Midwest Roofing has completed installation of a premium Owens Corning roof on a Love Columbia transitional housing home at no cost through its Roof Rescue community program, providing lasting shelter for families working to overcome homelessness and achieve housing stability.
The partnership between Midwest Roofing and Love Columbia represents a powerful collaboration between a local business and community organization addressing one of the region's most pressing needs: housing instability. When Midwest Roofing discovered that Love Columbia needed a new roof for one of its Transitional Housing Program homes, it presented a perfect opportunity to work together on a shared vision of community revitalization.
Addressing a Critical Community Need
Love Columbia is a community support organization with a mission to "Love People Forward" through career coaching, financial coaching, transportation coaching, and housing coaching — providing families with everything they need to discover a life of stability and purpose.
Jane Williams, executive director and co-founder of Love Columbia, described the organization's approach: "Love Columbia is seeking to transform our community through love. And what that looks like is that we come alongside our neighbors who are struggling to cover their basic expenses or create a path to the life they want and partner with them."
The need for housing assistance in the Columbia area is significant. Love Columbia receives approximately 150 calls for assistance every week, with two-thirds of those requests related to housing instability. The Transitional Housing Program provides four to nine months of supported living where families with children under the age of 18 can reset their lives, receive coaching through intentional relationships, and learn life skills to help them thrive.
Sara Stone of Love Columbia explained the program's comprehensive approach: "Families come to us from a position of housing instability and reside with us while we support them through coaching and relationships. And then as they move forward, they save 30% of their paychecks for future housing expenses to prepare them for later housing stability."
The support continues beyond the transitional period. "Once they're ready, we help them search for housing. We help advocate for them through the landlord. We help them review the lease so that they understand that. And then we stay in touch with them for a year after they move out of transitional housing, both to ensure that everything remains stable, but also to keep those relationships," Stone added.
The Significance of Stable Housing
For families experiencing homelessness, having a safe and reliable home represents far more than just physical shelter. Williams articulated what home means to the families Love Columbia serves: "A home is a place where you can be yourself, where you can relax and be yourself and know that you are safe and protected. A place where you can laugh and learn. You don't have to pretend. You can just be who you are."
Stone emphasized the profound impact these homes have on residents: "Most people that move into Love Forward homes, I've heard often them say, 'This is the nicest place that I've ever lived before.' And I think it's nice for a wide variety of reasons. It's nice because it has a new roof. It's nice because it has furniture and beds. But it's also nice because it's a place where they can come home at the end of the day and create a community, get to know their neighbors, feed their kids after school, all the things that many of us do every day without thinking about it."
The Roof Rescue Program: Changing Lives Through Community Support
Midwest Roofing's Roof Rescue program reflects the company's commitment to giving back to the local community. For every 100 Google reviews received, Midwest Roofing installs a brand new, top-tier Owens Corning roof on a home in need — completely free of charge.
“At Midwest Roofing, our mission is bigger than just roofing. Our focus is 'Changing Lives for our Families and Communities,' and we do that by guiding property owners to a superior roofing system. Our Roof Rescue program is our mission in action. A roof represents safety and peace of mind, and through the support of our past clients, we’re able to turn trust into real protection for families in need,” said Madison Plemmons, CEO of Midwest Roofing.
Williams expressed appreciation for the partnership and Midwest Roofing's approach to business: "We love Midwest Roofing. They have such a family orientation to start with, and their mission is also to see lives changed and families supported. But we also love that Midwest Roofing wants to give back, not just to provide good jobs for people who need jobs and who have skills or want to learn skills, but also through the Roof Rescue program. They are helping families that couldn't have a safe roof over their head have one."
She noted the lasting impact of this particular donation: "In our case, they put a safe roof on a home that would be used for really dozens of families to have that transitional period where they can reset."
The partnership has proven invaluable for Love Columbia's operations. "Midwest Roofing has been a phenomenal partner in helping us create a stable environment for families so we can continue to focus our efforts on the program and instead of the facilities," noted Stone.
A Roof Built to Last: Premium Owens Corning Materials
Midwest Roofing's commitment to quality extends to every Roof Rescue project. A roof is only as good as its materials and installation techniques, and the Midwest Roofing crew used only the best materials available from Owens Corning. The new roof is engineered to hold up — whatever the weather.
The installation features Owens Corning Duration® Shingles, which are rated Class 3 for impact resistance and can withstand winds up to 130 mph. This durability is essential for protecting families through severe weather conditions common to the Midwest region.
To ensure comprehensive protection, the team installed Titanium® PSU30 High-Temp Self-Adhered Underlayment, which protects sensitive areas such as penetrations, valleys, and eaves from water infiltration and also helps prevent ice dams — a critical consideration for Missouri winters.
Additional installation highlights include improved ventilation to keep the attic cooler in summer, preventing the roof from deteriorating prematurely from heat buildup. New decking was installed in rotten and damaged areas to provide a long-lasting nailing surface, and new flashing was placed around all edges and junctures for a watertight seal.
Stone underscored the fundamental importance of this work: "Stable housing starts with a roof, right? And so having a stable and solid roof over your head means everything. And that's what these families have been missing this whole time. So partnering with Midwest Roofing just allowed us to further our mission."
Creating Lasting Change Through Partnership
The families served by Love Columbia often share powerful testimonials about their experience. Williams reflected on the feedback the organization receives: "One of the things that we hear actually quite often is, 'You believed in me until I could believe in myself.' And I think for so many people, they have never had a cheerleader. They've never had a support team. And so just to have someone say, 'You can do it,' and give them those new ideas, I think that's been life changing."
About Midwest Roofing
Midwest Roofing is a top-tier roofing company specializing in residential and commercial services across Missouri. With offices in Lake Ozark, Columbia, and Springfield, the company combines local roots with statewide reach. Dedicated to guiding homeowners to a superior roofing system through quality craftsmanship and premium materials, Midwest Roofing lives out its mission of "Changing Lives for Our Families and Communities" by giving back through its Roof Rescue program — donating one free premium roof for every 100 Google reviews received. For more information, visit mwroofing.us.
About Love Columbia
Love Columbia is a community support organization founded in 2008 with a mission to "Love People Forward" through a relational, developmental approach that promotes self-sufficiency and flourishing. Co-founded by social worker Jane Williams and business owner Pat McMurry, the organization has grown from a dozen churches to a network of over 80 churches, dozens of business partners, hundreds of volunteers, and more than 40 staff members. Love Columbia serves thousands of households annually through career coaching, financial coaching, housing support, and its Transitional Housing Program. For more information, visit lovecolumbia.org.
Media Contact
Joshua Callandret
Midwest Roofing
marketing@mwroofing.us
