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Magic Hour today announced the launch of its AI UGC Ad Generator, a new product designed to help marketers and creators produce realistic UGC-style video ads up to 60 seconds with directable creative control. Unlike prompt-only generators, Magic Hour lets users choose the first image to anchor the ad (including the actor and product) — or pick from over 200 AI actors — then refine output by specifying the script, scene description, tone, and the actor’s emotions.
Key Facts
- Output length: Up to 60 seconds
- Starting point: User-selected first image (actor + product)
- AI actors: Choose from over 200 AI actors (or use your own first image)
- Creative control: Script + scene + tone + emotions
- Use cases: Paid social ads, creative testing, product launches, landing page videos
- Availability: Available now for paid users at magichour.ai/create/ai-ugc-ad-generator
“UGC ads work because they feel human, but producing them at scale is slow and expensive,” said Runbo Li, co-founder and CEO of Magic Hour. “We built the AI UGC Ad Generator for teams that need speed without giving up direction. You can lock the first frame, keep your product present, and iterate on script, scene, tone, and emotion until the ad matches your brand.”
Built for Performance Marketers Who Test Fast
Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad Generator is built to support this workflow by starting from an anchored first image and letting users direct the performance, not just the visuals.
What You Can Control
- First image control: Choose the first frame to set the actor and product placement
- Script control: Provide the exact words you want spoken
- Scene direction: Describe the setting and what happens on screen
- Tone and emotion: Specify the vibe and delivery (for example: confident, warm, urgent, playful, skeptical, excited)
- Iteration: Rapidly generate variations by changing the script, scene, or emotional direction
How It Works
- Upload or select your first image (actor + product)
- Enter your script and describe the scene, tone, and emotion
- Generate a realistic UGC-style ad and iterate with variants until it is ready to run
FAQ / Common Questions
What is an AI UGC ad generator?
An AI UGC ad generator is a tool that creates user-generated-content style video ads designed to look and feel like real creator content, commonly used for TikTok, Reels, Shorts, and other paid social placements.
How is Magic Hour different from other AI video ad tools?
Magic Hour starts from a user-chosen first image to anchor the actor and product, and it supports direct control over script, scene direction, tone, and emotion, so teams can iterate intentionally instead of relying on generic generations.
What is the maximum video length?
Magic Hour supports up to 60 seconds for AI UGC ads.
Do I have to use a pre-written script?
No. You can write your own script, test multiple hooks, or iterate line-by-line until the delivery matches your brand.
Can I keep my product visible throughout the ad?
The generator is designed to keep the ad grounded in your chosen starting image (actor + product). Results vary by creative direction, but anchoring the first frame helps maintain consistency.
Who is this for?
- Performance marketing teams running rapid creative tests
- E-commerce brands launching new products
- Agencies producing high-volume paid social creatives
- Creators and founders who need ads without a full production pipeline
Is it available now?
Yes. The AI UGC Ad Generator is available now for paid users.
Where can I try it?
Visit magichour.ai/create/ai-ugc-ad-generator to give it a try.
About Magic Hour
Magic Hour is an AI video and image creation platform that helps creators and teams produce high-quality content faster, from ad creatives to stylized video transformations. The platform offers a growing set of tools designed for real-world workflows, enabling fast iteration, creative control, and production-ready outputs. Learn more at magichour.ai.
Media Contact
Runbo Li
Co-founder and CEO, Magic Hour AI
press@magichour.ai
