"The Envoy" is a fast-paced new docuseries from Emmy-winning talent behind Netflix, CBS, YouTube and Anthony Bourdain’s original team. Premiering in 2025 on leading global streaming platforms with an estimated reach of 50 to 70 million households, the series brings a cinematic lens to extraordinary places, showing how what we eat shapes where we travel and how economies grow.
Each 30-minute episode explores how food is shaping the future through three pillars:
- Health: Food as medicine
- Wealth: Economic growth and small business
- World: Sustainable tourism and climate-positive agriculture
At a time when trust in traditional media is low and budgets are being slashed, "The Envoy" stands apart: world-class cinematic quality, creator-led and mission-driven to bridge soft power with real-world impact.
The mission of "The Envoy" is to make audiences smarter, more connected and optimistic about the future.
Governments Spend Billions, Yet Most Miss the Mark
In 2024, governments invested over $642 billion in tourism and cultural promotion. Most of it is lost in ad buys, consultant decks and one-off campaigns with no clear return.
"The Envoy" is the first purpose-built platform for driving action among U.S. consumers, who control more than $8 trillion in global spending across travel, food and lifestyle.
“Sometimes the difference between a local tradition and a global success story is the right spotlight,” said Laura Layousse, CEO of Compagnie Africaine Agroalimentaire, who is featured in "The Envoy: Senegal." “'The Envoy' gives us that spotlight. We’ve always known fonio was something special — a beautiful, resilient grain that’s nourished our communities for generations. This kind of visibility can change everything for farmers, families, and the future of African agriculture.”
Case Study: Thailand’s Culinary Diplomacy Success
In 2002, Thailand launched the Global Thai program to boost its global image through cuisine — a key success for culinary diplomacy, the concept of sharing culture through food. The economic success of pad thai as a global staple resulted in increased demand for rice noodle exports, increased travel to Thailand and improved international perception.
"The Envoy" is the first systematic approach to taking this model further. Using premium global distribution and world-class storytelling, the series accelerates visibility and perception change by spotlighting tourism, trade and technology.
A New Model For Media
“'The Envoy' fills a critical gap in the market, aligning the goals of governments, nonprofits, and viewers to create shared prosperity and stronger global ties,” said Todd Green, strategic advisor to "The Envoy." “Our media model is built to be sustainable and a blueprint for the future of content marketing where premium storytelling, journalistic integrity and real-world impact work hand in hand.”
The series is already being featured at major global forums, including at a highly curated Sundance Film Festival event held alongside executives from Whole Foods Market and The Rockefeller Foundation, to connect storytelling with strategy.
The show's marketing strategy embraces the power of in-person connection, with a presence at key cultural and commercial events including the Fancy Food Show, World Travel Market, U.N. General Assembly and SXSW.
Premiere Episode: Fonio in West Africa
The debut episode features Bill Gates, celebrity chef Pierre Thiam, Pulitzer Prize-winning journalist Borso Tall and philosopher-farmer Moussa Samb as they explore one of the world’s oldest and most climate-resilient grains.
Fonio was the grain of kings and buried with ancient pharaohs — until it was nearly lost. Today, this nutrient-rich grain is powering a new future across the Sahel by improving nutrition, expanding economic opportunity for women and helping reverse desertification.
"The Envoy" brings this story to life as a blueprint for healthier communities, economic growth and a more resilient planet.
Looking Ahead
“We’ve combined world-class journalism, filmmaking, creator content and marketing into one platform,” said Anne Marie Hagerty, creator and host of "The Envoy." “Our team aims to launch the next ‘Food Wonders of the World,’ using premium content to make our viewers smarter, more optimistic and more aware of how their choices can have a positive impact on the planet.”
"The Envoy" is now inviting select partnerships with aligned brands and foundations seeking purpose-driven content that travels — culturally and commercially — to amplify their mission on a world stage. New episodes will premiere throughout 2026.
For private screening access to view the show, partnership inquiries or more information, visit www.theenvoyshow.com or email hi@theenvoyshow.com.
