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Red State Gold Launches New Service to Help Individuals Secure Their Financial Future with Precious Metals
Veteran-Led Approach
About Red State Gold Group
Red State Gold Group is a veteran-led precious metals company committed to providing a transparent and ethical approach to purchasing precious metals. Specializing in gold, silver, and other valuable assets, we help individuals navigate the complexities of the market and make informed decisions to secure their financial futures. Built on a foundation of trust and integrity, Red State Gold serves clients across red states who are focused on protecting their wealth and diversifying their portfolios. For more information, visit www.redstategoldgroup.com or follow us on Facebook and LinkedIn.
Media Contact
Red State Gold
outreach@redstategoldgroup.com



iDen2 Expands Leadership Team With Key Hires Across Identity, Product, and Growth
Each new team member brings deep experience in scaling critical systems and infrastructure at global companies including Google, Coinbase, Salesforce, and Onfido. Their collective backgrounds reflect decades of work across identity, enterprise platform development, and go-to-market execution — reinforcing iDen2’s mission to make digital identity more secure, portable, and accessible.
Marius has spent the last 20+ years shaping internet identity — both in practice and in standards. At Google and Coinbase, he helped design and deploy OAuth and OpenID Connect, while also playing a key role in formalising those standards across the industry. His work has had a direct hand in how billions of people authenticate online. At iDen2, he brings that same long-term thinking to bear on the architecture of digital identity.
Rodolfo has led product and strategy for AI, blockchain, and security platforms at global scale. At Salesforce, he launched and scaled products across emerging tech and core infrastructure — from enterprise-grade encryption and data protection to blockchain-based proofs-of-concept for regulated industries. He’s driven both innovation and commercial success in complex environments, and joins iDen2 to help translate deep technical work into real-world value.
Erika is a B2B marketing leader with over a decade of experience building go-to-market foundations for high-growth startups. At Onfido, a leading identity verification provider, she played a key role during its hypergrowth years, helping scale the company ahead of one of the UK’s largest tech acquisitions in recent years. She brings a strategic lens to growth and a deep understanding of what it takes to build marketing engines that scale.
About iDen2
iDen2 is an innovative company based in San Francisco that specializes in decentralized digital identity solutions. For more information, visit iden2.com.
Media Contact
Alfy Louis
alfy@iden2.com

Paramount Theatre and Bold Reuse Launch Reusable Cup Program, Backed by Seattle Public Utilities' Reuse Seattle Initiative
- Guests receive beverages in durable, reusable cups.
- Cups are returned to clearly marked bins throughout the venue after use.
- Bold Reuse collects, washes, and redistributes the cups locally for continued use.
Media Contact
Keli Schneider
keli@boldreuse.com

Xpertnest’s Raw and Resolute Path to a $100M+ Global Tech Enterprise
Media Contact
Benjamin Sadhu
benjaminsadhu.tnt@gmail.com



Disrupt Ventures Launches in U.S. to Revitalize Neglected Service Industries
Each franchise targets an industry often dismissed as outdated. Mr. Tailor provides high-quality tailoring and alterations with standardized pricing and digital precision for measurements. Mr. Cobbler delivers modern shoe repair and cleaning services in a market devoid of national chains. Mr. Sofa specializes in furniture reupholstery and restoration, bringing craftsmanship and quality control to a niche typically owned by independent artisans. By introducing consistent customer service standards, technology-driven workflows, and centralized training, these franchises bring uniform quality and efficiency to trades with little innovation.
Disrupt Ventures' expansion offers distinct value to multiple stakeholders:
- For franchisees: Presents a turnkey business model in high-demand sectors with comprehensive training and marketing support.
- For investors: Provides an opportunity to back a venture with a proven track record, tangible growth metrics, and strong cash-flow potential from essential services.
- For business media: Offers a compelling narrative of innovation rejuvenating local economies.
- For community and economic development partners: Promises new jobs, skills training, and the revitalization of neighborhood service hubs.
About Disrupt Ventures
Disrupt Ventures is an Orlando, Florida-based company dedicated to revitalizing traditional service industries. Founded by Osama Wahba, a Cambridge-educated entrepreneur, the firm builds on Wahba’s success with Mr. Tailor, Mr. Cobbler, and Mr. Sofa — brands that transformed the tailoring, shoe repair, and furniture upholstery sectors in Egypt. Combining operational excellence, technology integration, and a commitment to community development, Disrupt Ventures aims to create sustainable economic value for small businesses and local economies across the United States. For more information, visit disruptventuresusa.com.
Media Contact
Rami Nadi
press@disruptventuresusa.com
+1 407-470-0711



