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Lucra and Play Social to Bring Digital Competition to Play Playground Nashville
Lucra, a leading provider of social gamification technology, and Play Social, creators of immersive hospitality experiences, today announced a partnership that will digitally enhance the competitive experience at Play Playground Nashville, the company’s latest entertainment concept in downtown Nashville.
Through this partnership, Play Social will begin testing Lucra's proprietary gamification software to introduce friendly, trackable competitions into the Play Playground guest experience. The integration will allow guests to participate digitally through the venue’s mobile platform, adding a new interactive layer to group outings and celebrations.
This partnership marks Lucra's first venture into the Tennessee market, a significant expansion given Nashville's position as one of the fastest-growing entertainment markets in the U.S. The city attracted more than 17 million visitors last year, generating more than $11 billion dollars in tourism revenue.
"By bringing offline competitions online in a safe and trackable way, we're adding an entirely new dimension to Play Playground's already dynamic entertainment experience," said Dylan Robbins, founder and CEO of Lucra. "Our platform increases customer dwell time and on-site spending. Venues typically generate between 30 to 60 cents per minute of guest attendance, presenting a significant revenue opportunity."
"Nashville is a city that thrives on creativity, community, and unforgettable experiences," said Jennifer Worthington, CEO of Play Social "By partnering with Lucra, we're not only creating an engaging competitive experience but also gaining valuable analytics and insights to better serve our guests, whether they're celebrating with friends or looking for new ways to connect."
The integration represents another milestone for Lucra in the $25 billion loyalty industry, adding to its partnerships with 16 enterprise brands, including Dave & Buster's, TouchTunes, and Five Iron Golf. The platform bridges the gap between traditional loyalty programs and gamified experiences, particularly appealing to younger audiences seeking digitally-enhanced, competitive, and social experiences.
About Lucra
Lucra is the leading technology provider of social gamification services. Its aim is to bring offline competitions online, and to create a safe, trustworthy, and trackable experience for consumers and clients. Delivered via a white-label, native Software Development Kit (SDK), clients are able to embed Lucra’s gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers. Lucra helps to keep the fun and funds inside of its partners’ ecosystems, allowing clients to drive incremental traffic, increase dwell time, and unlock new revenue streams. For more information, visit www.lucrasports.com.
About Play Social
Play Social's mission is to bring people together through magical, immersive and gamified theatrical hospitality experiences. With its team of hospitality innovators, designers, fabricators and social scientists, the company is establishing a global foundation of immersive entertainment venues. For more information, visit www.playplayground.com.
Media Contact
Michael Madding
michael@lucrasports.com



Solomia Home's Versace Showroom Conquers the World at International Property Awards 2025
A Symphony of Luxury and Innovation
The Versace Home showroom is a breathtaking testament to grandeur, where every detail exudes sophistication and craftsmanship. Modern architectural lines are a canvas for Versace's iconic signatures—the Medusa head, Barocco flourishes, and Greca prints—reimagined with a contemporary edge. An immersive sanctuary marries the brand's storied heritage with cutting-edge design, offering visitors an unparalleled luxury experience.
Among the standout features is the Medusa Gorgon logo, sculpted from Pure Black marble with deep milling, its matte, porous finish radiating nobility. Positioned asymmetrically on a corner wall, it defies convention to embody Versace's bold modernity. This innovative approach extends to the showroom's restructured first floor—initially a single level, now crowned with a second tier to showcase the Outdoor collection. Muted tones and high ceilings contrast with a deep black backdrop, weaving light and shadow into a mesmerizing visual narrative. Even the front door handle, forged in galvanized black steel, underscores the meticulous curation of this extraordinary space.
The Visionaries Behind the Victory
This triumph is the fruit of relentless dedication by Solomia Home’s founder Dmytro Korotchuk, CEO Luca Bacci, and creative designer Svitlana Antonovych. Their synergy has birthed a showroom that transcends mere aesthetics, elevating it to a new echelon of lifestyle design.
Global Acclaim and Timeless Philosophy
Judged by over 50 international experts, the International Property Awards lauded the showroom for its seamless fusion of contemporary luxury with Versace's legendary DNA. This dual victory marks Solomia Home as a global pacesetter, catering to elite clients who value innovation anchored in timeless style.
About Solomia Home
Headquartered in Dubai, Solomia Home specializes in luxury retail and residential interiors. It collaborates with iconic brands like Versace to redefine high-end living. The company's portfolio reflects a relentless pursuit of excellence, blending innovation with sophistication to create inspiring spaces. For more information, visit https://www.solomia-home.ae.
Media Contact
Dmytro Verzhykovskyi
info@seoexpertorangecounty.com



