mentorship ecosystem closing the confidence gap by bringing girls directly into companies and face to face with female leaders. An F1 driver, a Supreme Court justice, a CEO, and an Olympic medalist are some of the variety of careers the girls not only want, but understand they have the power from within to be. The #iamINPOWERED print and digital campaign debuts on October 10 followed by print and digital media beginning on October 11, International Day of the Girl.
"Today and everyday, girls should know they aren’t ‘empowered’, they are ‘inpowered," said Shelley Zalis, founder and CEO of The Female Quotient. "Let’s lose ‘empower’ from our vocabulary. Power isn’t something given, it’s something girls already possess."
To launch this campaign, The Female Quotient will be launching the word “inpowered” on its social channels on October 11, with a call to action for it’s community of 5.5 million women in business to start shifting the vernacular from "empowered" to "inpowered" and is also rallying support to have Merriam-Webster add the word to the official dictionary.
#GirlsAreInpower also kicks off with a mentoring event featuring 25 Être girls and 15 women leaders from The FQ community representing over a dozen industries, with another mentoring event following the next day. The two mentoring events on October 10 and 11 are filled with pairing and sharing activities between girls and women business leaders from companies including Deloitte, Morgan Stanley, Clear Channel, and NYU Tandon School of Engineering. The agenda includes pairing sessions in girls’ areas of interest and speed sessions to explore careers the girls might not otherwise have been exposed to, such as cybersecurity and AI.
"At Être, we understand that girls’ confidence isn’t built in isolation; it is bolstered and strengthened through meaningful connections," said Illana Raia, founder and CEO of Être. "Our most recent Être survey revealed a troubling 20% drop in girls’ confidence between the ages of 13 and 18, a critical time for their development. But the survey also showed that 91% of girls today say they believe higher confidence is directly related to mentorship."
"By creating opportunities for girls to engage face-to-face with inspiring female leaders early," Raia continued, "we’re not just bridging the confidence gap—we're nurturing a generation of girls that know their potential. Not enough girls have access to mentorships. Creating these mentor moments early—before that confidence drop can start—we’re changing girls' outlook on the power they have, one boardroom at a time."
"By creating opportunities for girls to engage face-to-face with inspiring female leaders early," Raia continued, "we’re not just bridging the confidence gap—we're nurturing a generation of girls that know their potential. Not enough girls have access to mentorships. Creating these mentor moments early—before that confidence drop can start—we’re changing girls' outlook on the power they have, one boardroom at a time."
The Être girls featured in the campaign include published authors, TED-Ed speakers, broadcast journalists, artists and athletes - all pursuing powerful dreams while navigating middle school and high school with epic mentors at their sides.
"The word empower is something that is used so often in relation to women and girls yet you never hear 'empower boys' or about an empowering event for men," said Caroline Dettman, Chief Marketing and Creative Officer at The Female Quotient. "'I am INPOWERED’ is a reminder to us all to check our biased language and most importantly, to come together as women in business and celebrate the power inherent in women and girls. Together, we change the world."
The FQ will feature the campaign in the New York Times and The Guardian US. Clear Channel and Outfront will feature the print and video campaign on Times Square Billboards, along with The FQ’s social channels including Instagram and Linkedin. The FQ is currently the fastest growing digital media business, and the campaign is expected to engage the 5.5 million followers within The FQ community.
About The Female Quotient
The Female Quotient (The FQ) is a woman-owned business creating experiences, media and research for conscious leaders and companies committed to advancing women in the workplace. As an engine of equality, The FQ offers visibility and connections for women at a global scale. The FQ’s signature Equality Lounge® has changed the business agenda at tentpole business conferences including CES, Davos, Cannes Lions and more. As the Business of Equality®, The FQ’s mission is to change the equation and close the gender gap. For more information on the Business of Equality®, visit thefemalequotient.com and join the equality conversation on social @femalequotient on LinkedIn and Instagram.
About Être
Être is a mentorship ecosystem that brings girls directly into companies and face to face with female leaders. Launched in 2016 by former corporate attorney Illana Raia, Être paves the way for girls’ futures by ushering them into the boardroom. Être has empowered tens of thousands of girls to sit in boardroom chairs, raise hands in UN council chambers, stand on Spotify stages and ring NASDAQ bells, and has garnered the likes of nationally recognized icons including Gloria Steinem, Tyra Banks and Lilly Ledbetter. Être has been highlighted by Forbes, TODAY, NASDAQ and recognized by Fast Company’s World Changing Ideas in 2021 and 2022. For more information visit www.etregirls.com.
Media Contact
Caroline Dettman
caroline@thefq.com
October 9, 2024 11:47 AM
EDT
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NEW YORK, NY
The Real Feel, the First Real-Time Human Sentiment Platform, Launches Nationwide
The Real Feel, the first real-time human sentiment and insights platform for people and businesses, today announced that it has officially launched in the U.S.
Revolutionizing the way organizations understand human sentiment, The Real Feel polls Americans each week about how they are feeling. Through its platform, visual heatmap, and AI capabilities, it can now break down sentiment across gender, age group, race, political party, and other demographic attributes. The platform has already collected sentiment data from its first week, revealing intriguing trends, including the happiest demographic, the saddest demographic, and the happiest weekday. All data is packaged into weekly reports and files available for purchase.
The Real Feel's ability to collect and analyze real-time sentiment data across various demographic groups provides unique and valuable insights into the emotions and opinions of Americans. This data will be crucial for organizations' understanding of macro trends, as well as consumer behaviors and preferences across different segments of the population, especially as the 2024 Presidential Election approaches.
The company, founded by Lisa Hu, a three-time entrepreneur, is leveraging her experience in technology and media to bring this first-to-market solution to fruition. "We are thrilled to launch The Real Feel at such an important moment. Organizations of all types need better access to real-time sentiment data to make informed decisions—whether it's launching a product that customers will love, passing laws that truly reflect what people want, or decoding the behavior of specific demographics and understanding why. Our goal is to create a more nuanced understanding of how people are feeling and tie the data to decision-making across various industries."
The Real Feel will expand its reach and gather sentiment data tailored to different private and public sectors, as well as develop deeper trend reporting and future analysis tools to provide more valuable insights.
For more information, please visit The Real Feel at https://www.therealfeel.ai.
About The Real Feel
Founded in 2024, The Real Feel is the first real-time human sentiment and insights platform for people and businesses. By capturing and analyzing sentiment data in real time using polling and AI, we enable individuals to track their feelings and provide businesses with detailed, anonymous insights to inform better decisions. Our diverse customer base includes data and marketing intelligence companies, financial institutions, tech firms, brands, agencies, government institutions, and media organizations. For more information, visit therealfeel.ai.
Revolutionizing the way organizations understand human sentiment, The Real Feel polls Americans each week about how they are feeling. Through its platform, visual heatmap, and AI capabilities, it can now break down sentiment across gender, age group, race, political party, and other demographic attributes. The platform has already collected sentiment data from its first week, revealing intriguing trends, including the happiest demographic, the saddest demographic, and the happiest weekday. All data is packaged into weekly reports and files available for purchase.
The Real Feel's ability to collect and analyze real-time sentiment data across various demographic groups provides unique and valuable insights into the emotions and opinions of Americans. This data will be crucial for organizations' understanding of macro trends, as well as consumer behaviors and preferences across different segments of the population, especially as the 2024 Presidential Election approaches.
The company, founded by Lisa Hu, a three-time entrepreneur, is leveraging her experience in technology and media to bring this first-to-market solution to fruition. "We are thrilled to launch The Real Feel at such an important moment. Organizations of all types need better access to real-time sentiment data to make informed decisions—whether it's launching a product that customers will love, passing laws that truly reflect what people want, or decoding the behavior of specific demographics and understanding why. Our goal is to create a more nuanced understanding of how people are feeling and tie the data to decision-making across various industries."
The Real Feel will expand its reach and gather sentiment data tailored to different private and public sectors, as well as develop deeper trend reporting and future analysis tools to provide more valuable insights.
For more information, please visit The Real Feel at https://www.therealfeel.ai.
About The Real Feel
Founded in 2024, The Real Feel is the first real-time human sentiment and insights platform for people and businesses. By capturing and analyzing sentiment data in real time using polling and AI, we enable individuals to track their feelings and provide businesses with detailed, anonymous insights to inform better decisions. Our diverse customer base includes data and marketing intelligence companies, financial institutions, tech firms, brands, agencies, government institutions, and media organizations. For more information, visit therealfeel.ai.
Media Contact
Lisa Hu
lisa@therealfeel.ai
October 8, 2024 5:37 PM
EDT
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LOS ANGELES, CA
Global Kratom Coalition Responds to American Kratom Association’s Dangerous Decision to Support 7-Hydroxymitragynine (7OH) Isolates
The Global Kratom Coalition objects to the position put forward by American Kratom Association and the Holistic Alternative Recovery Trust (HART) that 7-hydroxymitragynine (7OH) products be regulated in the same way as kratom.
