Pontiac Intelligence, a leading programmatic media buying platform, today announced a direct integration with Triton Audio Marketplace, one of the world’s premier digital audio marketplaces. This integration enables all Pontiac users to access premium streaming audio ad inventory directly through the platform. With this new partnership, advertisers using Pontiac DSP can seamlessly launch and manage campaigns across a wide range of digital audio environments, including podcasts, music streaming services, and online radio, reaching listeners in brand-safe and highly engaged settings.
“This is a major step forward for our platform and our users,” said, Ben Lewis, senior vice president of business development at Pontiac Intelligence. “Streaming audio is one of the fastest-growing channels in digital media, and with this integration, we’re giving advertisers an array of tools to bring their first-party data as well as target by podcast and channel.”
Pontiac Intelligence continues to expand its media capabilities while maintaining its commitment to transparency, control, and cost-efficiency for media buyers of all sizes.