Endolith Achieves Breakthrough in Critical Mineral Extraction
About Endolith
Endolith is a biological intelligence company transforming critical mineral recovery through engineered microbes and adaptive optimization. Its proprietary platform combines bioleaching with real-time data feedback to help mining companies extract more value from low-grade or complex ores cleanly, efficiently, and at scale. Dr. Liz Dennett founded Endolith with major producers to expand recovery across copper, lithium, and rare earths. Learn more at www.endolithmining.com.
Media Contact
Daysa Corrington
daysa@mahoneycommunications.com



Cannabis Tech Pioneer GrowerIQ Selected for Team Canada Trade Mission to Thailand
One such partner is Kush Holding, a GACP-certified cultivation site established by the publicly listed Thonburi Healthcare Group (THG) in Thailand. Tim, CEO of Kush, shared, “GrowerIQ allows us to collect and maintain batch data effortlessly, customize reports and SOPs for operational growth, and manage our daily operations with full transparency. Their platform is integral to how we run our medical cannabis business.”
GrowerIQ is excited to join fellow Canadian innovators on the ground in Bangkok to deepen relationships with healthcare providers, policymakers, and cultivators working to build a safe, regulated cannabis industry in Thailand and across Southeast Asia.
About GrowerIQ
AI-powered GrowerIQ is the operational backbone ERP that unites the fragmented systems required by cannabis production facilities around the world. The company now powers country-level traceability and facilities in more than 24 countries and seven languages. For more information, visit www.GrowerIQ.ca.
Media Contact
Andrew Wilson
info@groweriq.com
+1 855-892-7500



Tacilent.ai Named to Technology Association of Georgia's Top 40 Innovative Companies for Revolutionary AI Risk Management Platform
About Tacilent
Media Contact
Ron Johnson
info@tacilent.ai



Sateliot Brings 5G IoT to Australia to Several Companies Generating Over $15M AUD in Recurring Revenues
With regulatory approvals secured, Sateliot is now licensed for NTN services across Australia. This ensures full compliance with national communications standards and paves the way for large-scale IoT applications across rural and remote regions—key areas where traditional networks fall short. Commercial service roll-out is expected in the second half of 2025.
As part of its entry into the Australian market, Sateliot has launched a pilot program that allows local IoT providers to trial its 5G-standard satellite connectivity. The initiative is intended to support early deployment and gauge performance in real-world scenarios, while offering participants preferential terms for future service rollout.
In parallel, in a move to strengthen its presence and collaboration in the region, Sateliot has also joined the IoT Alliance Australia (IoTAA), the nation’s leading industry body driving IoT innovation and adoption.
“Australia’s unique geography and economic landscape make it one of the most promising markets for NTN-enabled IoT services,” said Gianluca Redolfi, CCO at Sateliot. “From agriculture and mining to environmental monitoring, the need for affordable, reliable, and scalable connectivity is growing exponentially—and Sateliot is here to bridge that gap.”
Unlike traditional satellite solutions that demand proprietary hardware or modifications to existing devices, Sateliot’s technology allows IoT deployments to function seamlessly without altering devices or SIM cards. Providers can continue using standard 3GPP-compliant cellular devices and SIMs, enabling a unified, scalable, and cost-effective approach to extending coverage to remote or underserved areas—just as they would with terrestrial networks.
Sateliot is already working with local players to deliver hybrid satellite-cellular connectivity across critical sectors such as wildlife tracking, livestock monitoring, fleet and asset management, smart farming, and environmental data collection.
Globally, the company is backed by strategic partners such as the Government of Spain and the European Investment Bank, and has signed roaming agreements with Deutsche Telekom, Telefónica and Eseye, among others. Following the successful closure of a €70 million Series B round, Sateliot is rapidly scaling its operations to become a global enabler of standardized, affordable 5G IoT connectivity from space.
About Sateliot
Sateliot is launching the first LEO satellite constellation based on the 5G standard, enabling unmodified commercial NB-IoT devices to connect from space. This breakthrough seamlessly integrates terrestrial and satellite telecom and provides affordable IoT solutions for remote areas, aligning with Sateliot’s mission to democratize global IoT access. For more information, visit https://sateliot.space.
Media Contact
Alex Campillo / Carolina Morales
press@sateliot.com
+34 630 64 33 79



