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The modern-era consumer credit score system is broken, locking millions of potential homeowners out of the American dream. Ready Life, a new fintech backed by Figure Technologies Inc., is pioneering a revolutionary mortgage lending model that relies on good rental payment history to qualify buyers for home purchases.

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"We are rewriting the rules for homeownership," says Ready Life CEO Ashley D. Bell, a corporate finance attorney and a former White House Policy Advisor for Entrepreneurship and Innovation. "The current system isn't working, so Ready Life has created a way to help individuals get into a home of their own based on the factors that matter. We believe that a family with a documented history of paying their rent on time will pay their mortgage in the same fashion."

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When the Ready Life platform launches this Fall, consumers who pay their rent on time using the Ready Pay Visa® Debit Card will qualify for mortgages without a credit score review.

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Figure Technologies, Inc. serves as both an investor and Ready Life's technology partner. Figure is the leader in blockchain-based fintech infrastructure and has developed backend technology that will enable Ready Life customers to benefit from faster, less expensive transactions. Ready Life will leverage the Provenance Blockchain–which is the only public, decentralized blockchain used by U.S. Banks, with billions of dollars of digital financial assets transacted across lending, payments, and marketplaces.

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"Figure is proud to be an investor and partner for the tech infrastructure for Ready Life," says June Ou, Cofounder and COO of Figure Technologies, Inc. "Ready Life represents a forward thinking mission-based fintech solution that utilizes blockchain technology and payment solutions to support consumers and small business owners in building a viable pathway to create generational wealth."

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Ready Life Financial, Inc consists of a suite of financial products and services with three core pillars:

• Ready Pay - Visa® Debit Card
• Ready Mortgage - Mortgage lending with no credit score required
• Ready Merchant - Merchant Payment Services

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To lead its robust rollout of fintech products, Ready Life has tapped Steve Payne as Chief Technology Officer. Payne is no stranger to utilizing fintech as a tool to create opportunities for underrepresented communities and he has a wealth of successful tech experience that includes leading technology development at SoFi and serving as the CTO at MoCaFi.

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"I'm very honored to join the Ready Life team. I'm motivated by the mission and the opportunity to build innovative fintech products that help communities build generational wealth," Ready Life CTO Steve Payne shares. "Just as there are food deserts and medical deserts in many urban and rural areas, there are also financial deserts. Our technology, built on blockchain, helps keep resources within communities and most importantly– provides a new path to homeownership that uses one's current spending habits as key criteria for obtaining a mortgage."

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Dr. Bernice A. King, the daughter of the late Dr. Martin Luther King, Jr. and Coretta Scott King, serves as chair of the Ready Life advisory board and views its mission as an extension of her father's work to reduce poverty and inequality. "I believe that Ready Life can help rectify decades of discrimination in the area of homeownership by helping to remove unnecessary barriers," King states.

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Ready Life will officially launch in the Fall of 2022 and is currently conducting its Series A funding round, led by Figure Technologies, Inc.

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Popadelics Crunchy Mushroom Chips announced today that it is set to be an official partner of Electric Zoo 3.0, the 13 edition of the renowned EDM music festival taking place September 2-4, 2022 on Randall's Island in New York, NY. Popadelics will be hosting an exclusive onsite experience for festival attendees, including sampling and vending of all three of its bold, mouth-watering flavors – Trippin' Truffle Parm, Twisted Thai Chili, and Rad Rosemary and Salt, as well as branded swag giveaways.

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Electric Zoo is one of the country's most renowned EDM music festivals, hosting over 100,000 attendees over its three days. This year, Electric Zoo 3.0 will feature star-studded headliners including Porter Robinson, Diplo, Armin van Buuren, and Martin Garrix.

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Popadelics has also launched its Popadelics x Electric Zoo Sweepstakes, with the top prize consisting of two, three-day general admission tickets to Electric Zoo 3.0. The Sweepstakes is open to residents of the 50 United States or the District of Columbia aged 18 or older at the time of entry. The Sweepstakes will end at 11:59:59 p.m. ET on August 25, 2022, with the winner drawn and contacted on or around August 26, 2022. For more information on the sweepstakes and how to enter, visit popadelics.com/pages/ezoo2022.

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To produce its signature crunch, Popadelics Crunchy Mushroom Chips leverage a unique cooking method called vacuum frying, which allows foods to cook at much lower temperatures while absorbing less oil and retaining more of their color, nutrients, texture, and flavor. Popadelics are also vegan, non-GMO, and a good source of protein and fiber.

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Popadelics made its trade debut at the Specialty Food Association Summer Fancy Food Show in June 2022, and was named one of the show's trendsetters by the SFA Trendsetter Panel. Popadelics was also a finalist in this year's NOSH Pitch Slam competition.

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"Popadelics aren't just a snack - they're an experience, making our snacks a natural fit at live events such as Electric Zoo," said Marilyn Yang, Co-Founder and CEO of Fun-Gal Snacks, the parent company of Popadelics. "We couldn't be more excited that our music festival debut will be in our brand's hometown of New York City, and it will be the first of many more live events to come."

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Today, BFF, an open-access community with a mission to help women and non-binary people get educated, connected, and empowered in web3, proudly announces the Belonging and Mattering Council (BMC) and web3 pledge as part of its ongoing commitment to uplift and spotlight opportunities for underrepresented communities in collaboration with multicultural multimedia communications agency Skai Blue Media.

