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July 19, 2022 9:23 AM
EDT
Lodi, CA

Grand Gold Medal says California Winery can make Italian approved Vermentino

This year, family owned and operated, Peltier Winery & Vineyards in Acampo, California, sent their 2021 Vermentino ($18) to the motherland for judgment against producers of this lesser known varietal from around the world. They brought home a Grand Gold Medal, 95 points and a top 5 ranking from the competition that would make their Nonna & Nonno proud. The second Vermentino International Wine Concourse was held in Cagliari, capital of the Italian island of Sardinia, where about half of the world's Vermentino is grown. The competition celebrates wineries working to uphold and improve high quality standards along with the best expressions of the varietal around the globe.


Two years after Peltier Winery was established in 2001, their first vintage of Vermentino was harvested from the winery location in the heart of California's Lodi Appellation. After many years of learning the vineyard personality and experimentation in winemaking, Peltier has gained a reputation for their Vermentino both on the bulk market and in the bottle under their own Peltier brand. The varietal is known for its vibrant aromatics and refreshing, light body. The Lodi winery picks their Vermentino early and based on aromas to achieve those bright citrus notes and low sugar  for a smooth, easy drinking style that they (and their consumers) enjoy.

"Focusing on quality in the vineyard is what allows the natural characteristics of a varietal and the vineyard personality to show. It also means there's no need for manipulation throughout the winemaking process" says proprietor and 3rd generation Lodi grower, Rodney Schatz. "It was also intriguing to take a chance on a lesser known varietal and see what we could do. We're always trying to innovate and differentiate ourselves. The thing about taking a risk, is that whether the outcome is what you want or not, you learn something. We knew our Vermentino was good, this award tells the rest of the world!"

Rod has always been a thought leader in the industry and advocate for California growers having served as Chairman of the California Association of Winegrape Growers and President of the Lodi Winegrape Commission. When it comes to his own winery and vineyards, that same forward thinking mentality applies. Peltier was one of the first in the area to certify 100% of their vineyards sustainable by the Lodi Rules program and one of the first in the state to install a worm farm to treat the winery's process water.

Rod's Italian roots and the climate of the region where he and his family farm over 1,200 acres of vineyard contribute to the winery's preference for Italian varietals including the Reserve Teroldego ($60), a bold red originally from the Alto Adige region, and the 2020 Teresa Marengo Pinot Grigio ($20) named after Rod's Nonna, a woman who loved to feed her loved ones. However, it's not all Italian wines at Peltier. They're about producing high quality grapes from their estate vineyards, over-delivering on quality wine for the price point and continuously improving the process from grape to glass. Other must try wines that Peltier has gained a following for include their crisp Sauvignon Blanc ($18), a delicate, full of berry notes, barrel aged Pinot Noir ($30) and a Brut Rosé Sparkling Wine ($45) made in the Méthode Champenoise.

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July 19, 2022 9:23 AM
EDT
Los Angeles, CA

Eyebuydirect Rebrand Cements New Positioning That Empowers Individuality

Online eyewear retailer Eyebuydirect is rebranding to embody its new purpose of celebrating individuality. The brand is committed to encouraging shoppers to shed societal pressures and lean into the emotional power of eyewear not only to see well, but also to express themselves.

Vision is a wonderfully transformative human sense, and glasses have the potential to amplify the effect by uplifting mood and emboldening their wearer. In fact, confident, happy, and stylish are amongst the top emotions people feel when wearing glasses according to a recent study conducted by Eyebuydirect and YouGov.

"Eyebuydirect is proud of its history of innovation and growth," said Sunny Jiang, CEO at Eyebuydirect. "We're ready to take the next step and we needed a stronger brand, purpose, mission and vision for the next stage in our development. The foundation of our success is based on our customers. We deliver high quality, affordable eyewear in thousands of styles so they can see well and express their unique individuality. This rebrand not only better reflects what we are about, but also creates a great foundation for our growth plans."

Eyebuydirect aims to provide the most convenient way to purchase prescription eyewear online with premier services like Virtual Try-On, 2-Day Delivery, and 365-Day Product Guarantee. Eyebuydirect debuts new frame designs for shoppers every other week, offering consumers a constant stream of fresh styles to help customize their look. Special collections from designer brands, such as Ray-Ban and Oakley complement its own offerings. It all adds up to being the best place for consumers to shop eyewear online.

Today, consumers often own multiple pairs of eyewear. In fact, 92% of people own 1-5 pairs of glasses and 72% of people own 1-5 pairs of sunglasses*. With frames that start at $6, Eyebuydirect is making it easier than ever for shoppers to embrace self-expression — collecting a range of styles to match their mood on a whim.

Eyebuydirect has a track record of innovation and customer-centric development, which has led to remarkable growth since its inception in 2006. Nothing, though, is more important than its commitment to providing great value, which is the hallmark of all great brands. The new branding features a new video highlighting the company's new promise.

For more information, please visit https://www.eyebuydirect.com/.

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July 19, 2022 9:12 AM
EDT
CANTON, OH

We're Growing: Society Brands Announces Acquisition of First Three Brands, Led By Lifestyle Boutique Damn Near Kilt 'Em

Society Brands, an e-commerce aggregator built for and by founders, today announced it has acquired its first three brands, led by lifestyle boutique Damn Near Kilt 'Em (DNKE). The other two brands are in the specialized chair/stool for children segment, and the consumer electronics space. The three brands mark the first of many acquisitions in the pipeline by Society Brands with further announcements soon.


"Since launch, we have seen overwhelming interest from a variety of e-commerce founders and brands who are deeply interested in our unique proposition and are eager to join our community," said Michael Sirpilla, CEO of Society Brands. "We are in a favorable position to acquire brands that share our vision and value proposition of deploying best practices and resources, while leveraging well-experienced and knowledgeable executives who have a track record of growing brands. Society Brands has created a strong momentum in a short amount of time, and we're excited to continue our course of making smart acquisitions of amazing brands in the future."

DNKE, a brand looking to mainstream the steep-in-tradition kilt by way of high quality, good looking and affordable kilts and accessories, was among the first acquisitions and serves as the roadmap for the future success brands will enjoy under the Society Brand portfolio. Since acquisition, the Society Brands team developed a three-phase product expansion roadmap including legacy performance products, as well as the expansion to classic heritage and highland kilts and accessories. In addition, DNKE has gone through a complete visual rebrand including new brand logos, marks, colors, typography, and photographic styles to elevate the brand's visual identity and messaging. Coupled with a website refresh to provide a rich customer experience, DNKE has enjoyed an increase in SKUs and uptick in sales revenue.

Society Brands executives saw the unrealized growth potential of DNKE and the value Society's model could bring to increase sales and profitability. A well-established brand in a niche category, the brand represented high-quality and strong reviews, but was in dire need of improved marketing, expense reduction and product development.