Botanic Tonics, Maker of feel free, Achieves ISO/IEC 17025:2017 Accreditation, Further Cementing Commitment to Quality and Scientific Excellence
The ISO/IEC 17025:2017 accreditation is widely recognized as the gold standard for testing and calibration laboratories worldwide, demonstrating that Botanic Tonics meets rigorous international standards for generating valid test results and operating a robust quality management system. This accreditation is particularly noteworthy in the dietary supplements industry, where obtaining ISO/IEC 17025:2017 accreditation is an achievement that sets companies apart as industry leaders committed to exceptional quality standards.
"This accreditation represents a significant milestone in our ongoing commitment to manufacturing excellence and product safety," said Jamal Bouie, Formulation Scientist at Botanic Tonics. "By bringing sophisticated testing capabilities in-house and having them independently validated to international standards, we can ensure even greater consistency, purity, and accuracy in all our products."
The scope of the accreditation includes critical testing methods for:
- Pathogen detection (including salmonella, staphylococcus, E. coli and others)
- Heavy metals analysis (arsenic, cadmium, mercury, lead and iron)
- Kavalactone profiling (dihydrokavain, dihydromethysticin, desmethoxyyangonin, kavain, yangonin and methysticin)
- Kratom alkaloid testing (mitragynine, speciociliatine, speciogynine and paynantheine)
"This accreditation underscores our science-led approach to botanical supplements," said Charles Graffeo, Chief Operating Officer at Botanic Tonics. "While our facility has been FDA-registered and cGMP-certified through Intertek since November 2022, achieving ISO/IEC 17025:2017 accreditation takes our quality assurance program to the next level. It demonstrates our ability to produce not just consistent results, but technically valid ones that meet the highest international standards. This commitment to quality is reflected in everything we do — from our gamma irradiation process for sterilization to our multiple batch testing protocols."
The achievement places Botanic Tonics among a select minority of supplement companies nationwide with in-house ISO/IEC 17025:2017 accredited testing facilities. Obtaining this accreditation is an exceptionally rigorous process with stringent guidelines that few companies successfully complete. Botanic Tonics maintains an accredited in-house laboratory for testing — a rarity in the supplement industry where competitors typically rely on third-party facilities. This exceptional commitment to quality control provides Botanic Tonics with a significant competitive advantage.
The accreditation comes as Botanic Tonics continues to expand its retail footprint, now serving over 6 million product servings monthly through more than 24,000 retail locations nationwide. The company's feel free CLASSIC and feel free products are manufactured in a facility that adheres to the most stringent quality standards in the industry, with extensive testing for pesticides, aflatoxins, heavy metals, and microbiological contaminants using ultraperformance liquid chromatography tandem mass spectrometry (UPLC-MS/MS) and inductively coupled plasma mass spectrometry (ICP-MS).
"As our products reach more consumers, our responsibility to ensure their safety and quality only grows," added Graffeo. "This accreditation is not just a recognition of our current capabilities, but a foundation for continuous improvement as we push the boundaries of botanical science. From our R&D team's ongoing clinical studies to our meticulous quality control processes that aim to keep batch-to-batch variability within ±10%, we're committed to setting new industry standards for botanical products."
Unlike more common ISO 9001 certification, which applies to overall management systems, ISO/IEC 17025 accreditation is far more technically demanding and specific to laboratory testing competence. Industry experts note that the accreditation process requires demonstrating proficiency through rigorous inter-laboratory comparison testing, meticulous documentation, and stringent auditing of processes. While most supplement manufacturers rely solely on cGMP certification, which is required by regulations, the addition of ISO/IEC 17025 accreditation represents a voluntary commitment to quality that goes well beyond regulatory requirements.
For more information about Botanic Tonics and its commitment to quality and safety, visit botanictonics.com.
About Botanic Tonics
Botanic Tonics is a plant-based, herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, we produce kava-centric tonics under our feel free brand. Our signature product, feel free CLASSIC, is crafted with ancient functional plants to provide mood lift, chilled energy, and enhanced focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility, and we actively support consumer safety regulations through transparent labeling and educational resources. Learn more at botanictonics.com.
Disclaimer: Consume responsibly. Adults 21 years of age and older only. To learn more, visit our Consumer Education page.
Media Contact
Botanic Tonics
media@botanictonics.com