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"With a community of more than 100,000 members, we've made it a priority to actively support the multitude of individuals represented in BFF," said BFF co-founders Brit Morin and Jaime Schmidt. "We want to amplify our community and leaders to showcase the diverse talent within the web3 space and beyond. We're proud to work with such a renowned and experienced  council and excited to keep expanding on it as we enter BFF's next chapter to ignite change."

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The stage is set for the overdue acknowledgment, acceptance and celebration of diversity and inclusion within web3, from the faces that represent web3 communities and the consumers who reflect global identities to the artists that create NFTs and set industry standards. The BMC is a hand-selected group of individuals who will respond to and suggest strategies on public-facing initiatives. Each council member will sign the web3 pledge that delineates BFF's commitment to pursuing and upholding exceptional DEI standards for the brand.

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The first iteration of the BMC members includes Emmy-nominated actress and Founder of Big Hattie Productions, Natasha Rothwell, who has also joined BFF as a founding member. Additional members include BFF's Community Inclusion Coordinator, Riley Blackwell, Senior Vice President and Channel Chief at Unstoppable Domains, Sandy Carter; Founder and Publisher of Because of Them We Can™, Eunique Jones Gibson; and civil rights lawyer, entrepreneur, and American Disabilities Act Activist, Alexis Kashar.

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"I'm excited to be joining the web3 community as one of the founding BFF and Belonging and Mattering council members," said Rothwell. "I look forward to sharing my experience in arts education and as a creative in entertainment as an expression of my commitment to the advocacy for marginalized groups in order to create more opportunities and ensure an equitable future for underserved communities in web3."

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The BMC will work to drive opportunities for the BFF brand to be an active participant in equitable causes and inform the BFF community with proper tools, lexicon, and cultural insights to adequately support under-resourced communities. Initiatives will include professional development programs, fundraising to support other initiatives, partnerships with BIPOC organizations, and more.

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The BMC will continue to grow in membership as recruitment is ongoing. Members should have positive personal brands and reputations that align with the council goals in advancing web3 standards and developing conversation around critical issues for dialogue (web3, race, gender, LGBTQIA+, religion, veteran status, etc.)

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EZ Newswire
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This month, Woodbridge® debuts Woodbridge Wine Soda: a first-of-its-kind wine experience in the United States that combines crisp white wine with the refreshing flavor, sweetness, and pop of everyone's favorite classic sodas. For consumers seeking convenient, approachable alcoholic beverages with more refreshing flavor than hard seltzers, Woodbridge Wine Soda is the perfect choice. These drinks enhance the satisfyingly sweet taste and refreshing fizz of Lemon Lime, Orange, and Grapefruit sodas with an extra layer of fruity flavors and aromas from crisp, high-quality California white wine in a convenient ready-to-drink can.

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The introduction of Woodbridge Wine Soda creates a new and unique wine experience for consumers that makes wine more accessible and less intimidating. With a flavor-dominant, wine-recessive profile, Woodbridge Wine Sodas are the perfect beverage for people interested in new wine and beverage alcohol experiences that are high quality and fun, but low fuss. These beverages provide the convenience and sociability of hard seltzers without compromising on flavor.

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"We at Woodbridge want to liberate drinkers to 'Wine Your Way' – to enjoy wine whenever, wherever, and however you want," says Serena Shrivastava, Brand Vice President of Woodbridge. "We know many drinkers want something other than traditional varietal wines, which inspired us to create Woodbridge Wine Sodas to provide consumers with a new way to experience and enjoy wine that is less formal and more fun. We are excited to bring this innovation to wine lovers nationwide and introduce a new way for consumers to explore the wine category."

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The new Woodbridge Wine Soda variety six-pack comes in a recyclable box containing brightly colored 250ml cans in three flavors: Grapefruit, Lemon Lime, and Orange Soda – a perfect blend of quality white wine and natural flavors, at 7% ABV per serving.

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Woodbridge was founded by legendary winemaker Robert Mondavi who was a champion of winemaking innovation and leader in establishing California's reputation for quality winemaking on a global scale. With more than 40 years of history dedicated to making quality wines for everyday enjoyment, Woodbridge proudly carries on its founder's core value of expanding wine culture in America by making great wines accessible to everyone for enjoyment whenever, wherever and however they want.

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Woodbridge Wine Soda retails for a suggested retail price of $10.99 - $12.99 per six-pack Variety Pack and will be available starting this month on Drizly, InstaCart and at local retailers nationwide where Woodbridge is sold. Follow along @WoodbridgeWines #WineYourWay or visit WoodbridgeWines.com for more information.

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The Amazon rainforest is beaming with sounds. Like musicians in a band, each animal plays a part, occupying its own "acoustic niche" in frequency and time. But repeated fires in the Amazon basin are silencing Mother Earth's symphony, according to a new study published in the Proceedings of the National Academy of Sciences. The recordings showed a significant difference in animal sounds between forests that had experienced multiple fires versus only one fire as deforestation continues to grow rapidly in the Amazon. This vital ecosystem is still burning.

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For one musician, this news is heartbreaking as the dissolute results become inevitable each day. Releasing her first acoustic song, 'Air to Fire,' back in 2020, Anjalts, a songwriter/ producer, redirected the spotlight to a place she once called home. Growing up in Guyana, South America, with her grandparents, where 80% of the country is a rainforest. The news of this essential ecosystem burning massive areas in Brazil & Suriname only to provide grasslands for the demand of livestock, mining, and logging raises so many questions as to why are some critical global eco-areas that sustain our planet not better protected in the nations where they are located?

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A global concern backed by science that shows how our planet regulates the air we breathe, the temperatures, and ocean life. It is all connected and affected by its caregivers. All of us.

