VEVOR Announces $9.9 Trade-Up Event in New York’s Times Square for Black Friday

VEVOR, a global omnichannel home improvement brand, today announced “The Great Upgrade: VEVOR $9.9 Trade-Up Event,” a large-scale Black Friday pop-up taking place November 28–29 in Duffy Square, New York City.

As Black Friday undergoes a cultural shift, consumers are moving away from traditional stockpiling and impulse-driven purchasing. Instead, they increasingly prioritize practical, sustainable, and creativity-driven consumption—seeking tools and equipment that improve daily life, enhance efficiency, and unlock income-generating potential.

VEVOR identifies this movement as a “practicality revival”: a rejection of overconsumption and a rising preference for meaningful, durable upgrades that support DIY lifestyles, home studios, and maker cultures.

“Across the industry, we’re seeing a realignment in how people value products during Black Friday — toward practical tools, emotionally meaningful upgrades, and sustainable choices,” said Gavin, brand director at VEVOR. 

VEVOR’s Response: An Experiential Event Built Around Creative Consumption

Against this backdrop, VEVOR is launching The Great Upgrade as both a public installation and a consumer initiative. The event is designed to demonstrate the brand’s philosophy of “creative consumption,” which encourages consumers to invest in accessible tools that empower them to become “creators” of their ideal spaces.

Set in Times Square, one of the world’s most influential advertising stages, the pop-up also reinforces VEVOR’s expanding global footprint and long-term commitment to socially conscious home innovation.

Event Highlights: Five Interactive Zones

The two-day pop-up will feature five interactive zones designed to showcase both the artistic and functional sides of home creation:

• Artist Zone: A collaborating artist will create a live “Home Creator Totem” using repurposed objects, demonstrating how everyday items can be reinvented through craftsmanship.
• Interactive Zone: Visitors can join reward activities by posting with #VevorUpgradeEverySpace, #VevorNewYork, or #VevorTradeIn, and take part in on-site challenges such as “Chisel Ice for Warmth” and the VEVOR Transformation Challenge.
• Product Showcase Area: Featured tools, bestsellers, and trade-in examples demonstrate how VEVOR supports home improvement, DIY projects, and both professional and side-hustle needs.

Aligning a shared high-traffic cultural moment with emerging consumer trends, VEVOR hopes to deepen its industry leadership in affordable home improvement networks.

The company expects the home creator community to grow even larger, the Home Creator Fund to make further progress still, and their firm to put more energy into experiences that are both imaginative and sustainable.

About VEVOR

VEVOR is a globally leading omnichannel home improvement brand. The company aims to create comprehensive home ecosystems and thus provides pro-grade performance tools, garden/outdoor, and automotive solutions at a fair price, enabling households to freely create their ideal lifestyles.

Driven by its mission to deliver better, higher-performance labor-saving home-ecosystem equipment, VEVOR continues to unlock the creative potential of every home and reshape the future of global home improvement.

Learn more about VEVOR:

Official website: www.vevor.com
Instagram: www.instagram.com/vevor.official/
YouTube: www.youtube.com/c/VEVOR/videos
TikTok: www.tiktok.com/@vevor.official
Facebook: www.facebook.com/Vevor-store-273170413401657

Media Contact

Flora Feng
media@vevor.com