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November 21, 2024 9:00 AM
EDT
•
WASHINGTON, DC

Out of Home Advertising Posts Record Third-Quarter Volume

Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of growth for the medium.

"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today's media landscape,” said Anna Bager, President and CEO, OAAA. “With digital OOH driving significant gains and urban formats reflecting return to office trends, we're seeing OOH's unique ability to adapt and thrive in changing environments. Increased investment from top brands and tech leaders across diverse industries further cement OOH's position as a critical component of modern marketing strategies. As we look ahead, the industry's momentum and broad-based growth signal exciting opportunities for advertisers to connect with audiences in impactful, innovative ways."

Key findings for the third quarter are noted below.

Digital OOH Key Growth Driver

Digital OOH, which accounted for 33.2% of quarterly sales, increased 7.3% from a year ago.

Urban Formats Mirror Increased Return to Office Mandates

The Transit category generated the greatest growth compared to the third quarter of 2023, increasing by 8.3%, followed closely by Street Furniture at 7.3% growth.

OOH Growth Across Diverse Industries Reflects Broad Appeal 

Four of the top ten product industries generated double-digit growth: Automotive Dealers & Services +18%, Retail +17.7%, Local Services & Amusements +13.4%, and Government, Politics & Organizations +11%.

Computer Software Leads Product Category Growth

With a remarkable 50% increase compared to the same period last year, the Computer Software category spearheaded the charge. Chain Food Stores & Supermarkets, Architects, Contractors & Engineers, and Legal Services also posted impressive double-digit growth compared to a year ago, growing 23.8%, 18.1%, and 17.7%, respectively.

The top 10 OOH product categories in volume for the third quarter were:

  • Legal Services
  • Hospitals, Clinics & Medical Centers
  • Consumer Banking 
  • Domestic Hotels & Resorts
  • Quick Serve Restaurants
  • Local Government
  • Colleges & Universities
  • Chain Food Stores & Supermarkets
  • Computer Software 
  • Architects, Contractors & Engineers 

Record Political Media Spend Also Seen in OOH

OOH political spend increased 31.6% compared to the third quarter of the last presidential cycle in 2020. Campaigns for ballot issues, U.S. House and Senate races, and the presidential race all grew significantly, increasing 60.7%, 184.3%, and 4075.8%, respectively. 

Top Brands Investing in OOH 

Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonald’s, Apple, Verizon, Amazon, Anheuser-Busch, Morgan & Morgan Attorneys, Heineken, Coca-Cola, Universal Pictures, and T-Mobile.

StackAdapt, which was number 11 on the top brands list, drove the Computer Software category growth with a quarterly increase of over $4.5 million in OOH spend.

"Digital out of home advertising continues to gain momentum as advertisers increasingly seek precision targeting and scalable solutions. Programmatic DOOH empowers brands to execute real-time, impactful campaigns that connect physical and digital experiences seamlessly," said Greg Joseph, VP of Inventory Development at StackAdapt. "With advertisers recognizing its potential for driving measurable outcomes, DOOH has seen a surge in demand, highlighting its role as a critical component of modern marketing strategies.”

Among the top 100 OOH advertisers, over half increased their OOH spend from Q3 2023, and 17 more than doubled their spend including (listed by spend % increase): Party City, Smart & Final, Johnson & Johnson, Nestle, GlaxoSmithKline, Walmart, ABC, David Yurman, Nike, StackAdapt, Verizon, Total Wine & More, Meta, Sixt, Heineken, Max and 7-Eleven.

Technology and DTC Brand Adoption

Over one-fifth of the top 100 OOH spenders were technology or direct-to-consumer brands, including these eleven brands which finished among the top 30 (according to spend): Apple, Verizon, Amazon, T-Mobile, StackAdapt, Uber, Paramount+, Samsung, Netflix, Comcast, and Hulu.  

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and MediaRadar/Vivvix (which is not adjusted to reflect changes in data sources), and member company affidavits. Cinema September data was not included in the quarterly analysis because it was unavailable from Vivvix. Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.

For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566.

About the Out of Home Advertising Association of America (OAAA)

The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.

Media Contact

Cassady Nordeen
cassady@purposenorthamerica.com

November 21, 2024 1:01 AM
EDT
•
CHERRY HILL, NJ

LifeRx.md Launches Daily TikTok Livestream, Connecting Patients with Real Stories and Support

LifeRx.md, a leader in health and wellness solutions, is taking patient engagement to the next level with a groundbreaking daily TikTok livestream. The live stream features an authentic conversation between Liferx.md staff, Real customers, and notable influencers from online GLP-1 communities.

Real Patients, Real Stories

Viewers will hear firsthand from patients like Ashley, who successfully achieved normal cholesterol levels and reversed her fatty liver condition through LifeRx.md’s innovative health programs. These live testimonials provide an authentic look into why people are choosing LifeRx.md and how the process has positively impacted their lives.

Interactive Support and No Commitment Required

During the livestream, potential patients can interact with staff to ask questions, gain insights into the program, and understand what sets LifeRx.md apart—especially the company’s commitment to transparency. With LifeRx.md, there are no membership fees, no contracts, and no commitments. Patients only pay for what they need, receiving fast, personalized service from sign-up to doorstep delivery of GLP/GIP treatments.

Exceptional Patient Experience

LifeRx.md’s focus on patient support is unparalleled. With over 600 glowing reviews, the company prides itself on providing 24/7 patient care and ensuring a smooth, fast process from the moment someone joins the program. Whether it’s answering questions or delivering medications quickly to a patient’s door, LifeRx.md puts the patient first every step of the way.

Join the Conversation

Follow our livestream dedicated account (@liferxmedlive) to stay updated on our current daily live streams schedule.

Visit LifeRx.md to get started on your own health journey today.

About LifeRx.md

LifeRx.md is dedicated to providing personalized, expert care tailored to each patient’s unique needs. With a range of health and wellness services, LifeRx.md empowers patients to take control of their well-being, offering flexible payment solutions that make healthcare more accessible. To learn more, visit LifeRx.md.

Media Contact

Dan Jordan
press@liferx.md

November 21, 2024 12:00 AM
EDT
•
STOCKHOLM, Sweden

Kattly study finds cats are more popular than dogs in Europe

Kattly has conducted a new analysis based on data from the European Pet Food Industry Federation (FEDIAF) to map the proportion of households in various European countries that own at least one cat or dog. The results reveal fascinating differences in pet ownership between cats and dogs, as well as between different countries and regions.

Cats dominate over dogs in Europe

The analysis shows that cats are generally more popular than dogs in Europe. On average, 27% of households own at least one cat, compared to 25% that have at least one dog. However, the variations between countries are significant, with some nations showing a clear preference for one pet over the other.

Romania—Europe's most cat-loving country

The analysis identifies Romania as the country in Europe with the highest proportion of cat owners. An impressive 48% of Romanian households have at least one cat, making it the most cat-loving nation in Europe. Poland ranks second with 41%, followed by Latvia in third place with 37%. This highlights a strong tradition of cat ownership, particularly in Eastern Europe. Conversely, Greece has the lowest percentage of cat owners, with only 13% of households owning a cat, followed by Türkiye at 14%.

Hungary and Poland—leaders in dog ownership

When it comes to dogs, Hungary tops the list, with 50% of households owning at least one dog. Poland follows closely with 49%, trailed by Romania (45%) and the Czech Republic (42%). These countries show a clear dedication to dogs as family members.

Pet-loving nations

Romania and Poland stand out as Europe’s most pet-loving nations, excelling in both cat and dog ownership. Romania leads for cats and takes third place for dogs, while Poland secures second place for both types of pets.

Türkiye and Switzerland—low interest in pets

At the other end of the spectrum, Türkiye has the lowest rate of dog ownership, with only 5% of households owning a dog. Coupled with its low percentage of cat owners, Türkiye emerges as Europe’s least pet-loving country. Switzerland also has a low rate of dog ownership, with only 12% of households owning at least one dog, placing it second to last on that list.

Major differences between cats and dogs in some countries

Some countries display notable differences between the number of cats and dogs. In Switzerland and Türkiye, cats are over three times more common than dogs. In contrast, Croatia and Slovakia show a strong preference for dogs, with 69% and 68% more dogs than cats, respectively.

Belgium and the Netherlands—cultural differences between neighbours

Despite their geographic proximity, Belgium and the Netherlands demonstrate striking differences in pet ownership. In Belgium, 33% of households own a cat, and 30% own a dog. In the Netherlands, these figures are much lower: 23% for cats and 18% for dogs. This suggests a stronger pet culture in Belgium compared to its Dutch neighbour.

More cats than dogs per household

Among households that own pets, it is generally more common to have more cats than dogs. In total, there are over 129 million cats in Europe, compared to approximately 106 million dogs. These numbers are spread across 27% of households for cats and 25% for dogs. Countries like Italy, Slovenia, and Finland stand out with notably high numbers of cats per household. In Italy, for instance, there are 10.2 million cats and 8.8 million dogs, even though only 22% of households own a cat compared to 28% that own a dog.

