S99 PR, a public relations firm specializing in editorial-led media strategy for EB-1A and O-1 visas, announced the expansion of its Global Talent and Immigration Press Division. The initiative will be led by Jake Vince, partner at S99 PR, and was announced by the firm’s founder, Chris K.
The move comes in response to a sharp rise in demand from international executives, founders, scientists, artists, and senior professionals seeking EB-1A and O-1 visas amid increasingly stringent USCIS scrutiny and higher evidentiary standards. As S99 PR has observed, securing articles alone — without a deep, immigration-aligned press strategy — no longer meets the threshold. Successful EB-1A and O-1 cases now require media coverage that is strategically timed, editorially defensible, and positioned within a broader narrative that clearly supports extraordinary ability criteria rather than surface-level visibility.
“I’m excited to work closely with Chris, our founder, to expand this division in a way that reflects how EB-1A and O-1 visas are actually evaluated today,” said Jake Vince, partner at S99 PR. “This initiative is about building real strategy around press — not just producing articles.”
Why Strategy Now Defines EB-1A and O-1 Visa Press
USCIS has significantly raised the bar for how media evidence is reviewed in EB-1A and O-1 visa petitions. Officers are trained to evaluate editorial independence, credibility, narrative consistency, and intent, not just publication names or article counts. As a result, press created without a cohesive strategy often fails to function as usable immigration evidence.
“EB-1A and O-1 visa press without strategy is ineffective,” Vince added. “USCIS isn’t counting links — they’re assessing credibility, context, and why recognition occurred. Every article must fit into a larger narrative that supports extraordinary ability.”
S99 PR’s expanded Global Talent Division focuses exclusively on strategy-first editorial positioning, ensuring each media placement strengthens — not weakens — an applicant’s immigration case.
Key Challenges Facing EB-1A and O-1 Visa Applicants
S99 PR cites several recurring challenges faced by EB-1A and O-1 visa applicants:
- Media coverage that appears sponsored, transactional, or promotional
- Articles lacking true editorial independence or third-party validation
- Press volume without contextual substance or narrative cohesion
- Misalignment between press narratives and EB-1A or O-1 visa criteria
- Poor timing, including rushed or clustered media placements that appear inorganic during USCIS review
According to S99 PR, timing is a critical but often overlooked factor in visa press strategy. Media coverage produced too quickly or without a natural progression can signal orchestration rather than earned recognition — raising credibility concerns during adjudication.
“Timing matters just as much as placement,” Vince said. “Rushed press doesn’t look organic, and immigration officers notice that. Strategy means knowing when coverage should happen, not just where.”
Supporting Global Talent From the World’s Leading Companies
The S99 PR Global Talent Division works with high-level professionals from some of the largest companies in the world, including executives, engineers, researchers, creatives, and founders pursuing O-1 visas or permanent residency through the EB-1A extraordinary ability category.
S99 PR helps these individuals translate complex, high-impact accomplishments into immigration-ready editorial narratives that can be clearly understood and evaluated by USCIS officers.
“Our clients are already exceptional,” Vince noted. “Our responsibility is to make sure their recognition is documented in a way the immigration system actually respects.”
A Strategy-First Model for Immigration Press
Unlike traditional PR firms, S99 PR does not offer generic or automated press packages for visa applicants. Each EB-1A or O-1 engagement is built around:
- Immigration-aligned editorial strategy
- Publication selection based on credibility, not volume
- Narrative consistency across earned media
- Strategic timing that reinforces authenticity
This disciplined approach has driven increased demand from immigration attorneys, global professionals, and executives seeking serious visa outcomes.
Looking Ahead
With Jake Vince leading the expanded division, S99 PR will continue refining its EB-1A and O-1 visa press strategies as USCIS standards evolve.
“Immigration press is no longer optional or superficial,” Vince said. “It’s a strategic asset — and when done wrong, it becomes a liability. That’s why this division exists.”
For more information about S99 PR’s EB-1A and O-1 visa press strategy, visit s99pr.com.
Media Contact
S99 PR
ck@s99agency.com
