This year, as RITFIT celebrates its 10th anniversary, the brand is reaffirming its belief that fitness should be accessible to all. In an industry often dominated by aesthetic goals and performance metrics, RITFIT is reshaping the conversation and challenging how people think about fitness.
Pushing beyond the predictable world of gym culture, RITFIT has launched a standout initiative: its monthly Disability Support Program, which provides people with disabilities access to professional-grade home fitness gear and the motivation they need to achieve their goals.
Inclusive From the Ground Up
Accessibility isn’t an afterthought — it’s a foundation. RITFIT believes fitness should be available to everyone, which is why its full range of home and commercial gym equipment, from resistance bands to power cages, is designed for versatility, durability, and affordability.
But beyond innovative equipment, it’s the company’s social mission that sets it apart. Through consistent outreach and community partnerships, RITFIT provides free or subsidized training equipment to people with disabilities. By removing financial and logistical barriers, the brand ensures everyone can access a safe, empowering, and sustainable fitness routine — right from their own living rooms.
Kendra Herber: A Life Built on Strength
For Kendra Herber, fitness is more than a routine — it’s her anchor. Born with a limb difference, she has spent much of her life challenging assumptions about ability, femininity, and strength. Today, she’s a speaker, author, and advocate, as well as a proud RITFIT user and role model in the adaptive fitness community.
With RITFIT’s reliable, adjustable equipment tailored to her training style, Kendra stays active at home while caring for her daughters and pursuing her passion for advocacy, inspiring others with her message of resilience.
Kevin Ortiz: Representation Matters
As a wheelchair user and adaptive fitness coach, Kevin Ortiz has built his platform on motivation, representation, and authenticity. His Instagram (@wheelchairkev) showcases pull-ups, push-ups, and an unstoppable drive that leaps off the screen.
Through RITFIT’s Disability Support Program, Kevin received gear that elevated his workouts and training routines. Even more importantly, he found a brand that shares his values. Today, Kevin stands as one of RITFIT’s most visible ambassadors, using his platform to promote accessibility and guide people with disabilities who want to deepen their fitness journey.
Designing for Real Life, Not Just the Gym
The RITFIT brand is not just for elite athletes or influencers. They pride themselves on catering to all experience levels and body types by offering equipment designed to fit real homes, real lives, and real goals. Additionally, their equipment is all rigorously tested and trusted by everyday users, personal trainers, and rehab specialists alike.
With a product line ranging from squat racks and wall-mounted storage to adjustable benches and resistance bands, RITFIT has always prioritized user-first design. That means focusing on comfort, adaptability, and functionality — not just looks.
Building More Than Muscle
What started as a gym equipment company is quickly becoming a community, and every month, RITFIT spotlights new stories of people from across the country who are using fitness to heal, connect, and grow. Their website and social media channels are filled with transformation stories, adaptive workout routines, and reminders that strength comes in many forms.
Ready to Get Involved?
The brand invites users not just to purchase equipment, but to join a mission. If you are a fitness professional, a rehab specialist, or someone simply looking for support on your journey, RITFIT makes it easy to step in and step up:
- Visit www.ritfitsports.com/pages/disability-program to learn more about the Disability Support Program
- Nominate an individual or organization for support
- Donate, partner, or sponsor adaptive equipment
- Follow @ritfitsports and join a growing community of inclusive fitness advocates
A Future with No Limits
RITFITis offering an industry long dominated by aesthetics and exclusivity, a fresh look at a world where everybody belongs. It is reshaping fitness norms, lifting voices, and celebrating what’s possible when we invest in people, not just products. With stories like Kendra’s and Kevin’s leave no doubt that the future of fitness is not only stronger — it’s more inclusive, more empowering, and more human.
About RITFIT
Founded in 2015, RITFIT — a name derived from “Right” and “Fitness” — empowers individuals to take control of their health through premium, accessible and user-friendly home gym equipment. With more than 30 patents and over 200,000 customers worldwide, RITFIT is redefining home fitness by making strength training simple, strong and effective. To learn more, visit www.ritfitsports.com.
Media Contact
RITFIT Marketing
marketing@ritfitsports.com
