Lucra, the leading provider of social competition services, today announced a new partnership with CliqFit, the fitness app that turns workouts into games. Lucra will power social tournaments and user-generated competitions directly within the CliqFit mobile app, providing fitness enthusiasts the ability to compete for cash and rewards while staying active.
This collaboration marks Lucra’s continued expansion into the fitness space, teaming up with an innovative platform that’s making exercise fun, competitive, and engaging for all types of users. By blending Lucra’s gamification infrastructure with CliqFit’s unique challenges, the two companies will deliver a seamless, unified experience that keeps players motivated to move.
CliqFit’s current gameplay format is simple, yet effective: earn squares on your bingo board by working out. Play solo or against friends to see who can complete their bingo board first. Lucra will make those exercise challenges even more exciting, adding a social competition layer with prizes to inspire and motivate the modern fitness enthusiast.
“CliqFit has reimagined what it means to gamify fitness,” said Dylan Robbins, CEO of Lucra. “Their gameplay is approachable, inclusive, and most importantly—fun. It’s not always easy to stay motivated, but by introducing tournaments and user-created challenges, we’re rewarding individuals for getting up and getting active.”
For CliqFit, partnering with Lucra means enhancing user engagement and retention by providing players with a new reason to return daily. “Lucra’s technology fits perfectly with our vision of making fitness more interactive and rewarding,” said Marisa Horn, CEO of CliqFit. “We’re excited to offer our users a more dynamic way to challenge themselves and each other—whether they’re chasing a bingo or their personal best.”
The partnership will officially launch this fall, alongside the debut of an all-new CliqFit fitness game: a word-play mini-game integrated with movement tracking, designed to promote daily activity in a fresh, interactive way.
About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.
About CliqFit
CliqFit is the only fitness app that lets users compete in games powered entirely by their workouts, and this is just the beginning. CliqFit already has additional gameplay formats in development, expanding the ways people can challenge each other, stay motivated, and make fitness fun. With an emphasis on inclusivity and enjoyment, CliqFit helps people at all fitness levels connect through play while achieving their activity goals. For more information, visit cliqfitapp.com and download the CliqFit app today.
Media Contact
Michael Madding
michael@lucrasports.com