With DNKE, Society has proven the strategy it set out to accomplish can be successful and shows tremendous promise for future acquisitions. The other two brands acquired represent the same attributes of DNKE -- high quality, strong reviews, engaged customer base and year-over-year growth. And both stand to benefit from Society Brands' model of expanding complimentary product lines, marketplaces, distribution channels both DTC and brick-and-mortar retail and via geographical locations.

"Future brand acquisitions will have compelling attributes that can seamlessly integrate into our platform, attract a similar customer base and enjoy collective brand assets that can be leveraged across each brand," said Sirpilla. "We are truly creating a 'society' of brands to share best practices and where the sum of the whole benefits the one – the classic mastermind effect. We believe the acquisition is merely the first step in the process to success and have assembled a strong founding team to support and grow these brands we acquire to the next level of success."

Society Brands, launched in October 2020, announced an institutional capital raise of $205M led by i80 Group in March of this year. A combination of debt and equity, the raise positioned the company as one of the best-funded e-commerce aggregators in the world, and in a prime position to grow its portfolio to over $1 billion in revenue in the next few years.

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July 19, 2022 9:07 AM
EDT
New York, NY

FemTec Health Acquires Ava AG, Reproductive Monitoring Pioneer

FemTec Health, the health and beauty sciences company and creator of the Awesome Woman comprehensive healthcare experience, is pleased to announce its acquisition of Ava AG (known as Ava, Ava Women), a digital diagnostics and therapeutics company specializing in women's reproductive health. Backed by rigorous clinical trials, Ava has helped over 70,000 women get pregnant. Bringing together AI and clinical science, Ava's FDA-cleared fertility platform is proven to help women conceive faster—reducing frustration and the need for costly, invasive fertility treatments.  

FemTec Health and Ava share a vision for defragmenting healthcare and providing comprehensive support during every stage of a woman's life. Through its Awesome Woman holistic health program, FemTec integrates what research shows women want: at-home tests and monitoring, personalized services and wellness products, and on-demand medical support—all delivered through monthly subscriptions either directly to consumers or as part of an employer's health benefit plan. Currently, Awesome Woman offers subscriptions for urinary and vaginal health, hormone balance, sexual wellness, wellness and prevention, beauty, and now reproductive health.

"What Lea and the Ava team have built is truly innovative. We are excited to add the leader in reproductive health to our portfolio and onto our team," said Dr. Kimon Angelides, FemTec Health founder and CEO. "From fertility to contraception, pregnancy support, menopause management, and personalized health insights, Ava's technology is a great addition to make it even easier for women within the FemTec Health platform to take control of their health, all while keeping their data and personal health information one hundred percent private and secure."

Ava's cycle-tracking technology and machine-learning algorithms offer support beyond fertility, with potential applications in family planning, sleep and fitness, prescription medications, and stages of a woman's life besides just reproduction. "Ava's vision has always been to be a companion to women along every stage of their lives. With Ava's female health AI integrated into FemTec's care platform, women will finally have access to a fully continuous health journey," said Lea von Bidder, Ava co-founder and CEO. "We are excited to join FemTec in building continuous support for women from puberty to menopause."

After the integration is complete, existing Ava users and Awesome Woman subscribers will have access to both companies' holistic offerings: Ava's at-home fertility monitoring, data-driven health insights, week-by-week pregnancy information, and community resources as well as Awesome Woman's on-demand telehealth services, at-home diagnostics, monthly subscription boxes, wellness products, prescription delivery, educational content, and stress management tools. Angelides stressed, "Privacy is paramount. We will never lose sight of women's autonomy and right to privacy as we build this new healthcare experience."

Ava AG is the latest acquisition by FemTec Health. Last fall, the company announced its purchase of Birchbox, the original monthly beauty box, Mira Beauty, which uses AI to match consumers with personalized cosmetics, and Liquid Grids, a social health intelligence company with over 1.25 million online community members. Additional acquisitions to round out the Awesome Woman offering are expected to be announced soon.

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July 19, 2022 9:06 AM
EDT
Evanston, IL

FIRST-OF-ITS KIND SPORTS DRINK DEVELOPED IN WISCONSIN NOW AVAILABLE IN AREA RETAILERS

GoodSport®, a first-of-its-kind natural sports drink with 3x the electrolytes and 33% less sugar than traditional sports drinks that's been scientifically shown to provide long-lasting hydration is coming to Wisconsin just in time for the summer heat.  With no artificial flavors, colors or dyes, GoodSport harnesses the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration that's been embraced by professional and collegiate sports teams. GoodSport will be available at Festival Foods and other retailers throughout Wisconsin this summer.

GoodSport Nutrition Founder & CEO Michelle McBride didn't want her son drinking sports drinks filled with artificial ingredients that were being offered to him at his baseball games so she set out to create a sports drink from a natural source that would provide truly effective hydration.

Milk is naturally packed with a broad spectrum of electrolytes and has been shown to hydrate better than water and traditional sports drinks. However, milk's consistency and protein content which is slow to digest were barriers for athletes before and during exercise.

GoodSport's patent-pending formula and process cracked the code to provide naturally powerful hydration in a clear and thirst-quenching beverage that is lactose free and provides a good source of calcium and B vitamins.

The drink has deep roots in Wisconsin as it was developed in large part at the checkoff-funded Center for Dairy Research at the University of Wisconsin-Madison where the team learned ultrafiltration could be used to harness milk's electrolytes, vitamins and carbohydrates to create a clear, light beverage with a mouthfeel that consumers expect from a sports drink.

GoodSport sources its main ingredient sustainably and is Upcycled Food Certified. Dairy companies often ultrafilter milk and leave behind the part of the milk used to make GoodSport. By rescuing and upcycling this nutrient-rich ingredient, called ultra-filtered deproteinized milk (or milk permeate), GoodSport improves the value of the food system and contributes to the sustainability efforts of the dairy industry.

GoodSport was the recipient of the 2021 Dairy Industry Impact Grant by the Dairy Business Alliance (DBIA), a grant that is awarded to innovators who generate significant added value to the dairy industry.  DBIA grant funding was instrumental in helping to educate athletes and sports health professionals about the hydration properties of milk.  GoodSport now counts teams across professional and collegiate sports as its customers.

GoodSport also received the 2021 Breakthrough Award for Dairy Ingredient Innovation by ADPI and Dairy Foods Magazine and was a 2021 Dairy Foods Magazine Reader's Choice Award and Editors' Choice Award Winner.

"As a farmer, it's reassuring that someone outside of the agricultural community has the confidence in the milk we produce to develop a product that takes the nutrition of milk, and moves it forward in a new and exciting way," says Wisconsin dairy farmer Kurt Loehr.

