Ukrainian bridal and eveningwear brand OKSANA MUKHA continues to expand internationally, entering new markets including Switzerland, Norway, Ireland, Denmark, the Netherlands, and Finland, and significantly strengthening its presence in the United States, Canada, Germany, and Austria, despite the ongoing war in Ukraine and a challenging climate for the global fashion industry.
In the 2025-2026 season, the company presented its new bridal collection ÉCLAT at leading professional shows Barcelona Bridal Fashion Week, Chicago National Bridal Market, and Si Sposaitalia Collezioni in Milan, regarded as key gateways for luxury bridal brands seeking global distribution.
According to the company, the ÉCLAT collection features around 70 wedding gown designs, now available through more than 450 partner boutiques in over 70 countries worldwide, across Europe, North America, and Asia. The brand notes increasing demand for Ukrainian couture craftsmanship across both established and newly entered regions.
“International exhibitions remain essential for sustaining export sales and developing long-term partnerships” said founder Oksana Mukha.
Operating Under Wartime Conditions
Based in Lviv, international brand OKSANA MUKHA has worked in couture, custom-made, and ready-to-wear bridal fashion for over three decades. Following Russia’s full-scale invasion of Ukraine, the brand faced supply chain disruptions, logistics challenges, and uncertainty — issues common among Ukrainian manufacturers.
Despite this, the company maintained production in Ukraine and continued serving international markets with a strategic focus on export growth and participation in global industry events.
Market Context and Outlook
The global bridal market is gradually recovering after the pandemic, yet rising production costs and geopolitical instability encourage brands to diversify sales channels and strengthen cross-border cooperation. Designers from Central and Eastern Europe are increasingly present at global fashion forums, gaining visibility within the luxury bridal segment.
OKSANA MUKHA stated it will continue investing in international partnerships, global exhibitions, and new collections for export markets, reinforcing its long-term expansion strategy.
About OKSANA MUKHA
OKSANA MUKHA operates in the couture bridal and eveningwear segment and has more than three decades of experience in the fashion industry. The brand works with an international retail network of 457 boutiques in over 70 countries and presents its collections at major bridal fashion events in Europe and the United States. For more information, visit oksana-mukha.com.
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