Nulo, the premium pet food brand dedicated to helping fuel healthier, happier lives, announced today the next chapter of its award-winning “Fuel Incredible” campaign, unveiling an inspiring roster of winter athletes and their beloved pets. The latest partnerships celebrate resilience, passion, and the unique bond between some of the world’s top athletes and their pets as they prepare to compete on the global stage.
The lineup of Nulo partners and their four-legged companions includes:
- Madison Chock and Evan Bates – Olympic gold medalists and three-time world champion ice dancers; pets: Stella (13) and Henry (9), toy poodles
- Alex Ferreira – two-time Olympic medalist halfpipe freeskier; pet: Brandy (4), mixed breed
- Brenna Huckaby – three-time Paralympic gold medalist snowboarder; pet: Mouse (1.5), Cornish Rex
- Maddie Mastro – Olympic halfpipe snowboarder; pet: Pippy (3), Chihuahua-Pomeranian mix
- Kristen Santos-Griswold – Olympian and world champion short track speed skater; pets: Bear (13) and Koda (7), Siberian huskies
- Jordan Stolz – world champion speed skater; pet: Mitzi (9), mixed breed
“I’m thrilled to join the Nulo family as an ambassador,” Huckaby said. “As a Paralympic gold medalist, mom and advocate for living life without limits, I’ve built my platform on the belief that what we put into our bodies fuels what we can achieve. That extends to my family — including our cat, Mouse, who’s just as much a part of the team. Nulo’s commitment to quality nutrition and care mirrors my own values, and I’m excited to share our journey together with my community.”
Each competitor embodies the strength and determination that Nulo champions through its mission to fuel what matters most, whether on the podium, on the slopes or at home with our pets. This next chapter of Nulo “Fuel Incredible” builds on the campaign’s successful debut in concert with the competition in Paris, led by Simone Biles, who now passes the torch to winter athletes preparing for the highest level of global competition in their sports.
"Being part of the Nulo family and this campaign has always been special to me because it celebrates athletes not only for what we achieve in competition, but also for who we are and what drives us," Biles said. "I’m excited to welcome this incredible group of athletes and shine a light on the passion and dedication they bring to their sports, as well as the special relationships they have with their pets."
The campaign features a mix of digital media, print and television ads. The cornerstone is a 30-second television spot that will appear on the networks of NBCUniversal in select markets and nationally on Peacock, showcasing Nulo's team of athlete ambassadors and their pets. Complementing the broadcast push, the broader campaign will come to life through out-of-home activations and in-store retail experiences designed to engage consumers at multiple touchpoints. This continuation follows the first iteration of Fuel Incredible, which was honored by the Digiday Streaming & Video Awards, the MarCom Awards and Cynopsis Sports Media Awards for its compelling narrative and measurable impact, setting the stage for even greater resonance in this next chapter.
“Simone and our initial Fuel Incredible roster, including Olympic gold medalists Caeleb Dressel and Gabby Thomas, set the tone for what this campaign truly represents: authentic stories of perseverance, joy and emotional connection,” said Michael Landa, Nulo founder and CEO. “This new roster carries that vision forward in a way that reflects Nulo’s mission. We’re proud to share their journeys and deepen our support for athletes and the pets who support them, both through these partnerships.”
The new “Fuel Incredible” creative begins rolling out starting this week and will continue through 2026, showcasing athlete stories both on and off the ice and snow. For more on Nulo athletes and their pets, visit nulo.com/be-inspired or follow their journeys to Milan-Cortina on Instagram.
About Nulo
Nulo is on a mission to fuel the inner athlete in every pet. With a wide range of ultra-premium food formats available in more than 6,500 pet specialty retailers nationwide, Nulo ensures pets enjoy the best in digestive and immune health, skin and coat care, mobility, and weight management. Recognized as one of Forbes Magazine's "Most Innovative Brands at Retail," Nulo's offerings are rich in animal-based proteins and low in carbs, crafted to keep pets thriving alongside their human companions. Founded in 2009 and headquartered in Austin, TX, Nulo continues to inspire pet parents and athletes alike. For more information, visit nulo.com.
Media Contact
Taylor Strategy
nulo@taylorstrategy.com