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"Not every emerging artist wants to tackle these kinds of complex issues because it may not sell records enough," says Elle Asti, CEO / Founder of IXOmusic. Then you have a multi-rebellious artist like Anjalts and she inspires you to see a different perspective. And that's what she does with her new song 'A Tree Sings' that gets released on Aug 5 on all streaming platforms worldwide.

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Be the first to hear 'A Tree Sings' drops Aug 5 HERE

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The song highlights a different viewpoint as the last tree in the Amazon Rainforest sings a song as she watches her forest burn all around her. Deepens the message of finding better solutions to preserve important ecosystems around the planet.

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Link to ''A Tree Sings' HERE

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EZ Newswire
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On Thursday, Aug. 11 at 6 p.m. (Eastern), presenters from You & Five-O (YFO), Kinston Police Department, and Shaw University's Center for Racial and Social Justice (CRSJ) will host a virtual town hall webinar titled "Reality Check 5.0" to discuss community policing and to provide tips for safely surviving encounters with law enforcement. Everyone is welcome, and there is no cost to attend; however, registration is required at www.YouAndFive-O.com.

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Founded in 2015 by retired Deputy Police Chief Beverly "BJ" Council, You & Five-O provides customized training for police officers, community organizations, schools and individuals to assist with improving relationships between police and the public they are sworn to protect and serve. YFO was created in response to numerous high-profile cases highlighting deadly encounters between law enforcement and mostly Black and Brown – and often unarmed – individuals. Training sessions address the current lack of trust, communication gaps, problem-solving, Constitutional rights, and potentially devastating consequences of inadequate relationships between the public and the police.

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Council said: "Our goal is to save lives. This Reality Check 5.0 webinar is an opportunity for us to provide solutions to keep people safe. Cooperation and communication between the police and the public will take center stage in our efforts to increase safe encounters with law enforcement." Webinar topics will address the history of policing in the U.S., individual rights, police perceptions and misperceptions, police misconduct and accountability, and current cases in the media.

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Dr. Erin Moore, executive director for the Center for Racial and Social Justice, said: "The Center for Racial and Social Justice is excited to be a part of this important and timely conversation about creating a better relationship between police and the communities they serve. It is vital that our young people learn how to interact with law enforcement so that they can make it home safely."

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You & Five-O training programs pay homage to the merits of cooperation, compliance and communication with officers of the law. Leaders at community organizations and local police departments interested in presenting the signature You & Five-O Community Policing training model can email: training@youandfive-o.com for more information.

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EZ Newswire
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Evolution Digital today announces Blue Stream Fiber, a Coral Springs-based telecommunications provider offering gigabit-speed broadband, as well as video and voice services to residential and commercial customers across Florida, will offer to its customers Evolution Digital's OpenSync™-enabled EVO6700AP dual-operational Wi-Fi 6 access point (AP) router and mesh beacon.

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Evolution Digital's EVO6700AP functions as the main wireless AP in the home or a mesh beacon to extend Wi-Fi coverage to the whole home. This multi-use 802.11ax device enhances Blue Stream Fiber's operations and support with a user-friendly self-installation deployment model through Plume's highly-rated HomePass™ mobile app, all while increasing ARPU and reducing OPEX.

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Available now, EVO6700AP provides out-of-the-box access to Plume's award-winning SaaS Experience Platform featuring a new Smart Home Service bundle that is powered by sophisticated cloud management, AI technology and OpenSync open-source software to enable proactive management of a subscriber's smart-home experience. Plume's sophisticated algorithms monitor and self-optimize Wi-Fi connectivity to every device ensuring a flawless user experience.

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"Our team appreciates Blue Stream Fiber's longstanding relationship and continued confidence to be their trusted provider of next-generation Wi-Fi solutions," said Marc Cohen, Chief Revenue Officer. "This partnership furthers our goal to provide an exceptional customer experience for service providers while continuing to expand whole-home Wi-Fi enablement through Plume's comprehensive services platform. Blue Stream Fiber's team conducted rigorous testing, as well as reviewed and confirmed alignment of hardware and software requirements, of Evolution Digital's Wi-Fi 6 OpenSync-enabled equipment to ensure that subscribers can expect efficient, consistent and high-quality network connectivity without interruption."

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"We chose Evolution Digital as our OpenSync-enabled hardware provider because of our long-term partnership and its proven industry-leading technology," said Joe Canavan, CEO at Blue Stream Fiber. "Evolution Digital's whole-home solutions allow us to solve the increased complexity of delivering video over WiFi connectivity, while managing data-driven back-end operations to provide real-time, predictive customer support tools through Plume's HomePass app for customers, and Haystack remote management platform for operator control of our WiFi offerings."

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Blue Stream Fiber is the first publicly announced service provider to choose Evolution Digital as its OpenSync Wi-Fi hardware supplier. Evolution Digital's EVO6700AP completed OpenSync certification in September 2021.

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To learn more about Evolution Digital's OpenSync-enabled Wi-Fi products and services, please visit www.evolutiondigital.com/plume-ecosystem.

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EZ Newswire
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Mavely, the social commerce platform that streamlines customer acquisition and social selling for the everyday influencer, today announced two new leadership hires who bring a breadth of industry experience to Mavely's fast-growing team. Jason Sires will serve as Mavely's new vice president of sales, and Erin Killian-Kristyniak is joining as vice president of community and brand.