In an AKA/HART press event, all panel members stated that 7OH products are for pain relief and opioid use disorder. Unapproved new drug claims of this kind are already being made by HART members as seen in the recent Kratom Advocacy Podcast. GKC emphasizes that such claims cause 7OH products to be drugs as defined by the FDA and therefore unlawful to sell without prior FDA drug approval.
Global Kratom Coalition (GKC) Executive Director Matthew Lowe responded to the AKA’s announcement: "The GKC believes that 7OH products should be treated as controlled substances. These semi-synthetic products, that are more potent than morphine, pose significant potential public health risks and are being marketed as drugs. Rebranding does not mitigate the danger of selling a pure opioid without restriction. 7OH isolates should be regulated as any other drug product would be. It is my opinion that today’s announcement is a clear effort to create a loophole in existing state laws to open the flood gates to unregulated 7OH products to be sold freely in smoke shops."
"Our position remains that 7OH products should be deemed controlled substances. If 7OH producers, represented under the banner of HART and AKA, want to be regulated, they should first seek new drug approval from FDA, as federal law requires."
Dr Chris McCurdy, a leading kratom scientist, testified in recent Kratom Congressional Hearing (28:43 to 31:21) that the 7OH found in 7OH isolate products is distinctly different from the scant amount of 7OH that is found in dried kratom leaf. He identified several unknown compounds in these products stating that “we have no idea what they are. Meaning we have no idea what the harm could be or the risk…which is concerning for all of us as scientists”. As such, the GKC agrees that these products are not kratom. They are novel substances that have not been seen before and are being administered in humans for the first time. Dr McCurdy also recently called for these products to be controlled substances, which the GKC also agrees with.
GKC urges policymakers to respect the differences between the dietary ingredient kratom, which has a long history of safe use, and unapproved drugs like 7OH. Proper regulation and enforcement are necessary to ensure the public’s safety and to prevent bad actors from marketing untested and dangerous substances.
About the Global Kratom Coalition
The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting access to kratom while advancing scientific research, driving consumer education, and developing robust regulations to protect consumers.
Media Contact
Patrick George
amullen@ka-pow.com
October 8, 2024 9:00 AM
EDT
•
New York, NY
HearstLab Announces Sponsor for Pitch Competition
HearstLab is excited to announce that Milan Laser Hair Removal is sponsoring their next $100,000 pitch competition in Atlanta, GA on November 12, 2024. This will be the 10th event of the series, following events in cities around the world ranging from London to San Antonio, TX, and Santa Monica, CA. Previous financial and in-kind event sponsors include ULTA, Microsoft, and SuperGoop.
The pitch competition series, started in 2022, is designed to specifically find and fund early-stage female founders. To date, HearstLab has invested millions of dollars through these pitch events alone, making it one of the biggest competitions for female founders in the world. Sponsors like Milan Laser enable HearstLab and its ecosystem to support more women every year, professionally and personally.
As the nation’s largest laser hair removal provider, Milan Laser mission is to provide exceptional care. Milan’s treatments are safe for all skin tones and with their unlimited treatments, you pay one price and get as many sessions as you need to achieve smooth, lasting results.
"We are pleased to partner with HearstLab on this initiative," said Colleen Papek, President of Milan Laser Hair Removal. "We've consistently prioritized providing outstanding outcomes for our clients. This partnership enables us to broaden our reach, potentially bringing our life-changing services to an even wider audience."
About HearstLab
HearstLab provides cash investments and services to early-stage, women-led start-ups. Its mission is to close the gender gap in VC funding for women by helping founders build sustainable and highly scalable businesses. Hearst’s ecosystem of 360+ businesses includes iconic media brands ranging from Cosmopolitan to SF Chronicle. To learn more about HearstLab, visit HearstLab.com and connect with us on LinkedIn.
About Milan Laser Hair Removal
Milan Laser Hair Removal is the nation’s largest laser hair removal provider with over 380+ clinics nationwide. Founded in Omaha, Nebraska in 2012 by two medical professionals, Milan Laser’s mission is simple: to help their customers feel their most confident by providing exceptional care with industry-leading laser technology that’s safe and effective for all skin tones. Milan Laser stands apart with their exclusive industry-first Unlimited Package™. Enjoy as many treatments as needed with no hidden costs and free touch-ups at any location nationwide. For more information on Milan Laser Hair Removal, visit https://milanlaser.com/, or follow them on Instagram.
Media Contact
Nico Gendron
nico.gendron@hearst.com
October 8, 2024 4:13 AM
EDT
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RIYADH, Saudi Arabia
Saudi Arabia to Host the Multilateral Industrial Policy Forum in October 2024
The Kingdom of Saudi Arabia is reinforcing its strategic partnership with the United Nations Industrial Development Organization (UNIDO) to support sustainable and inclusive industrial development. This collaboration aligns with the United Nations Sustainable Development Goals for 2030. As part of its ongoing efforts, the Kingdom aims to bridge the development gap between nations and boost industrial competitiveness. This partnership will also focus on stimulating investment and adopting advanced technologies in key industrial sectors.
These efforts align with the Kingdom’s preparations to host the Multilateral Industrial Policy Forum in partnership with UNIDO in October 2024. This forum, held in Saudi Arabia for the first time, will be a premier international platform for exchanging ideas and experiences. It aims to support the growth of the Kingdom’s industrial sector, address economic challenges, and promote sustainable development under the umbrella of Saudi Vision 2030.
UNIDO: A Key Partner in Addressing Industrial Challenges
Despite the Kingdom's launch of various national strategies and initiatives to enhance the industrial sector and the overall economy, the sector still faces several operational challenges, such as diversifying industrial activities, improving local practices, increasing integration with global value chains, developing human capital, promoting localization, achieving sustainable sector growth, upgrading infrastructure, and adopting modern technologies.
Areas for Future Cooperation with UNIDO
UNIDO plays a significant role as an international organization providing technical cooperation and knowledge-based assistance through consultations, policies, and joint initiatives to overcome the challenges facing the development of the Kingdom’s industrial sector. Eight critical areas for future cooperation with UNIDO have been identified, such as developing policies and aligning them with global standards, enhancing institutional capacity for timely political decision-making, and facilitating foreign investment by promoting technology, innovation, partnerships, and advanced technology transfer. It also aims to lead sustainable industrial practices through international cooperation and to develop human resources and the workforce by exchanging global skills, ultimately boosting competitiveness and innovation within Saudi Arabia’s economy.
Enhancing Industrial Development in the Kingdom
The Kingdom is keen to achieve sustainable industrial development aligned with Vision 2030 by implementing various policies and initiatives focusing on diversifying the national economy and reducing reliance on oil. This collaboration with UNIDO aims to accelerate digital transformation in the industry, develop human capital, and strengthen integration with international markets to achieve a significant leap in the quality of national industries and increase the sector's attractiveness to local and international investors.
The Kingdom Set to Host the Industrial Policy Forum
The Kingdom is preparing to host the Multilateral Industrial Policy Forum, providing a dynamic environment for exchanging ideas and experiences with industry leaders and experts worldwide. The forum aims to develop effective and innovative industrial policies that keep pace with global sector developments. It also seeks to strengthen international cooperation to support sustainable industrial development and drive industrial growth, considering local and international challenges. The forum is expected to produce fruitful outcomes supporting the Kingdom’s efforts to build a strong, advanced industrial sector, contributing to economic diversification and achieving comprehensive and sustainable development.
About the Ministry of Industry and Mineral Resources
The Ministry of Industry and Mineral Resources (MIM) of the Kingdom of Saudi Arabia aims to further strengthen of the mentioned sectors and contribute to their ongoing development in accordance with the Saudi Vision 2030. It strategically chose these two sectors to diversify the national economy and increase their overall national contributions through a national industrial program and logistics services to establish the Kingdom as a leading industrial and mining powerhouse, as well as a global platform for logistics services. For more information, visit https://mim.gov.sa.
About United Nations Industrial Development Organization (UNIDO)
UNIDO is a specialized agency of the United Nations with a unique mandate to promote, dynamize and accelerate industrial development. UNIDO’s vision is a world without poverty and hunger, where industry drives low-emission economies, improves living standards, and preserves the livable environment for present and future generations, leaving no one behind. To learn more, visit https://www.unido.org.