About the survey

The data on cat and dog ownership in European countries pertains to 2022 and was published in a report by the European Pet Food Industry Federation (FEDIAF) in 2024. The analysis is presented on Kattly here.

About Kattly

Kattly, created by cat lovers for cat lovers, is the leading Swedish resource for cat enthusiasts. Born out of our founders Andrew de Lisle, Joakim Flisberg, and Weronica Bartoszek's shared passion for cats, Kattly gathers thorough and accessible resources about cats—from breeds and behaviour to products and health—to provide cat lovers with comprehensive information in one place. Currently live in Sweden, Kattly will be launched in more countries throughout Europe in 2025. For more information, visit https://kattly.se.

Media Contact

Andrew de Lisle
andrew@kattly.se

November 19, 2024 3:20 PM
EDT
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MILWAUKEE, WI

Latest EHR Integration Continues to Revolutionize Clinical Data Management

As biopharmaceutical sponsors face increasing challenges in securing investigative sites for their clinical trials, the ability to reduce administrative burden on these critical sites can provide a significant competitive advantage. Children's Wisconsin, in collaboration with Simplified Clinical Data Systems, has successfully implemented a groundbreaking automated EHR integration that addresses this need, marking a significant leap forward in improving the efficiency and accuracy of healthcare research.

This innovative solution, which will go live in Q4 2024, addresses the long-standing challenge of manual data entry in clinical research and quality improvement initiatives. By automating the clinical data management process, Children's Wisconsin has demonstrated how EHR integration can revolutionize data capture, saving hundreds of hours and improving accuracy.

For biopharmaceutical sponsors, this breakthrough showcases the profound impact EHR integration can have in reducing the burden on investigative sites—a critical factor in an increasingly competitive landscape for securing high-performing research partners. As the industry continues to face the challenge of site selection, the Children's Wisconsin example serves as a powerful proof point for the value of streamlining clinical data management through cutting-edge technological integration.

The new system, developed using Simplified Clinical's Universal Data Integration Gateway (UDIG), enables direct transfer of patient data from the Electronic Health Record (EHR) to the Advanced Cardiac Therapies Improving Outcomes Learning Network (ACTION) database. This groundbreaking integration eliminates the need for manual data abstraction, a process that has traditionally been time-consuming, costly, and prone to errors.

Dr. Robert A. Niebler, who spearheaded the implementation at Children's Wisconsin, commented on the project's impact: "This automated system has transformed our clinical data management process. By eliminating manual data entry, we've not only saved hundreds of hours of clinician and research assistant time but also ensured 100% accuracy in data transfer from our Epic EHR to the ACTION database. This allows our staff to focus more on patient care, which is our ultimate goal."

The implementation process involved creating custom data abstraction forms within the Epic EHR system to mirror the fields required by the ACTION database. Secure data transmission protocols were established, leveraging existing data use agreements to facilitate the electronic transfer of information without requiring direct external access to the EHR.

John Schwope, CEO of Simplified Clinical Data Systems, emphasized the broader implications of this technology: "Our UDIG system represents a paradigm shift in clinical data management. By automating the data transfer process, we're doing our part in addressing worldwide health worker challenges; we're opening up new possibilities for research and quality improvement across the healthcare sector. This solution is scalable and can be applied to virtually any registry or research project currently relying on manual data abstraction. Children's Wisconsin and Simplified Clinical Data Systems are at the forefront of this transformation, and are setting a new standard for clinical data management in the healthcare industry.”

Key benefits of the new system include:

  • Significant time savings for healthcare professionals
  • 100% data accuracy in reflecting EHR data
  • Improved efficiency in data collection and management
  • Increased focus on patient care

The success of this implementation at Children's Wisconsin serves as a model for other healthcare institutions looking to streamline their clinical data management processes. The ACTION registry forms and fields developed for this project are directly transferrable to any organization using Epic as their EHR vendor, potentially benefiting numerous healthcare providers across the country.

Dr. Niebler added, "The scalability of this solution is particularly exciting. We've already identified several other registries and research projects within our institution that could benefit from this automated approach. The potential for improving research outcomes and, ultimately, patient care is immense."

For more information about this innovative system or to explore implementation possibilities, healthcare institutions are encouraged to contact Simplified Clinical Data Systems.
 
About Children's Wisconsin

Children's Wisconsin is the region's only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wisconsin, is recognized as one of the leading pediatric health care centers in the United States. To learn more, visit https://childrenswi.org.

About Simplified Clinical Data Systems

Simplified Clinical Data Systems is a leading provider of innovative healthcare technology solutions, specializing in data integration and management for clinical research and quality improvement initiatives. For more information, visit https://www.simplifiedclinical.com.

Media Contact

John Schwope
jschwope@simplifiedclinical.com

November 19, 2024 1:30 PM
EDT
•
NEW YORK, NY

Neir’s Tavern and LIJ Forest Hills Hospital Partner to Launch “Flu Shot to Give Back”

Historic Neir’s Tavern, NYC’s oldest continuously operating tavern, is teaming up with the award-winning LIJ Forest Hills Hospital to host a free flu shot pop-up event on Wednesday, November 20 from 6 p.m. to 8 p.m. This event not only prioritizes public health but also supports local food relief efforts during the holiday season.

The first 30 participants to register at bit.ly/flushottogiveback will receive $5 off their tab, and Neir’s Tavern will donate $2 per participant to Queens Together, a local organization dedicated to food relief efforts.

Flu season can be severe, with the CDC reporting 2023–24 influenza season in the U.S. resulted in an estimated 15 million medical visits, 380,000 hospitalizations, and 17,000 deaths. This initiative emphasizes the importance of getting vaccinated ahead of the holiday gatherings.

“As the holidays are fast approaching and more people gather, this partnership with LIJ Forest Hills Hospital is critical in offering opportunities to the community to guard against the inevitable uptick in infections during the holiday season,” said Loycent Gordon, owner and CEO of Neir’s Tavern.

"At Long Island Jewish Forest Hills, we're thrilled to team up with historic Neir’s Tavern to bring flu shots right to the heart of our community. It’s all about making healthcare accessible in places that feel like home, and there’s no better spot than Neir’s to bring people together for a healthier season," said Stancy Saji, Program Manager at LIJ Forest Hills Hospital.

Expanding the Partnership Beyond Flu Season

In January, Neir’s Tavern plans to launch a food and non-alcoholic cocktail and beer program for residents participating in Dry January and seeking healthier dining options in the new year. This program reflects the tavern’s ongoing commitment to creating meaningful partnerships that benefit the community.

About Neir’s Tavern

Founded in 1829, Neir’s Tavern is NYC’s oldest continuously operating tavern, known for its nostalgic dining ambiance and role in iconic films, American history, and community-driven programs. It offers award-winning burgers, classic cocktails in a welcoming atmosphere as it marches toward its 200th anniversary in 2029. For more information, visit https://neirstavern.com.

About LIJ Forest Hills Hospital

Located at 102-01 66th Road in Forest Hills, New York, LIJ Forest Hills Hospital is part of Long Island Jewish Medical Center and is nationally recognized in nine specialties by U.S. News & World Report’s 2024–25 Best Hospital rankings. It is the only hospital in Queens and NYC to achieve Pathway designation, under the leadership of Executive Director Lorraine Chambers Lewis. To learn more, visit https://foresthills.northwell.edu.

About Queens Together

Queens Together is a restaurant-driven food relief organization that has partnered with Neir’s Tavern during its 195th anniversary year (2024–25) to ensure that local communities receive essential food relief during critical times. To learn more, visit https://queenstogether.org.

Media Contact

Kim Cherevas
info@neirstavern.com

November 19, 2024 11:37 AM
EDT
•
IRVING, TX

Panini and Paige Bueckers Tip-off Exclusive Multi-Year Trading Card Partnership

Panini America, the world’s largest sports and entertainment collectibles company, announced today an exclusive, multi-year agreement with the University of Connecticut’s Paige Bueckers for autographed trading cards.

Bueckers, a two-time first team All-American and the 2021 collegiate Player of the Year, joins Angel Reese and Caitlin Clark as women’s basketball stars who have partnered exclusively with Panini.

A senior, Bueckers will be featured across Panini’s collegiate products, including Panini’s Instant Card platform, as well as several unique Panini marketing activations, including a product line specifically focused on the pioneers of the women’s game who have inspired Paige and integration into a full team set of the 2024-25 UConn Women’s Basketball team. Bueckers’ initial Panini Instant Card will be available at www.paniniamerica.net.

“Paige is an incredible talent and one of the most accomplished, and influential players in the country, and we are excited to welcome her to the Panini family,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “Our partnership with her is an exciting addition to our team of elite athletes, and we look forward to offering fans her products for years to come.”

Bueckers, a 6-0 guard, averaged a career-high 21.9 points and 5.2 rebounds last season in leading UConn to a 33-6 record and an appearance in their 23rd NCAA Final Four. So far this season, Bueckers is averaging a team-high 21.3 points per game and shooting 65% from the floor for the Huskies, who are 3-0 and ranked second in the country.

