Turkish-Based Home Living Brand Karaca Opens a ‘Phygital’ Pop-Up at Future Stores in London

Karaca, the well-established global home and lifestyle brand, has opened a pop-up at Future Stores, The London Store on Oxford Street, one of Europe’s most visited retail destinations. Located at 95 Oxford Street and open from 11–31 December, the space presents Karaca’s high-quality homeware, cookware, tableware, and small kitchen appliances in a short-term “phygital” format for UK and international shoppers.

Hosted inside Future Stores, The London Store, the pop-up is part of Karaca’s strategy to strengthen its presence in the United Kingdom through a combination of permanent stores, pop-up concepts, and a dedicated UK e-commerce platform. Karaca already operates stores at Tottenham Hale Retail Park and Westfield London, and is preparing to open a new store in Birmingham as the next step in its UK retail expansion.

“At Karaca, we have always believed that great brands do not grow only by getting bigger, they grow by leading with courage,” said Ömer Barbaros Yiş, General Manager of Karaca Global. “Our vision is to become one of the top three names in our sector worldwide, and that can only happen if we prove ourselves in the world’s most advanced and demanding markets. The United Kingdom has a very special place in that journey. Our online presence and our Westfield and Tottenham Hale Retail Park stores were just the beginning.”

“Competing in a market shaped for decades by strong, established brands takes more than offering similar products. It takes courage to question what is ordinary and to bring to life what others have not yet imagined. With this Oxford Street store inside Future Stores, we are meeting customers in one of the most visible shopping streets in the world and sharing the way Karaca approaches design, materials, and everyday life,” Yiş added.

Karaca Oxford Street pop-up at Future Stores is a key step in the UK and European strategy

The Karaca Oxford Street pop-up at Future Stores is positioned as a pilot for the brand’s wider UK and European growth plans. Founded in Istanbul in 1973, Karaca serves millions of customers with tableware, cookware, kitchenware, home textiles, and small household appliances in markets across Europe and beyond.

The United Kingdom is one of the central markets in Karaca’s European strategy. English consumers’ focus on quality, long-lasting materials, and strong design aligns with Karaca’s product portfolio, which ranges from premium dinner sets and cutlery to non-stick cookware and design-led small kitchen appliances.

By appearing on Oxford Street, Karaca aims to increase brand awareness, build direct contact with UK consumers, and test a format that can later be adapted to other major European cities. The pop-up complements Karaca’s existing stores in Tottenham Hale Retail Park and Westfield London, as well as upcoming openings in cities such as Birmingham and in Germany, including Munich and Stuttgart.

Phygital design at Future Stores, The London Store for Karaca, built around technologically innovative signature collections

The design of the Karaca pop-up at Future Stores, The London Store, brings Karaca’s global brand world to London with a modern and welcoming atmosphere. The layout is organised around the brand’s leading collections and product stories:

• Fine Pearl Collection: A dinnerware collection made with real pearls, presented in a premium and refined area with lighting that highlights its natural elegance.
• Swiss Crystal Cookware: Pots and pans engineered with a Swiss crystal–reinforced non-stick surface, displayed in a way that underlines performance and everyday ease of use.
• Plasma Steel Cookware: Stainless-steel cookware engineered with advanced plasma technology for a durable; non-stick, non-burning performance and a professional kitchen feel.
• 316+ Cutlery: A premium cutlery collection crafted from 316+ stainless steel, offering superior quality, longevity, and an elevated dining experience.
• Hatır Perfetto Coffee Machine: Karaca’s Hatır Perfetto, the world’s first coffee machine to prepare both Turkish coffee and espresso, leads the small appliances range.

The store also highlights other innovative, award-winning electrical products that reflect Karaca’s commitment to design and technology.

Digital screens and content points support the Karaca Oxford Street pop-up at Future Stores by giving visitors clear information about each collection and guiding them through a journey from tableware to cookware and from coffee ritual to festive gifting.

Karaca at Future Stores London: Coffee-led, inclusive retail experience

At the centre of Karaca’s pop-up at Future Stores London is a coffee experience corner, reflecting a broader retail shift towards spaces that combine store, showroom, and café.

In this area, visitors can see Turkish coffee and espresso prepared on the Hatır Perfetto and other Karaca coffee and tea machines, and experience how Karaca products fit into daily rituals at home. The coffee bar is run by a team of baristas who are deaf or hard of hearing, offering an inclusive hospitality experience and drawing attention to accessibility in both retail and foodservice.

Gamified journeys, accessed via mobile and in-store touchpoints, guide visitors through the different Karaca product zones in the Karaca Oxford Street pop-up at Future Stores, with small rewards and surprises along the way. Guests are encouraged to touch, compare and test materials, from pearl-enhanced porcelain to non-stick surfaces, before making a purchase.

During the year-end shopping period, seasonal gifting activations and special offers add a festive layer to the Karaca experience at Future Stores, The London Store, supporting trial across multiple categories.

Karaca’s pop-up at Future Stores as part of a long-term retail vision

The Karaca Oxford Street pop-up at Future Stores supports a long-term retail vision in which Karaca meets consumers in different formats, from permanent stores to temporary spaces and online channels, while keeping a consistent brand world.

“Oxford Street is not just a high-traffic location; it is a place where brands show how they belong on the global stage,” Yiş said. “With the Karaca pop-up at Future Stores London, we are bringing our table culture, kitchen collections, and coffee rituals to one of the world’s most recognisable streets and taking another clear step in our European journey.”

About Karaca

Founded in Istanbul in 1973, Karaca is a homeware and lifestyle brand offering a wide range of products from dinnerware, cookware, and kitchenware to small kitchen appliances, textiles, and home décor. Karaca serves customers in multiple countries through its retail stores, sales points, and online platforms, combining design, quality, and accessible premium positioning to help people enjoy their homes more. For more information, visit www.karaca.co.uk or follow the brand on Instagram at @karacaunitedkingdom.