Lucra, the leading social competition platform, today announced a partnership with Skill Shot Golf, the public-facing hole-in-one challenge platform that's bringing skill-based golf competitions to golfers nationwide. Through the integration, Lucra will power free and paid peer vs peer tournaments, allowing golfers to compete for cash prizes based on shot accuracy—all verified through patent-pending video validation and ball tracking technology.
This partnership marks Lucra's continued expansion in the golf vertical, building on successful integrations with venue-based partners like Five Iron Golf and Puttshack, as well as at-home training platforms like PUTTR and tech-enabled partners like OnCore. By partnering with Skill Shot's on-course platform, Lucra is bringing competitive, prize-based gameplay to golfers at more than 17,000 courses across the country.
Skill Shot's platform enables golfers to compete for large-scale cash prizes, with every shot verified using the golfers’ smart phone. With Lucra's gamification infrastructure, Skill Shot can now offer a variety of popular tournament formats and varying tiers of cash rewards—including secondary prizes for landing the ball within the flagstick and on the green. This tiered payout approach creates more frequent wins, keeps players engaged, and transforms every par 3 tee shot into an achievable opportunity to earn.
"Skill Shot has built a brilliant platform that turns one of golf's most exciting moments—the hole-in-one—into an accessible, repeatable challenge for everyday players," said Michael Madding, COO of Lucra. "By adding Lucra's tournament format, tiered reward structure and compliance infrastructure, we're making these competitions more achievable and rewarding. Now every shot counts, whether you ace it or just get it close. It's exactly the kind of frequent, small-win experience that keeps players coming back to the Skill Shot platform and its courses for more."
The video validation and ball tracking technology ensures every payout is earned fairly, while Lucra's infrastructure handles all payment processing, identity verification, geolocation compliance, and risk management—allowing Skill Shot to focus on delivering a best-in-class golfer experience.
"Lucra's technology was the perfect fit for our vision of bringing skill-based golf competitions to the masses," said Kevin Reed, co-founder and CEO at Skill Shot. "Their platform gives us the flexibility to host tournament formats users are familiar with, while providing handicapped flights and multiple reward tiers that incentivize participation and celebrate achievement at every skill level. The ability to outsource the majority of the risk, compliance, and payment work to Lucra has allowed us to focus on attracting users. Together, we're gamifying casual golf, and turning it into a more competitive, exciting, and rewarding experience for players everywhere."
For golfers, the integration means more opportunities to win during every round. For Skill Shot's course partners, social tournaments and tiered rewards drive increased tee times as players return to chase both major and minor payouts.
The partnership will roll out to Skill Shot's network of participating locations in the coming months, with additional reward tiers and competition formats planned for future releases.
About Lucra
At Lucra, we use competitive play to build brand loyalty. Our white-label platform allows clients to host competitions, create personalized challenges, and provide users’ rewards. Doing so helps to drive visitation, increase engagement, and add more revenue per customer. We handle all payments, compliance, and risk management, allowing clients to quickly implement our solution into their existing app or website. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Hollywood.com, and more. For more information, visit www.lucrasports.com.
About Skill Shot Golf
Skill Shot elevates the pursuit of a hole-in-one by providing big cash prizes and verifiable attestation for golfers of all skill levels. Leveraging patent-pending video validation and ball tracking technology, Skill Shot powers nationwide skill-based golf challenges, offering players the chance to compete for real cash prizes based on their unique skills. By combining transparency, technology, and the suspense of competitive play, Skill Shot is redefining how golfers hunt down one of the game's most elusive feats. Learn more at www.skillshotgolf.com.
Media Contact
Michael Madding
michael@lucrasports.com
