Lucra, the leading social competition platform, today announced a partnership with Save My Play, the AI-powered sports camera system trusted by clubs, coaches, and players across more than 1,000 courts in over 15 countries. The collaboration integrates Lucra’s white-label competition engine with Save My Play’s court-recording platform, letting tennis, pickleball, padel, and table tennis players enter skill-based tournaments and challenges during live play and recorded sessions for cash prizes and exclusive rewards.
This partnership represents Lucra's expansion into AI-driven sports technology, combining Save My Play's automated video capture capabilities with competitive gameplay to create an entirely new category of court-based social competition. With Save My Play already powering more than 1,000 courts globally and having live streamed over 5 million minutes, the integration will bring social tournaments and challenges to thousands of players who are already capturing and analyzing their performance.
Save My Play's innovative camera system automatically follows action on tennis, pickleball, padel, and other court sports, creating professional-quality footage without requiring camera operators. By integrating Lucra's tournament infrastructure, players can now turn their recorded sessions into competitive experiences, challenging friends or joining larger tournaments based on their actual gameplay performance captured through Save My Play's AI technology.
"Save My Play has built something remarkable: an affordable AI-powered court recording that delivers broadcast-quality coverage at scale," said Dylan Robbins, CEO of Lucra. "By adding Lucra’s competition layer, every recorded session becomes an opportunity to compete, whether it's challenging a friend to a skills contest or joining a community tournament. This partnership shows how we can bring social competition to any environment where performance is already being measured and captured."
The integration addresses the growing demand for competitive experiences in individual and small-group sports, particularly as more players seek ways to stay engaged and motivated in their training. Rather than just recording sessions for analysis, players can now participate in ongoing competitions that reward consistency, improvement, and skill demonstration.
"Lucra's technology is the perfect complement to our mission of helping players capture, analyze, and celebrate their best moments," said David Fox, CEO and co-founder of Save My Play. "Now, every serve, every rally, and every highlight can become part of a larger competitive experience that keeps players coming back and pushes them to improve. It's exactly the kind of engagement our facility partners have been looking for."
For Save My Play's facility partners, the integration provides new opportunities to increase court utilization and player retention by offering competitive programming that extends beyond traditional lessons and leagues. The combination of automated recording and competitive gameplay creates a unique value proposition that can differentiate facilities in an increasingly competitive market.
Key features of the integration will include:
- Skill-based competitions powered by AI-captured gameplay footage
- Automated tournaments using recorded session performance data
- Social challenges between players across different facilities and locations
- Reward systems that incentivize both participation and improvement
- Full compliance and payment infrastructure managed by Lucra
The partnership will begin rolling out to Save My Play's existing court network in 2026, with expanded competition formats and community features launching throughout the year.
About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.
About Save My Play
Save My Play is a functional and cost-effective solution that combines the latest technology with AI-powered tools to offer clubs, coaches, and players top-notch quality at the click of a button. Founded in 2023, Save My Play has pioneered advanced AI-powered recording technology for sports facilities, with camera systems deployed at thousands of pickleball and tennis courts across the country. Having live streamed over 5 million minutes and delivered more than 200,000 AI highlights, Save My Play's technology enhances the booking experience through efficient session replay software and custom-built hardware, helping sports facilities operate more effectively and deliver better user experiences. Learn more at savemyplay.com.
Media Contact
Michael Madding
michael@lucrasports.com
