SeoProfy today announced an updated version of its AI SEO Audit framework, a structured service designed to help organizations assess and improve how their websites are accessed, interpreted, and referenced across AI-influenced search experiences and conversational assistants.
First launched in July, 2025, the AI SEO Audit evaluates technical accessibility, content alignment, and off-site signals that can affect whether a brand is cited in AI-generated responses. The service is intended for organizations that depend on search-driven demand, including e-commerce, SaaS, B2B, marketplaces, and information publishers, and want a measurable view of AI/LLM-referred traffic alongside standard organic performance indicators.
What’s new in the 2026 update
The updated audit framework incorporates changes teams are seeing as AI features expand within search and discovery. Key updates include:
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A structured 53-point audit checklist spanning technical, content, and external visibility factors
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A clearer prioritization model to identify issues that can block AI systems from accessing or selecting key pages
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Guidance for structured data improvements to increase machine-readability of priority content
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GA4-based reporting views to help segment and track LLM-referred sessions over time using first-party analytics data
Performance signals from GA4-based LLM reporting (example engagement)
In one recent engagement using GA4 filtering to isolate LLM-referred sessions, the client’s LLM sessions increased from 29 to 1,556, and pageviews increased from 35 to 1,747 across the measured periods.
In an additional comparison view, LLM sessions for Jan. 1, 2026 – Jan. 30, 2026, were compared against Dec. 13, 2025 – Jan. 9, 2026, with LLM referrer reporting attributing sessions across multiple assistants, including ChatGPT (293 sessions, +34.4%) and Perplexity AI (122 sessions, +35.6%) during the comparison window. Results can vary by site, industry, and implementation scope.
SeoProfy said outcomes were supported by improvements commonly associated with better machine-readability and discoverability, including implementing structured data on key pages, resolving critical URL errors affecting important content, aligning content more closely with user intent, and pursuing relevant third-party mentions through digital PR and outreach.
“Teams want a practical way to understand whether they’re appearing in AI-generated results — and what to change when they aren’t,” said Victor Karpenko, CEO of SeoProfy. “This update is designed to make AI visibility measurable and operational, connecting technical fixes and content decisions to how AI systems find, interpret, and reference a site.”
“AI visibility is often influenced by a combination of accessibility, clarity, and credibility signals,” said Andriy Shum, head of SEO at SeoProfy. “The updated audit helps teams identify blockers across those areas and prioritize changes that support both organic and AI-influenced discovery.”
About SeoProfy
SeoProfy is an SEO agency headquartered in Orlando, Florida. They provide technical SEO, content strategy, and authority-building services to help organizations improve organic discoverability and performance across evolving search experiences, including AI-influenced search and conversational discovery. For more information, visit seoprofy.com.
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