When one thinks of Japanese cuisine, dishes like fermented pufferfish ovaries may not come to mind first, but Kanazawa is redefining what it means to be a world-class foodie destination with its quirky, enduring love affair with fermentation. This cultural capital on Japan’s western coast is making international headlines for flavors so bold, so rare, and so deeply tied to tradition that adventurous, culinary-focused travelers are booking trips just to taste them.
At the heart of this culinary craze is fugu no ko, the salted, fermented ovaries of the pufferfish — a delicacy found only in Ishikawa Prefecture. While most of the world avoids this potentially poisonous fish, Kanazawa’s top chefs have perfected a careful two-year fermentation process that transforms it into a savory, rich treat often enjoyed with sake. Part dare, part delicacy, and part thrill, it’s rapidly becoming a badge of honor for food lovers eager to say they’ve tried one of Japan’s rarest dishes.
It doesn’t end there. The pursuit of fermented flavors continues through the city’s thriving food scene with bold, flavorful dishes that embody the philosophy of Kanazawa — celebrating seasonality, reducing waste, and honoring tradition through food. Chefs, farmers, and artisans across the city are reintroducing fermentation to a new generation of curious eaters, making Kanazawa one of Japan’s most exciting culinary hotspots with dishes such as:
- Kabura-zushi: A twist on traditional sushi, this winter specialty layers yellowtail between pickled turnips, fermented with rice malt for a tangy punch.
- Daikon-zushi: Along with kabura-zushi, it is one of Kaga’s representative traditional fermented foods, made by fermenting salted daikon radish and dried herring (or, in some households, mackerel or salmon) with rice malt.
- Ishiri: A savory fish sauce made from squid or sardines, unique to Ishikawa and considered one of Japan’s rarest seasonings.
When it comes to global food trends, Kanazawa offers a rare perspective as a city that embraces ancient methods and has brought them back in style.
About Kanazawa
Located in Ishikawa Prefecture along Japan’s Sea of Japan coast, Kanazawa is celebrated for its samurai heritage, gold leaf craftsmanship, serene gardens, and vibrant food culture. With direct shinkansen access from Tokyo, the city has become a must-visit destination for travelers seeking authentic cultural and culinary experiences. To learn more, visit www.ishikawatravel.jp/en.
About TRUMARKETING
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Media Contact
Gabriella Ribeiro
gabriella@trumarketing.com
