In the wake of the Compass-Anywhere merger, Unlisted, the real estate technology company empowering buyers and homeowners to unlock the 98% of homes that aren’t for sale — yet, forecasts what this moment reveals about future-proofing residential real estate.
“The real estate industry is at a defining inflection point, one that demands more than incremental change. The Compass-Anywhere merger prompts our industry to pressure test decades-old assumptions and reimagine existing models to truly reflect how consumers and real estate professionals operate today,” said Katie Hill, founder and CEO of Unlisted. “This moment creates necessary space for new thinking and reinforces that innovation, flexibility, and consumer relevance are no longer optional, but essential to the future of our industry.”
As consolidation accelerates across the real estate industry, a convergence of technological advances, shifting consumer expectations, and evolving legal and regulatory frameworks are reshaping how homes are bought and sold and driving change at a pace not seen in decades.
Hill added, “The merger demonstrates that long-standing foregone conclusions about how real estate works are being revisited, and true innovation is moving from the margins to the center.”
Designed to serve everyone with a stake in the housing market, Unlisted uniquely makes every home in the United States discoverable and searchable. Powered by sophisticated AI search, Unlisted opens the aperture to all homes within a specific zip code, school district, or set of criteria, not just homes listed for sale. Seeing beyond the 2% of homes that are currently listed for sale offers buyers, homeowners, and agents both transparency and choice. The national technology platform is brokerage-agnostic and promotes vetted real estate agents to both buyers and homeowners who seek local expertise when proactively exploring their options on Unlisted.
Backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted offers buyers, homeowners, and their real estate agents a competitive edge by providing earlier access to a bigger market.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Maura Racz
maura@unlistedinc.com
