Generative AI, the Search Generative Experience (SGE), and multimodal chatbots are changing the rules of the game for marketing departments. Visibility is increasingly created where traditional search engine optimization (SEO) meets artificial intelligence (AI): structured data feeds large language models, while AI-driven analysis reveals the next optimization move. Four owner-led digital service providers share how they're leveraging this paradigm shift for their clients in 2025.
MaxPruegner.com – “Websites That Make Instant Sense to AI”
“Imagine a website tailor-made for your business—optimized for search engines, user-friendly, and visually compelling,” says Max Prügner, founder and web designer at maxpruegner.com.
Prügner emphasizes that semantically clean websites provide the ideal training material for AI-powered search assistants. Businesses that already prioritize valid code, clear information architecture, and Core Web Vitals today will enjoy added visibility in tomorrow’s SGE results.
Suchhelden.de – “Your Best Salesperson Is a Strong Market Position”
"A solid market position is your most important salesperson," says André Hehemann, co-founder and managing director of SEO agency Suchhelden. The agency blends traditional on-page signals with AI-powered SEO audits and prompt-based content scoring. As part of its innovative KI SEO approach, ChatGPT and Gemini relevance tests are now directly integrated into keyword strategies to ensure maximum topical alignment and search intent coverage
Synatix.com – Performance Marketing Meets AI Automation
“We develop industry-leading technologies for performance marketing and turn pioneering ideas into powerful brands,” says Fabian Simon, managing director of Synatix.com, underlining the importance of innovation in online marketing.
Synatix uses proprietary AI models to automate campaign optimization: budgets and bidding strategies are dynamically adjusted in real time based on conversion signals from web and app analytics. In 2025, the company plans to launch its predictive bidding system as a SaaS product.
Sunset-Digital.com – AI Visibility as the New KPI
“More and more clients want to know how often their brand is mentioned by AI systems—we provide the monitoring and the roadmap to actively ‘get into AI’,” says Rainer Brosy, CEO of Sunset Digital.
Since the beginning of the year, Sunset Digital has seen a 40% increase in requests for AI mention audits. The Munich-based team combines entity tracking in OpenAI embeddings with classic brand monitoring to uncover potential for prompt engineering, knowledge graph entries, and structured data input.
BETTERTRUST: “Reputation and Public Relation is a Business Asset”
The consultants at BETTERTRUST, opens new tab support companies across the digital economy—from fintech and consumer tech to SaaS, mobility, and clean energy. The Berlin-based consultancy specializes in reputation and public relations management for innovation-driven, high-growth sectors. Whether it's navigating regulatory shifts, securing funding, or managing public scrutiny, BETTERTRUST helps clients stay in control of the narrative. "Reputation and public trust isn't built overnight—but it can be lost in one. Strategic PR is risk management in real time," says Dr. Christopher Runge, CEO at BETTERTRUST.
Looking Ahead to 2026 – From AI Content to AI Experiences
Experts predict that AI integration in marketing will shift from content optimization to AI-driven user experiences. Brands won’t just appear in search results—they’ll be present in AI agents as recommended products or shopping assistants. To be recognized as a reliable source by intelligent assistants, companies will need to further open up their data structures.
Conclusion: AI Will Soon Be Essential in Online Marketing and SEO
In 2025, SEO and AI will merge into a unified ecosystem: structured websites become input, while AI models act as analytical tools and distribution channels. Companies that strategically align both disciplines will secure reach—not only in traditional SERPs, but also in emerging AI-generated answer boxes.