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"Jason and Erin understand what consumers are looking for from today's brands and the power of blending affiliate marketing with everyday influencers in bridging the gap between brands and consumers," said Evan Wray, co-founder and CEO of Mavely. "Social commerce is nearly a $1 trillion dollar market, and Mavely is positioned to be a category leader. Having team leaders like Jason and Erin will help solidify our position, continue momentum and accelerate growth."

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Sires is an accomplished digital sales and marketing executive with more than 20 years of experience driving organizational sales goals and objectives. In his new role he will drive growth and development for the Mavely platform. He will focus on building relationships between brands and their advocates to solidify Mavely as a social commerce category leader for both influencers and brands.

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Prior to joining Mavely, Sires was an executive at Smarter Chaos, a leading affiliate and digital marketing agency. His experience includes successfully prospecting and closing deals with leading brands and overseeing a variety of companies' digital marketing, brand development and performance marketing strategies. He has worked with top brands including Shipt/Target, FabFitFun, Tile, Dollar Shave Club, Pepsi and more.

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"Brands today want to authentically engage with consumers and building relationships with influencers that consumers trust is the best way to do that," said Sires. "Mavely has cracked the code on how to bring brands, influencers and consumers together, and I couldn't be more excited to join Mavely at this inflection point and help the company continue to grow."

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Killian-Kristyniak brings over 15 years of experience in affiliate marketing and management and will be key to Mavely's growth strategy in the coming years. As vice president of community and brand Killian-Kristyniak will support brand partners and creators across a multitude of verticals including beauty, fashion, lifestyle, wellness and finance, and continue to expand Mavely's reach into new verticals.

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Before Mavely, Killian-Kristyniak spent 14 years at Pepperjam, one of the world's leading affiliate platforms. During her last eight years as an executive with Pepperjam, she managed some of the biggest retail brands in the affiliate space and played a key role in acquisitions and organic growth. Most recently, she served as a vice president for Partnerize, another top affiliate platform that acquired Pepperjam in 2020, where she worked with brands and agencies to use technology to drive business success.

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"The way consumers shop has fundamentally changed in recent years, and the last two years especially have accelerated this shift," said Killian-Kristyniak. "Mavely is at the forefront of the social commerce revolution, building authentic engagements between brands and consumers through trusted, everyday influencers. I look forward to continuing to expand the strong community Mavely has already established."

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EZ Newswire
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Tolerant, known for its certified organic, single-ingredient legume-based pasta, is pleased to introduce Organic Chickpea Spaghetti as the newest addition to its roster of high-protein, high-fiber (6g of total fat per 3.5 oz serving) and grain-free pastas.

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As people look to add more plant-based foods to their diet, Tolerant is excited to offer this much-beloved pasta cut. In fact, Spaghetti was the most-requested shape by Tolerant customers, so the team worked to launch the best version of this classic: made with just one ingredient – chickpeas.

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"At Tolerant, we believe that making food choices that are good for you shouldn't be boring or restrictive," said Niloo Mirani, Brand Manager at Tolerant. "We were founded on the premise that everyone should be able to enjoy delicious foods that they can feel good about – we're committed to offering a variety of pasta options that make eating exciting and enjoyable!"

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Tolerant's line of single-ingredient legume-based pastas contain no fillers, additives, or binders, and are certified organic, gluten-free, non-GMO project verified, vegan, and kosher - with no major allergens. Made simply, for delicious taste and texture, Tolerant legume-based pastas are naturally high in plant-based protein and provide 39 percent of daily recommended fiber with just 6g of total fat per 3.5 oz serving.

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Tolerant's new Organic Chickpea Spaghetti is currently available exclusively at Whole Foods Markets across the United States. Each 8 oz. package will retail for $4.49.

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Tolerant's full lineup of organic pasta includes: Organic Green Lentil Penne, Organic Green Lentil Rotini, Organic Green Lentil Elbows, Organic Red Lentil Penne, Organic Red Lentil Rotini, Organic Chickpea Penne, Organic Chickpea Rotini and Organic Chickpea Spaghetti.

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EZ Newswire
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BeMe, a mobile app that supports the mental health of all teens, is announcing today Christine Ellis Purcell has joined as Chief Business Officer. Ms. Purcell is known throughout her marketing career for building distinct brands, driving growth and enhancing experiences across consumer and commercial products.

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Most recently, as Chief Marketing Officer at Twin Health, where she was the first marketing hire, Ms. Purcell drove growth and brand for the company. She was previously an executive at Facebook for ten years where she led product and brand marketing for Messenger and Messenger Kids, as well as Community Operations, including safety and integrity across global markets.

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At BeMe, Ms. Purcell will lead BeMe's marketing and brand strategy, as well as develop a robust sales process, driving health plan sales and increasing growth in the payor market, a key growth driver for the company.

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"Christine is a best-in-class marketing executive with incredible experience building brands and driving brand and product marketing for Fortune 500 and health care startups alike," said Nicki Tessler, Chief Executive Officer of BeMe. "I am thrilled Christine has joined our leadership team and excited to partner with someone with such exceptional acumen and deep knowledge of our industry. Most importantly, Christine brings great passion for helping improve teen's mental health."

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Prior to Facebook, Ms.Purcell was an engagement manager at McKinsey & Company, leading consultant and client teams, servicing strategy, marketing and innovation.  At the beginning of her career, in true alignment with BeMe's mission of improving teen mental health, she was a group counselor for adolescents with severe behavioral and emotional issues.

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Ms. Purcell graduated from Cornell University with a Bachelor of Arts degree in psychology and holds an MBA from Harvard Business School.