Lucra and Hollywood.com Partner to Bring Digital Movie Trivia Competitions to Entertainment Enthusiasts
Lucra, the leading provider of social gamification technology, and Hollywood.com, a digital entertainment platform, today announced a partnership that will bring innovative trivia competitions to movie and TV enthusiasts.
This collaboration taps into the growing demand for interactive entertainment experiences. Lucra's proprietary technology will power Hollywood.com's competitive trivia platform, allowing users to challenge each other in movie and TV trivia contests for risk-free prizes, creating new ways for entertainment fans to engage. Hollywood.com plans to offer this platform to its affiliates.
This deal represents Lucra's expansion into the entertainment space, extending the company's reach beyond its established sports and venue-based partnerships. The initial focus will be on integrating gamification features into Hollywood.com's website, with plans to evolve the offering with additional features throughout 2025.
"The entertainment industry represents an exciting new frontier for competitive gaming," said Michael Madding, Chief Operating Officer at Lucra. "By partnering with Hollywood.com, we're helping to create an innovative platform that will bring new dimensions to how people experience and engage with movies and entertainment content."
The partnership leverages Hollywood.com's extensive content that will serve as a powerful customer acquisition engine. This strategic approach complements Lucra's advanced technology infrastructure.
"We chose to partner with Lucra because they're offering the first-of-its-kind gamified trivia with prizes," said Mitchell Rubenstein, Co-CEO at Hollywood.com. "Their comprehensive solution allows us to differentiate our platform, providing users with engaging experiences."
The integration is designed to drive these core outcomes:
- Enhanced user engagement: Creating more meaningful experiences through battle royale trivia competitions, leaderboards, and social challenges
- Customer retention and monetization: Providing users with ways to convert winnings into Hollywood.com gift cards
About Lucra
Lucra provides white-label gamification software that helps brands boost customer loyalty and unlock new revenue. Our technology lets your users engage in friendly competitions, tournaments, and challenges directly within your existing ecosystem. We handle all compliance and risk management, allowing you to quickly implement our solution and drive more traffic, increase user engagement, and generate new revenue. We connect communities through the power of friendly competition — all while strengthening your brand. Lucra powers gamification for top entertainment, media, and sports brands, including Dave & Buster's, Five Iron Golf, Play Playground, Puttshack, TouchTunes, and more. For more information, visit www.lucrasports.com.
About Hollywood.com
Hollywood.com has a 20-year history of featuring entertainment content — movie trailers, movie reviews, movie news, awards show coverage, listicles, celebrity interviews, red carpet coverage, music coverage, Broadway show content, and more. To learn more, visit www.hollywood.com.
Media Contact
Michael Madding
michael@lucrasports.com
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SABER Steering Committee Member Dr. Paula Brown Highlights Urgent Need for Scientific Clarity on Kratom at International Symposium
The symposium, held in February, brought together leading researchers from institutions such as the University of Florida, Johns Hopkins University, and Universiti Sains Malaysia. Discussions focused on advancing scientific understanding of kratom's safety and efficacy, as well as addressing regulatory challenges. Dr. Brown emphasized the importance of distinguishing between traditional kratom products and synthetic isolates to ensure consumer safety and informed decision-making.
As a member of the SABER Steering Committee, Dr. Brown continues to advocate for evidence-based policies and practices in the natural products industry. Her participation in the symposium reflects SABER's commitment to fostering scientific research and regulatory clarity in emerging sectors.
About Scientific Association for Botanical Education and Research (SABER)
The Scientific Association for Botanical Education and Research (SABER) is a nonprofit organization dedicated to advancing scientific understanding, regulation, and safe access to botanicals. Through research partnerships, policy advocacy, and public education, SABER works to ensure that natural products are studied responsibly, used safely, and regulated appropriately. To learn more, visit www.saberscience.org.
Media Contact
Paloma Lehfeldt
info@saberscience.org