Media Contact
Hassan Aldohiman
h.aldohaiman@mim.gov.sa
October 7, 2024 3:06 PM
EDT
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CHARLESTON, SC
U.S. Veterans Share Thoughts on Issues Impacting Veterans, Their Families, Today’s Military and Ways To Improve the Lives of Disabled Vets
78% of veterans say they feel the public perception of veterans is positive and 64% of vets have faith in our military. 54% of veterans say they would encourage family members to join the military today. Surveyed veterans also give the VA a “C” grade while seeking less bureaucracy and red tape.
The findings come from a poll conducted by SurveyUSA on behalf of Veterans Help Group, one of the nations leading advocates for disabled Veterans. The poll was commissioned in an effort to put veterans and disabled veterans issues in the forefront of the national conversation so that during this time of transition their voices are heard and their concerns are taken seriously.
“Veterans are an important voice in our country. Their insight on issues that impact their lives and families is not only good for public conversation but also helps us to continually improve the way we serve disabled vets,” said Joe Waring, a board member of Veterans Help Group.
“All of us at Veterans Help Group are committed to working with anyone who can ease the process and help clear a path to get disabled veterans the access to the benefits they deserve,” added Matt Sauerwald, President, Veterans Help Group.
Highlights of Findings
What is the biggest concern facing veterans and their families today? A large plurality (42%) say it's the treatment of veterans, 28% say it is the economy, and 12% say it's debt. Other issues are in single digits, including immigration at 7%, crime at 3%, and national defense and education, each at 2%.
The U.S. Department of Veterans Affairs (the VA) gets a "C" grade from America's veterans, scoring an overall 2.1 GPA on a traditional 4-point GPA scale. Liberal veterans grade a little more generously (a C+), while conservatives give lower scores in the C− range.
What is the single greatest thing the VA could do to improve the lives of families of disabled veterans? Respondents are split between two main options, with 37% saying it would be having less bureaucracy and red tape and 31% calling for better access to care. 17% say more money would be most helpful; 14% say it would be more help for family members.
Veterans were next asked how much faith they had in each of the following institutions. Those saying they had "a great deal" or "significant" faith in each, ranked from most to least, with only the military producing strong numbers:
- 64%: The military
- 33%: The Social Security Administration
- 29%: The Supreme Court of the United States
- 28%: The institution of the office of the President of the United States, regardless of who the specific President is at any given time
- 26%: The Department of Veterans Affairs
- 11%: Congress
Is the U.S. heading the right or wrong direction? 64% wrong, 32% right.
The questions switched from veteran issues to issues of national interest.
Veterans were shown a list of concerns facing the country today and asked to select up to three as being the largest items of concern. Percentage selecting each item, ranked from highest to lowest:
- 44%: High cost of living / inflation
- 41%: Immigration
- 31%: The economy
- 24%: Government / Poor leadership
- 17%: Healthcare – access and affordability
- 16%: Federal budget debt / deficit
- 16%: Crime
- 14%: Abortion
- 13%: Environment / Climate change
- 11%: Treatment of veterans
Which presidential candidate do you feel will be best at addressing the issues facing our country? 52% Donald Trump, 42% Kamala Harris, 7% not sure.
Who do you feel will win the presidential election? 47% Donald Trump, 42% Kamala Harris, 12% not sure.
About the Poll / Filtering
SurveyUSA interviewed 900 US veterans adults age 18+ online from September 19, 2024 through September 22, 2024, using non-probability sample, pre-screened for former U.S. service members, provided by Lucid Holdings LLC of New Orleans. Of the veterans, 19% (174 individuals) were identified as being disabled veterans; 37% (330 individuals) were identified as retired veterans; 44% (396 individuals) were identified as being discharged veterans who were neither disabled nor retired. The pool of adult survey respondents was weighted to targets provided by the Pew Research Center and the National Center for Veterans Analysis and Statistics for gender, age, and ethnicity.
SurveyUSA interviewed 900 US veterans adults age 18+ online from September 19, 2024 through September 22, 2024, using non-probability sample, pre-screened for former U.S. service members, provided by Lucid Holdings LLC of New Orleans. Of the veterans, 19% (174 individuals) were identified as being disabled veterans; 37% (330 individuals) were identified as retired veterans; 44% (396 individuals) were identified as being discharged veterans who were neither disabled nor retired. The pool of adult survey respondents was weighted to targets provided by the Pew Research Center and the National Center for Veterans Analysis and Statistics for gender, age, and ethnicity.
More details can be found here.
About Veterans Help Group
Veterans Help Group is a national advocacy business that focuses exclusively on getting veterans and their families the disability benefits they deserve. The group serves all 50 states and is also actively involved in partnering with non-profits that support our veterans. To learn more, visit https://veteranshelpgroup.com.
Media Contact
Joe Waring
jwaring@epgroup.net
October 7, 2024 11:40 AM
EDT
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LOS ANGELES, CA
Global Kratom Coalition Urges Kratom Stakeholders to Reject Calls for Normalizing 7-Hydroxymitragynine Products
The Global Kratom Coalition (GKC) expresses deep concern over the increasing presence of nefarious actors who are selling unapproved drugs under the guise of labeling them as dietary supplements.
Matthew Lowe, Executive Director of the Global Kratom Coalition, voiced his concerns about these developments:
“We have seen this in the past through the sale of illegally marketed misbranded dietary supplements that contain drugs like Tianeptine and Phenibut. We are now seeing the same thing through the marketing and proliferation of synthesized isolate 7-hydroxymitragynine (7OH) products that are misbranded as kratom and misbranded as dietary supplements. I want to be clear, 7OH products are not kratom, they are pure opioids masquerading as dietary supplements. These products should be controlled substances.”
7OH isolate products contain novel substances that are not found anywhere in nature. The 7OH found in these products is chemically different from the scant amount of 7OH that is found in dried kratom leaf. There are several novel substances in these products for which there is no history of use, nor is the GKC aware of any scientific data that supports their safety. Therefore, these products should be subject to the FDA’s New Drug Application (NDA) process. The GKC is not aware of any approved, let alone filed, NDAs for this substance.
Significantly, leading scientists have repeatedly warned that it is extremely likely that these novel compounds are physically and psychologically addictive with a high potential for abuse, and should be controlled substances.
The Kratom Consumer Protection Act, in many cases, prohibits or limits the sale of these synthetic 7OH products, yet they remain widely available. The Global Kratom Coalition believes policymakers and regulators must not be coerced into treating 7OH products as synonymous with kratom. Nor should they provide a pathway for these products to be sold as dietary ingredients.
The GKC remains committed to working with all stakeholders to ensure that kratom is regulated responsibly and that dangerous synthetic products are kept off the market.
About the Global Kratom Coalition
The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting access to kratom while advancing scientific research, driving consumer education, and developing robust regulations to protect consumers.
Media Contact
Patrick George
amullen@ka-pow.com
October 7, 2024 6:05 AM
EDT
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US, NY
Sightly Partners With Adelaide To Enhance Attention-Based Media Quality Measurement on YouTube
Sightly, a pioneer in real-time marketing and intelligence and a member of the exclusive YouTube Measurement Program, is excited to announce its partnership with Adelaide, the leader in attention-based media quality measurement. This collaboration marks a significant step forward in understanding media quality within the YouTube ecosystem.
The partnership aims to deepen Adelaide's insights into how contextual factors influence viewer attention and brand outcomes on YouTube. By integrating Sightly's expertise in the YouTube space with Adelaide's omnichannel attention metric, AU, this collaboration will provide an unparalleled understanding of media quality in video advertising.
“This partnership between Adelaide and Sightly represents an exciting opportunity to expand our understanding of the impact of our clients’ video campaigns within the YouTube environment,” said Ed McElvain, Chief Product Officer at Mediahub. “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.”
Looking ahead, Sightly and Adelaide will explore advanced solutions to help Sightly clients strategically optimize campaigns toward high-quality, high-AU media. Coupled with Sightly's Brand Mentality platform—which enables advertisers to align brand messaging with relevant content in real time—this partnership empowers brands to ensure they reach their audience at the most critical moments with the highest-quality media.
“Collaborating with Adelaide opens up new avenues for our clients to leverage attention-based insights in their YouTube campaigns,” said Annalise Curvelo, VP of Partnerships at Sightly. “Our Brand Mentality technology enables our clients to keep up with the speed of today's culture through the lens of their brand, and we're excited to help brands understand the impact this real-time approach to marketing has on audience attention in YouTube and beyond."
“Partnering with Sightly allows us to expand the reach and impact of our AU metric in video environments where capturing attention is key to driving brand outcomes,” said Jordan Weiers, Senior Director of Partnerships & Business Development at Adelaide. “Together, we’re equipping advertisers with the media quality and contextual insights needed to optimize their investment strategies on YouTube and maximize campaign performance.”
This first-of-its-kind partnership is set to redefine how brands approach advertising on YouTube, making it easier to understand and leverage attention to drive meaningful results.
Learn more about how Sightly’s Brand Mentality platform can transform your marketing strategy by scheduling a demo today.