Dignity Living CEO: We Are Cambodian American and the Time to Change Our Survivor Status Is Now
“We are not Cambodian. We are not simply Americans. We are the Cambodian American community,” Lam asserts, encapsulating the dual identity that he believes should drive the future.
“We’re on the cusp of great change,” Lam says. “But it’s up to us to shape what that change looks like. Will we remain stuck in a cycle of blame and victimhood? Or will we honor the resilience of our ancestors by shifting our mindset toward one of success, ownership, and contribution to this country?”
About Dignify Living
Founded by Cambodian American Jeff Lam, Dignity Living provides a high-quality Level 4 residential setting for developmentally disabled men and women with physical or behavioral challenges. We offer a warm, nurturing environment where individuals feel safe and supported as they develop self-help skills, independent living abilities, behavioral control, and healthy habits. For more information, visit https://www.dignity-living.com.
Media Contact
Jeff Lam
jeff.lam@jml-associates.com
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Mintlayer's Strength Lies in One Key Factor: Its Community
Mintlayer is a Bitcoin Layer 2 sidechain that enables native Bitcoin cross-chain swaps (Atomic Swaps), enhancing security and eliminating counterparty risks without the need for wrapped tokens. For more information, visit https://www.mintlayer.org.
Media Contact
Sheeraz Hasan
sheeraz@hollywood.ai



Bridging the Flood Insurance Gap: Flood Risk Solutions’ Mission Fulfilled Through Latest Innovative Program
Flooding is one of the most prevalent and costly natural disasters in the United States, yet only a small percentage of homeowners have flood insurance coverage. When a flood occurs, this gap could financially devastate millions. Flood Risk Solutions, aiming to make flood insurance more accessible and affordable for residential and commercial property owners nationwide, has introduced the Preferred Risk Policy™ (PRP).
Since Brendan Moeller and Eugene Podokshik founded the company in 2017, FRS has consistently offered tech-savvy distribution partners flood programs. It has leveraged proprietary technology to deliver these through a user-friendly web-based portal and API integrations.
About Flood Risk Solutions (FRS)
Flood Risk Solutions (FRS) is a leading provider of state-of-the-art insurance solutions designed to mitigate residential and commercial risks across the United States. Our core mission is to offer not only flood insurance products but also a comprehensive suite of solutions tailored to meet the diverse needs of our clients. For more information, visit https://www.floodsol.com.
Media Contact
Emily Kalmbach
ekalmbach@xptholdco.com



KOBIL Ventures Launches Venture Studio
Interested founders can apply via the website: www.kobilventures.com.
- Funding: Access to Silicon Valley and Europe's seed and venture capital networks for further investment rounds.
- Technology: Access to the KOBIL SuperApp platform, equipped with state-of-the-art security and technology, including integrated modules for secure payments, communication, contract signing, and digital identity management—fully compliant with data protection and legal requirements.
- Expertise: Intensive mentoring from experienced industry experts and advisors.
- Market Access: Entry into existing digital ecosystems and SuperApps.
This program helps founders launch market-ready apps in weeks, without traditional technical hurdles or expensive native development processes.
- Maximum focus on the idea rather than technology development and fundraising.
- Higher chances of success thanks to a proven digital infrastructure.
- Faster market entry and scalability.
- Increased reach through access to established ecosystems.
KOBIL Ventures is a Venture Studio headquartered in San Jose, Silicon Valley. It was founded and is backed by KOBIL Capital, a Swiss family office based in Zurich, Switzerland, managing over $600 million in assets. For more information, visit www.kobilventures.com
KOBIL Group is a global leader in digital identity and mobile security solutions. Founded in 1986 by Ismet Koyun, KOBIL develops innovative solutions for application protection, user authentication, transaction authorization, and more. It is the only company worldwide that enables seamless identity and mobile security management across all platforms and communication channels.
Media Contact
Anirudh Ganesh
anirudh.ganesh@kobil.com



