Javvy Coffee has recently announced that its protein coffee product line will be coming to Sprouts Farmers Market on May 26, 2025, launching at more than 400 Sprouts locations around the U.S.
The launch coincides with a broader consumer movement toward healthy coffee alternatives, the market for which is expected to grow by nearly 7% annually over the next five years. This includes what many caffeine enthusiasts lovingly call “proffee” (coffee with protein), an increasingly popular health craze that can provide a sugar-free morning energy boost while supporting health initiatives like weight management and muscle growth — a two-in-one energy and recovery solution that packs a punch without sacrificing flavor.
“People want healthy, better-for-you coffee, but not at the expense of convenience or taste,” said Brandon Monaghan, co-founder and chief marketing officer of Javvy. “That’s why Sprouts is such an important milestone for us. It puts our protein coffee in front of health-conscious shoppers already looking for easy, functional swaps, giving them a protein-packed, guilt-free coffee they can actually look forward to.”
Javvy’s goal is straightforward: make healthier, more beneficial coffee that’s more accessible and convenient. That’s why the brand offers products that can easily be integrated into health and fitness routines or the busy mornings of consumers on the go, with its protein blend easily mixing with water or blending into smoothies.
At launch, Sprouts will stock four flavors of Javvy protein coffee: caramel, mocha, French vanilla, and original. Unlike overly sweet protein shakes or calorie-heavy coffeehouse drinks, these options offer a lighter, more functional option — with each serving made from 100% real coffee, 10g of whey protein, 80mg of caffeine, 0g of sugar, and no artificial flavors. This clean-label, functional approach to your morning cup of Joe is the perfect fit for Sprouts Farmers Market, which is known for its wellness-forward and ingredient-conscious products.
The Sprouts rollout marks Javvy’s first presence in brick-and-mortar retail in the company’s five-year history. While the launch will initially focus on the brand’s protein coffee, additional offerings like coffee creamers and concentrates (as well as additional proffee flavors) are available on Javvy’s site — all of which are clean-ingredient formulations that allow consumers to recreate café-style drinks at home.