About Sightly
About Sightly
Sightly is the leader in real-time marketing and intelligence, helping businesses everywhere make the most authentic and profitable decisions dynamically, moment by moment. Brand Mentality, Sightly's proprietary platform and technology, transforms a brand's unique DNA into a real-time algorithm, enabling marketers to react to trending moments with speed and authenticity. Through strategic data partnerships and cutting-edge AI, Sightly helps agencies and brands analyze and act on social listening data and emerging news through the lens of their brand, fueling automated action across brand intelligence & trend analysis and real-time activation. To learn more, visit https://www.sightly.com.
About Adelaide
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU "the attention economy’s most widely recognized metric." Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU "the attention economy’s most widely recognized metric." Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.
Media Contact
Robert Helstrom
rocket@sightly.com
October 4, 2024 1:51 PM
EDT
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Gainesville, VA
Major Policy Announcement and Agreement on Classification of Kratom and 7-Hydroxymitragynine Products
Join for a pivotal virtual press event where a significant policy announcement will be made regarding Kratom and 7-hydroxymitragynine (7-OH) products. This agreement, endorsed by the American Kratom Association (AKA) and the Holistic Alternative Recovery Trust (HART), marks a milestone in efforts to ensure safe and regulated access to kratom and 7-OH products across the U.S. The discussion will center on clarifying the regulatory perspective of 7-OH and kratom products, aiming to set a clear, consumer-focused framework.
Date: Tuesday, October 8, 2024
Time: 11:00 a.m. ET
Location: Zoom online event (registration required) – click to register
Participants
Date: Tuesday, October 8, 2024
Time: 11:00 a.m. ET
Location: Zoom online event (registration required) – click to register
Participants
- Mac Haddow, Senior Fellow on Public Policy, American Kratom Association
- Jonathan Miller, General Counsel, Healthy Alternative Recovery Trust
- Jim Carroll, Former Director of the White House Office of National Drug Control Policy (ONDCP)
Agenda
- Introduction by Mac Haddow
- Overview of the agreement by Mac Haddow, Jonathan Miller, and Jim Carroll
- Discussion on regulatory perspectives and consumer safety
- Q&A session
Who Should Attend
- Journalists covering health policy, FDA, HHS, and kratom or other natural products
- Regulatory officials and health policy experts
- Kratom industry stakeholders
Registration
Media representatives are requested to identify themselves in advance and will be promoted to panelists at the start of the event. Please click here to register via Zoom.
About American Kratom Association (AKA)
The American Kratom Association (AKA), a consumer-based non-profit organization, advocates to protect the freedom of consumers to safely consume natural kratom as a part of their personal health and well-being regimen. AKA represents the nearly 20 million Americans who consume kratom safely each year. For more information, visit www.americankratom.org.
Media Contact
Mark Allen
support@americankratom.org
October 4, 2024 9:00 AM
EDT
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New York, NY
Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation
A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.
“These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by shifting just a few percentage points of their media allocation to OOH and generate impressive returns on their investment.”
Benchmarketing, a strategic marketing effectiveness consultancy and part of the Omnicom Media Group, employed advanced econometric modeling to assess the impact of incremental OOH budget increases on ROAS and key brand metrics in three sectors: Automotive, CPG Food, and Retail Grocery.
Entitled Media Plan Optimization: Analysis of Incremental Increase to OOH Share, the report finds that, without increasing existing media plan budgets for the Automotive, CPG Food and Retail Grocery categories, marketers can significantly increase their overall ROI on ROAS and key brand metrics such as awareness, consideration, and purchase intent, by increasing budget allocation to OOH by just a few percentage points, and decreasing allocation to media channels that are overspent beyond the point of optimization, typically TV and digital.
The research supports a measured, incremental approach to budget reallocation. By applying small, strategic increases to OOH spending, advertisers can achieve near-optimal media performance without making drastic changes to or increasing their overall budget allocations. Notably, the study found that the initial incremental increase in OOH generated the largest portion of the total media plan optimized revenue and gain in brand metric scores.
The report provides an in-depth analysis of how incremental reallocations to OOH affect campaign performance, including the below key insights.
Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains
- Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement.
- Retail Grocery: An increase of OOH allocation from 8% to 14% in the Retail Grocery vertical can lead to an overall media plan revenue gain of $16.04 million or 61% of the total optimization improvement.
- CPG Food: An increase of OOH allocation from 5% to 6% in the CPG Food vertical can lead to an overall media plan revenue gain of $2.42 million or 70% of the total optimization improvement.
As the advertising landscape continues to evolve, OOH is an increasingly critical channel for impacting consumer behavior throughout the funnel by driving increased sales, brand awareness, consideration, and purchase intent. Marketers are encouraged to leverage the insights from this study to optimize their media plans, enabling greater effectiveness and return on investment.
For more information about specific category spend, please contact Cassady Nordeen at cassady@purposenorthamerica.com.
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
Media Contact
Alexis Gold
alexis.gold@purposenorthamerica.com
October 4, 2024 4:00 AM
EDT
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LOS ANGELES, CA
Global Kratom Coalition Announced Today That They Will Renew the Call for California Kratom Legislation in 2025 Legislative Session
The Global Kratom Coalition (GKC) announced today that the organization will seek to reintroduce legislation to regulate kratom in California in the 2025 session. The GKC also announced that the proposed Kratom Safety for Californians Act would include important changes from the legislation introduced last year.
The GKC seeks to enact regulations through registration and enforcement structures to ensure that only safe, high-quality kratom products are sold in the state of California. These regulations will set forth manufacturing, testing, labeling, and product standards that are essential to creating a safe marketplace for kratom, where consumers are protected from potentially dangerous products. Furthermore, the proposal contains a registration fee to ensure the regulations aren’t a burden to the State’s budget.
The GKC also announced they have identified nearly 500 California kratom consumers who will be called to weigh in on a local level. The organization seeks to grow the number of California kratom advocates supporting legislation to more than 1,500 by the end of 2025.
“We believe it is important to bring Californians to the table to tell their stories about kratom,” said Matthew Lowe, Executive Director of the GKC. “By presenting legislators and California Governor Newsom with research-based evidence on both the potential benefits and risks of kratom through real-life stories, we can demonstrate that responsible kratom use has a place as a positive part of Californian’s wellness routines while creating common sense age restrictions, labeling and serving sizes.”
The organization will also launch a comprehensive campaign to advocate for responsible kratom regulation in California.
"Armed with real Californians telling their kratom stories, adjustments to the legislation, and addressing cost issues, we believe we have the momentum to make the Kratom Safety for Californians Act a reality," continued Lowe. "Our campaign aims to revive this critical conversation and push for comprehensive legislation that protects consumers and supports legitimate businesses."
The campaign will educate lawmakers, law enforcement officials, and the public about the urgent need for kratom regulation. Key components of the proposed regulatory framework include:
- Clear product standards and limitations
- Ensure processors are following Federal manufacturing standards
- Age restrictions to prevent youth access
- Clear enforcement mechanisms
- Registration requirements for kratom processors
- Registration fee for all kratom products, which will fund the registration program and the enforcement thereof
- Clear enforcement mechanisms
"The current unregulated kratom market poses significant risks to consumers and hampers the growth of responsible businesses," added Lowe. "By implementing sensible regulations, California can protect public health, support economic growth, and set a gold standard for kratom oversight nationwide."
The coalition's efforts will include stakeholder engagement, media outreach, public awareness initiatives, town halls, educational webinars, and other activities to foster dialogue and gather input from various communities across California.
The campaign draws parallels between the current kratom landscape and the early challenges faced by the hemp industry, emphasizing the need for proactive regulation to avoid similar pitfalls.
"We urge California lawmakers to revive and pass comprehensive kratom legislation in the next session," Lowe concluded. "The time to act is now to ensure that we learn from the mistake made with hemp by putting consumer protection first.
For more information about the campaign and the Global Kratom Coalition's efforts, please visit www.GlobalKratomCoalition.org. or contact info@globalgratomcoalition.org.
About the Global Kratom Coalition
The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting and expanding access to kratom worldwide. The coalition focuses on advancing scientific research, driving consumer education, and developing robust regulations that protect consumers.
The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting and expanding access to kratom worldwide. The coalition focuses on advancing scientific research, driving consumer education, and developing robust regulations that protect consumers.
Media Contact
Patrick George
amullen@ka-pow.com
October 4, 2024 2:35 AM
EDT
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MU, MS
Zarvista Capital Markets Unveils Ambitious Rebrand
Zarvista Capital Markets, formerly known as ZaraFX, has officially announced a strategic rebranding as part of its ongoing evolution to provide enhanced services, broaden its market presence, and strengthen its global trading platform. This rebrand is a significant milestone in the company’s five-year journey of growth and innovation.