Buddoo and Associates, P.C. Responds to Rising Auto Claim Costs With Strategic Legal Support
Personal injury firms across Georgia confirm that auto claim costs are rising. Much of the increase is due to advanced vehicle technology—such as sensors and cameras—that makes even minor repairs expensive. A new bumper can cost thousands of dollars, and electric vehicle repairs are, on average, 25% more expensive than those for gas-powered vehicles. Higher labor costs for skilled technicians also contribute to the spike in overall claims, ultimately leading to higher insurance premiums for drivers.
The legal landscape surrounding auto claims has also grown more complex. Each state has different rules for accident reporting and claim filing. In Georgia, more than 332,000 traffic accidents and 1,500 fatalities occur annually.
Founded in 2003 by Lawrence Buddoo, Buddoo and Associates, P.C., has become a recognized leader in personal injury and auto accident litigation in Georgia. The firm was recently named among America’s Top 100 High Stakes Litigators, an honor awarded to attorneys who have achieved exceptional results in cases involving at least $2 million in damages.
Buddoo and Associates, P.C. emphasizes responsive, one-on-one client service. The firm is known for its transparency, bilingual legal support and commitment to keeping clients informed throughout every stage of the legal process. Many clients note the firm’s professionalism, compassion and consistent delivery of results that exceed expectations.
Auto accidents can result in overwhelming financial and legal consequences. Buddoo and Associates helps clients navigate these challenges and seek the compensation they deserve. With a client-first approach and a proven legal track record, the firm continues to serve as a trusted advocate for injury victims across Georgia.
About Buddoo and Associates, P.C.
Founded in 2003 by attorney Lawrence Buddoo, Buddoo and Associates, P.C. is a Georgia-based law firm specializing in personal injury cases, including car accidents, medical malpractice, truck accidents and wrongful death. Known for its compassionate, client-focused approach, the firm has recovered more than $5.5 million for clients and operates on a contingency fee basis, meaning clients pay no legal fees unless the firm secures a recovery. For more information, visit atlautoaccidents.com.
Media Contact
Lawrence Buddoo
sue@buddoo.com
+1 404-870-3557



Justice Beyond the Courtroom: How Personal Injury Lawyers at Humberto Izquierdo, Jr., PC Drive Real Change
About Law Offices of Humberto Izquierdo, Jr., PC
The Law Offices of Humberto Izquierdo, Jr., PC is a Georgia-based law firm specializing in personal injury and workers’ compensation cases. Known for its client-centered approach, the firm offers free consultations and operates on a contingency fee basis—clients pay nothing unless a recovery is made. With bilingual services in English and Spanish, the firm serves diverse communities across Georgia, including Cumming, Atlanta, Marietta and surrounding areas. For more information, visit www.humbertoinjurylaw.com.
Media Contact
Humberto Izquierdo, Jr.
hi@humbertolaw.com
+1 770-888-8901



Pet Health Platform Vetr Secures $21 Million From Palehorse Capital to Expand Access to Affordable Pet Medications
A Vision to Revolutionize Pet Healthcare
About Vetr
Vetr is a telehealth platform transforming pet healthcare by making veterinary services more affordable, accessible and efficient. Through its easy-to-use app, pet owners can schedule appointments, consult remotely with licensed veterinarians and access low-cost, over-the-counter animal prescriptions. Founded by Andrew Hamilton, Vetr is dedicated to delivering high-quality, cost-effective care for pets nationwide. With a focus on generic medications and virtual care, Vetr is redefining how modern pet owners manage their animals’ health. Learn more at vetr.com.
Media Contact
Media Relations
sales@vetr.com



