Lumineux®, a leading clean oral care brand offering dentist-led, clinically proven whitening solutions formulated for enamel-supporting results, today announced the launch of its new 10% nano-hydroxyapatite (n-HA) Performance Whitening Toothpaste. The innovative formula delivers brighter teeth while replenishing enamel-essential minerals and supporting long-term enamel health.
Lumineux believes that oral care should deliver real, visible results and protect your smile over time. That belief is called Smile Longevity™: caring for your teeth and gums in a way that supports their health, strength, and appearance, today, tomorrow, and years from now.
Everyday acidic foods and beverages such as coffee, fruit juice, and berries gradually weaken enamel, creating microscopic surface irregularities where stains and buildup can accumulate. To address this challenge, Lumineux developed the 10% n-HA Performance Whitening Toothpaste, a dual-powered whitening solution designed to both restore enamel integrity and gently lift stains.
The formula features 10% n-HA, the clinically-supported level based on published NASA research, that mirrors the natural composition of tooth enamel and dentin. Originally developed by NASA to support astronauts' bone and teeth health in space, n-HA helps replenish lost minerals, support enamel health, and visibly smooth the tooth surface — allowing light to reflect more evenly for a brighter appearance.
In addition, Lumineux’s patent-pending whitening system combines mineral-rich and pH neutral oil-based ingredients to gently lift surface stains without penetrating or damaging enamel, delivering whitening results without the sensitivity.
“For too long, consumers have had to choose between whitening and enamel health,” says Dr. Kourosh Maddahi, one of America’s top cosmetic dentists and founder of Lumineux. “With 10% n-HA and our patent-pending whitening technology, we’ve created a toothpaste that not only brightens teeth, but actively replenishes the mineral enamel is naturally made of. This is the future of whitening — one rooted in the science of Smile Longevity.”
The key ingredients include:
- 10% nano-hydroxyapatite (n-HA): A biomimetic mineral that helps replenish lost minerals and support overall enamel health while visibly improving surface smoothness and brightness.
- Coconut and lemon peel oils: pH-neutral oils that gently lift stains without penetrating enamel.
- Mineral-rich sea salt: Helps gently remove stains while replenishing enamel-essential minerals.
Lumineux 10% n-HA Performance Whitening Toothpaste will retail for $9.99 and be available beginning February 23, 2026, at Amazon, Walmart, and lumineuxhealth.com; Walgreens availability to follow in late March.
Download high-resolution images, courtesy of Lumineux.
About Lumineux
Lumineux® is redefining oral care through its Smile Longevity™ philosophy, an approach focused on protecting and supporting the health, strength, and appearance of your smile over time. Founded by Dr. Kourosh Maddahi, one of America's top cosmetic dentists, Lumineux develops clinically-tested oral care products designed to deliver effective whitening while supporting enamel and gum health without harsh or compromising ingredients. Every Lumineux formula is thoughtfully developed through a clinical lens using advanced, tooth-supporting ingredients to help support enamel and promote whole-mouth health. Lumineux offers a complete system of oral care products, including whitening strips, toothpaste, mouthwash, and daily care solutions, available at major retailers such as Target, Walmart, and Amazon, as well as lumineuxhealth.com. Learn more at lumineuxhealth.com.
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