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EZ Newswire
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Summer's not quite over, but the back-to-school season is certainly almost here. There's nothing more stressful than last-minute shopping, so when it comes to the essentials, shopping early is a must! Starting with the most important school essentials, backpacks are usually an annual purchase for students. Get a head start on your shopping list with Pretty Dope Society and enhance your child's backpack with a whole lot of Black representation.

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In her continued effort to breathe life into Black art, Pretty Dope Society Founder, Chrishonda Benson, rebranded her company and launched a new back-to-school collection on July 1st. Far too often, Black families are left out of the narrative in the designs geared toward children. When you walk into many big department stores during the back-to-school season, it's rare for Black children to see themselves portrayed in any of the product designs. Pretty Dope Society's new collection was created to give Black children an opportunity that many of their parents didn't have growing up. As part of their rebrand, Pretty Dope Society is now geared 100% for the kids to ensure that families with Black children can always find amazing products for the back-to-school season and all year round.

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As a Black mother herself, Chrishonda knew the perfect person to collaborate with on this launch, her 9-year-old daughter, Mariah. With direct insight into what children want to see, Pretty Dope Society expands on the Black narrative by showcasing the sun-kissed hue of black and Brown children on their educational paths.

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Each backpack was designed by the mother-daughter duo to present a fun, creative, and melanin-filled experience. The new Pretty Dope Society collection celebrates the back-to-school season with a necessary emphasis on Black representation in all forms, especially in education. From backpacks, lunch boxes, pencil pouches, and more, there was always a lack of diversity when it came to school essential products, but not anymore with Pretty Dope Society. It's undeniable that when Black and Brown children are able to view themselves as the main character in their book of life, there's a boost of confidence and self-love. Get your child ready for school this year by purchasing a backpack and matching accessories that they can feel great about on that first day back.

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For more information on Pretty Dope Society's Back-to-School Collection, visit their website at https://www.prettydopesociety.com/ and follow them on social media @prettydopesociety.

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Exclusive. Luxury. Relaxation.

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These features should be at the core of every beauty experience. However, they have become increasingly rare in today's fast-paced world. Glamifornia Style Lounge changes that by offering premier personally-curated concierge beauty services in Malibu.

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Located inside the historic and newly renovated Malibu Courthouse, Glamifornia Style Lounge (or GSL for short), a pioneer in the local beauty, health, wellness, and art industries, offers streamlined, catered beauty services in a soothing and professional environment. From cuts, colors & blowouts to lashes and brows, manicures and pedicures, makeup consultations, facials and massages, tanning services, and more, GSL offers all of the beauty solutions you need to look and feel larger than life ~ all in a time-saving, efficient manner. Imagine having your nails, hair, and makeup done by a movie industry-trained team of beauty professionals.

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GSL offers nearly all of its services on a concierge basis - our team comes to you so you can relax and be pampered in the comfort of your home or hotel. Such concierge services save clients time, make it easier to keep up with their busy schedules, and provide patrons with more private and personalized experiences provided by GSL's beauty and wellness experts. Glamifornia's diverse and experienced team of beauty practitioners know that you deserve the best and they go above and beyond to custom-curate every appointment for each individual client. See our talent here: https://glamifornia.com/talent/

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Glamifornia Style Lounge also offers a wide range of boutique products as well. The GSL Boutique Shop boasts a wide selection of unique products to inspire creativity and beauty as you help to design your own unique, savvy style. From sensational Glamifornia swimwear and on-trend Glamifornia Stylewear, to vintage bags, fashion accessories, and Madflowers luscious beauty and body essential oil products, The GSL Boutique Shop is your source for indulgent California Glamour. Terah Tidy, Designer and Proprietor at the Style Lounge, is the genius behind this unique space. Tidy has personally designed creatively personalized home decor that are perfect for your interior or outdoor spaces at home or at an office.

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Continuing its commitment to meeting consumer needs with quality and innovative products, water filtration pioneer Rusco™ is pleased to release the Rusco Smart Leak Detector, which will add to its expanding line of smart products.

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"We're really excited about adding these leak detectors to our line of smart products," said Michael Klump, president of Rusco. "We started with the Smart Ball Valve in November of 2021 and adding these Smart Leak Detectors will allow our customers to create smart systems in their homes or businesses that can save a lot of time, money and hassle from water damage caused by undetected leaks. We look forward to delivering additional products to our smart line later this year."

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Compatible with leading smart hubs, including Amazon Alexa and Google Home, the Rusco Smart Leak Detector is app-driven and pairs with Apple and Android™ devices. Its connectivity to the app allows for convenient notifications to a smart phone or tablet and easy pairing with other smart devices, such as Rusco's Smart Ball Valve. The product has an alarm in it, in the case that a phone or tablet is not nearby. This leak detector is very small and powered by two AAA batteries, making it light and really easy to place in areas where a water leak might occur.

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One of the most exciting features of this product is how it can pair with other smart products like Rusco's Smart Ball Valve to create a smart system. When paired with the Smart Ball Valve, a leak detector can tell the valve to close when a water leak is detected, potentially saving thousands of dollars in water damages.

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Klump added, "A lot of people think about installing smart thermostats or smart security systems in their homes or businesses, but when it comes to water monitoring, the percentage of people who invest in those systems is significantly less. I think one of the issues with that is the cost of these systems. With our Smart Leak Detectors and Smart Ball Valves, Rusco is hoping to give customers a high-quality and affordable option to prevent very costly water damage in the event of a water leak."

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The Rusco Smart Leak Detector is now available for its network of more than 600 distributors. This is the first of several new products currently in development and slated for release in 2022.

