Lucra and Hollywood.com Partner to Bring Digital Movie Trivia Competitions to Entertainment Enthusiasts

Lucra, the leading provider of social gamification technology, and Hollywood.com, a digital entertainment platform, today announced a partnership that will bring innovative trivia competitions to movie and TV enthusiasts.

This collaboration taps into the growing demand for interactive entertainment experiences. Lucra's proprietary technology will power Hollywood.com's competitive trivia platform, allowing users to challenge each other in movie and TV trivia contests for risk-free prizes, creating new ways for entertainment fans to engage. Hollywood.com plans to offer this platform to its affiliates.

This deal represents Lucra's expansion into the entertainment space, extending the company's reach beyond its established sports and venue-based partnerships. The initial focus will be on integrating gamification features into Hollywood.com's website, with plans to evolve the offering with additional features throughout 2025.

"The entertainment industry represents an exciting new frontier for competitive gaming," said Michael Madding, Chief Operating Officer at Lucra. "By partnering with Hollywood.com, we're helping to create an innovative platform that will bring new dimensions to how people experience and engage with movies and entertainment content."

The partnership leverages Hollywood.com's extensive content that will serve as a powerful customer acquisition engine. This strategic approach complements Lucra's advanced technology infrastructure.

"We chose to partner with Lucra because they're offering the first-of-its-kind gamified trivia with prizes," said Mitchell Rubenstein, Co-CEO at Hollywood.com. "Their comprehensive solution allows us to differentiate our platform, providing users with engaging experiences."

The integration is designed to drive these core outcomes:

Lucra provides white-label gamification software that helps brands boost customer loyalty and unlock new revenue. Our technology lets your users engage in friendly competitions, tournaments, and challenges directly within your existing ecosystem. We handle all compliance and risk management, allowing you to quickly implement our solution and drive more traffic, increase user engagement, and generate new revenue. We connect communities through the power of friendly competition — all while strengthening your brand. Lucra powers gamification for top entertainment, media, and sports brands, including Dave & Buster's, Five Iron Golf, Play Playground, Puttshack, TouchTunes, and more. For more information, visit www.lucrasports.com.

Hollywood.com has a 20-year history of featuring entertainment content — movie trailers, movie reviews, movie news, awards show coverage, listicles, celebrity interviews, red carpet coverage, music coverage, Broadway show content, and more. To learn more, visit www.hollywood.com.