Why the Rebrand?
The rebranding from ZaraFX to Zarvista Capital Markets reflects the company’s forward-thinking vision and its broader ambitions within the financial markets. As the company continues to expand its global presence, the name Zarvista symbolizes the firm’s dedication to offering expansive opportunities, enriched client experiences, and a more dynamic approach to trading.
The new name, Zarvista Capital Markets, maintains the strong foundation and legacy of ZaraFX. The "Zar" pays tribute to the original brand, which earned a trusted reputation in the financial community, while "Vista" represents the broader horizons and new opportunities that Zarvista Capital Markets aims to deliver to its clients globally.
Strategic Expansion with Mauritius License Acquisition
As part of Zarvista Capital Markets' strategic expansion, the Group has successfully acquired an investment dealer license in Mauritius. This acquisition strengthens the company’s regulatory framework and further enhances its ability to serve clients in new and emerging markets. The Mauritius license is a key milestone in the company’s goal to provide a secure, regulated, and globally compliant trading environment for its diverse client base.
What Clients Can Expect
Capital Markets will continue to deliver the innovative, secure, and client-centric services that have been the bedrock of ZaraFX's success, while the rebrand enhances rather than changes the company’s core mission.
Capital Markets will continue to deliver the innovative, secure, and client-centric services that have been the bedrock of ZaraFX's success, while the rebrand enhances rather than changes the company’s core mission.
The key benefits of the rebrand include:
- Expanded Global Reach: Zarvista Capital Markets is increasing its presence in key financial markets, enabling traders to tap into new opportunities worldwide.
- New and Improved Features: Over the coming months, Zarvista Capital Markets will introduce enhanced features designed to enrich the trading experience and provide more tailored solutions for clients.
- Same Reliable Platform: All existing accounts, trading instruments, and client services will continue seamlessly, ensuring a smooth transition with no disruptions to the client experience.
A Vision for the Future
The rebranding is part of Zarvista Capital Markets' broader vision to not only meet the current needs of traders but also to anticipate the future challenges and opportunities of the financial markets. The company is committed to leveraging advanced technologies, expanding market access, and maintaining a secure, transparent trading environment for its global client base.
"Zarvista Capital Markets is a reflection of our ambition to become a truly global leader in the financial markets," said Jamsheer Veetil, CEO of Zarvista Capital Markets. "Our mission, vision, and values remain unchanged. We are committed to delivering the highest standards of service and innovation to our clients, as we look toward a future filled with growth and opportunity."
Mission and Core Values
The rebrand aligns with Zarvista’s mission: To empower traders globally by providing a secure, innovative, and user-centric trading platform that delivers tailored solutions, fosters community engagement, and ensures exceptional support and service.
At the heart of Zarvista Capital Markets are core values that drive everything the company does:
- Integrity: Ensuring honesty and ethical conduct in all interactions.
- Innovation: Continuously providing cutting-edge solutions to traders.
- Security: Protecting clients' investments with rigorous security measures.
- Transparency: Operating with complete openness in all dealings.
- Customer-Centricity: Keeping clients’ needs and satisfaction at the forefront of every decision.
Looking Ahead
Zarvista Capital Markets is positioned to become a premier global trading platform, renowned for its reliability, innovation, and customer-first approach. The company’s renewed vision ensures that it will continue to deliver secure, transparent, and efficient trading solutions for traders looking to achieve their financial goals.
About Zarvista Capital Markets
Zarvista Capital Markets is a leading global trading platform that provides secure, innovative, and user-centric solutions to traders around the world. With a commitment to integrity, innovation, and transparency, Zarvista Capital Markets offers clients access to a wide range of financial markets, including currencies, commodities, indices, metals, and cryptocurrencies. For more information, visit https://zarvistacm.com/
Media Contact
Media Relations
press@zarvistacm.com
October 3, 2024 8:00 AM
EDT
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AUSTIN, TX
Vinat Announces No Disruption to Holiday Wine Supply Amid Port Strike
Vinat, an Austin-based sister-founded wine startup that sells thoughtfully made and curated European wines, today reassured its customers that the company's holiday supply will not be impacted by the ongoing port strike affecting import and export operations across the country.
"The best part of our day is hearing how our customers incorporate Vinat wines into their celebrations. Thanks to our proactive planning and strong relationships with our partners, we're happy to reassure our customers that we are fully prepared to meet the demand going into the holiday season," said Sarah Mack, CEO and co-founder of Vinat.
Vinat's commitment to quality and reliability remains unwavering. All wine selections are readily available. Customers and partners can rest assured that there will be no interruptions in supply or product availability. "Our top priority is to maintain the trust and satisfaction of our customers," Sarah Mack continued. "The holidays can be stressful and stocking out of your favorite Vinat wines is one less thing to worry about."
For more information about Vinat and its wines, please visit https://drinkvinat.com/ or contact the Vinat team at hello@drinkvinat.com.
About Vinat
Vinat is a sister-founded wine company transforming the wine buying experience with inspiration from the skincare industry to match how professional women want to shop. Vinat’s suggests easy pairings, such as popcorn with its Valevino Skinny Dip Prosecco, and unconventional wine pairings, including books, binge-able TV shows, and Spotify playlists customized to each wine. The wines are available on www.drinkvinat.com and are produced in Italy and Slovenia (priced between $20 and $24 per bottle).
Media Contact
Sarah Mack
hello@drinkvinat.com
October 2, 2024 4:15 PM
EDT
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CHARLESTON, SC
The Cooner Agency Prepares Clients for Medicare Annual Enrollment and Individual Health Insurance Open Enrollment
The Cooner Agency, a woman-owned health insurance agency founded by Jennifer Hughes Cooner, is gearing up for one of the busiest times of the year in the Health Insurance industry—Medicare Annual Enrollment Period (AEP) and Individual Health Insurance Open Enrollment. With significant changes expected for 2025, Jennifer and her team are ready to help clients navigate these periods with confidence and clarity.
As a nationally recognized expert in the health insurance industry, Jennifer Hughes Cooner has built The Cooner Agency on the principles of personalized service and client education. “Health insurance can be overwhelming, especially when you’re trying to understand changes in coverage or new government regulations,” says Cooner. “Our agency is dedicated to guiding clients through these transitions, making the process less stressful and ensuring they choose the right coverage for their needs.”
Top Tips to Prepare for Open Enrollment
1. Review Your Current Coverage
Whether you’re on Medicare or an individual health plan, it’s essential to review your current policy. Check for any upcoming changes in premiums, networks, or coverage limits.
Whether you’re on Medicare or an individual health plan, it’s essential to review your current policy. Check for any upcoming changes in premiums, networks, or coverage limits.
2. Know the Key Dates
- Medicare Annual Enrollment Period (AEP): October 15 – December 7
- Individual Health Insurance Open Enrollment: November 1 – January 15
3. Gather Necessary Documents
Have your recent medical bills, prescriptions, and other important health information ready to ensure you’re selecting the best plan that covers your needs.
Have your recent medical bills, prescriptions, and other important health information ready to ensure you’re selecting the best plan that covers your needs.
4. Anticipate Changes
Stay informed about upcoming changes in health insurance regulations that could affect your options. New updates for 2025 could impact premiums and plan availability.
Stay informed about upcoming changes in health insurance regulations that could affect your options. New updates for 2025 could impact premiums and plan availability.
5. Work with a Knowledgeable Agent
Health insurance agents like Jennifer Hughes Cooner can provide personalized advice, compare plans across multiple carriers, and help you avoid costly mistakes—all at no additional cost to you.
Health insurance agents like Jennifer Hughes Cooner can provide personalized advice, compare plans across multiple carriers, and help you avoid costly mistakes—all at no additional cost to you.
The Value of Having an Agent
Navigating Medicare and individual health insurance can be complex, but working with a trusted agent can make all the difference. Agents understand the intricacies of health insurance plans and can provide tailored recommendations based on individual health needs. “At The Cooner Agency, we pride ourselves on being more than just insurance agents; we’re a resource and an advocate for our clients,” says Cooner. “We simplify the process, offer expert advice, and ensure clients feel confident about their decisions.”
Navigating Medicare and individual health insurance can be complex, but working with a trusted agent can make all the difference. Agents understand the intricacies of health insurance plans and can provide tailored recommendations based on individual health needs. “At The Cooner Agency, we pride ourselves on being more than just insurance agents; we’re a resource and an advocate for our clients,” says Cooner. “We simplify the process, offer expert advice, and ensure clients feel confident about their decisions.”
About The Cooner Agency
Founded by Jennifer Hughes Cooner, The Cooner Agency is a woman-owned health insurance agency specializing in Medicare and individual and family health plans. With a deep commitment to educating clients and making a positive impact in the community, The Cooner Agency serves as a trusted gateway to all things health insurance. Jennifer, a South Carolina native, brings over six years of industry expertise and a passion for helping clients navigate the complexities of health insurance.