Dr. Bob Murray, co-founder and former director of the Gatorade Sports Science Institute, helped oversee GoodSport's formulation.  "Having spent my career in hydration and exercise performance research, I've known milk has the ingredients to provide superior hydration, but never before has anyone found a way to transform milk into an extremely effective and refreshing sports drink," Murray said. "It's exciting to be part of the team that's bringing something entirely new with superior hydration to the sports drink category."

GoodSport® comes in four refreshing flavors in 16.9-ounce bottles: Lemon Lime, Fruit Punch, Wild Berry and Citrus, and in addition to Wisconsin retailers, is available on amazon.com and goodsport.com.

For more information, visit www.goodsport.com or @drinkgoodsport on Facebook, Instagram and Twitter. Additional images available upon request. GoodSport and Naturally Powerful Hydration are registered trademarks of GoodSport Nutrition.

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July 19, 2022 9:05 AM
EDT
SAN FRANCISCO, CA

Slick City to Launch Inclusive, Fashion-Forward NFTs

Captain Cookie & the Milk Man, DC’s favorite stop for made-from-scratch cookies and ice cream sandwiches, will grand open its long-awaited Cleveland Park storefront on Saturday, September 9, 2023. Owners Kirk and Juliann Francis, along with their dedicated cookie crew, will eagerly welcome the community to enjoy a delightful experience and to help "Save the World, One Cookie at a Time."

Captain Cookie's dedication to the local community takes center stage at the inauguration. The small business will donate ten percent of grand opening sales to benefit DC Central Kitchen, a social enterprise non-profit committed to battling hunger through job training and job creation. Juliann shared, “We are excited for the opportunity to further support DC Central Kitchen in the critical work it does daily to improve lives in the DC area.”

"We are thrilled to join Captain Cookie & the Milk Man to celebrate their grand opening in Cleveland Park,” said Mike Curtin, CEO of DC Central Kitchen. “It's partners like Juliann, Kirk, and the Captain Cookie team, who share our compassion and dedication to addressing hunger and its root causes, that allow us to make a real impact in our community. We wish them great success in their new location and look forward to working together to create meaningful change here in the District.”

“The support we’ve seen already has made us even more excited to give back to the neighborhood,” said Kirk Francis. “We’re starting things right by benefitting DC Central Kitchen, and we have other fundraisers for local organizations in the works. We’re serious about making Cleveland Park (and DC) better every day, and for us that means awesome cookies, a great customer experience, and giving back to the community.”

“We’re really looking forward to having a permanent, meaningful presence in the Cleveland Park neighborhood,” said Juliann Francis. “These long months of construction and permitting have shown us what great neighbors we have in this location, with so many people reaching out to share their excitement and support. This area clearly understands the importance of neighbors helping neighbors, and we’re glad to be a contributing part of that cycle—small business has such an important part to play in building community.” 

"It's great to celebrate the remarkable resilience exhibited by Captain Cookie & the Milk Man as they open their newest store in Cleveland Park, even in the face of post-COVID challenges," said Shawn Townsend, President and CEO of the Restaurant Association Metropolitan Washington. Shawn added, "Their commitment to quality, customer experience, and investment in their team embody a steadfast dedication to fostering community and fueling local economic growth." 

Attendees are welcome to join the ribbon-cutting ceremony at 10:30 AM and have a chance to win free merchandise and treats by spinning Captain Cookie’s “Wheel of Fun.” The store is located at 3411 Connecticut Avenue NW, Washington, DC 20008, with regular hours from 10 AM to 10 PM daily.

Painting the Spirit of Captain Cookie’s Mission

The fun mural at the Cleveland Park store was painted by the talented team at Capital Murals. It captures the spirit of Captain Cookie's mission and features Captain Cookie flying with a plate of cookies and a glass of milk, symbolizing the company’s dedication to "Saving the World, One Cookie at a Time."

S’mores & More: A Captain Cookie Adventure

To celebrate the start of the fall season, patrons can try Captain Cookie's new s'mores cookies. It’s all the good parts of a campfire without getting smoke in your face: toasted graham crackers, chewy marshmallows, and velvety milk chocolate.

Alongside the tempting new special, there’s a cookie for everyone. Customers can indulge in the classic chocolate chip, snickerdoodle, double chocolate, confetti, peanut butter, and more. Captain Cookie also makes a serious offering for their vegan customers: a chocolate chip cookie using house-made vegan butter that is sure to please.

Kirk explains, “One highlight of a visit to Captain Cookie comes from the joy of creating your own ice cream sandwich masterpiece. Choose any two fresh cookies and pair them with any flavor of local, premium-quality ice cream from Ice Cream Jubilee and South Mountain Creamery.”

For updates on new flavors, events, and more, patrons can subscribe to Captain Cookie & the Milk Man's bi-weekly newsletter and follow their social media accounts: Instagram, Facebook, and Twitter @captaincookiedc #CaptainCookieCP #CaptainCookieDC

For more information and updates, visit: captaincookiedc.com.

About Captain Cookie & the Milk Man

Captain Cookie & the Milk Man is a dynamic, superhero-themed cookie bakery renowned across DC for its small-batch cookies, made-to-order ice cream sandwiches, local dairy, tempting edible cookie doughs, and indulgent milkshakes. Kirk Francis founded the first Captain Cookie food truck in DC in 2012. Since then, he and his wife, Juliann, have expanded their cookie joy-sharing by adding multiple trucks, a flagship store adjacent to George Washington University, and now five DC-area bakeries with a sixth location in Raleigh, NC.

Captain Cookie & the Milk Man's mission is to “save the world, one cookie at a time.” We believe that we can improve the lives of our staff with good work and pay, our customers with great cookies and customer experience, and those in need with charitable giving. Small things - like a fresh cookie served with a smile - can lift your spirits, and that joy spreads as people pass on the good feelings to their friends, coworkers, and families. The spirit of this mission is exemplified at all stores, their cookie trucks that roam the streets of DC, and at various catering events.

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July 19, 2022 9:00 AM
EDT
New York, NY

Aura Air Announces Collaboration with Delos to Help Transportation Industry Provide Cleaner, Safer Air to Passengers and Drivers

Aura Air, the smart air solutions company offering an innovative platform to make indoor air clean and safe, announced today a collaboration with Delos, a global wellness leader dedicated to providing science-backed solutions for healthier indoor spaces. The partnership aims to improve in-cabin air quality across the transportation industry. Under this collaboration, the companies will work closely with public and private transportation companies, including school buses, and government agencies to deploy Aura Air's smart air purification technology.

