Momcozy today announced that it has surpassed 4.5 million users worldwide, a milestone the company attributes to rising demand for discreet, workplace-friendly lactation solutions as hybrid and flexible work models become more common.
As hybrid and flexible work models become embedded across global industries, employers are confronting a persistent challenge in retaining women after childbirth: the lack of practical, discreet support for lactation in professional settings.
According to maternal health advocates, while workplace policies around parental leave and flexibility have expanded in recent years, pumping technology has evolved more slowly. Traditional devices are often bulky, visibly noticeable under clothing, and dependent on fixed locations, creating logistical and psychological barriers for mothers returning to work. Research has linked these barriers to early cessation of breastfeeding and, in some cases, reduced workforce participation.
In response to these challenges, a growing segment of consumer health technology companies is repositioning lactation devices as tools that support workplace continuity rather than purely clinical products. Among them is Momcozy, a direct-to-consumer maternal technology company that reports serving more than 4.5 million users across more than 60 countries.
The milestone coincides with the company’s recent introduction of the Momcozy Air 1, designed to be used in mobile and open-office environments. With a profile of approximately 2.4 inches — about 20% slimmer than many competing wearable pumps, based on the company’s internal testing across major North American and European markets — the device is intended to reduce visible bulk, one of the most frequently cited deterrents to pumping at work.
According to the company, product development has increasingly focused on minimizing disruption during the workday. The pump incorporates a transparent top that allows users to visually confirm nipple alignment, addressing a common source of discomfort and failed pumping sessions that can force schedule adjustments. A wireless charging case extends battery autonomy, enabling use during travel or long workdays without reliance on dedicated lactation rooms or power outlets.
Momcozy reports that more than 60 patents protect its wearable pump designs, underscoring a broader shift toward what some companies describe as “ultra-slim” or “discreet” technology — products designed to reduce cognitive and logistical burden rather than introduce new tasks into already constrained schedules.
Industry observers note that such devices reflect changing expectations among professional mothers in a post-pandemic labor market. “The conversation has moved beyond whether women should be accommodated at work,” said one maternal health consultant familiar with workplace policy trends. “It’s increasingly about whether the tools themselves allow women to remain visible, productive, and present.”
The category has also begun to attract external validation. The pump has received multiple international design and innovation awards, including recognition from Time magazine’s "Best Inventions of 2025," signaling growing interest in maternal-focused health technology among consumers and investors.
Although wearable lactation devices remain a niche within the broader health tech sector, analysts say their relevance is likely to expand as companies reassess gender equity, retention, and productivity in evolving work environments. For many professional mothers, advocates suggest that practical, everyday technology may play a central role in sustaining long-term workforce participation.
About Momcozy
Since its founding in 2018, Momcozy — the global No. 1 wearable breast pump brand* — has rapidly emerged as a leader in the FemTech space, offering a groundbreaking range of products designed to support mothers and babies from pregnancy through postpartum and beyond. With a commitment to innovation and comfort, Momcozy has redefined maternal care with its wearable breast pumps, nursing bras, and other essential products that integrate seamlessly into the lives of modern mothers. Loved by over 4.5 million mothers across 60 countries, Momcozy’s products are sold directly on the brand’s website and by major retailers such as Babylist, Walmart, Target, and Amazon. Momcozy’s mission is to offer comprehensive solutions that empower mothers with the comfort and support they need at every stage of their journey. For more information, visit momcozy.com.
*Based on the global market share of wearable breast pumps, Grand View Research 2024.
Media Contact
Anna Xu
annaxu@momcozy.com