Founded by Jennifer Hughes Cooner, The Cooner Agency is a woman-owned health insurance agency specializing in Medicare and individual and family health plans. With a deep commitment to educating clients and making a positive impact in the community, The Cooner Agency serves as a trusted gateway to all things health insurance. Jennifer, a South Carolina native, brings over six years of industry expertise and a passion for helping clients navigate the complexities of health insurance.
For more information about The Cooner Agency or to schedule a consultation, visit The Cooner Agency’s website or call 843-548-1859.
By dialing the phone number you will contact a licensed insurance agent. We do not offer every plan available in your area. Currently, we represent 5 organizations which offer 53 products in your area. Please contact Medicare.gov, 1-800-MEDICARE
Media Contact
Jennifer Hughes Cooner
jenniferihughes@yahoo.com
October 2, 2024 11:25 AM
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NEW YORK, NY
PunchUp Live Surpasses 300,000 Monthly Active Users Showcasing Impressive Growth and Investor Enthusiasm
PunchUp Live, the groundbreaking entertainment platform bringing live comedy to audiences worldwide, proudly announces a major milestone: exceeding 300,000 monthly active users. This achievement highlights PunchUp Live's rapid growth and increasing popularity among comedy fans, positioning it as a leading destination for live and on-demand comedic content.
"Surpassing 300,000 MAUs is a significant accomplishment for PunchUp Live, and it's a testament to the dedication of our team and the enthusiasm of comedy fans," says co-founder and CEO of PunchUp Live Danny Frenkel. "Our mission has always been to make top-tier comedy accessible to everyone, and we're thrilled to see our vision resonating with so many users."
In addition to this milestone, PunchUp Live is finalizing its next fundraising round, after its previous was more than double oversubscribed. Overwhelming investor support underscores the platform's potential and the growing appetite for innovative entertainment solutions in the digital age.
Mark Normand, one of the platform's featured comedians, announced that he will be releasing more episodes of his popular docu-series "Page to Stage" in the coming months. This series, which offers an insider's look into the process of crafting and performing a single joke, has garnered widespread acclaim, further enhancing PunchUp Live's reputation as a premier destination for unique and engaging comedic content.
PunchUp Live continues to expand its offering with a diverse and impressive lineup of comics, including Mark Normand, Jordan Jensen, Tim Dillon, Rick Glassman, Adam Ray, Michelle Wolf, Nimesh Patel, Josh Wolf, Are You Garbage, Dan Soder, Randy Feltface, Sam Tallent, Sam Morril, Gary Gulman, Kyle Dunnigan, Chris Gethard, Akaash Singh, Phil Hanley, Louis C.K., Roast Battle League, Doug Smith, Caitlin Peluffo, Calvin Evans, Caitlin Cook, Shelly Belly, Francis Ellis, Caroline Baniewicz, Stef Dag, Ian Bagg, Lucas O'Neil, Ian Fidance, Anthony Devito, Zoltan Kaszas, Joey Mulinaro, Matt Ruby, Steph Tolev, Shane Torres, Roy Wood Jr, King Bach, Steve Byrne, Rachel Feinstein, Maddy Smith, Joe Nunnink, Gary Vider, Dina Hashem, Liz Miele, Zahid Dewji, Mike Feeney, Jake Cornell, Tommy Brennan, Matt Braunger, Cactus Tate, Brendan Sagalow, Chloe Radcliffe, Andy Haynes, Myq Kaplan, Raanan Hershberg, Joe Kilgallon, Gianmarco Soresi, Avery Pearson, TaTa Sherise, Geoffrey Asmus, Ariel Elias, Nataly Aukar, Chad Daniels, Jeremiah Watkins, David Lucas, Chanel Ali, Ophira Eisenberg, Fahim Anwar, Robert Kelly, Yannis Pappas, Tatiana Frank, Jourdain Fisher, Maddie Wiener, Mike Cannon, Eddie Pepitone, Mike Finoia, Corey B, Aaron Berg, Aparna Nancherla, Jared Freid, Big Jay Oakerson, Joe List, Dan St. Germain, Esther Povitsky, Pete Lee, Zainab Johnson, Eric Neumann, Dan Perlman, Nathan Macintosh, Tanael Joachim (TJ), Gus Constantellis, Carmen Lynch, Josh Adam Meyers
For more information please visit www.punchuplive.com.
For a media click, click here.
About PunchUp Live
PunchUp Live is the premier digital platform for live comedy. Featuring a diverse array of stand-up performances, improv, comedy music, specials, exclusive content from top comedians, and easy show finding and ticket purchasing features, PunchUp Live is redefining the audience experience. Founded by former Meta executive Danny Frenkel and Alex Dajani, PunchUp Live is revolutionizing the comedy industry connecting comedians with their fans, enabling independent career navigation with minimal censorship while offering comprehensive analytics and show-finding features. Visit PunchUp.live for more information.
PunchUp Live is the premier digital platform for live comedy. Featuring a diverse array of stand-up performances, improv, comedy music, specials, exclusive content from top comedians, and easy show finding and ticket purchasing features, PunchUp Live is redefining the audience experience. Founded by former Meta executive Danny Frenkel and Alex Dajani, PunchUp Live is revolutionizing the comedy industry connecting comedians with their fans, enabling independent career navigation with minimal censorship while offering comprehensive analytics and show-finding features. Visit PunchUp.live for more information.
Media Contact
MJ Brackin
mj@proof-pr.com
October 2, 2024 10:33 AM
EDT
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ATLANTA, GA
BlueFletch Launches New AI-Enhanced Features for Frontline Communication Tool
BlueFletch, a leader in workforce device security management for enterprises, today announced new AI-powered enhancements to its BlueFletch Chat platform. Designed specifically for frontline workers using shared Android devices, BlueFletch Chat offers a comprehensive communication suite to boost team collaboration and efficiency.
The latest update introduces AI-powered voice-to-text transcription, enabling seamless conversion of walkie-talkie messages into text, along with conversation analytics for actionable insights. These tools empower organizations to optimize workflows and make better decisions based on real-time communication data.
“Our goal with BlueFletch Chat has always been to simplify frontline communication,” said Richard Makerson, CEO of BlueFletch. “By incorporating AI tools like voice-to-text transcription and conversation analytics, we’re helping companies improve productivity and ensure critical information is always accessible.”
BlueFletch Chat is known for its user-friendly interface, allowing teams to send text and multimedia messages, make one-to-one audio and video calls, and utilize a push-to-talk walkie-talkie feature for real-time, instant communication. Custom channels let users organize discussions around specific teams or projects, making the app both flexible and scalable for diverse organizational needs.
New AI features include:
AI-Powered Voice-to-Text Transcription: Automatically transcribe walkie-talkie messages to text, ensuring important details are captured and easily referenced.
Conversation Analytics: Track and analyze communication patterns to identify trends and improve overall efficiency.
BlueFletch Chat also integrates seamlessly with third-party bots, allowing teams to automate workflows and enhance operational efficiency. With end-to-end encryption for both messaging and calls, the platform ensures the highest level of privacy and security for its users.
"Frontline workers need tools that are intuitive and powerful. The AI features in BlueFletch Chat meet that need while keeping security at the forefront," added Makerson.
BlueFletch Chat is available now, and companies in industries like retail and logistics are already benefiting from its enhanced communication features.
For more information on BlueFletch Chat and its new AI-driven capabilities, visit http://www.bluefletch.com/chatai
About BlueFletch
BlueFletch is an award-winning innovator in the mobility industry, focused on helping enterprises secure, manage, and support their shared workforce mobile devices. The flagship product BlueFletch Enterprise is trusted by the Fortune 1000 in retail, transportation, and warehousing worldwide. Providing a customized Android launcher, SSO, support analytics, and device tracking and management for workforce devices, BlueFletch Enterprise helps ensure an organization's mobility initiatives are effective and secure. To learn more, visit https://bluefletch.com.
Media Contact
Fred Go
fred.go@bluefletch.com
October 2, 2024 6:23 AM
EDT
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MIAMI, FL
Dr. Martin Karp Celebrates 30th Anniversary of HOPE Contest Awards, Spearheads Responsible Pet Ownership
The HOPE Contest Awards proudly celebrates its 30th anniversary this year, marking three decades of promoting responsible pet ownership and care to students across Miami-Dade County. Founded by Dr. Martin S. Karp, a long-time advocate for education and animal welfare, the contest is a countywide initiative designed to teach the next generation about the importance of being compassionate and responsible pet stewards.