Delos, in collaboration with scientists from Monash University, recently conducted a research study in Australia evaluating the impact of air purification on buses. A bus outfitted with Aura Air purification units and research-grade monitoring equipment was exposed to controlled levels of simulated pollutants, such as particulates and gasses, in a variety of scenarios designed to evaluate the efficacy and efficiency of the units to filter and maintain safe indoor air quality levels. Findings from the study clearly indicated that multiple units placed in strategic locations within the bus cabin had a significant impact on the reduction of airborne particles and the improvement of the overall air quality inside the vehicle. This demonstrates that air purification systems installed in public transport vehicles can improve the indoor air quality for passengers and drivers.

Aura Air's all-in-one air quality solution is scientifically proven to eliminate 99.99% of Covid-19 and Influenza A ("flu") particles in 60 minutes or less, as well as clean the air of other viruses, bacteria, and allergens. The Aura Web Platform provides users with a unique dashboard that measures, monitors, and controls the air quality in cabins, monitors outdoor air quality, and provides road safety recommendations. Aura Air is being used in more than 87 countries and operates on transit systems around the world, including hundreds of buses in the United Kingdom and Ireland.

"We are excited to join forces with Delos to improve air quality across the transportation industry," said Roei Friedberg, CEO of Aura Americas. "Air quality is a major issue on buses and trains, and now transit operators can take a proactive role in monitoring and cleaning the air that passengers and drivers breathe. Collaborating with a leader like Delos highlights our commitment to support the well-being of all individuals by providing clean and healthy air in transit or any enclosed space."

The collaboration is part of Delos' recent expansion into the transportation sector. Delos has deep cross-sector experience in improving indoor air quality in schools, offices, hotels, and other commercial spaces. The company uses a rigorous process to select products by evaluating independent, third-party testing results, applying evidence-based and data-driven research, and consulting industry best practices to select products that stand up to their claims on performance, safety, efficacy, and user experience.

"We continually evaluate technology and solutions to identify the strongest recommendations for specific sector needs," said Paul Scialla, founder and CEO of Delos. "Our collaboration with Aura Air will allow us to offer a proven solution for improving indoor air quality across public and private transportation."

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July 19, 2022 9:00 AM
EDT
SANTA MARIA, CA

Wine tasting 'Santa Maria Style' with the Santa Maria Wine Trolley

The bags are packed, and you're all set for your California wine country getaway. You're so close you can almost taste the crisp chardonnays and sophisticated pinot noirs that Santa Maria Valley is famous for. Though you're geared up and ready for a long-overdue wine country weekend, consider this; once there, how can you safely get from one winery to the next without breaking the bank?

This summer, Santa Maria Valley invites travelers to leave the driving to someone else and explore local wineries and tasting rooms on the Santa Maria Wine Trolley. In line with its Beat Inflation Vacation, the cost to ride the trolley beats neighboring vacation destinations when evaluating strictly price comparisons. While not necessarily an apples-to-apples comparison (some destination trolleys include lunch or more stops), the stark price difference makes the Santa Maria Wine Trolley a viable option for travelers looking to explore California wine country on a budget.

  • Santa Maria Wine Trolley – $15 per person in advance, $18 per person at the trolley
  • Napa Valley Wine Trolley – $125
  • Sonoma County Wine Trolley – $125
  • Livermore Wine Trolley – $99
  • Temecula Valley Cable Car Wine Tours – $139

Starting at Costa de Oro Winery, wine trolley participants can explore Santa Maria Valley at their own pace, without feeling rushed or on someone else's agenda. While the entire route takes approximately 60 minutes, passengers can step on and off at their convenience. A complete schedule of the Wine Trolley's stops is available online. Decals on the trolley windows include a QR code directing back to the schedule on the Santa Maria Valley website as well.

Stops include Amplify Wines; Old Orcutt at Broadway & Clark, where travelers can explore quaint shops, delicious restaurants and inviting tasting rooms; Costa de Oro Winery, located next to a favorite barbecue pit stop–Cool Hand Luke's; and Cottonwood Canyon Winery. Tickets can be purchased at a variety of easy-to-access locations throughout Santa Maria Valley.


"With 34 tasting rooms within a 30-minute drive, Santa Maria Valley is the perfect home base on the central California coast where you can eat, drink and do more for less," Jennifer Harrison, Santa Maria Valley's Tourism Director, said. "The Wine Trolley not only offers our visitors a great way to explore many of our amazing wineries, restaurants and shops in the area, but it is also a fantastic example of how much further our visitors' dollars can go."

Recent accolades

With so much added value, it's natural to be skeptical. Here's what others are saying about Santa Maria Valley wine country:

  • Wine Enthusiast: A Sustainability Leader, Santa Barbara County Is the Wine Region of the Year
  • Forbes: Santa Barbara Is the Most Exciting Wine Destination In The U.S.
    (Hint: Santa Maria Valley is home to one of the world's most dynamic wine-growing regions on the northern perimeter of Santa Barbara County.)

The Santa Maria Wine Trolley runs Fridays, Saturdays and Sundays through Oct. 16, 2022, plus Labor Day Monday. Learn more about ways to save in Santa Maria Valley at santamariavalley.com/save.

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July 19, 2022 9:00 AM
EDT
San Francisco, CA

Purissima Announces Multi-Year Processing and Distribution Partnership With Open Book Extracts

Purissima, a leading, next-generation, biotechnology health and wellness company, announced today an exclusive, multi-year processing and distribution partnership with Open Book Extracts (OBX), a total solution provider for high quality cannabinoid ingredients, concept-to-market formulation services, and finished goods manufacturing for the industry's leading brands. This collaboration also marks Purissima as the first company to achieve commercial scale production of minor cannabinoids using Purissima's proprietary algae-based fermentation platform. Kicking off production in July 2022, the compounds are proposed to be available to manufacturers and sold to consumer brands before fall 2022.

"This exclusive partnership validates Purissima's capability to lead the industry forward in unprecedented research, fermentation scalability, and heightened minor cannabinoid access by consumers," said Robert Evans, Purissima Co-Founder and Chief Business and Strategy Officer. "The partnership with Open Book Extracts will allow our sustainably produced, safe and therapeutic compounds to create a new landscape of cannabinoid-infused products for companies and consumers alike."

Purissima and OBX are both leading players in their respective fields, and this partnership is mutually beneficial for the two industry frontrunners to forge a new path in sustainability and cannabinoid production. Rooted in groundbreaking science and high-quality, safe products, Purissima's technology platform offers OBX the opportunity to manufacture and deliver first of their kind natural ingredients and products to their customers.

George Rudenko, Purissima Co-Founder, Chief Executive and Chief Technology Officer added, "Purissima's multi-patented technology has proven that bioengineering plant-based ingredients and medicinal compounds, such as in the case of minor cannabinoids, is indeed a reality and will provide unparalleled development and amplification of rare and hard to find compounds. Through the commercialization of our first compounds, Open Book Extracts and Purissima can jointly redefine how cannabinoids are sustainably sourced and their diverse health and wellness applications are realized at commercial scale."

