Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that are not for sale yet, is spotlighting the personal approach and market insight behind JB Hayes, a real estate advisor with Briggs Freeman Sotheby’s International Realty serving Dallas ZIP codes 75201, 75204, 75219, 75229, and 75244.
A longtime Dallas resident and former corporate executive, Hayes brings more than 25 years of strategic leadership, organizational expertise, and relationship-building to her real estate practice. Since joining Briggs Freeman Sotheby’s International Realty, she has earned recognition as a Rising Star and Top Producer, received the Martha Miller Fellowship Award, and become a significant source of referrals within the Sotheby’s International Realty global network.
One of Hayes’ most notable recent achievements reflects the long-term trust she builds with clients. After interviewing with a seller two years prior, she was selected when the timing was right, leading to three listings on the same block of the 3900 block in ZIP code 75219. One closed in 2025, a second closed in January 2026, and a third is expected to sell in the first quarter of the year. The momentum illustrates how preparation, patience, and consistent follow-through can translate into real results.
Hayes has also distinguished herself in competitive buyer scenarios. In multiple-offer situations within the $850,000 to $4 million range, she has successfully helped clients secure homes without paying over list price, even when competing against stronger financial profiles. By focusing on seller priorities and structuring complete, compelling offers, Hayes demonstrates that winning does not always mean paying the most, but rather presenting the strongest overall package.
Her marketing approach continues to evolve alongside the market. As a host on American Dream TV, Hayes has leaned into video marketing, pushing herself beyond her comfort zone and expanding her reach across Dallas. What began as a challenge has become a defining strength, with Hayes now confidently using video, YouTube, AI, and social media to showcase listings. She curates a dedicated playlist of listing videos on her channel, allowing prospective sellers to see firsthand how their homes would be marketed.
“My goal is to bring clarity, strategy, and collaboration to every transaction,” said Hayes. “Real estate should not feel like a win or lose scenario. When everyone is aligned, from the lender to the title company to the agent on the other side, the outcome is stronger for everyone involved.”
That philosophy aligns closely with Unlisted’s mission to create more transparency and connection throughout the real estate journey. The platform uses publicly available data to generate digital profiles for every home in the country, allowing buyers to explore opportunities beyond traditional listings and homeowners to better understand interest over time.
Hayes’ service model is defined by white-glove support, not only for buyers and sellers, but for the full transaction team. By combining innovative marketing, thoughtful negotiation, and emerging technology, she delivers a collaborative experience designed to protect value and reduce friction at every stage.
“JB brings a rare blend of strategy, creativity, and care to her work,” said Katie Hill, founder and CEO of Unlisted. “Her ability to guide clients through competitive situations while maintaining a collaborative mindset makes her a trusted advisor and a strong partner within our Dallas network.”
As she continues to grow her presence across Dallas, Hayes remains focused on leveraging technology, media, and strategy to deliver informed guidance and meaningful results, reinforcing that who you work with truly does matter.
To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents. To learn more about JB Hayes, visit her Unlisted Profile or her website.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Maura Racz
maura@unlistedinc.com