American Kratom Association Side Event to Present Critical Scientific Update on Kratom at the 68th Session of the UN Commission on Narcotic Drugs
What: “Kratom: A Critical Scientific Update on Safety and Potential Benefits for Consumers” side event during the 68th session of the UN Commission on Narcotic Drugs
- Interviews with leading kratom scientists and policy experts
- Access to the latest research on kratom’s safety and benefits
- Live and recorded coverage available for remote media participation
For media inquiries, interview requests, or to confirm attendance, please contact press@americankratom.org.
About American Kratom Association (AKA)
The American Kratom Association (AKA), a consumer-based non-profit organization, advocates to protect the freedom of consumers to safely consume natural kratom as a part of their personal health and well-being regimen. AKA represents the nearly 20 million Americans who consume kratom safely each year. For more information, visit www.americankratom.org.
Media Contact
Mac Haddow
mhaddow@americankratom.org

Neironix Shares Insights on the Sustainability Paradox and Cryptocurrency's Role in Funding Green Technology Projects
Understanding the Basic Problem
How Crypto is Funding Green Projects
Blockchain for Carbon Credits
The carbon credit market has found a new home on blockchain platforms. These digital systems make it easier to track and trade carbon credits. Companies can now buy and sell carbon offsets more efficiently, and everyone can see exactly where the money goes. This transparency helps ensure that environmental projects actually deliver what they promise.
Supporting Local Green Initiatives
Some cryptocurrencies are designed specifically to support local environmental projects. Communities can use these tokens to fund things like:
- Community solar gardens
- Local recycling programs
- Tree planting initiatives
- Clean water projects
Smart Contracts for Environmental Goals
Blockchain technology uses something called "smart contracts" to automatically release funds when certain environmental goals are met. Green projects only receive payment when they demonstrate real results. For instance, a tree-planting project might receive funding only after satellite images confirm new trees are growing.
Real-World Examples Making a Difference
Solar Mining Operations
Many crypto-mining companies are now building their solar farms. They use the energy to power their mining operations and sell extra electricity back to the local power grid. This helps make more renewable energy infrastructure that everyone can use.
Ocean Cleanup Programs
Several blockchain projects are funding ocean cleanup efforts. People can buy special tokens that directly support removing plastic from the oceans. The blockchain keeps track of how much plastic is collected, making sure the money is used effectively.
Reforestation Projects
Cryptocurrency investors are funding large-scale tree planting through blockchain platforms. These projects use satellite monitoring and local reports to track progress, all recorded on the blockchain where anyone can check it.
Overcoming the Energy Problem
- "Proof of Stake": Many cryptocurrencies are switching to a new system called "Proof of Stake" instead of the energy-hungry "Proof of Work." This change can reduce energy use by over 99%.
- Renewable energy partnerships: Mining companies are partnering with renewable energy providers. This creates more demand for clean energy and helps fund new solar and wind farms.
- Energy recycling: Some mining operations now use their excess heat to warm buildings or support agriculture in greenhouses. This turns what was wasted into a useful resource.
Looking to the Future
- Raising money for green projects
- Making environmental initiatives more transparent
- Supporting local sustainability efforts
- Driving innovation in renewable energy
Making It Work Together
- Continued development of energy-efficient blockchain technology
- Growth of renewable energy sources for mining
- Smart regulation that encourages green practices
- Innovation in funding models for environmental projects
Conclusion
About Neironix
Neironix is the first international rating agency for the blockchain economy, providing private and institutional investors the necessary analytical data and effective decision-making tools to assess investment risk. Our mission is to become a global provider of financial and analytical information on the cryptocurrency markets necessary for making informed investment decisions and building long-term market strategies.
Media Contact
Ikrom Ergashev
ie@neironix.io