The partnership with Bueckers is the latest extension of Panini’s commanding presence in the collegiate NIL space. Panini recently introduced Panini College, a dedicated NIL platform that enables all athletes at a partner university to have their own Panini trading card under the Panini NIL brand. The platform has initially launched with football and volleyball athletes at Ohio State University, the University of Nebraska and the University of Texas, and will be expanding to additional partner schools and sports over the next few months. Panini and the University of Connecticut recently renewed their long-term relationship.

“Growing up I used to collect cards of all my favorite players, to know that my teammates and I will have our own Panini trading cards and that fans are going to go collect it is really special,” said Paige Bueckers. “I can’t wait to collaborate on projects that give collectors and fans more ways to celebrate our game.”

In addition to Bueckers, Panini also currently has exclusive partnerships with multiple collegiate athletes, including V.J. Edgecombe, Tre Johnson, Quinn Ewers, Jalen Milroe, Dylan Raiola, Arch Manning, Lexi Rodriguez, Julian Sayin and Zachariah Branch.

About Panini America

Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, WWE, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube, and Instagram.

Media Contact

Taylor Strategy
panini@taylorstrategy.com

November 19, 2024 10:47 AM
EDT
•
SHENZHEN, China

3i S10 Ultra Robot Vacuum Debuts in the U.S.: Redefining Smart Cleaning with Breakthrough Technology

Leading smart home technology company 3i is making its debut in the U.S. market with the launch of the 3i S10 Ultra, an advanced robot vacuum  designed to transform home cleaning. Officially launch on Amazon this November, the S10 Ultra introduces breakthrough features like the WaterRecycle™ System, UltraReach™ Roller Mop, and AI-powered DirtScan™ technology. As 3i expands into the American market, the S10 Ultra aims to set a new standard for smart cleaning by offering unparalleled convenience, efficiency, and innovation.

The 3i S10 Ultra goes beyond simply automating cleaning tasks—it redefines them. With cutting-edge technology and intelligent design, it delivers a level of performance so seamless and efficient, it feels as though it’s running itself. This is more than a robot vacuum; it’s a game-changing innovation that transforms the way you approach home care.

The Core of 3i S10 Ultra: Technology Meets Convenience

Smart cleaning devices should save you time and eliminate hassle, not add to it. The S10 Ultra is designed around this very principle. Here are the core features that set it apart:

  • WaterRecycle™ System—Redefining Hands-Free Cleaning: The patented WaterRecycle™ System in the S10 Ultra represents a groundbreaking advancement in smart cleaning technology. Designed to address user frustrations with frequent water changes and complicated installations, this innovative system ensures continuous cleaning without interruptions. Using sub-boiling distillation, the system separates wastewater into wet and dry components through precise heating. As moisture evaporates, solid waste is collected in a dust bag for easy disposal, while the condensed moisture is transformed into purified water for reuse. This eliminates the need for drainage or manual water replacement, offering unparalleled convenience and flexibility in placement anywhere in the home. With the S10 Ultra, 3i becomes the first in the industry to integrate such cutting-edge technology into home cleaning solutions.

  • UltraReach™ Roller Mop—Precision Cleaning for Complex Spaces: The UltraReach™ Roller Mop is engineered to excel in areas where traditional robot vacuums fall short. With its precision design, it effortlessly reaches baseboards, corners, and spaces under furniture, ensuring thorough cleaning even in the most hard-to-access areas. Its adaptability across multiple surfaces—including hardwood, tile, and other flooring types—delivers consistent and professional results throughout the home. The advanced self-cleaning system features 12 precision spray holes that ensure optimal water flow and reach, while an integrated scraper keeps the roller mop spotless and free of residue.

  • DirtScan™ Technology—Intelligent Cleaning with Purpose: The DirtScan™ Technology leverages advanced AI to elevate the efficiency and precision of the cleaning process. By mapping and analyzing high-traffic and heavily soiled areas, DirtScan™ ensures the S10 Ultra focuses its efforts where they are needed most. This targeted cleaning approach eliminates inefficiencies, maximizing cleaning effectiveness while minimizing operational time.

Real-Life Impact: The S10 Ultra for Every Lifestyle

  • Busy Families: Between work, school, and family activities, cleaning can feel impossible to keep up with. The S10 Ultra’s WaterRecycle™ System and UltraReach™ Roller Mop keep floors clean with almost zero supervision. Set it, let it run, and come home to a spotless floor—even after a hectic day.
  • Tech Enthusiasts: If you love integrating high-tech solutions into your home, the S10 Ultra’s AI-powered features, like DirtScan™ and real-time monitoring, bring next-level functionality. It’s not just a robot; it’s a connected, responsive cleaning companion that adapts to your needs.

Limited-Time Discount Code

The 3i S10 Ultra is available for order on Amazon now!  To celebrate the launch, 3i is offering exclusive deals to early adopters, including:

  • Special Launch Pricing: Head over to our Amazon to claim a $200 coupon, and use the discount code 3IS10ULTRA at checkout for an extra 5% off to save $95!

These limited-time deals are perfect for anyone wanting to experience smart cleaning without breaking the bank. With bonuses, there’s no better time to see what 3i’s tech can do.

Elevating Home Cleaning to a Professional Standard with the 3i S10 Ultra

Renowned for its cutting-edge innovation and superior craftsmanship, the 3i S10 Ultra is redefining the standards of home cleaning. This flagship product combines advanced technology and thoughtful design to deliver a seamless cleaning experience. From maintaining consistently fresh water to intelligently adapting to the unique layout of your home, the S10 Ultra ensures no detail is overlooked. Its precision and performance transform routine cleaning into a highly efficient, effortless process.

This isn’t just about simplifying cleaning—it’s about redefining convenience, freeing you to focus on what truly matters. As a trusted name in smart home technology, 3i has created a product that represents the next level of cleaning excellence.

Be Part of the Revolution

Take the opportunity to join the new era of intelligent living and experience the unparalleled professionalism of the S10 Ultra. Don’t miss out—this exclusive launch is available for a limited time, offering you the chance to elevate the home care experience with one of the most advanced cleaning solutions on the market.

About 3i

3i, a pioneer in smart home technology, stands for Imagination, Innovation, and Intelligence. Our team of exceptional engineers embodies a culture of craftsmanship, committed to precision and excellence. With a vision to reach the pinnacle of the smart home industry, 3i is dedicated to delivering first-ever products that enhance everyday life and shape a limitless future. To learn more, visit https://us.3itech.com.

Media Contact

Keely Li
3i@piceacorp.com

November 19, 2024 10:05 AM
EDT
•
MADRID, Spain

Global Greenfield Investment in Tourism Reflects Resilience and Shift Toward Sustainability in 2024

The latest fDi Tourism Investment Report 2024: Global greenfield investment trends in tourism, released by the Financial Times in collaboration with UN Tourism and with the support of the Diriyah Gate Company, offers an in-depth look at global greenfield investment trends in tourism, emphasizing recovery from the pandemic and outlining current developments.

According to the report, the tourism sector (international tourist arrivals and receipts) showed strong growth in 2023, with international tourism receipts already +3% up compared with the level of 2019 (a record high for the sector).

Foreign investors announced a total of 1,943 FDI projects in the tourism cluster between 2019 and 2023 according to fDi Markets, the greenfield investment monitor of the Financial Times. These projects garnered an estimated $106.7 billion in capital investment and created an estimated 259,800 jobs. Even though tourism investments have not fully returned to pre-pandemic levels, the future of the sector looks positive.

Regional Highlights and Trends

The fDi Tourism Investment Report underscores the regional differences in FDI recovery within the tourism sector:

  • Europe: Leading in global tourism FDI projects, Europe attracted 867 projects between 2019 and 2023, accounting for 44.6% of total global investment, highlighting its resilience in a cautious investment climate.

  • Asia-Pacific: The number of tourism FDI projects in the region grew by 59.5% between 2022 and 2023, from 42 to 67, with capital investment rising by 125.3%, a positive sign taking into account that the Asia and the Pacific Region has just received 65.4% of the international tourist arrivals registered in 2019.

  • Latin America and the Caribbean: The Latin America and the Caribbean region attracted 221 tourism FDI projects between 2019 and 2023. This resulted in $20.5 billion in capital investment and approximately 73,400 jobs. As the region has already surpassed 2019 international tourist arrives levels, this gives a positive investor confidence in the region’s tourism sector’s long term profitability.

  • Middle East and Africa: Between 2019 and 2023, the Middle East and Africa recorded 314 tourism FDI projects, totaling an estimated $18.1 billion in capital investment and creating approximately 40,700 jobs. The number of tourism FDI projects in the region increased by 16.1% between 2022 and 2023, from 62 to 72, with capital investment growing by 12.2%.

Sustainability and Innovation in Focus

The report identifies an increasing focus on sustainable tourism investments, as destinations leverage innovation and technology, including AI and blockchain, to reduce environmental impact while enhancing visitor experiences, and the growing involvement and appetite of sovereign wealth funds, as they believe that the long term future of the tourism sector looks positive and profitable.

