POUCH today announced the launch of it's new nationwide supplement brand designed to deliver IV-inspired nutritional formulations in a portable, ready-to-drink format. The product line is intended for individuals seeking targeted, nutrient-dense supplementation without the time commitment or clinical setting required for traditional IV therapy. The initial launch includes four premium blends formulated to support daily nutrition without needles, appointments, or downtime:
- Hydration+: Powered by marine minerals to help replenish minerals lost through sweat and support lasting performance
- Immunity+: Powered by a blend of polyphenols, vitamin C, zinc, and more to support immune health
- SkinRevive+: Delivers 2x the antioxidant power of standard skin drinks to support overall healthy, radiant-looking skin
- WellDrip+: Inspired by the Myers’ Cocktail, this blend combines vitamins, minerals, and antioxidants to support energy and total wellness.
Each formula is proprietary, built around a clear outcome so users can choose the support that fits their needs.
Miami-based founder Annie Kurnick, who built her career in luxury media and brand development, relied on IV therapy during periods of intense travel and high-pressure work. While effective, the format never fit her on-the-go lifestyle.
“IV therapy worked for me, but sitting still for an hour never made sense,” says Kurnick. “I wanted something targeted, portable, and real, something that could actually keep up.”
That insight became POUCH. The formulas are inspired by well-known IV therapy blends, including the Myers’ Cocktail, using highly bioavailable vitamins, minerals, and antioxidants for efficient absorption. Across the collection, standout ingredients include:
- Aquamin™, a multi-mineral complex derived from red algae harvested off the coast of Iceland that carries over 72 trace minerals to support superior hydration and absorption.
- NutriGlo® Glutathione, often called the body’s “master antioxidant,” defends against oxidative stress and supports detoxification.
- VitAlign™, a blend of 7 plant-based polyphenols that helps reduce oxidative stress, protect cells from free radicals and support a healthy immune response.
Design is central to POUCH’s identity. Each product comes in a flexible, lightweight pouch with a sport nozzle spout, subtly referencing an IV bag while remaining sleek, discreet, and travel-ready. Packaging incorporates post-consumer recycled materials where feasible, signaling an early commitment to sustainability.
“This is about premium fluids that carry meaningful nutrition into real life,” Kurnick adds. “Our customers operate at a high pace, and their nutrition can slip to the margins of the day. What they’re missing isn’t discipline, it’s time. POUCH was built to solve for that.”
Formulation rigor was non-negotiable from day one. All products are produced in cGMP-certified facilities, with ingredients sourced from validated suppliers, and formulas third-party tested to ensure quality, label accuracy, and reliability.
“From a formulation standpoint, the goal with POUCH was efficiency,” says Rachel Dannemeyer, POUCH’s lead consulting chemist. “We selected nutrient forms that are known to be highly bioavailable orally and built each blend around purposeful dosing rather than excess. Every ingredient is there to support a specific function, and the delivery format was designed to make daily use realistic, not clinical.”
POUCH is rewriting the rules of advanced nutrition: proprietary, IV-level fluids delivered in a sleek package, engineered for lives in constant motion. For consumers, this means high-performance hydration, immunity, total body wellness, and skin support in a format that keeps up, anywhere, anytime.
About POUCH
POUCH is an IV-inspired, ready-to-drink supplement brand delivering targeted solutions for hydration, immunity, total body wellness, and skin support in a portable, modern format. Using IV-inspired formulation logic and bioavailable ingredients, POUCH offers premium, performance-focused fluids designed for high performers who need reliable nutrition that fits the pace of real life. To learn more, visit drinkpouch.com or connect on Instagram or LinkedIn.
Aquamin™ is a registered trademark of Marigot Ltd. of Cork Ireland. NutriGlo® is a registered trademark of NutriScience Innovations, LLC. VitAlign™ is a trademark of VDF FutureCeuticals, Inc., used under license. POUCH™ and Drinkable IV Formula™ are trademarks of Ivy Products, LLC.
Media Contact
Tanya Doggwiler
ONDA Marketing + PR
tanya@ondamarketingco.com
+1 631-702-5734
