TruSkin®, a leading clean, botanical-infused skincare brand with a strong track record of commercial performance and consumer loyalty, today announced its launch on Ulta.com, marking a major milestone in the brand’s continued retail expansion and omni-channel growth strategy.
The debut places TruSkin within one of the beauty industry’s most influential retail ecosystems, reinforcing the brand’s position as a leader in skin friendly, skin nutrition skincare solutions designed to work with skin and deliver results. A curated assortment of TruSkin’s top-performing products — including its No. 1 best-selling and rated Vitamin C Facial Serum and innovative SPF 30 Mineral Sunscreen Facial Serum — is now available to Ulta Beauty’s highly engaged digital customer base.
This latest expansion builds on TruSkin’s sustained momentum across both e-commerce and brick-and-mortar retail. Backed by strong sell-through, high repeat purchase rates, and consistent editorial recognition, the brand has steadily grown its national presence through key retail partnerships including Amazon, Walmart, Target, CVS, Walgreens, and now Ulta Beauty.
"We are thrilled to bring TruSkin’s most-loved formulas to the Ulta Beauty community," said Wellbeam CEO Chris Marschall. "Ulta.com is a premier destination for beauty enthusiasts, and this partnership allows us to reach even more consumers looking for transparent, clean skincare that delivers real results without the prestige price tag."
Featured TruSkin products now available on Ulta.com:
- Vitamin C Facial Serum: The brand’s No. 1 bestseller. This potent, antioxidant-rich serum blends a stable, skin-friendly form of vitamin C (SAP) with hyaluronic acid, vitamin E, aloe vera, and jojoba oil to help promote a brighter, fresher-looking complexion.
- Vitamin C Gentle Face Scrub: A dual-action exfoliator powered by vitamin C and ultra-fine Tahitian sand to gently remove dulling buildup, leaving skin smooth, radiant, and perfectly prepped for the rest of your skincare routine.
- Vitamin C Super Serum: An advanced, multi-benefit formula that combines vitamin C with retinol, niacinamide, hyaluronic acid, and squalane to help address signs of aging for a more youthful-looking complexion.
- SPF 30 Mineral Sunscreen Facial Serum: A revolutionary, sheer mineral sunscreen that provides broad-spectrum protection while nourishing the skin with vitamin C, green tea extract, and botanicals — in a lightweight, non-greasy formula designed to wear beautifully with or without makeup.
- AHA BHA Toner with PHA & Vitamin C: A PHA, AHA, and BHA skin toner that gently exfoliates and buffs away dead skin cells, helping to unclog pores and refine their appearance while leaving skin looking brighter, softer and healthier.
- Get Up & Glow Bundle: A curated bundle designed to provide a complete brightening routine for those seeking a visibly healthy glow. It includes the Vitamin C Facial Serum, SPF 30 Mineral Sunscreen Facial Serum, and the Vitamin C Gentle Face Scrub.
TruSkin’s expansion into Ulta Beauty aligns with broader industry trends favoring clinically supported clean skincare, transparency in formulation, and value-driven prestige alternatives. By combining dermatologist-recommended efficacy with mass accessibility, TruSkin continues to close the gap between clean skincare ideals and real-world consumer demand.
Starting today, you can find TruSkin products at www.ulta.com/brand/truskin.
About TruSkin
TruSkin was founded on the belief that skin health is fundamental to overall health and wellbeing, and is committed to nurturing skin health from the outside in with our purposeful, botanical-infused blends your skin craves. With its "skin friendly skin nutrition" motto, TruSkin formulas are also cruelty-free, dermatologist-recommended and clinically-tested, made in the U.S. (with domestic and globally-sourced components), and clean (with no parabens, sulfates, phthalates or synthetic fragrances). TruSkin's formulas can be used in a customizable way to adhere to all of your skincare needs. From cleansers and toners to serums and moisturizers, there's a product or even a combo of products for every skin type. TruSkin is a Wellbeam Consumer Health brand and is available at Amazon, Target, Walmart, CVS, Walgreens, and other retailers. For more information, visit truskin.com.
About Wellbeam Consumer Health
Wellbeam Consumer Health is a diversified portfolio of differentiated wellness brands, including TruSkin, Eu Natural, and BioTRUST. Wellbeam is accelerating its brands by expanding on its eCommerce strength and leadership, building out a growing omni-channel retail presence, and launching meaningful new product innovation. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. Wellbeam is backed by American Pacific Group. For more information, please visit wellbeam.com.
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