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TranX announced the launch of its new dating app specifically created for the transgender community and their admirers. A digital location for thousands of transgender people looking to meet others, TranX features full profiles that are more than just a picture and a name. Using a series of questions to put users at ease, TranX profiles give a better snapshot into each user without sacrificing privacy. And with easy-to-use text and video chatting, TranX facilitates quick communication once users are ready to talk. TranX is available for download via the App Store and Google Play.

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"We really have created the best app out there to serve the transgender community," said TranX. "We understand that it's very hard for transgender people to find friends, romance, or LTRs in the real world, or even during online dating. So, we're specifically geared to be very welcoming to our transgender clients, of course, but also to their admirers. And TranX is a premium dating app for cross dressers, bisexuals, and many others who all share one passion: their love and appreciation for the unique, distinctive beauty of trans people."

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TranX – Major App Features

• A wide variety of members, including: MTF, FTM, pre or post op, androgynous, intersex, bisexual, crossdressers, and cis.
• Full profiles, regularly screened to prevent bots, cat-fishing, and other scammers.
• Fully supported in-app video and text chatting.

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TranX – 5-Star Rave Reviews

"Other dating apps don't come close. The functionality of TranX is better, the users are more real and engaged, and TranX does not seem algorithm-drunk or money-focused. In a short time, I've met really lovely women here and value the connections we've made ... TranX is far and away more useable and satisfying than other dating apps." E. Christon

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"Tried all the other miserable dating apps with no luck at all. Transgender Dating is way less shallow and sets everyone up to have better matches, the way the prompts and bio stuff works. I met someone amazing after about a week on the app, we went out, we both deleted a few weeks later, and we've just moved into a cozy little house together. I doubt we would have ever met or fallen in love without TranX…" –G. Frigot

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"Better than the rest. I have tried others dating apps and this one is the best and finally what I was looking for. Bumble, for example, it's hard to match; on Tinder, you get more matches but usually they are not quality matches (and there are fake accounts as well). With TranX, I felt comfortable immediately. I matched with real people, and it's easy to start a conversation. Most people on TranX are willing to have a serious conversation. I really like that people answer a couple questions in their profile so you can immediately understand their personality better – whereas other apps are all about the looks..." –M. Blackeby

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Duck Duck Books, a certified minority- and women-owned children's book publisher, announces the launch of Duck Duck Eco Goods, its new line of sustainable and convertible accessories.

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Duck Duck Eco Goods offers the Duck Duck GiftSwaddle, a multi-use, reusable, washable wrapping cloth inspired by the traditional Japanese furoshiki, and the Duck Duck Backpack, a reusable and washable toddler backpack-turned-lunch bag that grows with your child. The newest product, Duck Duck Backpack, is made with the SUPERNATURAL PAPER™ from Out of the Woods, creators of eco-friendly and durable vegan bags made from responsibly and ethically sourced materials.

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"Sustainability is a big part of who we are and what we do," said Duck Duck Books' Founder Serena Y. Li. "Our vision is a world with more families making eco-conscious decisions and living eco-friendly lifestyles." An Asian American mother of a toddler, Serena Y. Li was baffled at the amount of waste generated by child consumerism and wanted to leverage her brand to help reduce waste. She dreamed up the design for the convertible backpack and initiated an exclusive collaboration with Out of the Woods.

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"It's been a delightful experience collaborating with Serena Li and Duck Duck Books in developing a backpack that synthesizes the best in function, charm and of course, sustainability – for our most precious customer. We share the same philosophy as Duck Duck Books in creating offerings which encourage conscious choices for everyone, ultimately resulting in greater collective impact." said Pierre Barlier, CEO of Out of the Woods.

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This is not the first time the Duck Duck Books team innovated an existing product for the sake of quality and sustainability. Duck Duck Books' multilingual children's board books for 0-5 years old–which focus on social emotional themes with multicultural values–are also printed with plant-based ink on responsibly sourced paper.

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"Change doesn't have to be drastic. Change isn't all or nothing. If all of us make small, solid steps to contribute to a more sustainable world, we can leave the planet better than we found it for our next generation," said Li.

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You can join their mission by supporting Duck Duck Books and Duck Duck Eco Goods at www.duckduckbooks.com

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WGNR is the newest advertising and marketing agency founded by president and industry veteran, Wagner dos Santos. Agency operations commenced in June of this year following the closing of dos Santos' former agency, The Wagner Agency. After nearly six years of servicing global and national clients and receiving numerous awards, dos Santos felt it was time to wind down that agency in order to introduce a new advertising agency concept under a different entity and name.

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Over the past decade, the subscription economy has grown more than 435%, according to a Zuora report, and businesses of all industry categories have either experimented with or fully adopted the subscription-based model. The COVID-19 pandemic had a major impact on how rapidly this business model has taken off and continues to grow. In 2020, ZDNet reported that 22.5% of companies that offer subscription services witnessed an acceleration of memberships after the pandemic first hit. The same Zuora report entitled The End of Ownership found that 78% of adults currently have subscription services.

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Having closely analyzed this subscription boom over the years, dos Santos identified that advertising and marketing agencies were either not offering subscription services or what they offered did not allow for "on-demand" ordering and required extra steps from the client. A recognized disrupter and maverick in the advertising industry, dos Santos began planning the formation of a subscription-based advertising and marketing agency and WGNR was born. As dos Santos explained, "It seemed like an obvious area for agencies to explore and I was shocked to find that out of the nearly twenty thousand agencies throughout the U.S., none of them were daring enough to dive right in." Dos Santos continued that "we often educate clients that successful businesses are those that are listening to the markets and serve consumer demands. So it's only natural that we would want to practice what we preach."