Major Lawsuit Filed After Systemic Child Sexual Abuse Allegations Continue to Mount Against Detroit Behavioral Institute and Its Parent Company Acadia Healthcare, Inc.
- In July 2022, a Senate Finance Committee report titled “Warehouses of Neglect” detailed systematic abuse in numerous Acadia youth residential treatment facilities across the country.
- The company paid $19.85 million in a 2024 settlement with the U.S. Department of Justice over improper patient care for the period 2014-2017. Acadia announced the day following this settlement that it was still under investigation for similar claims after 2017.
- Additional agencies, including the Veterans Administration, have recently announced investigations into similar improper patient care claims.
- Multiple Acadia-owned youth mental health residential treatment facilities have been closed following allegations of systemic abuse and neglect in recent years, including DBI in 2022.
- Survivor experiences and impacts
- Legal theories supporting the case
- Demands for systematic reform
- Pattern of institutional failure
Press Conference Details
- Date: Tuesday, March 11, 2025
- Time: 10:00 a.m. ET
- Location: Sheraton Detroit Novi Hotel, First Floor – Ballroom A, 21111 Haggerty Road, Novi, MI 48375
- Live Stream Link: https://www.youtube.com/live/gVU2gsyqDWs
Former patients of DBI or other Acadia behavioral health facilities with information about abuse are encouraged to contact Stinar Gould Grieco & Hensley, PLLC (www.sgghlaw.com) to discuss their legal rights.
Media Contact
Lynn Smith
lynn@lynnsmithtv.com

Global Kratom Coalition Applauds Utah Legislature's Decision to Suspend HB 509; Encourages UDAF’s Drive To Stringently Enforce Current Kratom Regulations
"We appreciate the desire for the bill's sponsors to address safety concerns. However, suspending HB 509 represents a positive outcome for Utah consumers and the dietary supplement industry at large," said Matthew Lowe, Executive Director of the Global Kratom Coalition. "Enacting pre-market approval measures would have been contrary to federal law, specifically the Dietary Supplement Health and Education Act (DSHEA) of 1994, marking an unprecedented regulatory paradigm."
With the failure of HB 509, the GKC is encouraged by the Utah Department of Agriculture’s (UDAF) push to strengthen enforcement of the existing Kratom Consumer Protection Act (KCPA) through ensuring that all kratom products sold in the state are registered with UDAF and highly potent synthetic products like “7” are not sold in the state. This legislation, already in place, provides a framework for ensuring the safety and quality of kratom products. By enhancing enforcement efforts, UDAF can effectively weed out bad actors while supporting responsible businesses that comply with state regulations.
Funding for enforcement remains an issue in Utah. A recent survey showed that 64 percent of the kratom products sold in Utah are not registered with UDAF. Strong compliance through enforcement will ensure that all compliant kratom companies are properly registered with the state and will therefore pay their requisite registration fees which will in turn help better fund the program. Beyond this, the GKC fully supports the implementation of a tax on kratom products that would give the necessary funding to UDAF to help them better regulate the kratom marketplace. The GKC will continue to work with the legislature to consider a tax in coming legislative sessions.
"The marketplace in Utah will be made safer through enforcement of existing laws, which serve to protect consumers from harmful products like those containing elevated levels of 7-hydroxymitragynine," said Lowe. "By focusing on strict adherence to the KCPA and requiring product registration, along with comprehensive labeling and safety standards, Utah can maintain a safe and regulated kratom marketplace that meets the needs of consumers."
The Global Kratom Coalition remains committed to working collaboratively with legislators and stakeholders to promote sensible regulation that ensures public health and safety while preserving access to kratom for those who rely on it.
About the Global Kratom Coalition
Media Contact
Patrick George
info@globalkratomcoalition.org
+1 916-202-1982



