Pushly, the leading AI-driven audience engagement and push notification platform for publishers and e-commerce brands, today announced a two-year extension of its strategic partnership with The Arena Group, continuing their collaboration through 2027. The renewed agreement reinforces both companies’ shared commitment to driving measurable audience growth, deeper reader relationships, and incremental revenue across The Arena Group’s portfolio of premium media brands.
Since partnering, Pushly has helped power The Arena Group’s direct-to-consumer engagement strategy by delivering high-performance web push experiences that increase return visits, subscriber acquisition, and monetizable sessions — providing a reliable channel for reaching audiences beyond search and social platforms.
Together, the companies will expand their focus on AI-powered personalization, first-party data activation, and performance optimization to help The Arena Group strengthen owned audience channels and future-proof its growth strategy.
“Publishers can’t afford to rent their audiences anymore — they have to own the relationship,” said Brendan Ripp, CEO of Pushly. “The Arena Group understands that direct engagement is now a core growth lever, not a nice-to-have. We’re proud to extend this partnership through 2027 and continue delivering incremental pageviews, stronger loyalty, and meaningful revenue impact across their portfolio.”
“The ability to directly connect with our audiences in real time is critical to our content and commerce strategy,” said Paul Edmondson, CEO of The Arena Group. “Pushly has proven to be a trusted partner that consistently delivers measurable results. Extending this relationship allows us to further scale personalized engagement and drive sustainable growth across our brands.”
The extended partnership will include continued deployment of Pushly’s full web push suite, advanced segmentation and automation capabilities, and new AI-driven tools designed to maximize performance across breaking news, evergreen content, and commerce initiatives.
As publishers face ongoing disruption from algorithmic platforms and AI-powered search, owned channels like push notifications are becoming essential infrastructure — enabling brands to reach audiences directly, instantly, and profitably.
About Pushly
Pushly is an AI-powered audience engagement platform that helps publishers and e-retailers drive incremental traffic, increase conversions, and grow first-party relationships through intelligent web and in-app push notifications. Leading media brands rely on Pushly to turn attention into action and revenue. For more information, visit pushly.com.
About About The Arena Group
The Arena Group Holdings, Inc (NYSE: AREN) is a brand, data and IP company that builds, acquires, and scales high-performing digital assets. We combine technology, storytelling, and entrepreneurship to create deep content verticals that engage passionate audiences across sports and leisure, lifestyle, and finance. Through our portfolio of owned and operated brands including TheStreet, Parade, Men's Journal, Athlon Sports, the Adventure Network (Surfer, Powder, Bike, etc), ShopHQ and others, we deliver trusted content and meaningful experiences to millions of users each month. Learn more at thearenagroup.net.
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