A Call for Sustainable Growth

In light of the industry’s complex recovery, the fDi Tourism Investment Report 2024 advocates for quality over quantity in tourism. It suggests that diversification of destinations, implementation of eco-friendly policies, and advancements in sustainable infrastructure are essential for ensuring long-term growth in global tourism.

Jacopo Dettoni, Editor-in-Chief at fDi Intelligence, emphasized the significance of sustainable tourism, noting, “The world we live in has changed, and so must our approach to tourism. Climate change and resource management are reshaping how and where people travel, which calls for a responsible shift toward sustainable investments.”

UN Tourism Secretary-General Zurab Pololikashvili said: “The rise of new technologies and the need for greater sustainability are constantly impacting the tourism sector, presenting both opportunities and challenges that call for innovative approaches. More and better-targeted investment will be key to transforming the tourism sector, creating jobs, and driving inclusive and sustainable growth.”

UN Tourism Executive Director Natalia Bayona adds: "This report offers a comprehensive, data-backed perspective on the state of play in greenfield tourism investments, enabling policymakers and industry leaders to make sound, future-oriented decisions for sustainable growth. Investing in people, particularly younger generations, is key as the tourism industry employs more than 50% of the global workforce under the age of 25. As we move forward, our focus on innovation and strategic investments will adapt to the evolving needs of travellers, support community wellbeing, and ensure the sustainability of the sector and our planet.”

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. For more information, visit https://www.unwto.org.

Media Contact

Claudia Safont
claudia.safont@tinkle.es

November 19, 2024 8:00 AM
EDT
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ORLANDO, FL

Statusphere Releases New Report with Key Micro-Influencer Insights Brands Can Leverage to Achieve 2025 Marketing Success

Statusphere, a leading micro-influencer marketing platform, has released its first annual The State of Micro-Influencer Marketing Report, offering benchmarks and data-driven strategies to optimize brands' creator partnerships in 2025. The report draws from 34,896 influencer posts across 974 campaigns run through the Statusphere platform between January 2022 and August 2024.

“Success in influencer marketing isn’t about massive followings—it’s about authentic engagement,” said Kristen Wiley, Founder & CEO of Statusphere. “This report provides brands with data-driven insights about creator partnerships that drive real results.”

Report Highlights and Key Findings

  • Campaign Benchmarks: Average engagement rates, top content types, and actionable metrics to refine creator strategies
  • Top Industries: Discover how sectors like Beauty, CPG, and Health & Wellness maximize micro-influencer results
  • Emerging Trends: Predictions for leveraging micro-influencer content effectively in 2025 and beyond
  • Success Metrics: 81% of brands report micro-influencers exceed expectations, with short-form videos averaging 11.9% engagement

The key takeaway: Statusphere's report confirms the impact micro-influencers have in scaling brand engagement. Micro-influencers are a highly effective marketing channel for B2C brands, because they generate authentic user-generated content (UGC) on behalf of brands, drive engagement to their ads consistently, and ultimately increase brand awareness.

Download the Full Report

To access the full report with insights and benchmarks to elevate your 2025 marketing strategy, click here.

The report data is powered by Statusphere’s proprietary matchmaking technology, aligning brands with vetted influencers based on 250 unique targeting parameters to optimize campaign success.

About Statusphere

Statusphere is a micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations in a fraction of the time. Trusted by 400+ companies, the platform combines a recruitment-free creator matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment. To learn more, visit https://joinstatus.com.

Media Contact

Samantha Dilday
sam@joinstatus.com

November 19, 2024 7:00 AM
EDT
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NEW YORK, NY

NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

In a significant move to revolutionize podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape by integrating NumberEight's sophisticated audience intelligence with Barometer's extensive contextual and brand safety data.

By leveraging state-of-the-art AI, this partnership is crafted to enhance the targeting and effectiveness of podcast ads, ensuring that they are not only precisely targeted but also strategically placed within the content that resonates with specific brand values and audience preferences. This innovative approach promises to significantly influence the industry by providing more effective and relevant advertising solutions and enhancing targeting, planning, and measurement strategies. The combination of both approaches allows for the discovery of the most relevant podcasts for advertisers seeking to align with suitable content, as well as the identification of podcast lookalikes, optimizing ad placement and audience engagement.

Innovative Approach to Podcast Advertising

The core of this partnership lies in the integration of NumberEight's technology, which utilizes anonymized publisher data and contextual information from RSS feeds, enabling the prediction of audience demographics without relying on traditional, privacy-invasive methods. This privacy-first approach uses machine learning to safeguard user privacy while providing accurate insights, allowing advertisers to effectively connect with the right audiences globally without geographical limitations.

Barometer's contextual engine complements this by offering real-time, AI-driven analysis of content suitability across multiple channels, ensuring that ads are not only effectively targeted but also placed within suitable and safe content environments. This dual approach ensures that podcast advertising is both impactful and aligned with brand values and audience preferences.

Key Benefits of the Partnership 

This collaboration enables advertisers to transcend traditional guesswork in media planning by providing precise contexts for their campaigns, aligning perfectly with audience interests and the content themes to drive higher ROI from premium, open-internet content. Publishers will benefit from access to nuanced data about their inventory, enhancing decision-making and monetization strategies while empowering sales teams and clients with valuable content insights. Platforms are invited to join in setting new standards for programmatic omnichannel advertising, leveraging our partnership’s advances in AI to significantly enhance advertising effectiveness across diverse media channels.

Dr. Tamara Zubatiy Nelson, CEO of Barometer, comments on the partnership: "By aligning Barometer’s robust contextual insights with NumberEight’s audience intelligence, we are setting a new standard in podcast advertising that prioritizes user privacy and brand safety. This marks a major step towards advertiser confidence and is truly a game-changer for the industry."

Abhishek Sen, CEO of NumberEight, adds: "Podcast advertising is all set to receive a turbo boost as we combine NumberEight’s ID-less data with Barometer’s  state-of-the-art contextual capabilities, thus empowering advertisers to create highly personalized ad experiences in previously challenging environments."

This collaboration enhances advertising by allowing brands to more effectively plan, target, and measure campaigns, aligning with privacy and safety standards to improve the experience for all parties involved and promising a transformation in podcast advertising through ethically sound solutions.

About Barometer

Barometer is an omni-channel, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions in audio. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts. Their patent-pending AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry standard taxonomies including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Their solutions drive radical transparency across the entire ad ecosystem building trust between the buy and sell sides to usher in a new era of scale and contextual understanding. Through their investment in ensuring diverse voices & news content are not blocked inappropriately, Barometer helps brands ensure their brand standards don’t come at the expense of their brand values.

For more information, visit http://www.thebarometer.co.

About NumberEight

NumberEight is a pioneering behavioral intelligence company that has reimagined identity without the use of identifiers. Their innovative on-device AI products empower publishers and ad platforms to enrich their ads with intelligent, ID-less data, enabling advertisers to reach target audiences in a future-proof, privacy-first manner, without compromising effectiveness. To learn more, visit https://numbereight.ai.

Media Contact

Ella Reznick
ella@thebarometer.co

November 18, 2024 4:53 PM
EDT
•
NEW YORK, NY

Pronto Translations Exposes AI Flaws, Underscores Need for Professional Linguists

Pronto Translations, a leading translation service in New York, has been integrating generative AI technology such as ChatGPT into its workflows for the past 18 months to support its translation processes.

Following the initial report issued last April, which detailed common AI errors, continuous enhancements in deploying AI have necessitated an update due to the emergence of further drawbacks that impact AI translation processes. Despite ongoing improvements to AI engines, experiences at Pronto Translations confirm that while AI technologies like ChatGPT can assist with translation efforts, they are not capable of replacing human translators. Effective translation requires a collaborative approach between AI tools and skilled linguists. Below are the 10 most critical reasons identified by Pronto Translations:

