Sightly announced today the official launch of its international expansion into the United Kingdom. This milestone marks the company’s first move outside the United States and establishes a strategic foothold for broader growth across EMEA.
Leadership Team Driving Growth
Industry heavyweight Giles Ivey will be leading the charge, joining Sightly as Head of EMEA. Ivey, a seasoned digital media executive and former CEO of EMEA for MiQ, led the commercial arms of Sky Digital Media, AOL and Times Online before taking up board advisory roles with top ad tech companies. Known for his strategic acumen and extensive relationships in the UK market, Ivey will help bring Sightly’s unique capabilities to brands and agencies seeking real-time cultural relevance at scale.
Supporting the expansion is Rob Trotter, who steps into the newly created role of Managing Director, UK. Formerly Head of Trading & Commercial Development at GumGum UK, Trotter brings more than a decade of experience across media, trading and programmatic strategy.
Executive Perspectives
“I’m incredibly proud to take this next step for Sightly,” said Adam Katz, CEO of Sightly. “Our partners have consistently expressed a desire for global expansion, and we are so excited to be answering that call. Expanding internationally positions us to deepen collaboration with global networks and serve the evolving needs of our clients. Giles Ivey brings tremendous experience and a visionary mindset, and I can’t think of a better partner to lead this next phase of growth.”
“Sightly’s Brand Mentality® technology is a game-changer — helping brands connect with culture in real time without compromising values,” said Rob Trotter. “Sightly is a long-time member of the YouTube Measurement Program and recently became a badged TikTok Marketing Partner. This level of data access and API integrations positions us to deliver measurable, scalable results. That’s what clients are demanding right now.”
“Sightly isn’t just expanding to a new market — we’re opening the door to a new era of real-time marketing across borders,” said Giles Ivey. “From the moment I met the team and saw the platform in action, I knew this was something different. The technology is fast, smart, and built for how brands want to operate today. I was thrilled to be given this opportunity and, when I accepted the challenge of building a UK-based team for Sightly, Rob Trotter was top of the list of people we wanted to hire. We’re so excited that he has decided to come and join us.”
Looking Ahead
Sightly’s expansion into the UK signals a deeper commitment to global marketers seeking agile cultural intelligence and cross-platform activation. As demand grows for solutions that seamlessly connect real-time insights to media buying and activation, Sightly is uniquely positioned to lead. The London-based team is already engaging with major advertisers and global agency networks, with several active briefs underway. Additional hires are expected in the coming months as the company scales its EMEA operations and continues building toward a future where intelligence and action are fully integrated.
About Sightly
Sightly is a data and technology company dedicated to helping clients achieve their real-time marketing goals. We empower brands and media agencies to connect with culture while maintaining brand suitability through our proprietary Brand Mentality® technology. Our platform transforms a brand’s unique identity into a real-time algorithm, allowing marketers to respond with speed, relevance, and authenticity across YouTube, TikTok, Connected TV, Meta, Reddit, and the Open Web. Learn more at www.sightly.com.
Media Contact
Alena DeSalvo
marketing@sightly.com
