Today, the Kava Coalition released its Q4 2025 market survey report on commercially available noble kava products, documenting measurable improvements in product quality while underscoring the continued need for stronger industrywide practices.
The report represents the Coalition’s second commercial kava product testing study of 2025. A total of 40 products from 20 vendors were independently analyzed to assess safety, purity, and botanical authenticity. 73% of tested products met established microbial action limits, a significant improvement over 49% compliance in Q1 2025, demonstrating positive momentum following the release of the Coalition’s Harmonized Multinational Kava Standard in late 2024. The voluntary standard was developed to promote global alignment on identity, purity, potency, and contamination benchmarks.
“This report shows that increased transparency and shared standards can drive meaningful progress,” said Douglas La Rose, executive director of the Kava Coalition. “While the improvement in microbial compliance is encouraging, the findings also make clear that more work remains to ensure consistent consumer safety across the industry.”
Testing found no detectable heavy metals, pesticides, mycotoxins, or residual solvents across sampled products, an important indicator of responsible farming and extraction practices. Chemical analyses confirmed the presence of authentic noble kava chemotypes, with consistent levels of key kavalactones such as kavain and dihydrokavain, reinforcing product authenticity.
The Kava Coalition remains committed to consistent market testing and public reporting to promote accountability, continuous improvement, and consumer confidence.
Read the published report here.
About Kava Coalition
The Kava Coalition is an alliance of noble kava consumers, experts, and industry leaders committed to advancing kava education, advocacy, and choice. By promoting responsible consumption, market transparency, and cultural respect, the Coalition works to ensure that noble kava is widely recognized, accessible, and valued as a safe, pro-social beverage. For more information, visit www.kavacoalition.org.
Media Contact
Douglas La Rose
info@kavacoalition.org
