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Renty reported that demand for mobility services in the UAE has been supported by higher visitor flows and a growing share of online bookings, as residents and travel operators increasingly reserve transport through digital channels.
The shift is pushing rental platforms to compete on search, availability, and clear terms rather than offline sales. Demand in 2025 for different models, from economy sedans to luxury SUV rental on Renty.ae reflects the trend of user-friendly online bookings, as they were made through the Renty platform predominantly.
Founded in 2018, Renty has grown from a local luxury car rental service into a technology marketplace for car and yacht rentals in the UAE. In 2025, the company reported a 24% increase in website conversion, added 70 vehicles to its luxury fleet, and served clients from 163 countries, highlighting the platform’s international reach.
Renty Overview: Marketplace Model, Services, and Priorities
Dubai’s tourism growth is supporting demand for rental transport. In H1 2025, Dubai recorded about 9.88 million international overnight visitors, while average hotel occupancy reached 80.6%, highlighting how steady the city’s travel pipeline has become (The Economic Times). Against that backdrop, Renty operates in the UAE as a technology-led rental marketplace focused on service standards, automation, and customer experience. Founded by entrepreneur Yevhen Parokhod, the platform combines Renty’s own inventory with vehicles supplied by trusted partners, enabling a broader selection while maintaining consistent partner quality and service standards.
Fleet and services
Renty’s fleet is aimed at overcoming 2,200 cars in the near future, alongside more than 100 yachts available for charter. The platform offers hourly, daily, weekly, and monthly rentals, as well as leasing and lease-to-own options, with a “no deposit” policy, 24/7 customer support, and payment methods including cash, cards, and cryptocurrency.
Mission and vision
The company’s stated mission is to improve the UAE car rental market by introducing higher service standards, new products, and a more convenient, client-centric experience. Its long-term vision is to become a best-in-class car rental service, competing on service quality rather than discount-led pricing, Parokhod has said.
Digital product
Renty uses automation and end-to-end analytics across product, operations, and marketing, and has expanded mobile-first booking with an app for quick car and yacht reservations. Those filters allow users to narrow searches by brand and model, including high-demand SUVs such as the Mercedes G-Class on Renty.ae. In 2025, Renty said car rentals booked via web and app rose by 69% while mobile app-driven sales increased from 8% to 25%, with yacht rentals up 2.5 times.
Expansion priorities
Renty’s expansion agenda focuses on scaling four directions: relaunching its economy segment through a broader marketplace model; expanding yacht chartering; growing lease-to-own offerings; and continuing to develop its mobile application to improve conversion and retention.
Tourism as a Driving Force of Mobility Services
Premium demand follows visitor flows
Higher tourism volumes in Dubai continue to support demand for flexible, premium mobility — especially for travelers and affluent residents who prioritize convenience and “ready-now” availability over ownership. For rental platforms, that demand typically converts into more bookings tied to real trip needs — airport arrivals, hotel-to-meeting movement, weekend travel, and special-occasion itineraries — where customers value clear terms, fast confirmation, and dependable availability. Premium cars and yacht charters tend to benefit from the same travel-led lift, particularly as visitors lean into “experience” spending rather than purely functional transport.
Digital visibility and trust signals
Renty positions tourism growth as a catalyst not only for demand, but also for how customers choose providers. As Dubai’s visitor volumes expand, competition increasingly plays out in search visibility, content clarity, real-time availability, and trust signals — the practical details that matter when a customer is booking from abroad or planning a trip on a tight schedule.
Renty says scaling is less about pushing promotions and more about building a repeatable digital experience: consistent service standards, straightforward policies, and product features that help users decide faster.
Digital Booking and Corporate Demand Support Scaling
Online booking is now the default
In car rentals, the decision is often made before a customer speaks to anyone. The search results page, the availability calendar, and the checkout screen have effectively replaced the front desk for a growing share of bookings. Data from Ratemetrics shows the online share at about 78%, up from 65% in 2020, as websites and mobile apps take over a larger part of distribution.
Mobile changes how customers behave
On mobile, customers tend to move fast: compare options, check terms, and book in minutes — or drop off just as quickly if the process is unclear. Coherent Market Insights suggests over 70% of consumers choose digital booking, while 85% prefer online channels over offline options, keeping pressure on platforms to make the booking flow simple and the terms easy to read.
Renty’s Platform Model
Renty has been upgraded as all the global bookings shift online. The CEO of Renty, Yevhen Parokhod, has linked the company’s expansion to service execution and process discipline, supported by automation and digital distribution. The model is designed to handle demand swings across both retail and corporate customers.
For platforms, much of the competition now plays out in search and on mobile, where customers from around the world expect real-time availability and immediate confirmation. Dubai’s tourism market supports premium rentals for visitors booking transport around short stays and scheduled trips. Renty’s 2025 results — including higher website conversion, growth in app-driven sales, and stronger car and yacht bookings — reflect that shift. The company says it plans to expand its marketplace model across yachts, lease-to-own, and the economy segment as it scales within the UAE and builds capacity for wider growth.
About Renty.ae
Renty.ae, a luxury yacht and car rental company in the United Arab Emirates, is expanding its presence in the car and yacht rental market with an expanded fleet and new digital booking capabilities. The company now offers over 2,200 cars and over 100 yachts, as well as a user-friendly mobile app for convenient and instant booking. For more information, visit renty.ae.
Media Contact
Renty.ae PR Team
pr@renty.ae
+971 55 856 9266