Organon and Partners Advance Women’s Health Innovation to Drive Economic and Social Growth in Southeast Asia
Organon is a global healthcare company formed to focus on improving the health of women throughout their lives. Organon has a portfolio of more than 60 medicines and products across a range of therapeutic areas. Led by the women’s health portfolio coupled with an expanding biosimilars business and stable franchise of established medicines. In addition, Organon is pursuing opportunities to collaborate with biopharmaceutical innovators looking to commercialize their products by leveraging its scale and presence in fast-growing international markets.
Media Contact
Kawita Noramung
kawita@echopr.co



Global Kratom Coalition Applauds ReFuel Market for Removing Dangerous 7-Hydroxymitragynine Products
Products known as 7 are often deceptively branded as kratom and are synthetic derivatives that pose serious risks to consumers. Unlike natural kratom, which is derived from plant leaves and contains a spectrum of naturally occurring alkaloids, these synthetic compounds are far more potent, highly addictive, and associated with severe health risks.
Media Contact
Patrick George
info@globalkratomcoalition.org
+1 916-202-1982


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Maasai Mara’s Legendary Lion Lorkulup Honored in New York’s Times Square
The Maasai Mara National Reserve is Kenya’s most renowned wildlife sanctuary, famous for its Great Migration and the “Big Five.” Lions, in particular, are key species in the ecosystem and major attractions for tourists worldwide. Many lions in the region receive officially recognized names, and Lorkulup was one of them.
This Times Square event marks the second major tribute to Lorkulup, following the first memorial held in Westfield London, Europe's largest shopping and leisure destination, on February 15, 2025.
Media Contact
Bingqian Xue
wanmiaoyiwang@163.com



Al-Karkari Institute: The Patchwork Cloak and Its Enduring Legacy
About Al-Karkari Institute
Media Contact
Alan Noble
alan@karkari.org



Guy Galboiz Marketing Firm Revolutionizes Digital Marketing with AI-Powered Framework to Maximize Efficiency and Results
About Guy Galboiz Marketing Firm
Media Contact
Guy Galboiz
Guy@galboiz.com



Pirix Expands Media Visibility, Sponsors Marvelous’ AI Insiders Event
Fast, High-Impact Media Placement for Founders
Pirix takes a modern approach to PR, moving beyond traditional media pitching to deliver strategic, high-impact placements in leading publications such as Business Insider, Forbes, Financial Times, Entrepreneur magazine, TechCrunch, and specialized curated events. The company also provides SEO-optimized press releases and digital billboard placements in New York, maximizing visibility for fundraising, product launches, and major company milestones.
"We make founders visible," says Çiğdem Öztabak, founder and CEO of Pirix. "PR isn’t just about getting press; it’s about positioning leadership voices and their value propositions in a way that performs exceptionally well, both on Google and AI-powered search engine game."
“At AI Insiders, we’re curating exclusive activations and immersive experiences for a hand-selected group of industry leaders,” says Merve Isler, founder and CEO of Marvelous.
Pirix Partnership with Miami AI Hub
Pirix is redefining media visibility for tech founders, delivering high-impact coverage across top-tier publications and digital platforms. Founded by seasoned marcom leader and journalist Çiğdem Öztabak, Pirix specializes in AI, fintech, and sustainability-driven startups, securing strategic media placements and DOOH advertising. With a result and data-driven and multidisciplinary approach, we ensure founders are seen, heard, and recognized. For more information, visit www.pirix.co.
Media Contact
Cigdem Oztabak
cigdem@pirix.co



Brighthive Announces Brighthive 2.0, a Major Platform Upgrade for Enterprise Data Consumers
Media Contact
Hello Brighthive
hello@brighthive.io