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WGNR describes itself as a full-service advertising agency with experts from across the globe. The Orlando agency offers numerous monthly subscription plans for services such as SEO, blog post writing, public relations, social media marketing, and paid media priced appropriately for small businesses and start-ups. Most plans start under two hundred dollars per month. For businesses and brands with an average annual revenue above one million dollars, WGNR provides full-service marketing solutions and services.

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Deerfield Agency, one of the fastest growing independent marketing and commercialization partners for life sciences companies, today announced the acquisition of Verge Scientific Communications, a Virginia-based, brand strategy and strategic communications agency dedicated to shaping the stories of emerging and pioneering health and science-driven companies. With the addition of Verge Scientific, Deerfield Agency is expanding its services and ability to support corporate and brand marketing for pre-commercial healthcare clients, along with deepening experience in branding, strategic communication, scientific and medical communications, and storytelling.

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"We are thrilled to welcome Verge Scientific as part of Deerfield Agency. The team at Verge have strong scientific and strategic expertise that will allow us to support clients earlier in their brand's lifecycle," said Frank Burrell, Managing Partner, Deerfield Agency. "The expansion of services including corporate brand strategy, corporate communications, scientific counsel and strategic communications are a great complement to our current offerings and will allow us to further serve our clients for both their corporate and product commercialization needs."

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Founded in 2016, Verge Scientific has quickly become one of the leading boutique health and science communications agencies in the country serving as a trusted partner to biotech start-ups, early-stage biotech and pharmaceutical companies, health technology firms, consumer science brands and space exploration organizations. With nearly 40 people, Verge Scientific brings a full creative team, PhD scientists and seasoned communications strategists.

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Recognized as a top 10 PRovoke Global Agency Fast Mover, Verge Scientific was named PRWeek's 2021 Outstanding Boutique Agency, and a finalist this year for both top Small Agency and Boutique Agency by PRWeek and PRovoke, respectively.

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"It's been an incredible time for both Verge Scientific and Deerfield and we are excited to join forces. Combining with Deerfield will deepen our creative, digital and media services while allowing us to support innovator companies seamlessly as their products advance to commercialization and beyond," said Lissette Steele, Founder and Managing Partner, Verge Scientific Communications. "What's more is that both companies share in our commitment to our people and are aligned on the opportunity to focus on the growth and development of our teams and provide a path toward rewarding and fulfilling careers."

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Lissette Steele and Amanda Sellers, partners and owners of Verge Scientific, will continue to lead day-to-day operations, and Verge Scientific will operate as an independent, sister company to Deerfield Agency. Both Ms. Steele and Ms. Sellers will also join the senior leadership team and become shareholders in the combined organization of Deerfield Pharma Services Holdings, LLC. Deerfield is a portfolio company of The Edgewater Funds, a Chicago-based private equity firm with over $2.8 billion of capital commitments raised since 2001.

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Boston Hemp Inc. is pleased to announce the addition of new strains of hemp to its already popular line of products. Boston Hemp Inc. has added Purple Urkle, Sour Dog and Gogi OG to its line-up of available hemp flower. The new strains are available as smalls. Smalls are from the same harvest as larger buds but are smaller in size. There is no difference in the levels of CBD that can be found in this smaller sized bud of these new strains. The new strains are available to be infused with additional cannabinoids such as Delta-8 THC, HHC or THC-O.

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Purple Urkle is a rich and robust hemp strain filled with earthy notes. Sour Dog has sour notes and a fruity flavor profile. Gogi OG is not only fruity, it is sweet. Each of these new strains are organically grown on hemp farms located in Vermont and are of the highest quality.

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Boston Hemp Inc. is a premier retailer of fine hemp products. Their product line-up consists of flower, concentrates, edibles and vapes. Their products are available for sale at both their retail location in Hanover, Massachusetts and on-line at www.BostonHempInc.com.

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Egglife Foods, the innovative food company that uses cage-free eggs instead of flour to reimagine carb-heavy foods, announces national distribution with Sam's Club as the brand continues to solidify its retail expansion in the Club channel. Sam's Club stores across the country will be stocked with 12-packs of egglife everything bagel egg white wraps, a protein-packed tortilla substitute made with cage free egg whites, garlic, onion, poppy and hemp seeds, and sea salt, boasting a bit of everything but extra carbs.

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"We're so excited to expand the reach of this better-for-you product to families across the country," said Stephen Koehler, Senior Buyer at Sam's Club. "Our members are always looking to discover the next big health innovation, which is why it makes perfect sense to stock egglife at our locations nationwide."

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Egglife's signature egglife egg white wraps provide an alternative to flour wraps for consumers looking for low carb, high protein alternatives to traditional tortillas. Clocking in with 99% fewer carbs, 80% fewer calories and 25% more protein versus the leading flour tortilla, each egglife everything bagel wrap has 6g protein, 35 calories, less than 1g carbs, and is gluten-free, dairy-free and soy-free. egglife wraps can be integrated into everyday recipes in a variety of ways, ranging from breakfast tacos, avocado toast, sandwiches, and more!

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"Sam's Club is a perfect environment to test new and unique products, and nothing is more innovative than egglife," said Ross Lipari, Chief Sales Officer at Egglife Foods. "We're looking forward to seeing where this partnership takes us."