In collaboration with Miami-Dade County Public Schools, Animal Services, and the Humane Society of Greater Miami (HSGM), the HOPE Contest Awards invites students to develop creative campaigns that raise awareness about the community’s role in pet care, overpopulation issues, and the importance of adoption. Students participating in the contest are encouraged to explore innovative approaches to inspire action and create positive change in their communities.
Dr. Karp’s vision for the HOPE Contest was to intertwine education with practical life skills. “Teaching students about pet ownership isn’t just about animals; it’s about nurturing responsibility, empathy, and understanding the long-term commitment required to care for another living being,” said Dr. Karp.
Throughout the years, Dr. Karp has introduced several groundbreaking pet-related initiatives within Miami-Dade County, all aimed at improving animal welfare and supporting pet owners:
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Taking Care of Pets Initiative: This educational program was developed to address the county’s pet overpopulation problem and stress the significance of responsible pet ownership. The initiative includes lesson plans and public service announcements to ensure students understand the impact of pet care on the community.
- Pet-Friendly Hurricane Shelters: Dr. Karp was instrumental in establishing pet-friendly hurricane shelters at Highland Oaks Middle School and Dr. Michael M. Krop Senior High, ensuring families and their pets can safely shelter together during natural disasters.
About Martin Karp
Dr. Martin S. Karp has served as a Miami-Dade School Board Member and is back on the ballot for Miami-Dade School-Board. He is a well-known advocate for educational and community initiatives, including his work in animal welfare. He has been dedicated to fostering responsible pet ownership through school-based programs and ensuring that students are educated on the importance of caring for animals and the environment.
Media Contact
Martin Karp
martin@martinkarp.com
October 2, 2024 3:59 AM
EDT
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JEDDAH, Saudi Arabia
HearstLab Makes Historic First GCC Investment in Saudi Ad-Tech Leader Quantum
Quantum, Saudi Arabia’s leading ad-tech and data platform that connects advertisers with publishers, announced today that it has secured funding as part of its $7 million Pre-Series-A round from HearstLab, the investment arm of Hearst Corporation dedicated to scaling early-stage, women-led tech startups. This marks HearstLab’s inaugural investment in the Middle East and underscores the rapid growth of Saudi Arabia’s tech ecosystem.
Quantum, also backed by global investors such as 500 Global, Vision Ventures, Sukna Ventures, and Tech Invest Com, recently completed its latest funding round, positioning itself as a trailblazer in the region’s digital transformation. The company’s platform empowers advertisers to select their preferred publishers and purchase ad space directly, while also offering robust data analytics and ROI metrics to maximize campaign impact.
Founded by CEO Omar Malaikah and CTO and General Manager Sara Bin Ladin, Quantum addresses a crucial gap in the Middle Eastern market by bridging online publishers with advertisers during a critical period of e-commerce growth. Since its inception in 2020, the company has shown impressive resilience and expansion, despite broader challenges in global advertising budgets.
“HearstLab’s investment represents a significant milestone not only for Quantum but also for the region’s tech industry,” said Sara Bin Ladin, CTO and General Manager of Quantum. “This partnership is more than just an investment; it’s a strategic alliance that will enhance our capabilities, visibility, and create new opportunities across the region. With HearstLab’s extensive expertise across sectors like media, fintech, and analytics, we are confident this collaboration will propel us to new heights.”
Omar Malaikah, Quantum’s CEO, added, “As Saudi Arabia pushes forward with Vision 2030, we are proud to be at the forefront of media & data innovation. HearstLab’s backing shows the great potential that Saudi Arabia has as a hub for cutting-edge technologies in all sectors.”
Launched in 2015, HearstLab has invested in over 70 women-led startups globally; in aggregate, these companies are valued over $2.5 billion. Startups funded by HearstLab gain unparalleled access to Hearst’s resources across 360+ businesses spanning media, fintech, healthcare and transportation industries. HearstLab’s differentiated support includes help with functions like business development, financial analysis, and product development as well as access to employees across the Hearst ecosystem that volunteer their time and expertise to source, evaluate, and support selected startups.
Since 2019, HearstLab has expanded its activities outside the United States, and is currently investing in and supporting women-led companies in the Netherlands, the United Kingdom, Spain, and Japan. With support of Hearst-owned global financial information services provider, Fitch Group, and the Fitch Ratings’ international offices, HearstLab is now live in the Gulf Co-operation Council (GCC).
“Our Scout network harnesses the expertise of nearly 200 Hearst employees to support female-led startups, ensuring they thrive in a competitive market,” said Eve Burton, Chairwoman of HearstLab. “We are excited to launch our investing efforts in the GCC region, starting with Quantum, a company that exemplifies innovation and leadership.” The investment was facilitated by Nejoud Al Mulaik, Fitch Ratings Saudi General Manager and a HearstLab Scout, who recognized Quantum’s potential early on. “Fitch has a strong presence in the Middle East, and we are committed to supporting local startups like Quantum,” shared Al Mulaik. “This investment not only highlights Quantum’s success but also underscores the GCC’s growing reputation as a center for technological innovation.”
The investment was facilitated by Nejoud Al Mulaik, Fitch Ratings Saudi General Manager and a HearstLab Scout, who recognized Quantum’s potential early on. “Fitch has a strong presence in the Middle East, and we are committed to supporting local startups like Quantum,” shared Al Mulaik. “This investment not only highlights Quantum’s success but also underscores the GCC’s growing reputation as a center for technological innovation.”
About Quantum
Quantum is the first Saudi ad-tech company that bridges online and offline shopping experiences, offering a seamless and integrated retail journey. Through advanced data analysis, Quantum empowers businesses to optimize their marketing strategies across multiple channels. To learn more, visit Quantum’s website.
About HearstLab
HearstLab provides cash investments and services to early-stage, women-led startups across sectors like fintech, data analytics, health, and enterprise technology. Its mission is to close the gap in venture capital funding for women by helping founders build sustainable, scalable businesses. For more information, visit HearstLab.com and follow on LinkedIn.
Media Contact
Quantum Marketing Department
customercare@quantums.sa
Nico Gendron
nico.gendron@hearst.com
October 1, 2024 1:58 PM
EDT
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NEW YORK, NY
ex judicata and Women in eDiscovery Enter Affiliate Relationship
ex judicata, the first dedicated web portal for lawyers and law students interested in pivoting to nonlegal careers and Women in eDiscovery, a non-profit organization providing educational opportunities regarding technology in the legal industry, with global chapters and thousands of members have entered into an affiliate relationship.
Members of Women in eDiscovery will now be able to purchase products and services on exjudicata.com at a discount including 50% off for any job posters or job seekers on the ex judicata Job Board.
Kimberly Fine, co-founder of ex judicata, had this to say: “We are delighted to work together with Women in eDiscovery, an organization we have admired long before we launched ex judicata 13 months ago. We look forward to a long and mutually beneficial relationship.”
Aileen Borders, Executive Director of Women in eDiscovery commented: “WiE welcomes its new affiliate partnership with ex judicata and the educational resources they extend to our membership for professional advancement. The addition of this new affiliate partner demonstrates our commitment to broaden WiE's community of affiliate partners to provide resourceful avenues for collaboration and growth for our members.”
About ex judicata
ex judicate is the first web portal devoted to helping the growing number of lawyers and law students interested in leaving law prepare for, and then find, nonlegal jobs. ex judicata provides an end-to-end solution—from identifying careers that are the best fit based on the individual attorney's personality, work history and skill set—all the way to securing a nonlegal job on the ex judicata Job Board. For more information, please visit https://exjudicata.com.
ex judicate is the first web portal devoted to helping the growing number of lawyers and law students interested in leaving law prepare for, and then find, nonlegal jobs. ex judicata provides an end-to-end solution—from identifying careers that are the best fit based on the individual attorney's personality, work history and skill set—all the way to securing a nonlegal job on the ex judicata Job Board. For more information, please visit https://exjudicata.com.
About Women in eDiscovery
Women in eDiscovery (WiE) is a 501(c)(6) non-profit organization that brings together women interested in technology related to the legal profession. The organization is dedicated to providing members with education, resources and networking opportunities that will help them advance both professionally and personally. For more information, please visit https://womeninediscovery.org.
Media Contact
Neil Handwerker
mediarelations@exjudicata.com
October 1, 2024 10:38 AM
EDT
•
RICHMOND, VA
Introducing "The Color of Freedom" Collection from Global Fashion House Fort Mosé 1738
With a kaleidoscopic lens, Fort Mosé 1738 designer Maurice Gattis explores the freedom of new frontiers through contemporary African textiles. The Spring/Summer 2025 collection of dynamic looks for men and women premiered at DC Fashion Week and will be available online shortly at www.fortmose1738.com and the new consumer shop from The Folklore Group, a thriving digital global fashion community leveraging technology to connect creators around the world and disrupt global commerce.