Faith-Based Program Unchained Leader Helps Thousands Quit Porn Addiction
About Unchained Leader
Unchained Leader is a faith-based recovery program founded by Mason Cain that has helped more than 6,000 men across 33 countries achieve lasting freedom from pornography and sexual addiction. By uncovering and healing the deeper wounds—such as shame, rejection and unresolved trauma—that drive compulsive behaviors, the program offers a path beyond short-term abstinence.
Blending biblical principles with modern psychology and neuroscience, Unchained Leader guides men through a structured journey of self-discovery, emotional resilience and spiritual renewal. “The real question isn’t just ‘How do I stop?’ but ‘Why did I start?’” Cain often says, drawing from his own journey of relapse and restoration.
Open to men from all backgrounds, Unchained Leader equips participants to reclaim their identity, strengthen relationships, and live with integrity. It is more than a recovery course—it’s a global movement for genuine transformation.
Learn more at unchainedleader.com.
Media Contact
Mason Cain
masonc@unchainedleader.com



Omar Harfouch’s Concerto for Peace Resonates at Italian Parliament, Honoring Pope Francis
About Omar Harfouch
Omar Harfouch is a French pianist, composer and entrepreneur based in Paris. A classically trained concert pianist, he is best known for his Concerto for Peace, which has captivated audiences around the world. Harfouch uses his music to promote dialogue and unity across cultures. Honored by Pope Francis, his performances draw on a rich blend of global musical traditions, establishing him as an emerging voice for peace through the arts. For more information, visit omarharfouch.com.
Media Contact
Concert for Peace Team
team@concertopourlapaix.org



Unlisted Reimagines the Housing Market by Shifting the Spotlight to Off-Market Homes
In today’s housing market, fewer than 5% of U.S. homes are actively for sale at any given time. This can leave buyers feeling discouraged by limited options and houses selling so quickly, they feel like they don’t have a chance. At the same time, homeowners are left unseen until they commit to listing.
“Unlisted was built to offer a calmer, more thoughtful alternative to the high-pressure world of real estate,” says Sophia Jacomet, Marketing Manager at Unlisted. “We believe buyers and sellers deserve more time, more options, and fewer surprises.”
Unlisted is not a listing site. Homeowners can claim their home, upload photos, and describe their space on their terms — even if they’re not planning to sell.
For buyers, it’s a chance to see homes that they wouldn’t see anywhere else. Buyers can favorite homes they love, send personal notes (accompanied by a small gift), and express interest, all without the high-pressure world of bidding wars.
What Makes Unlisted Different
- The homes you see as search results are not for sale. Unlisted makes every home in the U.S. searchable, not just those listed.
- Homeowners control how their home is seen, whether they’re curious, open to offers, or simply proud of their space.
- Buyers can easily reach out with thoughtful, personalized interest.
To explore or claim your home, visit UnlistedHomes.com.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com