"Open Book Extracts thrives on aligning with companies that propel the cannabinoid industry through technological innovation and science-backed efficacy," said Dave Neundorfer, Chief Executive Officer of OBX. "We look forward to working with Purissima to introduce this technology to the market."

This partnership is the first step to bring Purissima's library of 70+ compounds to commercial scale and market. Minor cannabinoids are highly sought after compounds that have garnered significant consumer interest based on their strong antibacterial, antimicrobial, and anti-inflammatory properties. Some studies even indicate that minor cannabinoids have stronger anti-inflammatory properties than CBD. For more information on this partnership and to stay up to date on Purissima corporate news, please visit www.purissima.bio.

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July 19, 2022 9:00 AM
EDT
Gainesville, FL

Cinema Verde Supports Employee Wellness Through Environmental Film Streaming

Cinema Verde is on a mission to tackle climate anxiety, to foster exchange and environmental action. The art and environmental film festival of 13 years makes its award-winning films available on a new streaming platform.

Cinema Verde is a non-profit educational organization. The subscription revenue of the channel is paid out fully to the independent environmental filmmakers.

Subscriptions to the streaming environmental film festival are now made available as employee perks, giving businesses the opportunity to provide access to the platform by purchasing discounted team tickets. Subscription purchases as employee care packages may be tax deductible for businesses.

The film curation is spearheaded by Trish Riley, long-time environmental journalist and author, and founding director of Cinema Verde. Topics of the short and feature films and documentaries include biodiversity conservation, water quality protection, air quality, waste reduction, and social justice.

"Environmental awareness and education are at the core of our mission," says Riley and adds: "Learning about different and diverse parts of our world, practicing appreciation for our natural world, and observing different insights from our eco-filmmakers is a way to inspire change in times when the state of our world could easily cause us to freeze."

Cinema Verde festival films are based on the authentic storytelling of independent filmmakers who either offer an artistic way of spreading awareness for nature and society or explore and offer concrete solutions to some of the many environmental challenges we are facing. Featured indie eco filmmakers are speaking in roundtable talks on the streaming platform and are hosting Q&A's in the membership forum.

Cinema Verde partners with We Are Neutral as its sustainability partner to provide carbon-neutral streaming.

As businesses increasingly operate with remote and WFH teams, new ways of team building and employee benefits are in demand. Cinema Verde's offering is an opportunity to support and empower employees in their desire to pursue a green lifestyle at a time when anxiety about the health of our future can be debilitating.

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July 19, 2022 8:47 AM
EDT
New York, NY

Bellabeat Debuts Ivy Health Tracker in Chic Jet Black & Snow White Ahead of Fall Fashion Season

Pioneer for women in the tech and wellness space via technology wearables, Bellabeat Inc. (https://bellabeat.com/) announced today the addition of two new stunning colors to their Ivy wearable collection. Drawn from elegant minimalism, the wearable tracking bracelet is now available in two solid colors; 'Jet Black' in-laid within a striking matte hardware detail and 'Snow' with a rose gold hardware trim, perfect for the white winter-loving fashionista. The adjustable strap aligns in color with the centerpiece of your choice, ensuring a bespoke fit. Among health and fitness trackers, Ivy stands out with its fashionable, edgy look that matches any style. With no display, Ivy's non-intrusive design keeps your data private and visible only when synced with the Bellabeat app, the only health tracker designed and engineered for women. Ivy's advanced sensors monitor the body's reactions and daily habits continuously throughout the day and night at a charged capacity - providing women with a complete insight into the pace of life. Elegantly designed, The Ivy is a smart bracelet and one gem of a find retailing at $249 on bellabeat.com.

"What separates us from other fitness and health wearables are two distinct things- the first is that we are specifically engineered for women, and the second is that our smart jewelry is aesthetically beautiful. You can not wear a Bellabeat Ivy without a round of compliments as you move throughout your day. With NYFW upon us, we wanted to add some classic statement pieces that will compliment a wide range of looks found on this upcoming season's runway. You never know - you may even spot the Ivy on some of NYFW's most fashionable wrists." Urska Srsen, Co-Founder of Bellabeat.

Bellabeat Ivy's key features include:

  • A Daily Readiness Score
  • A Wellness Score
  • Heart Rate & Fitness Levels
  • Respiratory Rate
  • Cardiac Coherence
  • Hydration
  • Unmatched Menstrual Cycle Tracking
  • Mindfulness
  • Physical Activity
  • Sleep Tracking
  • Coaching, Dietary suggestions, Workouts, Meditations, and more.

Know Your Readiness Score Each Day

Are you all set to go out and smash your goals, or do you need to slow down and shorten your to-do list? Ivy will tell you. Imagine replacing your hectic morning with a new, data-powered ritual that helps you plan the day in total sync with your body. At a resting state, Ivy measures your heart, respiratory rate, and cardiac coherence. These parameters, in particular reveal your bio-response to recent activities, stress, and emotions. In the morning, when synced with the Bellabeat app, Ivy calculates your readiness score – a numeric measure between 0 and 100, reflective of your body and mind's preparedness to tackle the day.

Your Self-Care Amplified

How you spend your day matters. Ivy monitors your activity, sleep, meditation, menstrual cycle, and hydration log and compares it to standards that are measured on women like you - all without revealing your personal information!

At the end of the day, your lifestyle data is processed into your wellness score - an indicator of how well you are taking care of yourself. The more you hydrate, exercise, or meditate, the higher the score. Ivy is the wellness assistant that cheers for you and motivates you to do your best.

Track your heart rate 24/7

Discover your stress response and reach your goals whether they're your number of steps, active minutes, or calories burned. Ivy monitors your heart rate (HR) while providing activity suggestions so that you are able to make the healthiest choices throughout the day.

  • Active Heart Rate
  • Steps
  • Active Minutes
  • Calorie Burn

Fast Charging

Recharges in 90 mins, and lasts up to 8 days. In the world of wearables, Ivy's battery life exceeds all screen-based trackers by ten times! Its battery lifetime also outperforms other no-display trackers by twice as much.

Unmatched Cycle Tracking

How much do you know about the 'fifth vital sign'? Ivy helps you to sync with your body and discover its natural wisdom by correlating your biometric and lifestyle data to the four phases of the menstrual cycle. Ivy helps you tune in with your body's rhythm and track your period, ovulation, pregnancy, or birth control. Monitor your changes in the menstrual cycle, log symptoms, and even predict issues before they appear.

The Ivy is truly terrific for new moms, women working to get a handle on postpartum symptoms, and women looking to better handle recurring symptoms within their menstrual cycle + reproductive health.

