Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that are not for sale yet, is spotlighting the leadership and personal approach behind Daniel Heider of The HEIDER Company at TTR Sotheby’s International Realty, who serves buyers and homeowners across Washington, D.C.
Widely regarded as one of the most influential advisors in the Washington metropolitan luxury market, Heider has delivered one of the most significant performance periods in the Capital Region’s history. Over the past twelve months, The HEIDER Company surpassed $500 million in closed and under-contract volume with a team of just five sales advisors, a level of execution that reflects both precision and scale.
During this period, The HEIDER Company commanded 100 percent market share for all residential transactions at or above $20 million in Washington, D.C., reinforcing its role as the definitive advisor at the very top of the market. Across the broader Capital Region, the practice sold or placed under contract more than ten properties exceeding $10 million within a single year, an extraordinary concentration of activity in a market that typically sees only a handful of such transactions annually.
A defining example of this leadership was the sale of 6501 Bright Mountain Road in McLean, Virginia, the most significant residential transaction in the Mid-Atlantic in four years. The $27.5 million sale marked the highest non-riverfront price ever achieved in McLean and stood as the Capital Region’s top residential sale of 2025. Yet, as notable as any single address may be, it is the broader pattern that defines the practice. Increasingly, the region’s highest-profile residential transactions share one common thread: The HEIDER Company.
Central to this success is HEIDER Private, the firm’s purpose-built platform for discreet, off-market transactions. Over the past year alone, the platform facilitated more than $208 million in private sales, offering clients controlled access, strategic positioning, and outcomes achieved beyond public view. The approach reflects a belief that discretion, timing, and intelligence are often as valuable as exposure.
Beyond transactional results, Heider is recognized as a visionary in modern real estate representation. An early adopter of social media, he has built the world’s most followed residential real estate practice, with more than 4.5 million followers across platforms, including the number one real estate presence on YouTube and TikTok. This reach is leveraged not for visibility alone, but as a proprietary advantage for clients whose assets demand precision, global scale, and disciplined execution.
The HEIDER Company’s performance has been recognized across the industry. Daniel Heider was ranked the number one agent in the DC Metro area from Q1 through Q4 of 2025 by DC Metro Real Producers, while The HEIDER Company was named the number one team by sales volume at TTR Sotheby’s International Realty for the sixth consecutive year. Nationally and globally, the practice ranks as the second-highest performing Sotheby’s team worldwide across all team sizes and the fifth-ranked medium-sized team in the United States. Heider himself has been named a Sotheby’s International Realty Top 100 Agent for four consecutive years and was recognized as the youngest Executive Vice President in TTR Sotheby’s International Realty history.
Despite the scale of results, Heider’s philosophy remains grounded in discipline, preparation, and accountability. Performance is engineered through strategy, data, and control, not improvisation. Each decision is guided by an understanding that at the highest levels of residential real estate, outcomes are the only true measure.
“Daniel brings clarity, confidence, and an extraordinary level of execution to everything he does,” said Katie Hill, founder and CEO of Unlisted. “His forward-thinking approach and commitment to excellence make him a powerful partner within our network and an invaluable resource for buyers and homeowners in Washington, D.C.”
Looking ahead, The HEIDER Company remains focused on elevating an already exacting standard. Built on collaboration across marketing, sales, and operations, the practice continues to shape the market rather than follow it, guided by thoughtful innovation, data-driven strategy, and a disciplined approach to modern luxury representation.
At the core of the work is a simple belief: there is no place like home. Whether a historic estate, a modern city residence, or a private retreat, each property is represented with the gravity it deserves, and each client is guided with confidence through the most complex decisions.
To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents.
To learn more about Daniel Heider, visit his Unlisted Profile, DanielHeider.com, or follow @Heider_RealEstate on Instagram.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Maura Racz
maura@unlistedinc.com