OAAA Reveals Winners of 83rd Annual OBIE Awards
The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, revealed the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, Mass. The OBIE Awards have stood as the ultimate benchmark for creative excellence for over eight decades, spotlighting the most innovative and impactful work across the OOH landscape and signaling the industry’s future direction.
The evening brought together leading marketers, agency creatives, media owners, and rising talent to honor standout campaigns across five tiers: Platinum, Gold, Silver, Bronze, Craft, along with the Student OBIE Awards and this year’s OBIE Hall of Fame inductee.
“This year’s OBIE winners remind us that out of home is not just adapting to the future of advertising, it’s helping define it,” said Anna Bager, President and CEO of OAAA. “These campaigns don’t just capture attention; they capture imagination. As OOH evolves into a dynamic, data-driven, and experience-rich medium, it’s becoming one of the most powerful tools for brands to shape culture, spark action, and connect with audiences meaningfully.”
The Platinum OBIE Award, the competition’s highest honor, went to The Coca-Cola Company and Ogilvy for Recycle Me. This campaign demonstrated how out of home advertising can combine creative clarity with purpose-driven messaging. The billboards spotlighted Coca-Cola’s recyclable packaging through bold visuals and minimal copy and called on consumers to take action. The result was a striking, sustainability-focused campaign that connected with audiences worldwide and showcased the power of OOH to drive both awareness and change.
This year’s OBIE Hall of Fame inductee is American Express, recognized for its enduring investment in OOH and its reputation for visually striking, insight-driven campaigns. From large-scale takeovers in iconic cities to data-fueled creativity built around cardmember experiences, American Express has consistently demonstrated how to use OOH as a media channel and a brand-building engine. A consistent top spender in OOH year over year and a mainstay on OAAA’s MegaBrands list, the brand has blended strategic storytelling with precision targeting, cementing its influence in the evolution of OOH as a premium and performance-driven platform.
Gold OBIE Awards were presented in the following categories:
- Billboards: The Coca-Cola Company and Ogilvy for Recycle Me
- Buzzworthy & Transit: e.l.f. Beauty and Oberland for Change the Board Game – So Many Dicks
- Custom Installation: ABC Entertainment, Rhubarb, RBM, and FLIX FX for Abbott Elementary S4 3D Diorama Buildout
- Holographic & Projection: Nike and Wieden+Kennedy for Dodgers World Series Reactive ‘24
- Integrated Multi-Media: Progressive Insurance and Arnold Worldwide for Unbecoming Your Parents in Paris
- International: JCDecaux, DAVID Madrid, and Ogilvy for Meet Marina Prieto
- Public Service & Nonprofits: Anzen Health, Mediaplus North America, and Talon for 855-How-To-Quit-Opioids
Silver OBIE Awards recognized outstanding work in categories such as experiential, local, international, and combined formats:
- Buzzworthy: Atlantic Records, Charli XCX, and Colossal Media for The Brat Wall
- Experiential (Physical Presence): Diageo, Studio Nari, and MX for Johnnie Walker x Squid Game LTO Launch
- Holographic & Projection: CBS Media Ventures, National Experiential, and Horizon Media for The Ferris Wheel of Fortune
- International: Adidas, Accenture Song, and Ocean Outdoor for Adidas Billboard Run
- Local: Greene Wilson Trial Lawyers and Out of Home Creative for Worn Once
- Consumer Products & Goods: Pernod Ricard and Inwindow Outdoor for Perrier-Jouët Be More Flower
- Film & Media: Chicago International Film Festival and Ogilvy for 60 Years of Film
- Film & Media and Combined Multi-OOH Formats: The Walt Disney Company and Midnight Oil for Hulu on Disney+ Launch Campaign
Bronze OBIE Awards honored a wide range of innovative campaigns across formats:
- Contextual: Kraft Heinz, Johannes Leonardo, and Overall Murals for Ore-Ida Deliciously Predictable Rain-Activated Mural
- Experiential (Physical Presence): Suntory Global Spirits, Wonderworks Communications, and City Eventions for Maker’s Mark Winter Wheat Wonderland NYC Pop Up
- Integrated Multi-Media: Netflix, Mocean, and Scenester Projects for The Perfect Couple – Custom Sand Mural
- International: Oatly, Jellyfish, and Billups for Support Your Local Oat Dealer Campaign
- Fashion & Luxury Goods: Prada, Genevoism, and Colossal Media for Prada
- Transit: Sony Electronics and SHADOW for Sony x Olivia Rodrigo NYC Subway Takeover
- Transit: Pixar Animation Studios for Inside Out 2
- Combined Multi-OOH Formats: Nike, Wieden+Kennedy, and Billups for Winning Isn’t For Everyone – Paris Olympics ’24
- Murals: Netflix, ARSONAL, Midnight Oil, and Overall Murals for Unfrosted Custom Mural
- Murals: Uber and Overall Murals for Uber Eats – Football Is For Food Lenticular Mural
Craft Awards celebrated creative excellence in execution:
- Copywriting: Progressive Insurance and Arnold Worldwide for Unbecoming Your Parents in Paris
- Illustration: ICU Art and Bully Pulpit International for Harris for President Mural Illustrations
- Photography: Apple and TBWA\ Media Arts Lab for Shot on iPhone: Hopefuls
Student OBIE Awards, now in their second year, spotlighted emerging talent from the next generation of creative leaders:
- Gold: Emilee Holzwarth, Kendall College of Art and Design for Schwinn Brand Refresh
- Silver: Victoria Clark, Kendall College of Art and Design for Preserve The Reserve
- Bronze: Laura Funes, Kendall College of Art and Design for FC Porto Ad Campaign
Winners were selected by a panel of top creative and media executives, chaired by Joe Sciarrotta, Worldwide Deputy Chief Creative Officer at Ogilvy. Jurors represented leading organizations including Connelly Partners, Digitas, JPMorgan Chase, L’Oréal, MullenLowe, Ocean Outdoor, Outdoor Media Group, Pentagram, and SharkNinja.
“This year’s OBIE winners reflect how out of home is evolving into both a creative canvas and a technological force,” said Joe Sciarrotta, Worldwide Deputy Chief Creative Officer at Ogilvy. “These campaigns are emotionally rich and culturally sharp, leveraging the latest tools from real-time data to immersive formats to transform how brands connect in the physical world. It’s proof that OOH isn’t just keeping up with the digital age, it’s helping define what comes next.”
To view the complete list of winners and the work, visit OAAA.org.
About Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
Media Contact
Cassady Nordeen
cassady@purposenorthamerica.com