Pairs Well With Other Bellabeat Wellness Items

Bellabeat is amplifying wellness all across the board. The Ivy and app pair well with the Spring Waterbottle also found on the site for $89.00. Simply shake to sync your bottle, and it alerts you throughout the day to drink more water, ensuring you remain hydrated and refreshed.

For media inquiries on the Bellabeat Ivy or its participating athletes in conjunction with it, please email Monique Tatum 340806@email4pr.com or call 877.841.7244.

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July 19, 2022 8:43 AM
EDT
Trenton, FL

Ayers Health and Rehabilitation Center Receives Three-Year Extension for Accreditation by the Joint Commission

Ayers Health and Rehabilitation Center is proud to announce The Joint Commission has been awarded a three-year extension for demonstrating consistent compliance with performance standards. Having previously earned The Joint Commission's Gold Seal of Approval® for providing safe and quality patient care, this is a very honorable achievement. Any organization with this designation will gain a competitive advantage in the competitive healthcare marketplace.

On June 7 and 8, a team of Joint Commission reviewers arrived unannounced to the community. Several areas of Nursing Care Center standards were accessed including emergency management, infection prevention and control, medication management, and rights and responsibilities of the residents. These standards are created in conjunction with health care experts, providers, patients, and measurement experts.

"As a private accreditor, The Joint Commission surveys health care organizations to protect the public by identifying deficiencies in care and working with those organizations to correct them as quickly and sustainably as possible," says Mark Pelletier, RN, MS, chief operating officer, Accreditation and Certification Operations, and chief nursing executive, The Joint Commission. "We commend Ayers Health and Rehabilitation Center for its continuous quality improvement efforts in patient safety and quality of care."

Shelby Jackson, administrator said, "The partners at Ayers Health and Rehab never cease to amaze me. Their commitment and love for our residents shines through in everything they do. The Joint Commission Surveyor was truly impressed by the way our partners spoke with our residents and interacted with each other. The culture of team effort and community devotion sets us apart from others in the long-term care industry. I feel blessed to be a part of this organization!"

The Joint Commission accreditation reinforces the value of our team's integrity and work ethic in resident care and daily operational decisions. Ayers would like to thank the team of incredible consultants at RB Health Partners, LLC for their role in helping prepare for The Joint Commission's visit. Staff involvement in The Joint Commission process was vital to Ayers Health and Rehabilitation Center's success because the tracer methodology, a key part of The Joint Commission's onsite survey process, uses information from an organization to focus on the direct care of the patient, resident or client.

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July 19, 2022 8:43 AM
EDT
New York, NY

Fair Harbor Announces B Corp Certification

Fair Harbor, the fastest-growing sustainable apparel brand in the United States, announced its B Corp Certification, which distinguishes companies that meet the highest social and environmental performance standards and transparency and accountability. B Corps use the power of business to do more than seek profit; they use their profits and growth to positively impact their stakeholders.

"After a 2-year process, we are honored to be B Corp certified," Jake Danehy, CEO and co-founder of Fair Harbor. "We started Fair Harbor with the mission to mitigate the use of single-use plastics and are committed to continuing to push forward and honor our commitment to environmental, social, and governance factors."

Fair Harbor beachwear was born out of deep care for our waterways and a desire to preserve our shorelines for future generations. The company makes all of its signature beachwear from recycled plastic bottles, organic cotton, and recycled nylon. Since its founding, Fair Harbor has recycled more than 27 million plastic bottles, preventing waste from entering the ocean. Additionally, the company implements ethical manufacturing practices, using only WRAP-certified, socially responsible factories.

Fair Harbor also encourages its customers to recycle their bathing suits through its Round-Trip Initiative. As community members are looking through their drawer of old swimwear or finished using their bathing suits, they simply fill out a form, pack it up with a prepaid label and send it back. Fair Harbor then sends the beachwear to 2ReWear, who gives them a second life as insulation and material for rugs.

To learn more about Fair Harbor, visit fairharborclothing.com.

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July 19, 2022 8:41 AM
EDT
Saint Louis Park, MN

Delaget Announces New Partnership with Instant Financial

Delaget, a SaaS (software as a service) company that serves restaurant operators their data analytics through seamless automation, announced today their newest partnership with Instant Financial.

Instant Financial is a provider of fee-free on-demand pay solutions, on a mission to help workers get out from the cycle of living paycheck to paycheck, which impacts millions of Americans today. The Instant platform offers a pay management solution and Visa debit card that allows employees to access their hard-earned wages, when they need them, and helps them get on a path to financial independence.

The addition of Instant to the Delaget Marketplace creates new opportunities for both organizations, as well as enables existing clients to integrate seamlessly, bypassing the time required for custom integrations. This partnership is timely with the rise in popularity of on-demand pay and moves toward making EWA a staple of employee benefits, particularly in the QSR space.

"We are excited about the addition of Instant to the Delaget Marketplace," says CEO of Delaget, Jason Tober. "Instant's flexibility with employee payment options is of great value to the restaurant industry and we're proud to help support the mission of enabling more restaurant employees the freedom to easily manage their pay."

"A host of recent economic challenges, not the least of which being the recent rise in inflation, have put pressure on employers to find ways to better support their employees in their financial wellbeing," said Tal Clark, CEO, Instant Financial. "We are excited to partner with Delaget to provide a valuable recruiting tool to restaurant operators and instant pay to their employees."

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July 19, 2022 8:36 AM
EDT
GETTYSBURG, PA

Action Packed Events and Even Better Crowds: Gettysburg Bike Week Begins Third Decade in Style with 21st Anniversary Rally

One of the premiere motorcycle rallies in the country, Gettysburg Bike Week began its third decade with action packed events for the throngs of folks in attendance. The 21st anniversary rally happened at the Allstar Events Complex in Gettysburg, PA, with festivities kicking off Thursday, July 7, 2022, and running through Sunday, July 10.

"Hard to believe we're into our third decade," said GBW event director Kelly Shue. "The rally feels fresh every year and this year was no exception."

Reveling in a jam-packed slate of motorsports and entertainment events, the packed crowd was thrilled by the Moto Motion Stunt Show, Shinerunner Cornhole Tournament, Battlefield Ride of Chrome, fireworks and much, much more! Lucky contestants won $500 cash prizes for winning the mini-bike race and Ride-In Bike Show best-of-show. Jen Shade debuted as emcee, and the Gin Gypsies did what they do best: sling drinks.

There was music galore, with the Kiltie Band of York, Velveeta and patriotic superstar Dave Bray USA getting things rolling on Thursday night; Redemption Road, Shades of Raven, Small Town Titans and Black Stone Cherry upping the ante on Friday; and Smokin Gunz, Jasmine Cain and Colt Ford bringing the house down Saturday night with rollicking sets.