An acclaimed new entry in the global fashion arena, Fort Mosé 1738 celebrates the legacy of Fort Mosé, the first free, legally sanctioned black community in America, founded in 1738. The sustainable, ethically-made collection is handcrafted in exceptional African textiles, including kente, the fabric traditionally worn by African royalty, as well as 100% cotton in colorful prints.
Founder/Designer Maurice Gattis, M.S.S.W, Ph.D., states, “It is my goal to shine a light on the textile artisans of Ghana, that’s my vision for Fort Mosé 1738. I am committed to boosting the economic empowerment of these artisans by helping to build awareness in the U.S. for their extraordinary talent. The collection celebrates their exuberant use of color as it honors freedom of creative expression, an endangered freedom that I believe is vital to maintain all over the world.”
The Fort Mosé 1738 Spring/Summer 2025 collection is themed "The Color of Freedom." The looks are fabricated in hand-woven silk and cotton kente illuminated with golden threads as well as 100% cotton in brilliant, painterly patterns. The sunlit color palette speaks not only to the original exultation of those who found freedom in Fort Mose itself during the 18th century (more than 100 years before the Emancipation Proclamation was signed) but also to the joy of creative freedom—a valuable and endangered right. The textiles joyfully abstract the nature of Africa, while the modern silhouettes are a sophisticated choice for a bold clientele. The men’s and women’s collections shown during the recent DC Fashion Week will be showcased on www.fortmose1738.com. However, select items are now available in the new consumer shop on www.thefolklore.com.
Fort Mosé 1738 Looks for Men
Silhouettes for men include polished suits in handwoven kente accented with golden thread. More casual choices are in 100% cotton with a color palette brilliantly evoking the African landscape. Suit jackets and color-coordinated pants are available individually. Sizing is small to XXL. Suggested retail pricing starts at $135 for cotton shirts with elegant kente suits in the $600 range.
Fort Mosé 1738 Looks for Women
Silhouettes for women include dresses in 100% cotton and pantsuits in shimmering kente. Sizing is small to XXL. Suggested retail pricing starts at $200 for a cotton dress. Luxe kente pantsuits are in the $600 range.
About Designer Maurice Gattis
Daytona Beach, Florida native Fort Mosé 1738 designer Maurice Gattis discovered the thriving fashion scene in Accra, Ghana, on a personal journey. A chance encounter led to the creation of this cross-continent fashion venture. As the chapter of American history the community of Fort Mose represents is not part of a traditional academic curriculum, Maurice took the opportunity to honor this bastion of freedom by adopting its name and essentially its meaning for his first fashion venture. Bringing diverse credentials to his role as the force behind Fort Mosé 1738, he is a self-taught designer with a lifelong love of colors and textures, and also a prominent LGBTQ advocate, a Fulbright Scholar, and a Professor of Social Work at Virginia Commonwealth University.
Who Is Wearing Fort Mosé 1738
Conde Nast Traveler Magazine identifies Ghana’s capital city, Accra, as “the continent’s capital of cool, and a reimagination of pan-African heritage … surfacing the sexy.“ Fort Mosé 1738 is in sync with this joyful vibe. The collection's positive energy is embraced by creative, influential figures in the entertainment community who are delighted with the opportunity to be brand ambassadors for Fort Mosé 1738. Among the brand's global fans are exceptionally versatile DJ Tao, who has opened for some of the world's biggest acts, including Diplo; The Chainsmokers; Snakehips; Zedd; Colin Asare-Appiah, former British TV personality, "The Cocktail Kings" star, co-author of "Black Mixcellence: A Comprehensive Guide to Black Mixology" and founder of AJABU Cocktail and Spirits Festival in South Africa; Rodney Jon, Emmy-nominated makeup artist for the talk show "Sherri"; and Nigerian American baritone and creator new music genre Hip Hopera.
About Fort Mosé 1738
Fort Mosé 1738 is a global fashion house that turns the spotlight on the artisans of Africa. Designed in the U.S. by Maurice Gattis, Fort Mosé 1738 ethically and sustainably produces fashion for men and women from the textiles of Ghana, including hand-woven kente, the choice of African royalty, and bold, colorful 100% cotton prints for contemporary looks. Earning a following worldwide, Fort Mosé 1738 is finding fans among international celebrities and fashion-forward individuals. Learn more about these joyful looks and this cross-continent creative endeavor at www.fortmose1738.com.
An acclaimed new entry in the global fashion arena, Fort Mosé 1738 celebrates the legacy of Fort Mosé, the first free, legally sanctioned black community in America, founded in 1738. The sustainable, ethically-made collection is handcrafted in exceptional African textiles, including kente, the fabric traditionally worn by African royalty, as well as 100% cotton in colorful prints.
Founder/Designer Maurice Gattis, M.S.S.W, Ph.D., states, “It is my goal to shine a light on the textile artisans of Ghana, that’s my vision for Fort Mosé 1738. I am committed to boosting the economic empowerment of these artisans by helping to build awareness in the U.S. for their extraordinary talent. The collection celebrates their exuberant use of color as it honors freedom of creative expression, an endangered freedom that I believe is vital to maintain all over the world.”
The Fort Mosé 1738 Spring/Summer 2025 collection is themed "The Color of Freedom." The looks are fabricated in hand-woven silk and cotton kente illuminated with golden threads as well as 100% cotton in brilliant, painterly patterns. The sunlit color palette speaks not only to the original exultation of those who found freedom in Fort Mose itself during the 18th century (more than 100 years before the Emancipation Proclamation was signed) but also to the joy of creative freedom—a valuable and endangered right. The textiles joyfully abstract the nature of Africa, while the modern silhouettes are a sophisticated choice for a bold clientele. The men’s and women’s collections shown during the recent DC Fashion Week will be showcased on www.fortmose1738.com. However, select items are now available in the new consumer shop on www.thefolklore.com.
Fort Mosé 1738 Looks for Men
Silhouettes for men include polished suits in handwoven kente accented with golden thread. More casual choices are in 100% cotton with a color palette brilliantly evoking the African landscape. Suit jackets and color-coordinated pants are available individually. Sizing is small to XXL. Suggested retail pricing starts at $135 for cotton shirts with elegant kente suits in the $600 range.
Fort Mosé 1738 Looks for Women
Silhouettes for women include dresses in 100% cotton and pantsuits in shimmering kente. Sizing is small to XXL. Suggested retail pricing starts at $200 for a cotton dress. Luxe kente pantsuits are in the $600 range.
About Designer Maurice Gattis
Daytona Beach, Florida native Fort Mosé 1738 designer Maurice Gattis discovered the thriving fashion scene in Accra, Ghana, on a personal journey. A chance encounter led to the creation of this cross-continent fashion venture. As the chapter of American history the community of Fort Mose represents is not part of a traditional academic curriculum, Maurice took the opportunity to honor this bastion of freedom by adopting its name and essentially its meaning for his first fashion venture. Bringing diverse credentials to his role as the force behind Fort Mosé 1738, he is a self-taught designer with a lifelong love of colors and textures, and also a prominent LGBTQ advocate, a Fulbright Scholar, and a Professor of Social Work at Virginia Commonwealth University.
Who Is Wearing Fort Mosé 1738
Conde Nast Traveler Magazine identifies Ghana’s capital city, Accra, as “the continent’s capital of cool, and a reimagination of pan-African heritage … surfacing the sexy.“ Fort Mosé 1738 is in sync with this joyful vibe. The collection's positive energy is embraced by creative, influential figures in the entertainment community who are delighted with the opportunity to be brand ambassadors for Fort Mosé 1738. Among the brand's global fans are exceptionally versatile DJ Tao, who has opened for some of the world's biggest acts, including Diplo; The Chainsmokers; Snakehips; Zedd; Colin Asare-Appiah, former British TV personality, "The Cocktail Kings" star, co-author of "Black Mixcellence: A Comprehensive Guide to Black Mixology" and founder of AJABU Cocktail and Spirits Festival in South Africa; Rodney Jon, Emmy-nominated makeup artist for the talk show "Sherri"; and Nigerian American baritone and creator new music genre Hip Hopera.
About Fort Mosé 1738
Fort Mosé 1738 is a global fashion house that turns the spotlight on the artisans of Africa. Designed in the U.S. by Maurice Gattis, Fort Mosé 1738 ethically and sustainably produces fashion for men and women from the textiles of Ghana, including hand-woven kente, the choice of African royalty, and bold, colorful 100% cotton prints for contemporary looks. Earning a following worldwide, Fort Mosé 1738 is finding fans among international celebrities and fashion-forward individuals. Learn more about these joyful looks and this cross-continent creative endeavor at www.fortmose1738.com.
Media Contact
Lori Zelenko
lori@lszcommunications.com
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