  1. Mistranslation Risks: ChatGPT generally excels more than many other machine translation tools in identifying the correct contexts for meanings. However, significant errors have been observed, such as confusing “nuts” meant for vehicle assembly with edible nuts, or misidentifying a washer as a laundry appliance in a car maintenance manual. These errors underscore the risks involved in relying solely on AI for translation.
  2. Fabrication of Information: ChatGPT can occasionally generate inaccurate content, especially when dealing with less familiar or obscure terms and concepts. While it handles well-known information from its training data competently, it struggles in areas where the data is scant or the terms are not widely recognized. In such instances, ChatGPT may make educated guesses, leading to translations that are not only imprecise but also potentially misleading. This is particularly problematic in technical or specialized texts where each term has specific and significant implications.
  3. Difficulty with Proper Names: Proper nouns, including company names, individual names, and titles, pose a major challenge for AI translation tools. Errors in translating company names or executive names can be particularly severe, especially when dealing with languages that use different alphabets, such as Chinese versus English. Mistranslating a company’s name or an executive’s name on a press release that goes out on the wires with the error intact could lead to severe repercussions for a translation agency.
  4. Failure to Identify Obvious Errors in Original Text: Occasionally, documents sent for translation include errors so evident that any human translator would likely spot and report them to the client. However, ChatGPT may fail to recognize these mistakes, leading to inaccurate translations. This oversight can perpetuate and even amplify the original errors, potentially compromising the integrity of the entire translated document.
  5. Overuse of Modern Jargon: ChatGPT often defaults to using trendy terminology due to recent updates in its data. For instance, terms like “pivotal” and “foundational” are overused where synonyms such as “critical,” “necessary,” “key,” “fundamental,” or “essential” could provide variety. In translating technology-related texts, the frequent use of “innovative” becomes monotonous. Using alternatives like “recent,” “sophisticated,” “state-of-the-art,” “original,” or “novel” could enhance the translation.
  6. Omission of Content in Long Documents: In lengthy texts, AI may omit significant information, particularly towards the end, which can compromise the overall accuracy of the message. This issue is particularly critical in the translation of lengthy legal documents, where essential terms or conditions at the end of the document may be overlooked, potentially altering its legal meaning.
  7. Overly Literal Translations: Striving for the "perfect" translation can lead AI to produce word-for-word interpretations, which miss the subtleties and adaptability necessary for genuine communication. For example, the phrase "break a leg" could be inaccurately translated into another language as a literal command to injure oneself, rather than as an expression of good luck.
  8. Challenges in Resolving Ambiguity in Source Texts: AI often encounters difficulties in translating texts that lack clarity or contain ambiguous phrasing, impacting the accuracy and quality of translations. For instance, when the original text refers to "the bank" without additional context, AI might struggle to discern whether it pertains to a riverbank or a financial institution, leading to potential inaccuracies.
  9. Introduction of Extraneous Content: Although this issue has been somewhat mitigated of late, it remains a substantial risk. ChatGPT can sometimes "hallucinate," inaccurately generating sections that were not present in the original text. For instance, when tasked with translating an article about a Nigerian artist in Italy, the AI included several paragraphs detailing multiple Nigerian artists residing in Italy, which were not mentioned in the original document.
  10. Misunderstanding of Contextual and Cultural Subtleties: AI can sometimes misread or ignore subtle contextual and cultural aspects of language, particularly in professional or semi-formal settings. An example is the use of "abrazos" in Spanish or "abraços" in Portuguese, commonly used to conclude informal business communications. While translating these as "hugs" might be technically correct, it does not reflect the intended tone or cultural significance—a friendly yet professional farewell. To an English-speaking audience, ending a professional note with "hugs" might seem odd.

The above is just a partial list. To read the full report, visit: Why Chat GPT Isn’t Enough: 17 Crucial Points for Translation Tasks

These challenges are not unique to ChatGPT but are common issues found with all recently AI-enhanced machine translators, including those from Google, DeepL, and Microsoft, as well as ChatGPT’s rivals like Google’s Gemini and Baidu’s ERNIE. When you or your organization have important documents to translate, involving professional translators is essential to eliminate risk and maintain your reputation.

About Pronto Translations

In business for 25 years, Pronto Translations is a tightly run international organization, with offices in New York, Nîmes (France), Nanjing (China), Seoul, and Osaka, providing high-quality interpretation, translation and localization services.

Pronto’s team includes more than 1,000 translators covering 122 languages, each selected for their specific industry expertise. The translators, many of whom hold degrees from leading universities or certifications from professional associations, work through a secure portal to ensure quality and confidentiality. The operation’s 24/7 availability allows for quick turnaround on urgent projects, even during weekends and holidays.

With more than two decades of experience in transforming corporate messaging into the world’s most spoken and lesser spoken languages, Pronto Translations is the go-to service and solution for the marketing and public relations needs of any firm wishing to communicate with the world’s audiences in their own languages.

To learn more, visit prontotranslations.com.

Media Contact

Joshua Cohen
clientservices@prontotranslations.com

November 18, 2024 7:57 AM
EDT
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VATICAN CITY, Holy See (Vatican City State)

Omar Harfouch Performs Historic Concert in the Vatican: A Message of Peace Honored by Pope Francis

On November 14, 2024, pianist-composer Omar Harfouch made history as the first artist to perform in the Apostolic Library of the Vatican, a sacred and exclusive venue that had never hosted a public event before. Accompanied by a symphony orchestra, he presented his "Concerto for Peace" in the Sistino Lounge, delivering a heartfelt message of unity and hope to an audience that included the greatest library representatives from around the world.

During this extraordinary evening, Omar Harfouch received the Pontifical Medal of the Vatican Jubilee 2025, awarded by Pope Francis himself. This exceptional honor symbolizes peace and hope, marking Omar as the first-ever recipient of this prestigious medal. The medal, which is a reproduction of a coin that St. Peter carried with him to his grave, is a true symbol of peace and hope.

In his speech, Monsignor Vincenzo Zani warmly welcomed Omar, while Pope Francis praised him as a "pilgrim of peace." The event was a profound call for harmony that transcended borders, resonating from the Vatican to the world.

“The Vatican Apostolic Library is very pleased to welcome this evening, together with the heads of the world's most important libraries, for the first time in this historic venue, a concert by Omar Harfouch. I extend to him my warmest greetings and sincere thanks," said Zani. An archbishop since 2013, Zani is an Italian prelate of the Catholic Church and was named Archivist and Librarian of the Holy Roman Church in September 2022.

Before performing, Omar Harfouch shared a few emotionally words: “I would like to recall that Pope Francis said a phrase: 'We must all work for peace by any means.' This phrase forms the basis of the music we're going to play for you this evening. Everyone must try to do whatever they can to help promote peace. This is the first time we've played this 'Concerto for Peace' in such a sacred place. We're going to try to speak to your hearts, and we hope that this appeal will cross borders because this appeal will be launched from the Vatican, which is very symbolic.”

After speaking, Omar Harfouch performed his "Concerto for Peace" for some twenty minutes. Warmly applauded at the end of his performance, Omar Harfouch was then treated to a few surprises, including receiving the Pontifical Medal of the Vatican Jubilee 2025.

A short video summary of the monumental evening can be found here.

"What sets 'Concerto for Peace' apart from similar initiatives is its ability to weave cultural diplomacy into the concert experience. By integrating local musicians and addressing region-specific conflicts, Harfouch ensures that the message of peace is adapted to resonate deeply with audiences. Harfouch’s efforts have received acknowledgment from international organizations like the United Nations and the International League Against Racism and Anti-Semitism (LICRA) for promoting peace through cultural exchange," wrote Maria Williams in an article for Us Weekly on November 7, 2024.

About Omar Harfouch

Omar Harfouch is a celebrated French pianist-composer and businessman. He studied piano in the Soviet Union, a country in which he also trained in diplomacy. Renowned for his lifelong dedication to using music as a platform for unity and social change and with a diverse background in classical music and modern media, Harfouch’s career uniquely bridges the artistic and cultural realms. For more information, visit https://www.omarharfouch.com.

Media Contact

Sheeraz Hasan
sheeraz@fame.me

November 15, 2024 6:19 AM
EDT
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NICOSIA, Cyprus

PlayHub Expands to 35 Games, Enhancing Platform with 24/7 Support and Secure Transactions

PlayHub, a one-stop seamless marketplace for gamers to easily buy, sell, and trade in-game items, has grown quickly by offering reliable boosting services across 35 games, including popular titles like World of Warcraft, League of Legends, and Diablo 4. Though still growing in popularity, the platform competes well with established boosting websites, providing a broad catalog of supported games, a user-friendly experience, and 24/7 support.

PlayHub’s primary purpose is to connect boosters and gamers looking for assistance from pro players. The platform supports 35 games with services that cater to casual and competitive enthusiasts. The streamlined and user-friendly interface makes finding a suitable offer a seamless experience, and the website’s growing user base and positive sentiment proves PlayHub’s trustworthiness.

Navigating PlayHub is simple and intuitive. The homepage offers a clear overview of available games and categories. A quick scroll down the homepage showcases the search bar and other elements like “Popular Games,” “New Offers,” and “Top Categories.” The menu on the left provides quick access to the purchase and sell sections and a “Help” category. All sections have a logical organization, allowing users to find what they need without confusion.

Games are categorized by genre, popularity, and new releases. This makes browsing straightforward, as users can easily filter their options based on their preferences. The search function allows users to find specific titles quickly. It suggests relevant games based on partial keywords, improving the user experience.

PlayHub offers a diverse library of games. The platform includes 35 titles, which users can search alphabetically. The roster includes popular titles from genres like:

  • Action
  • Adventure
  • Strategy
  • Fantasy

Users can choose a different service for each game. This variety caters to different gaming styles and ensures there is something for everyone. Some of the most prominent titles include:

  • World of Warcraft
  • League of Legends
  • Roblox
  • Fortnite
  • Valorant
  • GTA 5
  • Call of Duty
  • Diablo 4

Each boost listing includes a brief description, pictures (and possibly screenshots), and user reviews. This helps users make informed choices before they decide to play. PlayHub also displays ratings and difficulty levels, which assists users in selecting games that match their skill levels and interests. The game launch process is fast, with minimal loading times, ensuring a smooth transition between titles. The list of services includes:

  • Accounts
  • Skins
  • Items
  • Top-ups
  • Powerleveling
  • Coaching
  • Boosting
  • Game coins

Security is a priority on PlayHub. The platform uses encryption to protect user data during transactions. This includes payment information and personal details stored in the account settings. Users can feel confident that their data remains secure while using the platform.