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As a category disruptor, Egglife Foods is committed to harnessing the transformative power of eggs to reimagine traditionally carbohydrate and calorie laden foods. Utilizing a patented method for transforming egg whites into a tortilla style wrap, the company has developed a line of simple, delicious and fresh foods that are high in protein, but free of sugar, fat, and gluten, ensuring a great taste with zero compromise.

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In the past 18 months, Egglife has earned an impressive 500% growth in retail doors, with egglife® egg white wraps now available in over 10,000 stores across the country as well as on Instacart or online at egglifefoods.com. For more information, visit egglifefoods.com or follow the brand on Instagram: @egglifefoods.

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About Egglife Foods, Inc.

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Egglife Foods is reimagining the future of food by harnessing the power of eggs to transform traditionally flour-based foods. The company, recently featured as one of CNBC's Best of Small Businesses, was created in 2017, motivated by a desire to modernize nutrition and champion better wellness without sacrificing taste. Two years and over 2,000 recipes later, their debut product, egglife® egg white wraps were hatched. Made with cage free egg whites and just a few simple ingredients to provide a simple, delicious and nutritious alternative to traditional tortillas, egglife egg white wraps are The Perfect Wrap® for consumers looking for a versatile, low-carb, high protein option. The wraps are available in five innovative flavors – original, southwest, everything bagel, italian and sweet cinnamon. All of Egglife's wraps are cleverly crafted at their very own manufacturing facility in Wolcott, Indiana.

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French restaurant Maison Close is proud to announce its grand opening in SoHo on July 27, 2022. Inspired by the distinct dining culture inherent to France and its celebration of shared spaces, Maison Close will offer an unparalleled vibe dining experience to neighbors and visitors across New York through approachable French cuisine, elevated beverages and a celebratory atmosphere.

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Rooted in the French term 'Maison' meaning 'home,' Maison Close was created with the interest of the surrounding neighborhood and its residents in mind. Lining Watts Street, the restaurant brings together the greatest aspects of New York and France, blending two unmistakable cultures to create an incomparable dining experience unlike any other in the city. Building upon the revival of New York City's restaurant industry, Maison Close is a sanctuary for celebration and sophistication in the heart of the beloved SoHo neighborhood. Whether a guest is a native New Yorker or a Parisian traveler searching for a taste of home, Maison Close has created an open yet intimate space for everyone to enjoy.

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Those familiar with French culture will note that Maison Close has an alternate meaning, relating to the 'Maison de tolerance" of early 20^th century France. Maison Close embraces both connotations of its name, celebrating the importance of community while honoring the historical significance of the French Maison.

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Developed in collaboration with DMDesign, Maison Close's thoughtful design concept evokes the utterly French experience of gathering around a table to connect over food. The intentionally open space encourages guests to celebrate the experience of sharing a great meal with one another, creating the collective soul of the restaurant. The interior of the space is reminiscent of the "Belle Epoque" era of 20^th century Europe, incorporating vibrant royal blues, warm dark oranges, and gold and brass hardware that modernize the traditional hues associated with the French theatre. Nods to the "Moulin Rouge" can be found throughout the dining room, from the tulip-shaped banquettes to the collection of exposed bulbs lighting the room from overhead, and heavy curtains allow the space to transition from a bright daytime eatery to an enticing evening hideaway.

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Under the direction of Executive Chef Geoffrey Lechantoux, the Maison Close menu features a variety of sophisticated yet accessible French dishes ranging from elegant apéritifs to indulgent desserts. Guests will also enjoy a selection of expertly crafted dishes prepared tableside including:

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• Belle Sole Meunière pan seared with a butter foam
• Cote de Boeuf served with Choron and Peppercorn sauce
• Crepe Suzette with Grand Marnier flambee
• Other carefully curated dishes include Tartare de Boeuf au Couteau, Artichauts à la Barigoule and La Grande Tour featuring Beausoleil oysters, Australian shrimps, whole Maine lobster, king crab legs and caviar.

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The bar program will feature crafted cocktails including Madame Claude with Grey Goose Poire Ginger, lemon and cucumber juice, and rose seltzer, L'Amour en Cage with Remy Martin V, golden berries, lemon juice, sugarcane and egg white, and La Turlutte with Bombay Sapphire Gin, fresh raspberries, meadowsweet cordial, lemon juice, and Moët & Chandon Imperial Champagne as well as a selection of curated wines and champagnes. Guests can stop in for a drink or a nightcap at the luxurious bar with crafted cocktails complemented by style and creativity.

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Chef Lechantoux brings his extensive culinary experience to Maison Close following several years working alongside renowned Chefs Alain Ducasse and Gordon Ramsay at multiple Michelin-star and globally recognized restaurants including Louis XV (Monaco), Trianon Palace (Versailles), Plaza Athénée (Paris), Le Jules Verne (Paris) and Benoit (New York).

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"When you enter Maison Close, it feels as though you've entered the dining room of your oldest friend," says Chef Lechantoux. "Our menu modernizes the idea of traditional French dining, and I'm excited to bring a fresh take on this classic cuisine to New York City."

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Maison Close is located at 15 Watts Street New York, NY 10013. The restaurant will be open Tuesday-Saturday from 11AM – Midnight, and Sunday from 11AM – 7PM. Beginning August 6^th, brunch will be served Tuesday-Saturday from 11AM – 6PM and Sunday from 11AM-7PM. Dinner service will begin at 6PM Tuesday-Friday and 7:30PM on Saturday until closing. For more information or reservations, please visit www.maisoncloserestaurant.com or email info@maisoncloserestaurant.com. Guests can follow the restaurant @maisoncloserestaurant on Instagram.

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