Stape Launches New Product: Meta’s Signals Gateway

Stape, the all-in-one solution for server-side tracking, dedicated to developing user-friendly tools that create a seamless tracking experience, recently announced the launch of Meta’s Signals Gateway. Signals Gateway enables the efficient management and regulation of data flow across multiple destinations, ensuring high tracking accuracy—helpful for business owners, marketing and data-tracking specialists, and anyone who needs such a setup.

Benefits of Signals Gateway

1. First-party data tracking

As digital marketing is constantly changing, it is challenging to come up with data regulations and maintain precise data tracking (due to the impact of ad blockers and browser restrictions such as ITP).

 

With Signals Gateway, you can build first-party data tracking, meaning that all the data on conversions and user behavior is collected directly without relying on third-party platforms. Such an approach provides more precise data tracking as well as higher control over the collected data, allowing easier compliance with data regulations such as GDPR or CCPA.

2. Centralized control hub

Signals Gateway provides a unified platform for efficiently managing and sharing data that was collected from data sources like Meta, SDKs, offline uploads, and CRM systems. The solution streamlines the flow of information directly from any source to any destination you need. There is no longer a need for different platforms and setups to manage data flows.

3. Seamless configuration

The configuration process of Signals Gateway is straightforward and doesn’t require any coding skills to complete.

How does Signals Gateway work?

When some conversions or user interactions occur, Signals Gateway Pixel shares the data with the cloud server that a business owns after connecting Signals Gateway. You have complete control over the collected data and can send it to the desired destination.

With the help of Signals Gateway Pixel, you can send the data to non-Meta destinations and set the list of events that need to be excluded from being sent to specific destinations.

Signals Gateway is a handy solution that makes data stream management easier. With its help, you can set up first-party tracking without having any coding skills and manage sending data to different destinations, even those that are beyond the Meta platform.

About Stape

Stape is an all-in-one platform designed to simplify server-side tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. For more information, visit https://stape.io.