Rhythm Energy, a top-rated independent renewable energy provider, today announced the expansion of its Simply Green and Simply Select product lines. The rollout is a strategic response to new ERCOT forecasts predicting an 11% surge in electricity demand through 2026, driven by an influx of AI data centers and continued grid strain from extreme weather.
As residential rates in Texas remain elevated between 14¢ and 19¢ per kWh, Rhythm Energy is introducing these enhanced plans to offer budget certainty through 100% renewable fixed-rate options. The expansion aims to serve the 75% of Texas consumers who, according to recent market analysis, are now prioritizing shorter, more flexible energy contracts.
"The 2026 market presents a unique challenge: surging demand paired with a historic opportunity to leverage the state’s solar boom," said Matthew Tolliver, co-founder and chief product officer at Rhythm Energy. "Our 'Simply' product families are designed to be a buffer against this volatility, offering straightforward pricing with no hidden fees and a 30-day satisfaction guarantee."
2026 Simply Suite: Feature Comparison
To help consumers navigate the market, Rhythm has streamlined its core offerings into four distinct plans:
Simply Select 12/24
- Term length: 12 or 24 months
- Best for: Budget-conscious families
- Key feature: Fixed rate with no base monthly charges
Simply Green Flex
- Term length: Month-to-month
- Best for: Renters and short-term residents
- Key feature: No contract; switch or cancel anytime
Simply Green 13
- Term length: 13 months
- Best for: Maximum flexibility and stability
- Key feature: Fixed rate for just over a year with $0 deposit
PowerShift 12
- Term length: 12 months
- Best for: EV owners and smart homes
- Key feature: Discounted rates during off-peak hours
Supporting the Texas Renewable Milestone
The 2026 rollout aligns with a historic shift in the Texas power grid. In 2025, solar energy officially generated more electricity than coal for the first time in state history. Rhythm Energy’s Texas electricity plans directly support this transition by sourcing 100% of power through Texas-based and national Renewable Energy Certificates (RECs).
"We are moving beyond the era of 'teaser rates' and complex tiered pricing," Tolliver added. "By providing a transparent Electricity Facts Label (EFL) for every plan, we ensure our customers know exactly what they are paying for, even as market prices for peak summer months trade as high as $165/MWh."
About Rhythm Energy
Rhythm Energy is a retail electricity provider (REP) dedicated to providing Texans with affordable, 100% renewable energy. Established in 2020, Rhythm has disrupted the market with a "customer-first" philosophy, offering transparent pricing and innovative digital tools. Learn more about the 2026 offerings at www.gotrhythm.com/simply-green-energy-plan.
Media Contact
Liz Benavides
press@gotrhythm.com