Out of Home Advertising Revenue Surpasses $9 Billion, Highest Revenue Volume to Date
- Legal Services
- Hospitals, Clinics & Medical Centers
- Domestic Hotels & Resorts
- Quick-Service Restaurants
- Consumer Banking
- Colleges & Universities
- Local Government
- Chain Food Stores & Supermarkets
- Television & Cable TV
- Live Theater, Opera, Music, and Dance
- 60% of the top 100 OOH advertisers increased their OOH spend compared to 2023.
- 13 advertisers more than doubled their OOH investment, including (ranked by percentage increase): Stripe, Old Navy, Honda, Nike, Hotels.com, Carnival, Turo, 7-Eleven, QuikTrip, Molson Coors, VRBO, Total Wine & More, and Meta.
- More than 25% of the top 100 OOH spenders were technology or direct-to-consumer brands, including major advertisers such as Apple, Amazon, Verizon, Hotels.com, Google, Samsung, Netflix, T-Mobile, Expedia, Paramount, Uber, Vrbo, Comcast, Meta, Max, Hulu, Live Nation, DoorDash, FanDuel, Sixt, Progressive, Peacock, Stripe, Turo, Spectrum and Cox (listed in order of spend).
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
Media Contact
Cassady Nordeen
cassady@purposenorthamerica.com

Unlisted Shares Insights on "What Are Off-Market Properties and Why Should You Care?"
While off-market homes are not publicly for sale, other real estate terms—such as FSBO (For Sale By Owner) and pre-market listings—are sometimes confused with true off-market opportunities. Understanding these differences helps buyers and sellers navigate their options more effectively.
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FSBO (For Sale By Owner): FSBO properties are actively for sale but managed directly by the homeowner without an agent. These homes may not be listed on the MLS but are still being marketed through FSBO websites, social media, and other platforms.
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Pre-Market Listings: Some homes are promoted as “off-market” but are actually pre-market, meaning they will soon be officially listed for sale. These homes may be privately shared with select buyers or agents before being widely advertised.
- True Off-Market Properties: Unlike FSBO or pre-market listings, off-market homes are not in an active sales process. The homeowner has not publicly listed the property but may consider offers under the right circumstances. These homes are often discovered through direct outreach or word-of-mouth. Now, for the first time, people can discover these homes online through Unlisted.
About Unlisted
Unlisted is an AI-powered real estate technology platform designed to reveal off-market property opportunities. By leveraging machine learning, the company creates more dynamic, efficient market opportunities for buyers, sellers, and real estate professionals. For more information, visit https://unlistedhomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com



Bold Reuse Drives Waste Reduction at Oregon Convention Center with New Reusable Cups and Trays
Bold Reuse is leading the reusable packaging revolution, helping companies transform their operations to reduce waste, achieve sustainability goals, and enhance customer loyalty. Trusted by iconic brands like Starbucks, PepsiCo, Portland Trail Blazers, Arizona Diamondbacks, Levy, and more, Bold Reuse delivers seamless, scalable reuse solutions for large venues, campuses, and corporations. With operations in Portland, Seattle, Phoenix, Kansas City, Chicago, and Charlotte, and a proven track record of innovation, Bold Reuse has supported its partners in diverting over 5 million pounds of waste from landfills and creating tangible environmental impact. For more information, visit https://www.boldreuse.com.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
The Oregon Convention Center (OCC) is a premier gathering place in the Pacific Northwest, showcasing the Portland experience and contributing to the regional economy. OCC has been a sustainability pioneer, earning LEED Platinum® certification and recognition from the Events Industry Council for our commitment to green practices. We prioritize diversity, equity, and inclusion in all decision-making, creating spaces where everyone feels welcome. From hosting innovative events and fostering human connection to advancing equitable outcomes and sustainability initiatives, OCC is where ideas flourish, culture is shared, and communities thrive. To learn more, visit https://www.oregoncc.org.
Media Contact
Mya Manibusan
mya@boldreuse.com


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