Marlie AI, a leading AI answering service for small and mid-sized businesses, has processed over 1 million calls while delivering more than 50,000 hours in time savings to its customers. The milestone demonstrates how artificial intelligence is becoming a practical solution for businesses that can't afford to miss customer calls but struggle with the costs and limitations of traditional staffing.
The numbers tell a compelling story. One million calls represents thousands of potential customers who didn't hang up in frustration, didn't get sent to voicemail, and didn't call a competitor instead. The 50,000 hours saved translates to roughly 24 full-time employees working for an entire year — time that business owners have redirected toward actually running their companies instead of being tied to their phones. With an average response time under two seconds and a 98% accuracy rate, Marlie AI has proven that automated answering technology can match or exceed human performance while operating around the clock.
The platform serves diverse industries across the United States, from emergency services like towing companies and locksmiths who need to capture late-night calls, to home service providers like plumbers and HVAC technicians who are often too busy on job sites to answer their phones. Professional services including lawyers and real estate agents use the system to ensure potential clients always reach someone, while restaurants rely on it to handle reservation requests and takeout orders during dinner rushes. Each industry has different needs, but the underlying challenge is the same: missing calls means missing revenue.
Consider a typical plumbing company that receives 40 calls per week outside of business hours. Before implementing an AI answering service, those calls either went to voicemail or to a traditional answering service that cost hundreds of dollars per month and still couldn't book appointments directly into their calendar. Now, their AI receptionist answers instantly, understands which calls are genuine emergencies, schedules non-urgent appointments automatically, and sends detailed summaries to the owner's phone. The result? More jobs booked, happier customers, and the owner actually sleeping through the night.
"We built Marlie AI because we saw small business owners being held hostage by their phones," said Alex Dimcevski, founder of Marlie AI. "Reaching 1 million calls isn't just a number for us, it represents 1 million moments where a business owner didn't have to choose between serving a customer and living their life. These are real people running towing companies at 2 AM, managing restaurants during rushes, or trying to grow a law practice without hiring expensive staff. The fact that AI can now handle these conversations naturally and accurately is genuinely transforming how small businesses operate."
What sets Marlie AI apart from both traditional answering services and other AI solutions is its combination of simplicity and sophistication. Business owners can set up their AI receptionist in about 15 minutes by connecting their website and letting the system learn their services, pricing, and policies. The platform then handles everything from answering basic questions to booking appointments, collecting payments, and routing urgent calls to the right person. It works in multiple languages, integrates with the tools businesses already use, and costs a fraction of what they'd pay for human staff or conventional answering services.
The broader trend is clear: American small businesses are embracing AI not as a futuristic experiment but as a practical necessity. With labor costs rising and customer expectations for immediate response growing, the traditional model of hiring receptionists or paying for answering services that charge per minute is becoming unsustainable. AI answering services offer an alternative that provides better coverage at up to 90% lower cost than traditional solutions. For businesses operating in competitive markets where speed matters, like emergency services, home repairs, or professional consulting—the ability to answer every call in under two seconds can be the difference between winning and losing a customer.
As more businesses discover they don't need to choose between quality customer service and profitability, AI-powered phone systems are moving from "nice to have" to essential infrastructure. The 1 million call milestone suggests this shift is already well underway.
About Marlie AI
Marlie AI is an AI answering service designed to help businesses handle incoming calls automatically. With Marlie, you get a virtual receptionist that can answer calls, handle common questions, book appointments, capture key information, and route qualified leads to the right person. Based in New York City, Marlie AI serves small and medium-sized businesses across the United States. Our realistic AI receptionist is built to listen, understand, and act on caller needs, ensuring calls are managed efficiently while preserving the human touch when it matters most. For more information, visit www.marlie.ai.
Media Contact
Alex Dimcevski
Founder & CEO, Marlie AI
alex@marlie.ai
