MagicSchool AI, the No. 1 AI platform used in schools, today launched its "Teachers Are Magic" back-to-school campaign. The campaign features real teachers on billboards across major metropolitan areas including Miami, Dallas and Atlanta, accompanied by celebratory local events honoring educators. Running through September, the initiative celebrates inspiring educators from local communities alongside MagicSchool's signature message: "Teachers Are Magic."
"Teachers and students across the nation heading back to school this fall, a special moment for families and communities across the country worthy of celebration," said Adeel Khan, founder and CEO of MagicSchool AI and former teacher and principal. "It’s not uncommon to see professional athletes or celebrities on billboards, and as we head into another school year, we think elevating teachers who tirelessly dedicate themselves to their students deserve the same treatment.”
The "Teachers Are Magic" campaign aligns with MagicSchool's mission to help tackle the crisis of teacher burnout with tools that can make their everyday life easier. The platform's suite of over 80 AI tools for educators helps streamline lesson planning, assessment creation and administrative tasks, allowing teachers to focus on what they do best: teaching and inspiring students. On average, teachers report that MagicSchool saves them seven hours of time each week — nearly a full day. The platform serves nearly 6 million educators representing nearly every US school district and educators in 160 countries worldwide.
MagicSchool’s Back-to-School Campaign Details
As part of its back-to-school campaign, MagicSchool has launched its free “Back-to-School Guide,” which includes teacher-loved tools, monthly planning pages and AI prompts for every level, giving teachers the resources they need to hit the ground running this fall.
The billboards feature photos and inspiring testimonials from real teachers, including Dr. Jessica Harris, a special education instructional specialist in Georgia, who shared: "The magic of teaching to me means being able to see and bring out the magic in students that they don't even see within themselves."
In addition to the billboard displays, MagicSchool will host teacher appreciation events in each featured market. These gatherings will provide opportunities for local educators, students and their families to connect, share experiences and celebrate teachers’ contributions to their communities. Event details and registration information will be available soon on MagicSchool's website.
