NaviStone helps marketers convert online behavior into tangible outcomes, addressing key brand challenges with speed, precision, and valuable insights. As the marketing technology company deepens its investment in innovative solutions and customer impact, it has named Jay Webster as its new chief technology officer.
With a career that bridges scientific research, software engineering, and executive leadership across some of the most dynamic tech sectors, Webster brings both breadth and precision to the role. He has held senior roles in martech, e-commerce, and energy. He is widely recognized for his work in SEM, behavioral targeting, programmatic media, and data-driven customer engagement.
Originally trained as a scientist at SRI International, Webster transitioned into technology as a QA engineer at Sun Microsystems before rising into roles that combined product, operations, and strategy. Most recently, he has served in executive and leadership roles at companies including Cision, Valassis, and Choose Energy.
“There’s no shortage of marketing tech out there, but NaviStone stands apart by helping brands take immediate action on intent signals to drive business outcomes,” said Webster. “We don’t just give companies tools. We help them find and reach audiences at the right moment, with the right message via engaging, attributable media. That ability to solve market-specific problems with speed and accuracy is what brought me here.”
Webster’s leadership philosophy centers on a clear and compelling idea: work with great people to build great things. He has consistently fostered team environments grounded in trust, collaboration, and shared purpose. Known for his ability to align technical excellence with a strong culture, Webster brings a thoughtful approach to innovation. His values resonate with NaviStone’s approach to working side by side with clients to navigate change, uncover opportunity, and deliver results that move the needle — especially in sectors like retail, travel, and home services, where speed to market and smart audience modeling are critical.
As CTO, Webster will lead NaviStone’s technology organization with a focus on advancing market solutions that fluidly adapt to the customer’s changing pulse . His leadership will be instrumental in helping the company meet increasing demand across retail, travel, home services, and other key verticals.
“Jay brings a rare mix of technical expertise and the ability to translate innovation into customer value,” said Larry Kavanagh, CEO of NaviStone. “In a landscape that’s constantly shifting, marketers need more than just data. They need smart, fast, and tailored solutions. Jay’s leadership will be a major asset as we continue to deliver exactly that.”
Webster’s appointment comes at a time of strong momentum for NaviStone, and his role will be key in helping the company scale its technology to meet the evolving needs of modern marketers. As channels fragment and competition intensifies, brands need partners that can turn behavioral signals into timely action and do so without adding complexity. Webster’s leadership will support NaviStone’s mission to simplify that path and accelerate meaningful results.
About NaviStone
NaviStone is a martech platform that unlocks and activates audiences brands are missing out on today. By combining website behavior with modeling, NaviStone enables marketers to deliver highly personalized media and messaging at the exact moment a consumer is considering a purchase. This approach increases return on marketing spend up to 70%.
Headquartered in Cincinnati, NaviStone is trusted by leading brands across travel, retail, home services, and more. The company has been recognized as a Best Employer in Ohio, a Best Places to Work in Cincinnati, and a TechOhio Startup Culture Award winner.
For more information, visit www.navistone.com.
Media Contact
Nikki Shenk
nshenk@navistone.com