PlayHub supports multiple payment methods. Users can choose from credit and debit cards, Apple and Google Pay, and even crypto. The platform verifies each disbursement promptly, followed by a confirmation email with the purchase.

The website has a subscription model for members, which guarantees promo codes, discounts, and subscriber-only deals. The only fee is the 10% service cost added to the offer amount, making boosting services accessible and affordable. Best of all, the newest and most attractive offers are on immediate display, and users can take them instantly.

PlayHub’s customer support is one of the platform’s biggest advantages. The assistants are available 24/7 and reachable through chat, email, and a ticketing system. Of course, live chat is the most convenient option, with response times within minutes.

For those just browsing, there’s a comprehensive FAQ section covering common topics like account management, troubleshooting, bug bounty, and payment issues. Users can often go through the FAQ and find quick solutions to minor problems before contacting the support team.

PlayHub provides a transparent system for assessing the quality of boosters available on the platform. Buyers can view each seller’s history, including the latest successful boosts completed by the booster. This detailed information helps users gauge the reliability and consistency of the booster’s performance. Each booster profile also includes ratings, reviews, and comments from other buyers. This feedback allows potential customers to make informed decisions based on real experiences shared by others. The platform ensures only verified users can leave feedback, keeping the review system authentic and trustworthy.

User Reviews and Feedback

PlayHub values user feedback and incorporates reviews into its platform’s structure. Buyers can share their experiences directly on booster profiles, and the latest ones are displayed on the homepage. This creates a transparent environment where users can openly discuss and assess the service quality. Moreover, PlayHub encourages users to rate their experiences, helping others make informed choices.

 Pros of PlayHub

  • User-Friendly Navigation: PlayHub is easy to use, and users can manage their accounts and access support without additional help. The search and filter options improve the user experience and make for a quick boost selection.
  • Multiple Payment Options: PlayHub supports various standard payment methods, including innovative ones like crypto. This feature makes buying accessible to users worldwide while allowing new members to opt-in for the subscription model and take advantage of regular discounts, promo codes, and special offers.
  • Reliable Assistance: The customer support team responds quickly and is available through multiple support channels.
  • Comprehensive Privacy and Security Measures: The platform uses encryption to protect user data during transactions. The detailed privacy policy and user control over data sharing build trust with users.
  • Cross-Device Compatibility: PlayHub performs well on both desktop and mobile devices. The responsive design and mobile app ensure users can access the platform easily, regardless of their device.
  • Community Engagement: The social features, forums, and tournaments enhance the gaming experience by promoting user interaction. The platform’s moderation system ensures a respectful and safe community environment.

About PlayHub

PlayHub is a new platform that has quickly earned the trust of gamers by offering boosting services for popular games like World of Warcraft, League of Legends, and Diablo 4. Though still growing in popularity, the platform competes well with established boosting websites, providing a broad catalog of supported games, a user-friendly experience, and 24/7 support.

PlayHub, while still expanding its game library, has quickly gained user trust due to its robust security measures and dedicated customer support. The platform's intuitive design and comprehensive feature set make it a competitive choice for game boosts. With streamlined navigation, top-tier security, and various payment options, PlayHub provides an accessible, secure environment suited for gamers of all levels, offering affordable, high-quality boosting options.

For more information, visit https://playhub.com.

Media Contact

PlayHub Team
support@playhub.com

November 14, 2024 12:02 AM
EDT
•
CHONGQING, China

China’s Talent New Energy Aims to Win the World Premiere Solid-State Battery Technology Race with the Release of Its Separator-Free Solid-State Battery Technology

On November 7, Chinese solid-state battery enterprise Chongqing Talent New Energy Co., Ltd. (“Talent New Energy”) collaborated with leading Chinese automotive group, Changan Automobile, to release the world’s first separator-free solid-state battery technology.

The EV battery industry is experiencing a worldwide technological contest, with solid-state batteries playing a critical role in the automotive supply chain. In recent years, battery manufacturers worldwide have made continuous efforts to increase their production capacity and technological competence, seeking to take advantageous positions in this competition. EV battery makers in Japan and Korea are also seeking new market opportunities, while their rival companies in China have been working hard to become more renown and competitive on a worldwide scale, in an ever-changing global EV battery market.

Talent New Energy was established in 2018, and has been committed to the development and industrialization of solid-state lithium batteries. Its primary R&D team has been focusing on the critical technologies of solid-state batteries since 2011. Consists of independently developed intellectual properties such as: the high lithium conductivity oxygen/polymer composite material technology, in-situ submicron film development (ISFD) technology, and interface softening technology are protected by the World Intellectual Property Organization (WIPO).

An official statement from Talent New Energy has claimed that the new solid-state lithium battery cell offers a capacity of 120 Ah, and an energy density of 720 Wh/kg in April 2024. This achievement sets an industry records for lithium battery capacity and energy density.

The newly released separator-free technology can be applied to both all-solid-state and semi-solid batteries, and it is compatible with various high-energy cathode and anode materials, allowing for flexible energy density customization, higher-level battery safety innovation, and comprehensive performance.

The separator and liquid electrolyte in conventional lithium batteries are prone to thermal runaway. With groundbreaking innovative technologies, for the first time, Talent New Energy removes the separator by introducing a high-density composite solid electrolyte layer on the surface of the electrode to replace the separator and liquid electrolytes with the solid electrolyte layers. The composite solid electrolyte material independently developed by Talent New Energy has a high lithium-ion conductivity of 1.5mS/cm², as well as high mechanical strength and chemical stability. The solid electrolyte layer has low flammability limit that can withstand over 500℃, while the separator made of traditional PE or PP material will shrink between 130℃ and 160℃.

Talent New Energy’s separator-free solid-state battery technology significantly enhances the batteries safety performance. It exceeded the conventional liquid lithium batteries in terms of extrusion, high temperature, and the batteries safety during overcharge: the ratio of deformation due to extrusion can exceed 60% without catching fire or explosion; passed 200°C thermal abuse test; and the battery can be overcharged at 19V without catching fire or explosion.

The removal of separator is just the start of the journey. At the press conference, Talent New Energy proposed the 4-3-2-1 technical route to gradually remove the separator and a portion of liquid electrolytes based on the four main materials of lithium batteries. The liquid electrolytes are completely removed; and finally a new generation of lithium batteries with inherent safety in all solid states is achieved by removing the anode material. Such “subtraction” has also created a new paradigm in the industry.

Major shifts are occurring in the global battery industry as battery demand rises and technological innovation accelerates. In the future, firms with technological breakthroughs, constant innovation, and superior production capacity layout will command high commercial values. The global market for lithium batteries is expected to be greatly affected by the prevalent use of separator-free solid-state battery technology.

About Talent New Energy

Chongqing Talent New Energy Co., Ltd. is a leading Chinese energy technology company focused on the development and industrialization of new solid-state lithium batteries and key lithium electric materials. The solid-state battery technology and products developed by the company have achieved important breakthroughs in key performance indicators with significant advantages in reliability, performance, and production cost. For more information, visit https://www.ctlne.com.

Media Contact

Hao Leiming
haoleiming@ctlne.com

November 13, 2024 11:26 PM
EDT
•
MIAMI, FL

SugarMD Partners with Doctors Without Borders to Support Global Humanitarian Aid

SugarMD, a trusted brand in health management products, is proud to announce a meaningful collaboration with Doctors Without Borders/Médecins Sans Frontières (MSF), an independent medical humanitarian organization dedicated to providing emergency medical aid to people affected by conflict, epidemics, disasters, and exclusion from healthcare around the world. Through this partnership, SugarMD is committed to giving back to communities in need, with a portion of every purchase going directly to support the vital work of Doctors Without Borders.

This partnership reflects SugarMD’s dedication to global health and aligns with its mission of making a positive impact on the lives of those affected by diabetes and related health conditions. By supporting Doctors Without Borders, SugarMD helps extend essential medical aid to the most vulnerable populations, especially children suffering from the impact of disease and displacement due to crises.

At SugarMD, every customer has the opportunity to be a part of this global mission. Each purchase directly contributes to funding Doctors Without Borders’ efforts in delivering life-saving healthcare to children and families worldwide. From treating patients in conflict zones to responding to natural disasters and health epidemics, the organization’s work saves lives and provides hope to communities facing extraordinary challenges.

Join Us in Making a Difference

By choosing SugarMD, customers play an essential role in supporting this vital humanitarian work. Together, we can contribute to life-saving healthcare, alleviate suffering, and bring healing to children and communities worldwide.

