VardaLux Collections, the luxury watch and asset curation firm founded by entrepreneur Ranbir Chawla, is celebrating its fifth anniversary — a milestone that marks a journey built on trust, education, and the pursuit of beauty. Over the past five years, the company has aimed to help clients around the world discover a thoughtful way to collect, connecting them to rare watches, cars, and other exclusive pieces that embody craftsmanship and value.
“What started as a personal passion project has grown into something much larger,” says Chawla. “We have spent the past five years helping people understand what they are buying. That’s what makes this work meaningful.”
VardaLux Collections began with a focus on watches, which still account for the majority of its business. The company’s philosophy centers on guiding collectors, both new and experienced, toward informed decisions that balance emotion and reason. “Luxury doesn’t have to be impulsive,” Chawla says. “Our goal is to show people how to enjoy collecting while being financially smart about it.”
Through a global dealer network, VardaLux can provide clients access to highly sought-after timepieces that are often unavailable through conventional retail channels. Beyond simply sourcing, the company offers advice on how to build cohesive collections and avoid the pitfalls of buying at inflated retail prices. “We are giving people access to opportunities they might not find on their own,” says Chawla. “It’s about creating a sense of clarity in a market that can feel complex.”
In addition to watches, VardaLux also brokers collectible cars, extending its advisory approach to another area of passion and precision. Chawla sees strong parallels between the two worlds. “Cars and watches both represent craftsmanship and heritage,” he says. “They are stories of human ingenuity, meant to be preserved, appreciated, and passed down. That’s what makes them timeless.”
A key component of the company’s model is flexibility. VardaLux’s buyback option allows clients to trade or upgrade their timepieces over time, giving them the freedom to evolve their collections without being tied to the market’s unpredictability. “People’s tastes change,” Chawla says. “We give them options when they are ready for something new.”
Much of the company’s growth has come through referrals and long-standing relationships. “Our clients tend to introduce us to other collectors,” Chawla says. “That trust means more to me than any marketing campaign.”
As VardaLux looks to the future, Chawla sees opportunity in expanding the brand’s reach beyond watches and cars. “We are exploring the idea of adding luxury handbags and designer pieces to our portfolio,” he says. “It’s something we are considering carefully, but it aligns with our goal of offering clients access to the very best craftsmanship, no matter the category.”
What began as Chawla’s lifelong passion became a shared journey when his daughter, Marissa, joined the business full-time. “Building this with my daughter has been the most rewarding part of all,” Chawla says. “She brings a fresh perspective that appeals to the next generation of collectors.”
Five years in, VardaLux Collections continues to balance practicality and passion. “Every piece tells a story,” Chawla says. “Our job is to make sure that the story begins the right way by helping people build their collection with intention.”
About VardaLux Collections
Founded by Ranbir Chawla, VardaLux Collections is a luxury curation firm known for guiding clients toward thoughtful, well-informed collecting. Over the past five years, Chawla has built a reputation for helping collectors access rare watches, cars, and other exclusive assets through a model rooted in education, trust, and long-term relationships. His vision emphasizes balancing passion with financial clarity, shaping VardaLux into a trusted partner for collectors worldwide. For more information, visit www.vardaluxcollections.com.
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Ranbir Chawla
info@vardaluxcollections.com