All of this in addition to one of the biggest vendor villages in the country, an epic swap meet, the Antique Bike Show, two poker runs and some of the best motorcycle terrain in the east had the record crowd in high spirits.

If you missed this year's iconic rally, fear not: Plans for next year's rally, number 22, are already in the works with Ace Frehley as the Friday 2023 headliner.

New and returning riders can find updates, events schedules, lodging information and anything they ever needed to know about Gettysburg Bike Week by visiting https://www.gettysburgbikeweek.com/.

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July 19, 2022 8:35 AM
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Chicago, IL

ShoppingGives Earns Shopify Plus Certification

ShoppingGives, the social impact commerce platform that is recognized as a top solution for eCommerce and omnichannel brands to create purposeful and profitable customer relationships, today announced that its Shopify app has received Shopify Plus Certification. Since the app launched in fall 2019, it has grown to over 2,200 integrated merchants leveraging their technology to power their giving initiatives and drive stronger brand growth by creating more authentic and values aligned customer experiences. This certification recognizes ShoppingGives' ongoing 5-star reviews and excellent customer support infrastructure as well as the technology's top-tier security and technical performance.

ShoppingGives is an incredibly versatile tool for any merchant looking to more deeply engage their audience by donating a portion of sales proceeds to the causes that matter most to their customers and to the brand. The app offers the only omnichannel social impact solution on Shopify, enabling merchants to give to high-impact causes on both eCommerce and point-of-sale purchases. It's also highly customizable with over 1.8M 501(c)3 nonprofits to choose from, the ability to pre-select causes or give customers the ability to select one that's particularly meaningful to them, and the power to control donation amounts and cause selections on the product-level. The app is even natively integrated with Yotpo Rewards, enabling customers to redeem points for donations.

"We're thrilled to be recognized with the Shopify Plus Certification," said Ronny Sage, Founder & CEO of ShoppingGives. "Now more than ever brands are looking to demonstrate their value alignment with customers through concrete actions, and ShoppingGives enables them to build loyalty through impact."

ShoppingGives makes it simple for merchants to launch giving campaigns and to rapidly shift gears to support timely causes and culture moments. Historically, state-by-state regulations have made partnering with nonprofits prohibitively expensive for all but the largest retailers, and the process has been time-consuming, meaning brands have had a hard time quickly starting donation initiatives around events like the fall of Roe or the invasion of Ukraine. ShoppingGives handles all of the backend complexities of cause marketing regulation, allowing brands to focus on making an impact and engaging customers.

"The Shopify Plus Certified App program is designed to meet the advanced requirements of the world's fastest growing brands," said Mark Bergen, VP Revenue at Shopify. "We're happy to welcome ShoppingGives to the program, bringing their insight and experience in powering donations and giving campaigns to the Plus merchant community."

Merchants looking to kick off their impact strategy or to level up existing efforts can visit https://www.shopify.com/plus/partners/shoppinggives to get started.

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July 19, 2022 8:34 AM
EDT
Los Angeles, CA

Thousand Takes the Next Step Towards Safety in Urban Mobility with New Traveler Lights

Thousand, creators of stylistically-designed and innovative bicycle helmets, is expanding its collection of mobility-friendly, safety-oriented product offerings to include front and rear lights for bikes, scooters and other forms of micromobility. Intuitively designed for exercise, commuting or running errands, the new Traveler Lights empower riders to seamlessly access their city from day to night.

According to the National Highway Traffic Safety Association, 938 bicyclists were killed in traffic crashes in 2020 - nearly a nine percent increase over 2019 - the majority of which occur on urban streets between 6 p.m. and 9 p.m. In addition to wearing a proper fitting helmet, visibility is a critical rule for remaining safe on the roads.

"Thousand was founded with the intention of helping our communities opt into safety, beginning with the choice to wear a helmet," said Gloria Hwang, founder and CEO, Thousand. "The Traveler Lights represent our broader vision to encourage safe urban mobility through stylish, sustainable and user-friendly products that riders choose to use. By enhancing riders' visibility, we want to promote movement by micromobility no matter the season or time of day."

Inspired by the lens of a camera, the Traveler Lights' dial allows riders to toggle between three modes quickly and intuitively. The front and rear lights each feature three modes with various lumen outputs and runtimes designed for use at all times of day. A quick two hour charge time ensures the lights are bright for the next ride. The Traveler Lights are available as a set (MSRP $65) or as individual front and rear lights (MSRP $35), and are compatible with a variety of handlebars and seatposts. The lightweight lights (40g) attach magnetically to their mounts (20g) for simple removal and installation while the mount remains securely set in place.

Features:

  • Eco Flash (Front: 30 lumens / 36 hour runtime; Rear: 10 lumens / 22 hours): Perfect for dawn and dusk commutes.
  • Solid (Front: 100 lumens / 8 hour runtime; Rear: 35 lumens / 4.5 hours): Intended for night riding when a consistent light is required.
  • Daylight Flash (Front: 250 lumens / 6 hour runtime; Rear: 80 lumens / 3.75 hours): The brightest offering for enhanced visibility during mid-day rides.

The Traveler Lights are available in three colors including Speedway Creme, Stealth Black and Thousand Navy. Additional details are available in the tech sheet along with images.

Thousand utilized a human-centered design process when designing each of its helmet models - the Heritage, Chapter MIPS and Thousand Jr. - and the brand leaned into real riders once again for input in the development of the Traveler Lights. Through the process, it became clear that convenience, simplicity and style were the key factors that riders looked for in a light. The Traveler Lights address each of these details directly in simple-to-use and intuitively designed front and rear lights, made for urban travelers on the go.

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July 19, 2022 8:34 AM
EDT
San Francisco, CA

Omneky Expands Growing List of Investors

Omneky, an AI-driven marketing platform, today announced that John Donovan, former CEO of AT&T Communications, has joined as an investor.

Donovan brings decades of experience helping scale next-generation SaaS companies for growth. He currently serves on the boards of Lockheed Martin and Palo Alto Networks, a global cybersecurity company. With the new partnership, Omneky is equipped to scale midmarket and enterprise AI content generation for personalized images and videos.

Donovan joins an impressive roster of Omneky investors that include Richard Socher, former Chief Scientist at Salesforce; Gene Farrell, former CPO/CSO at SmartSheets and former VP at AWS Enterprise; Craig Kostelic, Chief Business Officer, Commercial Revenue at Conde Nast; Charlie Feng, Co-Founder of ClearCo; Tien Tzuo, Founder and CEO of Zuora, in addition to venture capital companies Softbank's Deepcore and Village Global.