For more information about SugarMD’s mission and products, or to learn more about our partnership with Doctors Without Borders, visit https://sugarmds.com/charity.

About SugarMD

SugarMD is a leading health and wellness brand that specializes in innovative products designed to help manage diabetes and promote overall health. With a commitment to quality and customer well-being, SugarMD is dedicated to supporting healthier lifestyles while also contributing to global health efforts through charitable partnerships. With every purchase of SugarMD, you don’t just invest in your health—you join a community of customers dedicated to making a positive impact worldwide. To learn more, visit sugarmds.com.

Media Contact

Syed Haq
feedback@sugarmds.com

November 13, 2024 12:06 PM
EDT
•
TALLINN, Estonia

Zenfinex and Your Bourse Unite to Offer Highly Alluring Liquidity Services for Brokers

Zenfinex Limited, authorized and regulated by the UK's Financial Conduct Authority (FCA) under firm reference number 816055, has announced a strategic partnership with Your Bourse to improve its strong and diverse liquidity offerings across multiple assets, along with access to bespoke Your Bourse technology to boost profitability.

The partnership with Your Bourse, a top provider of ultra-low latency trade execution, risk management, and MT4 Bridge and MT5 Gateway solutions, allows retail brokers to access an advanced technological package at no additional cost when using Zenfinex as a liquidity provider. Click here to learn more about the offer.

This collaboration is set to benefit a diverse clientele, including professional clients, brokerages, regulated asset managers, hedge funds, and regional partners, giving them an advantage to succeed in the financial markets.

Zenfinex aims to provide its clients with better trading experiences in all asset classes by combining Your Bourse's ultra-fast trade execution technology, bridge solutions, and advanced risk management tools. The collaboration uses both companies' strengths to create customised liquidity solutions that meet the unique needs of different client segments.

Understanding the difficulties brokers face in obtaining efficient liquidity and technological benefits, Zenfinex has adopted a client-focused approach. This method encourages open and continuous communication, making it easier for clients to tackle market complexities.

Zenfinex offers custom liquidity solutions with deep pools and competitive pricing for over 1500 instruments, including forex, shares, commodities, and metals. Combined with Your Bourse's advanced trade execution technologies, this ensures a coherent trading environment for brokers of all sizes, improving performance and agility.

Zenfinex prioritizes security and uptime, protecting against cyber threats and minimizing downtime for uninterrupted trading. Brokers also benefit from enhanced transparency with comprehensive reporting, building trust and supporting informed decision making.

Moreover, the personalized support provided by Zenfinex is particularly valuable for startups and smaller firms. Tailored solutions to unique trading challenges and responsive service help brokers confidently handle the market's hurdles and intricacies.

Angelo Pieries, Commercial Director at Zenfinex, comments on the partnership's strategic impact: "Our collaboration with Your Bourse significantly enhances our ability to support a broad range of clients. By improving our liquidity offering, we're providing a stronger platform that enhances market access and execution speeds for our clients. Together, we're advancing brokerage services by integrating advanced technology with focused client engagement, aiming to improve outcomes in the financial markets."

Zenfinex and Your Bourse's partnership goes beyond just providing liquidity and technology—together, they help set brokers on a path to success by offering various services tailored to enhance brokerage operations.

Your Bourse is well known for their excellent features which make for a smooth trading experience, including ultra-fast trade execution using their Matching and Pricing Engine, easy platform integration with MT4 Bridge and MT5 Gateway, and effective risk control with their advanced risk management and hedging tools.

All in all, using Your Bourse comes with great benefits:

  • Profit Maximisation: Your Bourse platform helps brokers optimise trade flow, streamline operations, and seize market opportunities, leading to higher revenue.
  • Easy Integration: Our technology seamlessly connects with MT4/MT5 and other platforms, allowing you to use advanced features without altering your infrastructure.
  • Improved Trade Management: Your Bourse provides tools for effective trade flow management, enabling brokers to match offerings with market demands, optimize routing, and make data-driven decisions for better profitability and efficiency.

By joining the Premium Liquidity program offered by Your Bourse and selecting Zenfinex as their liquidity provider, brokers can access Your Bourse's freemium solution, which includes the following features:

  • Matching & Pricing Engine: This flagship product from Your Bourse boasts ultra-low latency (2-microsecond order processing), advanced order types, symbol mapping, custom price and volume multipliers, order routing, and advanced aggregation rules.
  • Premium LP FIX Connector: Benefit from a FIX API and a cross-connect to Zenfinex.
  • MT4 Bridge/MT5 Gateway: A high-performing, lightweight, and stable solution for processing trades outside MetaTrader, complete with advanced pricing and routing settings.
  • Real-time Logs (System and FIX): Investigate trades in real time using real-time logs and a built-in FIX message parser.
  • Customisable Real-time Reporting via Trade Blotter: Regulatory and brokerage performance reporting with raw and precalculated data.
  • 250 Symbols of Choice: Brokers can choose from a variety of symbols offered by Zenfinex.
  • 1 Billion Notional Volume (A-Book and/or B-Book): The volume calculated is based solely on executions within the Your Bourse platform.
  • Platform Hosting in Equinix Data Centers: Your Bourse infrastructure is co-located with Premium LPs for optimal performance.
  • Technical Support: Receive email support with a guaranteed 48-hour response time or instant escalation via Premium LP.

Brokers have the opportunity to review the complete trading terms offered by Premium Liquidity Providers. To access these services, they can sign up by creating a free account.

Disclaimer: Trading forex and other similar products comes with substantial risk. You should only invest in products that you are familiar with and where you understand the associated risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. The value of your investment can go down as well as up, and you may not get back the amount you invested.

About Zenfinex

Zenfinex Global Limited is a company registered in Seychelles with registration number: 8428731-1, and is regulated by the Financial Services Authority of Seychelles (FSA) with License Number SD092. Its registered office is F20, 1st Floor, Eden Plaza, Eden Island, Seychelles. For more information, visit https://zenfinex.co.uk.

About Your Bourse

Your Bourse is the connectivity provider that offers software solutions for the retail and institutional MT4/MT5 brokers. Including: MT5 gateway & MT4 bridge, multi-asset liquidity aggregation, risk management, client profiling, real-time and historical reporting, MT4/MT5 hosting in all Equinix data centers with 99.999% SLA, plugins for MT4 & MT5 and FIX API connections for the B2B clients. To learn more, visit https://www.yourbourse.com.

Media Contact

Elina Pedersen
pr@yourbourse.com

November 13, 2024 8:00 AM
EDT
•
Los Angeles, CA

Tulane School of Medicine Offers First-of-Its-Kind Accredited CME on Kratom

Tulane University School of Medicine is proud to announce a groundbreaking CME program focused on the emerging research and clinical challenges surrounding kratom use. This live activity has been approved for AMA PRA Category 1 Credit™, equipping healthcare professionals with essential knowledge from leading experts.

The program will be held on Friday, January 31, 2025.

Experts facilitating the program include:

  • John Thompson, MD: Tulane University School of Medicine 
  • Christopher R. McCurdy, PhD F.A.A.P.S.: University of Florida College of Pharmacy
  • Oliver Grundmann, PhD: University of Florida College of Pharmacy
  • Dr. Mark Gold, MD: Washington University, St. Louis, MO
  • Jessica Hulsey, Founder: Addiction Policy Forum

The CME program will highlight a number of important topics, including:

  • Historical and Indigenous Uses: Discover Kratom's traditional applications for energy enhancement, pain relief, and as a substitute for opium in Southeast Asia.
  • Current Usage Patterns: Understand how Kratom is currently used and by whom in the USA, including average serving sizes, available product forms, and reasons for use.
  • Problematic Use & Risks: Examine problematic use patterns, associated risks, and common presentations in emergency rooms, addiction clinics, and pain practices.
  • Legislative Solutions: Explore potential legislative solutions to preserve responsible kratom use and address challenges faced by an evolving industry.
  • Patient Communication: Gain practical advice for healthcare providers on communicating with patients who use Kratom and how to inquire about its use.

Register today to expand your clinical skills and gain evidence-based insights from Tulane University’s distinguished faculty.

Don’t miss this opportunity to advance your practice with the latest knowledge on kratom; please click here for more information.

Disclaimer

Tulane University Health Sciences Center presents this activity for educational purposes only and does not endorse any product, presentation content, or exhibit. Participants are expected to utilize their own expertise and judgment while engaged in the practice of medicine. The content of the presentations is provided solely by presenters who have been selected because of their recognized expertise.

About the Global Kratom Coalition

The Global Kratom Coalition is an alliance of kratom consumers, experts, and industry leaders dedicated to protecting and expanding access to kratom worldwide. The coalition focuses on advancing scientific research, driving consumer education, and developing robust regulations that protect consumers.

About Tulane University Health Sciences Center

Tulane University Health Sciences Center is a leading academic medical center committed to providing world-class education, research, and patient care. We are dedicated to improving the health and well-being of our community through innovation and collaboration.

