Nutifood and ViPlus Dairy, a 130-year-old heritage dairy producer from Gippsland, Australia, have officially introduced the international nutrition brand GippsNature and its first strategic product GippsNature Organic A2 to Vietnamese consumers — the first product of their international joint venture, ViPlus Nutritional Australia.
Following its debut, the joint venture targets revenues exceeding USD 33 million by 2026 and growing to USD 130 million by 2028, driven by expansion across Southeast Asia and key Middle Eastern markets.
First Product ViPlus Nutritional Australia Debuts
Nutifood and ViPlus Dairy have just introduced the international nutrition brand GippsNature and its first strategic product GippsNature Organic A2 to Vietnamese consumers - the first product under their international joint venture, ViPlus Nutritional Australia. Representing the essence of Australia’s “nature-aligned” nutrition philosophy, GippsNature Organic A2 is produced from Australian Certified Organic (ACO) A2 protein milk sourced from Gippsland’s lush pastures and free-grazing herds, combining natural purity with scientifically balanced nutrition tailored to Vietnamese families.
Following its debut, the two partners plan to expand the GippsNature portfolio to a full range of premium milk formulas and nutritional solutions for all life stages.
In addition to the establishment of ViPlus Nutritional Australia, with an initial investment of over USD 3 million (70% from Nutifood and 30% from ViPlus Dairy), Nutifood has invested an additional USD 230 million (approximately VND 6,000 billion) to expand its farms and factories in Gia Lai, Vietnam. It targets revenues exceeding USD 33 million by 2026 and growing to USD 130 million by 2028, driven by portfolio expansion across Southeast Asia (Malaysia, Indonesia, Cambodia, Thailand) and key Middle Eastern markets.
Strategic Roadmap for Global Expansion
During the official visit to Vietnam, the Victorian Government delegation, together with the leadership of Nutifood and ViPlus Dairy, discussed the three-year roadmap for GippsNature’s global expansion. The plan focuses on scaling production, developing new product lines, including ready-to-drink nutrition using Australian-standard formulations, and strengthening the brand’s international presence. Both partners share a long-term vision of delivering sustainable, science-based nutrition that meets the growing global demand for premium quality.
Mr. Jon McNaught, CEO of ViPlus Dairy, not only affirmed his confidence in Nutifood's expertise and experience, but also shared the aligned values between the two enterprises: “Alongside sustainable business aspects, Nutifood and ViPlus Dairy are committed to contributing meaningful economic and social value to local communities. The international joint venture is expected to create numerous employment opportunities for the Gippsland region, as well as foster research and development cooperation for nutritional formulas with leading universities in Melbourne.”
Mr. Tran Bao Minh, Vice Chairman of Nutifood’s Board of Directors, also hopes the joint venture will create impacts: “We highly appreciate the pioneering role of Victoria in global agriculture and nutrition. Through this joint venture, Nutifood aims to collaborate with Victoria to promote bilateral economic cooperation, while co-creating sustainable nutritional values, contributing to elevating both Vietnam and Australia on the global map of food and nutrition.”
Innovation Partnership Strengthens Vietnam–Australia Relations
In the context of strengthening economic cooperation between Vietnam and Australia, particularly in the nutrition sector, a delegation from the Victorian Government, led by the Hon. Danny Pearson, MP — Minister for Economic Growth and Jobs and Minister for Finance — paid a visit to Nutifood in Ho Chi Minh City.
During the visit, Minister Pearson commended the collaboration between Nutifood (Vietnam) and ViPlus Dairy (Australia). He recognized their joint venture, ViPlus Nutritional Australia, and the launch of GippsNature as a symbol of the connection and co-development spirit between the two countries.
“The future plans for the joint venture and GippsNature, as outlined by Nutifood and Viplus Dairy’s executives, only reinforces its purpose and potential, particularly as it has innovation at its core. When businesses collaborate like this, the economic dividends are long-term and widespread across trade and exports, and local economic growth,” said Minister Pearson.
The Minister further expressed strong support for the joint venture and anticipated that ViPlus Nutritional Australia would deliver impressive results, serving as a model for effective economic cooperation between the two nations.
The Victorian Government delegation accompanying Minister Pearson included senior officials from the Department of Jobs, Skills, Industry and Regions, and the Victorian Government Trade and Investment Office in Vietnam, alongside Mr. Jon McNaught, CEO of ViPlus Dairy.
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