Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that aren’t for sale — yet, today announced that The Rosemary and Madison Real Estate Group of Briggs Freeman Sotheby’s International Realty has joined the platform as the exclusive Local Experts for buyers and homeowners in ZIP code 75032. They join several of their Briggs Freeman Sotheby’s colleagues already partnering with Unlisted across North Texas, further strengthening the platform’s presence in the region.
Unlisted’s technology is designed to create new opportunities for everyone in the real estate ecosystem. Buyers gain new ways to discover homes they love beyond what’s listed on the MLS. Homeowners gain tools to better understand interest in their property and connect with potential buyers. Real estate professionals gain a program that elevates their expertise and opens the door to new conversations and new possibilities.
The platform uses publicly available data to create a digital property profile for every home in the country. These records can be quickly searched and organized into curated lists of homes that match a buyer’s criteria — even if those homes aren’t on the market. For homeowners, these profiles bring clarity to how their home fits into the broader landscape of local demand and interest.
Each vetted real estate professional that partners with Unlisted receives an agent profile connected to every home profile in their ZIP code. Only one agent is selected per ZIP, highlighting the strength of their expertise and credibility in their community. As Unlisted continues expanding this network, the mission remains the same: to bring more connection, insight, and possibility to buyers, homeowners, and agents nationwide.
The Rosemary and Madison Group brings a standout combination of marketing expertise, design-driven insight, and client-centered service. Ranked as the No. 1 team in the North Office of Briggs Freeman Sotheby’s International Realty in 2024 and closing over $37 million in sales in just the past two years, Rosemary Tonoli and Madison Hughes have established themselves as trusted advisors in suburban and lakeside living throughout the Dallas Metroplex.
Their partnership is rooted in complementary strengths: Rosemary’s accomplished background in sales and marketing positions every property with strategy and precision, while Madison’s experience as a Speech Pathologist brings a grounded, supportive presence to clients navigating high-stress decisions. Their shared design sensibility ensures that sellers prepare their homes to shine, both in person and online, and helps buyers visualize potential in every property.
“Rockwall, Heath and the surrounding communities offer a lifestyle people truly fall in love with,” said Tonoli and Hughes. “Partnering with Unlisted allows us to bring even more possibilities to our clients. It’s a powerful tool, and we’re excited to bring it to 75032.”
“The Rosemary and Madison Group exemplifies the thoughtful, client-first expertise we look for in every Local Expert,” said Katie Hill, founder and CEO of Unlisted. “Their deep understanding of suburban and lakeside living paired with their marketing savvy and design insight make them an great fit for our platform.”
To learn more about Unlisted, visit UnlistedHomes.com. For Unlisted for Agents, visit UnlistedHomes.com/Agents.
To learn more about The Rosemary and Madison Real Estate Group, visit their Unlisted Profile or Briggs Freeman.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Sophia Jacomet
sophia@unlistedinc.com