Media Contact

Byron Johnson
bjohnson@globalkratomcoalition.org

November 12, 2024 7:22 PM
EDT
•
New York, NY

CEO Jennifer Ryan of Croux and CEO Lauren Goodell of Zinnia Both Win $100K Investment Onstage During Pitch HearstLab Atlanta Event

Two startups were named the competition winners at Pitch HearstLab Atlanta, HearstLab’s pitch event for early stage, women-led technology startups. Five companies were selected as the finalists to present in-person at Google on Tuesday, November 12, 2024.

Each founder pitched to a live audience and a panel of expert judges, including Eve Burton, Hearst EVP and HearstLab Chairwoman, Lisa Butters, SVP of Strategic Partnerships & Emerging Business, CAMP, and Shila Nieves Burney, founder and managing partner, Zane Venture Fund.

The event included a fireside panel discussion with Monica Delores Hooks, CXO, Russell Innovation Center for Entrepreneurs at Rice University, Tara Seppa, National Director, Startups & Digital Native Growth, Google, Tamara Nelson, CEO and co-founder of HearstLab portfolio company, Barometer that was moderated by Kelli Dakake, VP of Engagement & Retention, Hearst Newspapers.

The event’s winners were as follows: Croux, founded by Jennifer Ryan, a temporary staffing solution for low income individuals and Zinnia, founded by Lauren Goodell, an AI co-pilot for sales representatives.

"We’re very excited to work with HearstLab and the entire team because they come with so much industry expertise and work with brands we know Zinnia can help, partner with, and learn from,” said Lauren Goodell, founder and CEO of Zinnia.

"Investment from HearstLab and Hearst is validation that we’re not only doing something meaningful but also game changing,” said Jennifer Ryan, founder and CEO of Croux. “We’re excited to have access to the HearstLab community who will be advocates, sponsors, mentors and will help us figure out which armor to put on as we navigate what comes next.”

Pitch HearstLab is the world’s largest pitch event for women-led startups, dedicated to funding high-growth B2B(2C) ventures in the U.S. and select international markets. With events held in cities like New York, Los Angeles, and London, HearstLab has invested in 14 early-stage startups through this series and 70+ women-led startups overall, now valued, in aggregrate, at over $2.4 billion. The competition aims to close the venture funding gap for women, who currently receive just 2% of all venture capital funding, despite the growing number of female entrepreneurs.

“It feels meaningful to be in Atlanta for our tenth pitch competition, witnessing first hand the growth and fruition of this startup ecosystem because Atlanta is where I had a personal and professional beginning of my very own,” said Eve Burton, HearstLab Chairwoman and Hearst EVP, in her opening remarks. “No startup succeeds on its own. The best ideas will never turn into the next best company without funding, without networks, and without the time and passion of the founders who brave this journey and the people who support them along the way.”

"This is the tenth pitch event we’ve hosted and we were thrilled to bring it to Atlanta—a thriving and collaborative startup ecosystem that knows it takes a village for a startup to succeed. We can’t wait to start working with Jennifer and Lauren and bring them into not only the HearstLab community but also the greater Hearst network to scale and grow their businesses," said Eastin Rossell, HearstLab Venture Director.

Beyond pitch events, female founders can apply for HearstLab investment anytime (ranging from $500K to $1M+ checks) throughout the year.

The event was sponsored by Milan Laser and co-hosted with Google.

For more information, visit the HearstLab website, follow HearstLab on LinkedIn, and subscribe to the newsletter.

About Croux

Croux connects trusted talent with flexible work opportunities in the hospitality industry. Croux empowers talent to maximize their earning potential while helping businesses run fully staffed and at top speed. For more information, visit https://www.croux.co/

About Zinnia

Zinnia is an AI co-pilot that helps sales executives close more deals in less time with detailed customer insights, tailored sales strategies, and personalized prospect messaging. For more information, visit https://www.getzinnia.ai/

About HearstLab

HearstLab provides cash investments and services to early-stage, women-led startups across sectors like fintech, data analytics, health, and enterprise technology. Its mission is to close the gap in venture capital funding for women by helping founders build sustainable, scalable businesses. To learn more about HearstLab, visit HearstLab.com and connect with us on LinkedIn.

Media Contact

Nico Gendron
nico.gendron@hearst.com

November 12, 2024 1:27 PM
EDT
•
LOS ANGELES, CA

Los Angeles Speech Therapy Clinic Announces New Report on the Benefits of Reading to Children

Forte Speech & Language Therapy, a provider of virtual and in-home speech therapy in Los Angeles, is excited to announce the release of a new comprehensive report highlighting the profound benefits of reading to children, especially during their early developmental years. The report, developed in concert with the clinic’s team speech-language pathologists, outlines how consistent reading practices can enhance language skills, cognitive development, and overall emotional wellbeing in children.

The report focuses on the critical role that reading plays in early childhood development, particularly in fostering strong speech and language skills. According to the report, reading aloud to children promotes vocabulary growth, as they become exposed to new words and ideas. It also helps develop social skills, as age appropriate children’s books focus on concepts like respect, kindness, and turn taking. This in turn can help a child develop their sense of empathy – the ability to understand and share in the feelings of others.

In particular, the report references a 2019 study that underscores the massive difference in vocabulary of children who are read to and children who aren’t. Those who were never read to are estimated to hear 4,662 different words by their fifth birthday. Meanwhile, those who were read to twice a week would have heard 63,570 words. This underscores the importance of establishing a daily reading routine with children.

The report further explores age appropriate subject matter for children, particularly focused on levels of comprehension, and how to begin building a reading practice for children that’s internally rewarding.

“We’ve seen firsthand how beneficial reading aloud is in the context of pediatric speech and language therapy services, and our new report sheds light on how critical it is for all children, not just those with speech or language delays,” said a spokesperson from Forte Speech & Language Therapy. “This practice lays the groundwork for future academic success and is a key activity that can support speech development in the early stages.”

The clinic's team of speech therapists encourages parents, caregivers, and educators to incorporate reading into daily routines to foster early speech and language skills. They also suggest that parents choose books with engaging, age-appropriate content that allows for interactive discussions, helping to keep children actively involved in the learning process.

The report, titled Why Is It Important To Read To Your Child?, is available for free on the clinic’s website, as is additional information on the clinic's pediatric and adult speech therapy approach.

About Forte Speech & Language Therapy

Forte Speech & Language Therapy provides comprehensive speech therapy services for children and adults. The center addresses various speech and language challenges with a team of highly skilled therapists, offering personalized therapy to enhance communication abilities. Forte excels in creating and implementing Individualized Education Plans (IEPs) and provides robust advocacy support to ensure clients receive necessary services in educational settings. By fostering a holistic and supportive environment, Forte Speech & Language Therapy is dedicated to delivering exceptional outcomes and improving the quality of life for its clients. To learn more, visit https://www.fortespeech.com.

Media Contact

Shawn Krumholz
hello@fortespeech.com

November 12, 2024 4:55 AM
EDT
•
LONDON, United Kingdom

Asialuxe Travel Showcases Uzbekistan at the Prestigious WTM Expo in London

Asialuxe Travel, Uzbekistan's leading tour operator, proudly participated once again in the international World Travel Market (WTM) exhibition in London, one of the most significant events in the global tourism industry. Annually, WTM brings together over 50,000 professionals, media representatives, and key market players, offering a unique platform to present Uzbekistan’s tourism potential to the world.

At the Uzbekistan pavilion, tourism industry representatives and interested partners had the opportunity to discover new travel routes, exclusive programs, and cultural offerings that reveal the country’s rich heritage and unique atmosphere. Particular emphasis was placed on promoting cultural tourism, as well as opportunities for business and culinary tourism, highlighting the company’s commitment to fostering sustainable tourism development in the region.

Temur Khodjaev, Director of Inbound Department in Uzbekistan, underscored the importance of Asialuxe Travel’s presence at WTM, emphasizing that for the company, this participation has become an essential annual tradition:

“For us, participating in WTM is not only an opportunity to showcase our unique cultural and historical potential to a broad international audience but also an important step in solidifying Uzbekistan’s place on the global tourism map. We are confident that the partnerships and projects initiated here will continue to reveal our remarkable country to travelers from around the world,” said Temur Khodjaev, Director of Inbound Department in Uzbekistan.

During the exhibition, Asialuxe Travel also held a series of meetings and presentations, where international colleagues received in-depth information on travel routes along the ancient Silk Road, investment opportunities in the tourism sector, and the latest technologies being implemented to enhance guest experiences. The tour operator remains dedicated to developing tourism products that not only showcase Uzbekistan’s cultural heritage but also promote sustainable regional growth, engaging local communities and businesses in cooperative initiatives.

About Asialuxe Travel

Asialuxe Travel is Uzbekistan’s leading tour operator, offering exclusive tours, cultural programs, and high-quality services focused on providing unique experiences and comfort for travelers worldwide. With extensive experience in organizing both individual and group tours, the company aims to unveil the true charm of Uzbekistan to all visitors. For more information, visit https://asialuxe.uz.

Media Contact

Asialuxe Travel
info@asialuxe.uz

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