"From my first introduction to Omneky, I have been impressed by their vision for using AI to create innovative design that is distinctive, ROI-driven, and scalable to each customer," said Donovan. "Their vision of leveraging client insights and demographics to generate AI-curated ads across multiple platforms is a marketing game-changer, and I'm proud to invest in their future."

Founded by technology entrepreneur and CEO Hikari Senju, the Omneky platform utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. Omneky taps into audience demographics and consumer insights to generate thousands of tailored ads formatted for each platform using existing design assets. Omneky increases creative testing to maximize ad performance.

"We are honored to have the support of John Donovan among our growing list of strategic investors as we work towards our goal of being a category-defining AI company," said Hikari Senju, Founder and CEO of Omneky. "His investment will allow us to continue growing our platform, utilizing state-of-the-art deep learning at scale."  

Last year, Omneky announced its seed round funding of over $2.5 million with strategic investments from venture capital firms including Softbank's Deepcore, Village Global and Hyphen Capital. The seed round funding allowed Omneky to continue to expand and implement significant updates to the platform, including its AI-powered image and video generation capabilities, new digital asset manager (DAM), creator marketplace and multi-platform integrations. The platform is now generating personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more.

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July 19, 2022 8:04 AM
EDT
Charlotte, NC

EARI Beverage Group Concludes Largest Acquisition to Date by Bringing Original New York Seltzer LLC. and LA Bottle Works Inc., as Wholly Owned Subsidiaries into the Company Portfolio

Entertainment Arts Research (OTC: EARI), a diversified beverage and media group, has concluded the largest acquisition to date of Original New York Seltzer LLC., and LA Bottle Works Inc. with combined revenues generated over the last 3 years of $50 Million.

The legendary Original New York Seltzer brand held under Original New York Seltzer LLC., was relaunched in May of 2015 after a 25-year hiatus.  Building a well-supported and growing distribution network of 168 wholesale distributors in the US and Canada in just 7 years. The brand is available in over 10,000 accounts across an omnichannel network of chain, mass, foodservice, online retail and on premise. Iconic in the craft soda category, this all-natural craft soda has four simple ingredients and is packed in a 10 oz premium glass bottle.

LA Bottle Works Inc., is the production arm for Original New York Seltzer and Cock 'n Bull cocktail mixers, located in Los Angeles. "Bringing Seltzer and Cock 'n Bull into the EARI Beverage Group, creates endless opportunities for cross selling, horizontal product innovation and line-extensions across the Group's current Brand portfolio" said Bernard Rubin, the EARI Beverage Group CEO. The Cock 'n Bull mixer range consists of tonic water, ginger beer, club soda, bitter lemon, and bitter orange. The bottling plant has sufficient capacity to double the current production output and offers turnkey consulting for formulation, packaging, labelling, branding, and marketing from concept to consumer.

Further commenting, Rubin said "Concluding this acquisition accelerates the EARI Beverage Group to well over $20 Million in annual revenues and our plans to up list to Nasdaq. We now have a strong base to become a serious contender in the craft beverage industry and will continue to execute the business plan. With Original New York Seltzer we have just added the "third C" to our group - Craft Soda, Craft Beer, and Craft Spirits, with the global Craft Soda market category at US$600M in sales and anticipated to grow at a 5.1% CAGR for the period 2019-2025. With additional acquisitions and by utilizing the shared cross functional resources and expertise within the group, there is a huge opportunity to achieve greater efficiencies and inhouse innovation. Subsidiaries within the group will benefit from economies of scale, production control and reciprocal distribution expansion on the West and East Coasts".

For more information on Original New York Seltzer and LA Bottle Works, please visit https://www.newyorkseltzer.com/ and http://www.labottleworks.com/. We also encourage our shareholders to visit our official Twitter account for updates: https://twitter.com/EARI_Bev_Group

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July 19, 2022 7:30 AM
EDT
San Francisco, CA

Mini-Podcasting On The Rise: Introducing Jam - New Creator Platform to Deliver "Bite-Sized Audio" via Daily Texts

Introducing Jam, a new creator platform to share and listen to bite-sized audio. Jam provides creators with an opportunity to engage with a wider audience of listeners with quick, compelling short-form audio snippets that are "just a minute" (or so). Jam fills a gap in the audio space that other platforms like Twitter, Instagram, and TikTok have made popular for text, photos, and videos. This makes it easy for listeners to discover shorter content, as new creators as well as existing brands like Billboard, WSJ, 60-Second Science, and NBA Fast Break lean into the trend with "minute briefings" and other mini-podcasts. After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform, and start to grow its community of creators and listeners.

Audio has long been a key medium for entertainment, but has been slower to adapt to the short-form style that's growing increasingly popular with users. Jam offers creators a way to keep their users more engaged by filling time in shorter bursts and accommodating busy schedules. It's a new way to listen, with unique content that often feels more like a one-on-one conversation. Once set up on Jam, creators can deliver content whenever they choose, including daily, weekly, or on-the-fly in response to current trends and news. The entire model is set up to provide listeners with a rotation of fresh and relevant content, delivered directly via text message.

"Short audio connects creators and listeners in a genuinely new way… it's personal and authentic, like a voicemail left by a friend. Jam makes it easy for creators to record their insight, news, or message, and delivers it to listeners at a time that's right for them - whether they're walking the dog, running a quick errand, or making lunch," said Pete Davies, Co-Founder and CEO of Jam. "We're excited to bring Jam to the content-rich community at Comic-Con, an event famous for its ability to bring creators and their audience closer together. That's what Jam is all about."

To get started with Jam, users simply sign up with their phone number or text LISTEN to 552266, then curate a list of Jams to receive each morning via text. The Jam library is constantly expanding to include a wide range of content from across categories and genres. This provides creators with fast and easy access to new audiences, while enabling users to easily find bite-sized audio content from top media brands and popular podcasters, as well as discover new and emerging creators.

"In the age of short-form content, audio has largely been left out. It's puzzling because to us, audio is the best way to convey emotion and create a genuine connection between creative shorts and their listeners," said Chris Pruett, Co-Founder and CTO of Jam. "With Jam we've built an engaging, inclusive, and convenient way for creators and listeners to communicate, without either having to sacrifice too much of their busy day."

"Making Jams is a great way to distill down the key takeaway points on more complex topics, while keeping the audience engaged and interested," said Jam creator Molly Eaton, owner of Northern Roots Bee Co. Eaton's Hive Tales Jam offers quick insights and tips for bee enthusiasts, which includes a growing number of backyard and urban beekeepers. "The brevity of my Jams is the best part - it really makes it easy for me as well as my listeners to synthesize the most essential, most interesting information with 2-3 minutes of content each week."

Get connected with Jam ahead of Comic-Con 2022:

Jam will be on-site at Comic-Con 2022 with a team of Jambassadors to answer questions about the platform, hand out gifts, and more.

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