National Children’s Chorus (NCC) Launches World-Class Vocal Arts Program at Compton Unified School District in Los Angeles County
With chapters in Los Angeles, New York, Washington, D.C., San Francisco, Austin, Dallas, Boston, and Chicago, the NCC has established itself as one of the world’s leading children’s choirs, and provides its unparalleled training to more than 1,400 students across the nation, comprising 40 choirs that feature seven levels of instruction for ages 5 to 18. Opening at Compton High School, the organization expands its commitment to providing access to the NCC’s educational resources with special focus on communities with the greatest impact potential. At Compton Unified School District, the National Children’s Chorus is an audition-based group, with all students trained to participate in NCC performances locally, nationally, and around the world.
“It is an immense honor and privilege that Compton Unified School District has chosen the National Children’s Chorus to execute its vision for a superlative vocal arts program that stands to benefit its extensive student body and dynamic local community,” said Luke McEndarfer, who serves as the NCC’s President and CEO, in addition to Artistic Director. “Allowing young people to engage with music and build skills that empower their voices is central to our mission. We are thrilled to work with Compton’s talented youth.”
This season, all of Compton High School’s 1,400 students were invited to audition for the new program and roughly twenty were chosen to comprise the first ensemble. Auditions will open again for Fall 2025 with a planned expansion to fifty. The National Children’s Chorus at Compton High School will ultimately train up to 120 students annually as part of its acclaimed “Scholars” college-prep curriculum. These students will perform in Compton High School concerts and also be invited to sing as part of the NCC in special events within Los Angeles County and beyond.
The GRAMMY® Award-winning National Children’s Chorus, under the leadership of Artistic Director Luke McEndarfer and Associate Artistic Director Dr. Pamela Blackstone, has quickly become one of the world’s leading children’s choirs. Among the most exciting and fastest-growing music institutions for youth in the nation, the chorus provides its unparalleled training to more than 1,400 students, comprising 40 choirs based in the chapter cities of Los Angeles, New York, Washington, D.C., San Francisco, Austin, Dallas, Boston and Chicago. The NCC’s groundbreaking Season 2024/25, entitled Kaleidoscope, focuses on the impact of the chorus’ artistry and features an array of stunning repertoire that demonstrates the organization’s firm commitment to new music, world culture, and extraordinary collaborations. To learn more, visit nationalchildrenschorus.com.
About Compton Unified School District (CUSD)
Compton Unified School District (CUSD), led by Superintendent Dr. Darin Brawley, is located in the south-central region of Los Angeles County. The district serves the city of Compton as well as portions of Carson and Los Angeles, educating more than 17,000 students across 36 campuses. CUSD is a district on the rise, with a 93% high school graduation rate, 88% college acceptance rate, significant facilities improvements, and a strong emphasis on STEAM (Science, Technology, Engineering, Arts, and Mathematics) education at all grade levels. The district’s mission is to empower leaders to lead, teachers to teach, and students to learn by fostering an environment that promotes visionary, innovative, and accountable educational practices. CUSD schools have received numerous honors, including Golden Bell Awards, National Blue Ribbon School designations, and recognition as Top 10 LA Public Schools by Innovate LA. CUSD is also a proud member of the League of Innovative Schools. Superintendent Dr. Darin Brawley was named 2019 Superintendent of the Year by the Los Angeles County Office of Education. For more information, visit www.compton.k12.ca.us.
Media Contact
Allison Van Etten
allison@8vamusicconsultancy.com




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